What is a 301 redirect?

A 301 redirect is simply a imperishable measurement to nonstop some visitors and hunt engines from an aged URL to a caller one. In different words, if personification tries to entree a page astatine its aged URL, a 301 redirect ensures they’re automatically sent to the new, correct URL.

301 redirects are often utilized erstwhile you alteration a page’s URL, reorganize your site’s structure, aliases move your website to a caller domain. By utilizing a 301 redirect, you:

• Maintain immoderate hunt rankings aliases credibility the aged page had, truthful you don’t suffer your hard-earned visibility successful hunt engines
• Avoid surgery (meaning non-working) links 
• Avoid unnecessary “Page Not Found” errors

Think of it for illustration updating your mailing address: conscionable arsenic the station agency forwards your mail, a 301 redirect forwards visitors and hunt engines to the caller URL.

To group up a 301 redirect, you usually conscionable request to make a mini update to your site’s configuration record (like .htaccess) aliases usage a redirect instrumentality successful your contented guidance strategy (CMS). With this elemental step, you guarantee everyone tin easy find your content, without disorder aliases nonaccomplishment of hunt visibility.

Further reading: What Are 301 Redirects & How Do They Impact SEO?