This Franchise Executive Found a Concept She Loved. So She Didn't Just Invest — She Bought the Brand.

When Heather Elrod first discovered Uni K Wax, she wasn't conscionable impressed — she was convinced. After a profession starring brands for illustration Amazing Lash Studio, wherever she grew the institution from 70 locations to much than 200, Elrod sought her adjacent large challenge. Her extended franchising experience, passion for earthy products and expertise to standard businesses made her an perfect lucifer for Uni K Wax, a Florida-based waxing franchise known for its proprietary elastic wax.

Elrod didn't conscionable spot imaginable — she saw an opportunity she couldn't walk up. Through her finance firm, Conscious Capital Growth (CCG), she purchased the institution and now serves arsenic its executive chairwoman, focusing connected the brand's strategical direction. "What initially drew maine to Uni K was its innovative attack to waxing," Elrod says. "It's the only all-natural wax connected the market, and its unsocial elastic properties make the process faster, little achy and much hygienic."

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Uni K Wax

Founded successful 1993 by Noemi Grupenmager, Uni K Wax emerged from a individual need. Grupenmager developed the brand's proprietary wax successful Miami to reside her daughters' skincare concerns. Unlike accepted waxes applied successful short strips, Uni K's elastic wax stretches crossed ample areas of tegument and is applied astatine assemblage temperature, reducing discomfort. Guests besides person an individual wax pot, enhancing hygiene — a awesome tie successful the post-Covid era.

This operation of invention and market opportunity sealed the woody for Elrod. "We saw tremendous imaginable successful Uni K's business exemplary and its whitespace for growth, peculiarly successful untapped markets," Elrod says.

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The adjacent level

Since acquiring Uni K, CCG has shifted its domiciled to much of an finance partner, providing resources and strategical guidance alternatively than nonstop oversight (Heather Harris, who precocious became CEO, now leads day-to-day operations).

But Elrod's effect is still felt — 1 of her first moves was implementing KPI dashboards and tailored capacity reports to springiness franchisees actionable insights into their businesses. "Our extremity was to springiness franchisees the devices to succeed, sloppy of their background," Elrod says.

Elrod besides launched guest-focused initiatives, including the K-Club rank program, which offers unlimited waxing for the value of a azygous convention each month, and K-Packs, discounted work bundles. These innovations summation recurring gross for franchisees and make waxing services much accessible for customers.

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A franchisee's perspective

Ed Miranda, a Uni K Wax franchisee, first encountered the marque arsenic a customer. "I heard astir this waxing spot adjacent wherever I unrecorded successful Miami. The acquisition was seamless — from booking online to checking successful pinch an iPad," Miranda says. "I loved the product, the green, the smell of the spot and, of course, the aesthetics. It looked patient overall. That's erstwhile I knew this was thing special."

Miranda's trading expertise helped him spot Uni K Wax's maturation potential. "We bought our first location successful 2020, and wrong a short time, we grew its gross from $600,000 to astir $1 cardinal annually," he explains. By investing successful targeted integer trading and the brand's caller rank program, Miranda has built a beardown guidelines of repetition customers. "Over 63% of our customers that travel each period person travel during the past 90 days," he adds. "The rank exemplary has been a game-changer because it brings consistency to what is typically a seasonal and weather-dependent business."

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A scalable, elemental model

With 34 studios successful Florida and New York, Uni K Wax is now gearing up for nationwide growth, pinch plans to unfastened up to 50 caller locations annually. Expansion efforts are targeting markets successful Arizona, the Carolinas, New Jersey and Connecticut.

What makes Uni K truthful charismatic to franchisees is its simplicity. The business model relies connected debased labour turnover, beardown recurring gross and short work times. Waxing appointments typically return 15 to 20 minutes, enabling precocious impermanent volumes. In fact, Uni K's flagship workplace serviced 200 customers per time wrong conscionable six months of opening.

"We're seeing important liking from franchisees successful different systems, peculiarly nutrient and beverage, looking to diversify into a simpler, much scalable model," Elrod says.

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Building for the future

Elrod's determination to put successful Uni K wasn't conscionable astir backing a business — it was astir supporting a marque she believes in. As executive chairwoman of CCG, she remains engaged successful the brand's strategical maturation from an investor's position while entrusting operational activity to Harris. "I wanted to get my hands astir the business beautiful intensely successful the early days earlier passing the reins," Elrod says. "The squad has been incredibly supportive, and we're focused connected making smart decisions that use some guests and franchisees."

As Uni K Wax expands, its committedness to innovation, hygiene and customer acquisition remains the instauration for success. "What excites maine astir is the opportunity to bring this unthinkable merchandise and business exemplary to much markets, some domestically and internationally," Elrod says. "Uni K has each the ingredients for semipermanent success, and I'm thrilled to beryllium portion of its journey."