Types of SEO: What Does Your Site Need to Succeed?

Jan 22, 2025 07:24 PM - 2 weeks ago 22191

Having a website unsocial won’t bring traffic. Sometimes, diagnosing why your tract is not getting the postulation you want tin beryllium difficult.

For that reason, you mightiness see improving SEO. You could prosecute an in-house SEO specialist, a trading agency, aliases a freelance SEO. You could besides do the activity yourself.

Understanding the types of SEO tin thief you take the correct services to boost your website’s visibility. This knowledge tin besides thief you hole issues connected your ain earlier passing the remainder to a specialist.

What Are the Types of SEO?

Three main types of SEO exist:

  1. On-page SEO: Actions you return pinch website contented to amended rankings (for example, utilizing applicable keywords).
  2. Off-page SEO: Actions that hap extracurricular your website to amended rankings (for example, building backlinks).
  3. Technical SEO: Actions connected the method broadside of your tract (for example, improving page speed).

Let’s look astatine each type much closely.

On-Page SEO

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On-page SEO focuses connected the contented of your website. Search engines favour contented that is easy to find, easy to understand, and genuinely helpful.

Examples of on-page SEO services include:

  • Assigning a target keyword to each important webpage
  • Optimizing page titles for those circumstantial keywords
  • Updating point descriptions successful an online store
  • Adding caller contented to a blog
  • Restructuring an aged article aliases work page
  • Adding building to contented pinch correct HTML tags
  • Creating a contented scheme for each shape of a customer journey

If the contented connected your tract doesn’t target keywords aliases is mostly unhelpful, you whitethorn request amended on-page SEO.

Off-Page SEO

Off-page SEO addresses factors that hap extracurricular your website and tin power your site’s rankings. One awesome off-page facet is high-quality backlinks.

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Here is an illustration of really to fortify off-page SEO: First, you investigation and people an informative article astir feline allergies connected your website. Then, different website cites your article successful a study astir communal household-pet allergies and links to your site.

That nexus becomes your backlink, which whitethorn boost your SEO. Search engines, specified arsenic Google, often spot backlinks from reputable sites arsenic a affirmative signal.

Off-page SEO involves much than backlinks. It tin include:

  • Managing societal media
  • Conducting outreach and integer PR
  • Creating contented for different platforms (such arsenic YouTube)
  • Managing reviews
  • Monitoring spammy backlinks that could wounded SEO

If cipher is visiting your website because cipher is talking astir it, you whitethorn request stronger off-page SEO.

Technical SEO

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Technical SEO addresses backend tract factors that impact crawlability, personification acquisition (UX), and tract speed. Good method SEO lets some hunt engines and group navigate your tract easily.

Slow-loading pages, surgery images, aliases mediocre navigation wounded personification acquisition and bespeak bad method SEO. 

Common method SEO tasks include:

  • Conducting a method tract audit
  • Finding and fixing copy content
  • Using a robots.txt record to guideline Google connected really to crawl your site
  • Creating a clear sitemap
  • Optimizing codification and record sizes for faster page loading
  • Managing a crawl budget
  • Migrating a website
  • Making the tract mobile-friendly

A cardinal portion of method SEO is ensuring that some humans and hunt engines tin entree your important pages. For instance, a clear and useful tract architecture helps everyone find and understand your content.

Other Types of SEO

Beyond these 3 awesome SEO categories, different optimization strategies tin boost your hunt motor visibility:

Image SEO

Image SEO ensures hunt engines tin understand and rank your images, helping much users find your content.

Images request optimized HTML tags, overmuch for illustration different contented connected your site. Proper image SEO helps your images look successful features for illustration Google’s image carousels. 

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Google’s John Mueller besides recommends utilizing descriptive filenames, filling retired alt text, and keeping applicable surrounding text.

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Video SEO

Video SEO ensures hunt engines tin construe and rank your videos, guiding much viewers to your content.

Video SEO requires optimization of a video’s title, URL, tags, and description. Adding system information to your site’s codification tin besides thief search engines show your videos successful rich | results. 

YouTube automatically adds system information for cardinal moments, but you tin adhd aliases customize it connected your ain site.

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The image supra uses cardinal moments to item an important clip. That clip quickly shows searchers really to groom a dog, and it shows Google the astir important parts of the video.

Read our guideline connected structured information for videos to study more.

Different video SEO techniques tin besides summation views connected YouTube, which is different niche of SEO.

Ecommerce SEO

Ecommerce SEO is basal for online stores to rank higher successful hunt results and pull much customers.

Stores that waste products aliases services online tin usage ecommerce SEO to summation postulation and boost sales.

Improving an ecommerce tract successful hunt engines goes beyond updating merchandise titles and descriptions. It tin besides impact optimizing a marque connected outer platforms, specified arsenic etsy.com aliases amazon.com.

Most ecommerce markets are highly competitive, truthful beardown SEO is captious to pull online shoppers.

Mobile SEO

Mobile SEO is important for reaching smartphone users and ensuring they tin easy find and navigate your site.

A celebrated study by bankmycell.com recovered complete 83% of the world owns a smartphone. Brands cannot win without making judge their sites activity connected each platforms.

A main portion of mobile hunt optimization is making it easy for searchers to usage your tract connected their phones. That goes backmost to method SEO—optimizing your codification truthful the mobile type of the tract is accelerated and easy to use.

Another facet of mobile SEO is uncovering keywords that group hunt for connected their phones, which whitethorn disagree from desktop searches. If you want to find those keywords, behaviour mobile keyword research.

Local SEO

Local SEO is important for businesses pinch beingness locations to pull adjacent customers.

Businesses that person beingness locations tin usage section SEO to get much ft traffic. Optimizing contented connected your tract and connected platforms for illustration Google Business Profile (also known arsenic Google My Business) tin thief put your marque successful beforehand of a section audience.

Imagine you request to find a canine groomer successful the metropolis of Orlando:

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The options you spot erstwhile you hunt connected Google are the businesses pinch the champion section SEO.

A canine grooming business successful Orlando would request to amended its section SEO to look successful a Google search motor results page (SERP) characteristic for illustration the 1 above.

  • Local SEO typically includes:
  • Managing online citations
  • Setting up a Google Business Profile
  • Targeting and search section keywords
  • Creating tract contented to target section searches
  • Leveraging section connections to build partnerships and backlinks

Local businesses should still attraction connected on-page, off-page, and method SEO. The database supra highlights circumstantial actions that impact local rankings successful summation to modular SEO champion practices.

How to Decide Which SEO Services You Need

Effective SEO is subjective because it depends connected your assemblage and your market’s competition. The champion SEO scheme for an online kid’s clothing shop could disagree from the champion scheme for a ample hospital. 

Because location are galore ways to amended SEO, you must determine what useful champion for your tract and your brand.

Here’s really to fig retired what benignant of SEO services you mightiness need:

Do a Content Audit

Running a contented audit will show really your site’s contented performs—both bully and bad.

You tin usage Google Search Console to spot which contented whitethorn request improvement. Open the afloat study connected the main dashboard nether Performance.

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Add the URL of the page you want to improve.

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Then, benignant by impressions. Look for contented that has galore impressions for a keyword but fewer clicks.

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This spread whitethorn beryllium an opportunity to heighten your contented for that keyword.

Run a Technical Audit

Use Google Search Console for a basal method audit. Go to the dashboard and click connected Core Web Vitals to spot if method issues exist. 

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Problems pinch tract velocity aliases layout tin scare disconnected visitors and little SEO performance.

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Run a Technical Audit pinch Semrush

Semrush’s Site Audit tool tin supply deeper insights. You tin motion up for a free account, adhd your domain, and crawl up to 100 pages. 

View the Overview for a elaborate tract wellness study that pinpoints urgent SEO issues.

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Use Semrush’s Backlink Audit tool (also disposable pinch a free account) to cheque for reputable backlinks aliases spammy ones. This instrumentality offers recommendations to fortify your backlink profile. 

You tin springiness these recommendations to an SEO specialist.

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What Types of SEO Services Are Out There?

If you scheme to prosecute an SEO supplier but are unsure what to request, see a 2021 MCP survey. It revealed the astir requested integer trading services, galore of which align pinch the SEO types discussed above.

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Backlinks tin boost SEO. One celebrated SEO work is to create link-worthy contented and find the correct assemblage for it. A master mightiness do this successful respective ways:

  • Writing nationalist relations releases
  • Guest blogging
  • Publishing new, absorbing research
  • Conducting an outreach run to build caller online connections and backlinks

Part of link building is creating worldly that group want to nexus to. Another portion is researching and contacting imaginable websites to transportation that contented to.

If you’re considering hiring a nexus building service, inquire really they find prospects, what strategies they will usage to scope out, and really galore links they scheme to build for you.

Focusing connected high-quality links, not conscionable quantity, is besides important.

Web Design, User Experience, and Web Development

Large-scale changes whitethorn beryllium basal to amended your site’s SEO and create a amended acquisition for visitors. A web developer aliases designer mightiness activity connected your site’s:

  • Speed and load time
  • Indexability and crawlability (the easiness pinch which hunt engines tin find and navigate your site)
  • Mobile SEO

They will tally a technical audit to place problem areas and past hole them.

Other communal services successful this area include:

  • Migrating a website to a caller domain
  • Migrating themes
  • Finding patterns of erstwhile and wherever visitors exit a site
  • Creating a sitemap and robots.txt file
  • Creating cleanable tract architecture
  • Auditing and cleaning up dense code
  • Fixing copy contented issues

Content Marketing (Keyword Strategy, Content Strategy, Content Production)

Content trading is the process of producing and sharing online worldly that sparks liking successful your products aliases services without straight promoting them. It helps you build marque awareness, summation trust, and summation conversions by offering valuable accusation to imaginable customers.

A strategy unsocial does not activity without existent contented production. A bully contented writer aliases developer uses the selected keywords to create a portion of contented that is optimized for search.

Content specialists whitethorn besides update aged contented connected your tract if it is underperforming. They could amended on-page SEO by suggesting the correct words for meta tags.

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You tin study much astir contented trading and free devices to thief you create optimized posts successful this guide.

Online estimation tin thief aliases wounded your site’s visibility. If a Google hunt of your marque yields antagonistic reviews connected page one, it could move distant imaginable customers. A master successful estimation guidance whitethorn respond to antagonistic reviews, promote affirmative feedback, and create societal media posts to prosecute audiences. They besides measurement station capacity to spot which efforts thrust valuable traffic.

Your online estimation tin thief aliases wounded your site’s success.

Why does that matter?

If a Google hunt of your marque sanction leads to antagonistic reviews connected the first hunt motor results page (SERP), it tin harm your credibility.

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A master successful this section tin respond to immoderate estimation issues related to your manufacture aliases brand.

Managing a bad online estimation besides involves building a bully one. This tin include:

  • Responding to and managing antagonistic reviews
  • Encouraging honorable affirmative reviews
  • Setting up societal media accounts and creating posts to boost engagement
  • Getting mentions from different brands and influencers

These steps show group what to expect from your institution and fortify your off-page online presence. A master will besides way station capacity to spot which contented drives meaningful postulation to your website.

Determine Your SEO Needs

Identify which of the 3 halfway SEO types (on-page, off-page, aliases technical) your tract lacks. 

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A free Semrush Site Audit is simply a bully starting point. Then, research services and tasks wrong those categories.

  • An aged tract pinch method issues whitethorn request method SEO.
  • A caller tract pinch small contented could use from contented marketing.
  • A tract pinch awesome contented but nary visibility whitethorn request amended off-page SEO.
  • A section business needs section SEO to look successful adjacent searches.

The much you understand astir SEO types and services, the easier it will beryllium to amended your online visibility—either connected your ain aliases pinch the thief of an expert.

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