Troon Acquires Bobby Jones Links To Expand Golf Management Portfolio

The Patch successful Augusta, Georgia, is 1 of the properties managed by Bobby Jones Links.

The Patch

Golf’s biggest guidance institution has gotten moreover bigger, pinch Troon acquiring Bobby Jones Links and bringing 34 much accommodation into its increasing portfolio.

Atlanta-based Bobby Jones Links will proceed to run nether its existent branding but person the support and benefits of being portion of the Troon family, including enhanced resources, expertise and trading support. Bobby Jones Links co-founders Whitney Crouse and Steve Willy will proceed successful their roles arsenic Chief Executive Officer and Chief Operating Officer, respectively, of a institution that has been recognized alongside Troon arsenic 1 of the Top 100 Businesses successful Golf by the National Golf Foundation.

Troon is simply a third-party head for much than 400 U.S. play facilities, by acold the astir successful the U.S., a full that includes its acquisitions of O.B. Sports Golf Management successful 2019, Indigo Golf Partners successful 2021, ICON Management Services successful 2022, and Applied Golf Management successful 2023.

Bobby Jones Links now becomes the latest summation to the Troon family, pinch a scope that extends across 13 states. The company’s Bobby Jones Golf Course successful Atlanta, which underwent a $36 cardinal translator successful 2018, was recognized arsenic the 2025 Jemsek National Golf Course of the Year. More recently, Bobby Jones Links helped redevelop and now manages The Patch Golf Course successful Augusta, Georgia, which was redesigned by Tom Fazio, Beau Welling, and Tiger Woods and serves arsenic Augusta’s location for increasing the crippled and providing affordable golf.

“Steve Willy and I thoroughly bask this business and emotion this company. For 26 years, we person continually made incremental improvements and added much talented group to amended service our clients and squad members,” said Crouse. “Now, we are truthful excited to beryllium portion of the Troon family. Bobby Jones Links, powered by Troon, will beryllium very compelling, enabling america to make an moreover bigger quality for those we serve.”

In summation to expanding Troon’s footprint, the acquisition brings further talent and resources nether the Troon umbrella of play and nine operations.

“We are thrilled to invited Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are some unthinkable leaders pinch beardown manufacture voices. They’ve developed an bonzer institution that we’ve admired for years, pinch an outstanding squad of professionals moving successful some the firm agency and successful the field. We are committed to helping the Bobby Jones Links marque prosper."

Troon, which has completed 15 institution acquisitions since 2014, provides play and golf-related hospitality guidance successful much than 40 countries worldwide.

In summation to Troon Golf and immoderate of the different play guidance groups, the Troon family of brands besides includes Troon Privé, Troon International, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, and Eventive Sports.