This is Instagram’s new logo

Instagram has unveiled a caller wordmark, moving distant from the recognizable cursive typeface it’s utilized complete the past decade. The updated wordmark is simply a unusual operation of half-cursive half-print that’s someway little legible than its predecessor. Like, that wholly says “Instagzam”, right?

“The wordmark astatine the apical of the app hasn’t changed successful 10 years, truthful it was clip for a refresh,” Instagram caput Adam Mosseri announced connected his account. “Cleaner and much modern, pinch references to the original and the simplicity and trade that’s ever made it Instagram.”

Mosseri is seemingly alert that this will beryllium a arguable change, because he besides posted it to his Threads account to “see what the basking takes mightiness be.” Plenty of Instagram and Threads commenters person already flagged that the updated type looks for illustration it says “Instagzam,” but the wide statement different is difficult to parse. Some users are mourning the nonaccomplishment of the now iconic cursive wordmark, while different responses — galore of which look suspiciously written by bots — are a jumble of affirmative affirmations and emoji-vomit.

I don’t personally deliberation it has the aforesaid charm, but i’ll time off the remainder of you to beryllium the judge of that.