Despite President Donald Trump's Truth Social declaration that "WE DON'T NEED CANADA, THEY NEED US!" connected Monday, Las Vegas is doing its champion to tribunal visitors from Canada arsenic it grapples pinch plummeting Canadian tourism.
The casino and normal hub is peculiarly susceptible to Canadian calls to boycott recreation to the US, arsenic Canada has historically been Las Vegas' largest world root market. In 2025, erstwhile Trump imposed tariffs and many times expressed his desire to annex Canada arsenic the 51st state, astir 18% less Canadians visited Las Vegas than the twelvemonth earlier — a diminution of astir 250,000 visitors.
That contributed to declines successful tourism spending and gambling, putting millions of dollars successful gross — and the jobs it supports — astatine risk. Strip casinos' gaming gross fell astir 4% successful fiscal 2025, according to the Nevada Gaming Control Board, but has rebounded modestly successful 2026, helped by expanding business travel, conventions, and awesome events.
As the metropolis looks to build connected that momentum, the Las Vegas Convention and Visitors Authority embarked connected a income ngo successful Western Canada successful mid-August, gathering pinch 100 Canadian recreation agents successful Vancouver, Calgary, and Edmonton.
At the kickoff event, LVCVA CEO Steve Hill had a clear message: "We're present to make judge you cognize that we attraction astir Canada," he told recreation advisors, reported the Canadian recreation news outlet OpenJaw. "We cognize that Canada loves Las Vegas. We emotion Canada correct back!"
While Hill said the high-end marketplace is holding up, the wide decline successful visitors has prompted Las Vegas hotels and tourism authorities to get imaginative to triumph backmost Canadian visitors.
'We want to invited them back'
Since January 2026, the Circa Resort and Casino, the D Las Vegas, and the Golden Gate Hotel and Casino, each nether the Circa Hospitality Group, person offered a "Vegas At Par" promotion wherever Canadian dollars spell further. These hotels are successful Downtown Las Vegas, astir 2 miles northbound of the Strip adjacent Fremont Street.
Instead of the existent speech complaint of $1 CAD to $0.72 USD, the properties connection a much favorable 1:1 speech of $1 CAD to $1 USD. The promotion, disposable done August 31, has attracted complete 75,000 Canadian visitors and generated $15 cardinal successful slot coin-in, the hotels said successful a statement.
Circa is besides offering Canadian guests a discounted $75 chopper circuit of the Strip done a business pinch Papillon Helicopters, down from the regular $129 price.
Circa Hospitality Group did not respond to a petition for remark from Business Insider astir whether it plans to widen the promotions.
MGM Resorts International is besides trying to entice travelers pinch deals: Its Luxor and Excalibur hotels, for example, are moving an all-inclusive special for 2 group for $330, including meals and entertainment.
"We want to punctual our friends successful Canada that we're still here, and we understand the concerns they have, but we're continuing to make the metropolis amended each day," MGM Resorts CEO & president Bill Hornbuckle told recreation advisors, per OpenJaw. "We want to invited them backmost arsenic soon arsenic they're fresh to come."
Hornbuckle said luxury properties are doing good arsenic group book for intermezo and sporting events: "We are seeing betterment successful numbers for the upper-end of the marketplace who are motivated by events, for instance, [Formula 1]," he said.
Air Canada is besides targeting Canadian travelers pinch discounted Las Vegas flight-and-hotel packages. It's offering 35% disconnected prime Las Vegas packages done September 28, pinch discounts disposable astatine 35 hotels, including The Venetian, Caesars Palace, and the Bellagio.
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