'Truly Refreshing:' Why Experts Say ChatGPT Search Is 'Best Positioned' to Disrupt Google's Search Dominance

OpenAI made ChatGPT pinch search, aliases SearchGPT, live connected Thursday for paying subscribers, pinch plans to rotation it retired much broadly to free plans successful the coming months. ChatGPT users tin now click a "Search" fastener erstwhile they connection the AI chatbot to behaviour a real-time web search. The resulting reply has a "Sources" fastener pinch reference links.

"This is immense news successful the hunt world," Damian Rollison, head of marketplace insights astatine AI trading patient SOCi, told Entrepreneur successful an emailed statement. "ChatGPT is astir apt champion positioned amongst each competitors to upset Google's power successful search."

Related: ChatGPT Is Roasting Instagram Profiles successful a Hilarious New Social Media Trend — Here's How to Get Access

Google presently has astir 90% of the hunt motor marketplace and still has an advantage: Google has a 26-year caput commencement successful acquisition complete OpenAI, Rollison says, and "the occurrence of SearchGPT will hinge connected the institution bringing a different attack to the hunt acquisition that users find genuinely refreshing and new.

SearchGPT successful action. Photo Credit: OpenAI

How Is SearchGPT Different From Google Search?

The SearchGPT acquisition differs from Google successful that the chatbot remains conversational. Instead of a page afloat of links, SearchGPT responds pinch a condensed summary of accusation that it has picked retired from prime sources. Users tin springiness SearchGPT follow-up questions if the accusation it provides isn't what they were looking for.

Related: ChatGPT Finally Gives Businesses What They've Been Asking For

The AI chatbot besides doesn't person ads aliases promoted answers yet, which further declutters its hunt response.

Alon Yamin, co-founder and CEO of AI plagiarism discovery instrumentality Copyleaks, told Entrepreneur that SearchGPT would "undoubtedly" impact accepted hunt engines for illustration Google, but that it's unclear really it would impact SEO aliases hunt motor optimization.

"As AI devices go much blase and portion of our day-to-day lives, distinguishing betwixt AI-generated and human-created content, decently attributing original sources aliases authors, and empowering wide originality becomes moreover much critical," Yamin stated.

ChatGPT has 200 million play progressive users. 92% of Fortune 500 companies usage OpenAI's products.

Related: Here's How the CEOs of Salesforce and Nvidia Use ChatGPT successful Their Daily Lives