Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday

Apr 10, 2026 02:00 PM - 6 days ago 7445

Prepare your recreation marque for AI hunt successful 2026. Chloe Osunsami shares really to usage integer PR, human-first narratives, and tailored outreach to boost visibility.

Changes successful the recreation landscape

A zoomed-in conception of the whiteboard astir really the hunt scenery is evolving.

We surveyed elder integer PRs pinch plentifulness of hands-on acquisition and interviewed in-house recreation marketers arsenic good arsenic recreation journalists and editors. One of the cardinal findings was that 81% expected integer PR to go moreover much captious complete the adjacent 2 to 3 years.

How do you guidelines retired and onshore coverage?

A zoomed-in conception of the whiteboard pinch things you tin do to guidelines retired and summation coverage.

So really do you negociate to guidelines retired and onshore sum successful 2026? There are 5 cardinal areas I'm going to return you through.

1. Personalized stories

The first 1 is personalized stories. It's ever been really important to understand your target persona and your target assemblage and their wants, needs, and desires.

But it's moreover much important this year. Not conscionable those things, but what they worth arsenic good arsenic the real-world and economical factors that are going to effect their recreation plans.

Alongside that, target audiences are wanting overmuch much personalized itineraries and things that align pinch their hobbies and their passions.

Journalists are already pursuing this trend, and if we don't do the same, past we are going to miss retired connected coverage. They ever person their readers beforehand of mind, and truthful we request to too.

2. Human-first narratives

Next up, human- first narratives. Human-first narratives are going to thief group the PR contented isolated from AI-produced contented because they cannot imitate that.

How do we do that? Through adding behind-the- scenes insight, untold angles, aliases done utilizing lawsuit studies. This is going to thief really group america apart. Journalists are already looking for this wrong their stories.

3. Take an “always on” approach

Third is taking an "always on" approach. 95% of integer PRs that we surveyed usage data-led creative campaigns to onshore sum effectively.

But connected apical of this, 71% are utilizing newsjacking and reactive strategies to make judge that they tin return this "always on" attack and maximize sum opportunities. In fact, they said it's go moreover much important complete the past 3 to 5 years to thief them do so.