What Amazon's customer profiles got right — and hilariously wrong — about us

Amazon thinks Thomas Gryta really likes beef jerky. He doesn't really cognize why.

"I've ordered additional energy bars and vitamins than jerky," Business Insider's interim company publishing company wrote in Slack. He added that his Amazon "About You" client overview "feels akin a judgy allegation from a nutritionist."

That was fair among the messages that blew up Business Insider's Slack on Wednesday dawn following I reported that group online were having a site day looking up their own Amazon "About You" page. People noticed the buying profiles making bizarre — sometimes unflattering — judgments, akin telling one Amazon person they have "flat buttocks" or another that their hubby has "skinny legs."

The e-commerce elephantine launched About You in May. The leaf acts a bit akin a client dossier, pulling data from customers' market searches, acquisition histories, saved lists, merchandise reviews, and conversations alongside Amazon's Alexa for Shopping assistant. Amazon says the goal is to nexus customers alongside products that improved fit their needs, and shoppers can update or eliminate particulars from the profile.

Naturally, Business Insider's nosy newshounds alongside semi-voyeuristic relationships alongside the net wanted to portion what we established out concerning ourselves, whether brutally exact or laughably off base.

Per our own Slack channels, we established that Amazon typically made 30 to 45-ish observations for all subject. Those inferences frequently got the transactions right, but the individual conclusions were sometimes a small off.

"My spouse and I portion an Amazon account, so our 'About You' overview was a bit warped," wrote Paul Squire, our delegate publishing company of homepage and programming, noting that Amazon correctly gleaned that he has a cat and a MacBook. "But it missed the grade by not realizing our second cat, Sylvie, equal exists. 'Has one cat'? Try again, Jeff Bezos."

For Taylor Rains, a alliance editor, Amazon got a small individual concerning her sensation in movie actors.

"One of quarry is: 'used to akin Ryan Reynolds, but not so much anymore,'" she wrote on Wednesday. "How does it know?"

Still, the bulk of Amazon's judgments from our extremely unscientific newsroom study proved correct.

Correspondent Madeline Berg stated Amazon correctly clocked that she was a stereotypical Brooklynite who prefers pane food retention and integrated produce.

Deputy administrator publishing company Taylor Berman stated his document is optimized for "bathroom safety," a finding apt tied to his need for a ablution place following he tore his Achilles tendon final May (he asked me to create certain readers knew that his another purchases were "very cool").

Another editor, who has young kids, stated Amazon reported that she frequently buys waterproof sheets.

Debbie Strong, delegate administrator editor, stated the scheme clocked her as a "boy mom" following it stated she prefers Hot Wheels toy cars.

Other big themes: Amazon is extremely fine at recognizing anywhere we live (no surprises there), what kinds of groceries we frequently buy at Whole Foods, and if we have pets. Apparently, Business Insider's personnel likes to buy a lot of books and Pokémon cards, too (many stated the cards were for their kids. Sureeeeee.)

Amazon's gemstone domain was small fine at deciphering family size. Several group stated their About You leaf incorrectly identified how many kids they had. Some association specifics were off too. It incorrectly stated one publishing company had a partner named "Barry."

As for yours truly, who knows what Amazon knows concerning me — I haven't had an document for years. Like my colleagues, I volition be uncomfortably forthcoming alongside my results if that changes.

Do you have a comic narrative or screenshot to portion from your Amazon "About You" page? Send it to [email protected] and we power contain it in an upcoming story!