What is a content audit?

A contented audit is the process of collecting, organizing, and analyzing each the contented connected your website to spot whether it meets your goals and resonates pinch your audience. By taking inventory of each blog post, merchandise page, aliases different assets, you tin place what’s performing well, spot areas for improvement, and make informed decisions astir whether to keep, update, rewrite, aliases region content. 

The intent of a contented audit is to guarantee that your contented supports your business objectives. You mightiness cheque metrics for illustration page views, bounce rates, and conversion rates to spot which pieces link champion pinch users. If a page isn’t performing, you tin optimize it, region it, aliases merge it pinch different page. If it’s outdated, you tin refresh it pinch caller information.

When you complete a contented audit, you’ll spot which pieces thief you scope your goals and which ones don’t. This penetration makes your contented strategy easier to scheme and much effective. You extremity up pinch a website that’s much organized, much relevant, and amended astatine gathering your business goals.

Further reading: How to Do a Content Audit