What does SERP mean?

SERP intends hunt motor results page. A hunt motor results page is the page you spot aft you taxable a query to a hunt motor for illustration Google. The SERP lists the astir applicable websites, on pinch different features for illustration images, maps, and featured snippets. 

Understanding SERPs is important for anyone progressive successful SEO aliases integer trading because SERPs uncover really hunt engines shape and item information. By analyzing which pages gain the apical positions and what types of contented look prominently successful SERPs, marketers tin tailor their strategies to amended their site’s visibility and make much informed decisions astir which keywords, formats, and optimization techniques to attraction on.

Further reading: What Is a SERP?