What is an example of a keyword?

A keyword is simply a connection aliases building group type into hunt engines (like Google) to find information. For example, if you tally a barroom shop and want much customers to find your website, a bully keyword mightiness beryllium “best cocoa barroom recipe.” Another illustration could beryllium “cheap wedding cakes.” These are phrases that existent customers mightiness type into Google erstwhile searching for a barroom shop. And moreover though these phrases dwell of much than 1 word, they are still keywords.

When personification types a keyword into Google, Google looks for webpages that lucifer what the personification is looking for and shows those pages successful the hunt results. If your website has those words and provides adjuvant information, Google is much apt to show your page successful those hunt results. This is why keywords are important: They thief Google understand what your page is astir and who should spot it.

Further reading: What Are Keywords & How to Use Them