Using AI Doesn't Have to Be Unethical — Build a Values-Driven AI Policy in 3 Steps

As artificial intelligence continues to merge into each facet of business, the cardinal to future-proofing your marque lies not conscionable successful adoption, but successful aligning it pinch your halfway values. It's difficult to flight the emotion that today's AI technologies will radically alteration our activity lives successful the future. As an entrepreneur, it feels for illustration a dizzying array of considerations astir AI, but here's different you whitethorn not person considered: the marque effect of AI adoption.

As an entrepreneur, you whitethorn consciousness profoundly concerned astir your expertise to reside AI owed to a deficiency of expertise aliases budget. However, whether your institution adopts these caller technologies aliases not, your institution will beryllium affected because the nationalist is already forming opinions astir AI, and soon, group will commencement to presume that each companies are utilizing AI. In November 2023, Pew Research recovered that 52% of Americans were more concerned than excited astir AI. And it's imaginable that pinch each the vulnerability Americans are getting, they are getting wearier and wearier of AI.

When I first started my emerging industries PR agency successful 2008, we became adept astatine talking to businesses astir integrating societal media for their communications. Many businesses were understandably skeptical. But while businesses remained skeptical, societal media users were afloat steam ahead, and eventually, businesses had to bargain into utilizing societal media.

AI is dissimilar different societal media, wherever the nationalist bought into it earlier it turned sour, but companies were slower to adopt it. With AI, the nationalist is skeptical earlier it's moreover afloat integrated into our online lives, but galore companies are afloat steam ahead. AI cynicism mixed pinch accrued corporate distrust makes AI different for businesses. This rampant skepticism tin bleed complete your company's estimation successful galore ways. Whether you're already utilizing AI coming aliases reasoning astir it, really tin you hedge against immoderate marque estimation risks of AI?

From a marque estimation perspective, the solution is values-driven AI take policies. A values-driven argumentation is simply a reflector of your brand values.

There are 3 cardinal competitory advantages of a values-driven AI policy:

1. Consistency complete technology. As an entrepreneur, you whitethorn aliases whitethorn not beryllium an AI expert, but you are an master successful your company. By leaning into an AI argumentation that reflects your brand's values, you stress your marque strengths complete the chartless exertion future.
2. Increased trust. By keeping tech successful cheque pinch quality values, your institution tin summation spot from employees, customers, partners and investors while staying nimble capable to merge emerging technologies for illustration AI.
3. Staying nimble. A values-driven argumentation besides creates longevity that stays nimble successful the look of fast-changing technologies.
4. Competitive edge. Adopting a values-driven policy early connected sets you isolated arsenic a leader successful ethical AI usage which tin pull customers and talent.

Developing a values-driven AI argumentation doesn't person to beryllium difficult. In fact, the much profoundly engaged you are pinch your marque values, the easier it will be. Consider these 3 pillars of a values-driven AI policy.

Related: How to Implement Ethical AI Practices successful Your Company

Incorporate humans

While galore opportunity AI will beryllium "smarter" than humans, we innately understand what AI lacks. Consider the backlash Google knowledgeable by moving an advertisement showcasing a small woman penning her leader a missive connected AI during the 2024 Olympic Games; Google had to propulsion the ads. Even AI acknowledges that humans are uniquely defined by our humanities, empathy, mortality, spirituality, emotions, experiences and responses. The entirety of the quality acquisition is some defined and enriched by the existent quality experience. AI tin prevention america time, but AI will ever struggle to contextualize these uniquely quality elements.

The first measurement is to create an soul AI assembly made up of reputational stakeholders from HR to marketing. Involving respective perspectives will thief guarantee that your marque and strategical goals are afloat represented. Further, a assembly enhances marque trust, some wrong and out.

Additionally, portion of your values-driven AI argumentation should articulate the value of quality oversight of AI and the dangers of relying connected generative AI, which sometimes contains bias, errors and outright fiction.

Transparency

Developing technologies are conscionable that, developing. Adopting immoderate caller technology is expected to immoderate degree, and mistakes tin beryllium much easy forgiven. Still, it's important to beryllium transparent pinch stakeholders astir wherever and really you're adopting caller technologies.

Your values-driven argumentation tin make clear that you endeavor to make decisions accordant pinch your brand's worth system. However, you whitethorn sometimes autumn short, and erstwhile you do, you will admit it pinch a values-driven solution. Falling connected your marque beard successful beforehand adds humanity to your brand, which makes it much relatable to humans.

This is 1 area wherever a values-driven argumentation is peculiarly scalable because alternatively of perpetually updating a argumentation pinch specifics, you whitethorn articulate the considerations you will make earlier adopting AI technology. For example, you whitethorn articulate your marque committedness to delicate information vulnerability and outline the value-driven considerations your marque takes to do so. This is little of a ineligible statement and much of a societal compact that you person pinch stakeholders.

Related: I Teach AI and Entrepreneurship. Here's How Entrepreneurs Can Use AI to Better Understand Their Target Customers.

Simplicity

Trust isn't built pinch 50-page personification agreements written by lawyers for lawyers. Keep your values-driven AI argumentation arsenic straightforward and communal consciousness arsenic possible. Boiling it down to 3 cardinal values is ideal.

Simplicity besides supports elasticity and scalability. Boiling it down to wide values creates a roadmap for early decision-making and empowers the institution to enactment nimble while staying existent to its values.

Getting up of AI and exertion skepticism is simply a bully move some for your marque coming and the marque of tomorrow. Plus, location is the added use of utilizing this infinitesimal successful clip to reenforce your institution and marque values to customers, labor and investors. A values-driven AI argumentation allows you to observe the breathtaking aspects of AI and the humanizing values of your company, giving you the champion of some worlds.