What are the different types of keywords?

The different types of keywords are:

By hunt intent:

• Informational keywords: These keywords look erstwhile personification wants to study much astir a topic. For example, a personification typing “how do I take the correct moving shoes?” is seeking guidance and information.
• Navigational keywords: These keywords show that the personification knows wherever they want to spell online. For instance, if personification searches “nike charismatic website,” they’re intelligibly trying to find the brand’s site.
• Commercial keywords: These keywords propose the personification is comparing options earlier deciding. A query for illustration “best moving footwear brands for marathon training” shows they’re considering their choices and doing investigation earlier buying.
• Transactional keywords: These keywords bespeak a personification is fresh to return action, often to bargain something. For example, a personification who searches “buy lightweight moving shoes online” is apt prepared to make a purchase.

By brand:

• Branded keywords: These position see a circumstantial marque sanction aliases variations of it. For example, if a personification searches “adidas ultraboost moving shoes,” they already cognize the marque and whitethorn person immoderate loyalty aliases liking successful it.
• Non-branded keywords: These position are much wide and don’t mention immoderate marque names. A query for illustration “comfortable moving shoes for agelong distances” focuses connected merchandise qualities alternatively than a circumstantial brand.

By specificity:

• Short-tail keywords: These position are wide and wide keywords that usually person precocious hunt measurement but vague intent. For example, the short-tail keyword “running shoes” is celebrated but doesn’t show you overmuch astir what the personification really wants.
• Long-tail keywords: These position are much elaborate phrases that amended bespeak personification intent and are often easier to rank for. Someone searching “lightweight moving shoes pinch bully arch support for marathon training” is intelligibly looking for thing very specific.

A azygous keyword tin fresh into much than 1 type based connected these categories. An informational keyword tin beryllium either branded aliases non-branded and tin beryllium short-tail aliases long-tail. For example, “how do nike moving shoes comparison to adidas?” is some informational and branded. 

A transactional keyword tin besides beryllium non-branded aliases branded, short-tail aliases long-tail, depending connected whether it includes a marque sanction and really circumstantial it is. 

The truth that keywords tin beryllium much than 1 type intends a azygous hunt word tin beryllium viewed done aggregate lenses, helping you understand a user’s mindset much accurately.

Choosing which types of keywords to target depends connected your goals. If you want to pull users who are conscionable starting their research, focusing connected informational and long-tail queries tin thief you build consciousness and credibility. If your extremity is to summation conversions, transactional and commercialized keywords are often much effective. 

Further reading: How to Choose Keywords for SEO