What Is Mobile SEO?
Mobile SEO (search motor optimization) is the process of optimizing your website to rank higher successful mobile hunt results and heighten the personification acquisition for mobile users.
It shares galore champion practices pinch desktop SEO and is an basal constituent of an wide SEO strategy.
The Importance of Mobile SEO
Mobile SEO is important because Google uses mobile-first indexing (with few exceptions), meaning the mobile type of your tract is utilized for search rankings.
Users besides for illustration mobile devices complete desktop devices for search.
According to our analysis, location were 313% much mobile hunt visits than desktop hunt visits successful 2023.

And 90% of consumers usage smartphones for merchandise investigation while shopping successful a shop astatine slightest immoderate of the time.
All this intends ignoring mobile SEO tin mean missed opportunities—even if your business has ample ft traffic.
Preferred Way to Configure Your Website for Mobile: Responsive Design
Google recommends responsive design to configure your website for mobile because it’s easy to instrumentality and maintain.
Here’s really it works:
Responsive creation serves the aforesaid page to some mobile and desktop users.
The server sends the aforesaid HTML codification each time, and CSS adjusts really the page renders based connected the device.
Like this:

Responsive creation is perfect for SEO because it:
- Uses a azygous URL, allowing easy sharing and linking without a abstracted “mobile” URL
- Reduces common mobile tract mistakes
- Requires little attraction compared to different methods
- Eliminates the request for redirection, speeding up load times
- Saves resources erstwhile Google crawls your site, arsenic Googlebot only crawls the page once
Here’s what it looks for illustration connected a existent page:

With responsive design, there’s only 1 responsive page for each portion of content.
This attack prevents copy contented and slow redirects. It besides simplifies the personification acquisition crossed various instrumentality sizes.
Alternate Ways to Configure Your Website for Mobile
Besides responsive design, you tin usage move serving aliases abstracted URLs to make a tract mobile-friendly.
Dynamic Serving
Dynamic serving delivers different HTML codification depending connected the user’s device, but the URL remains the same.
Here’s an example:

A imaginable rumor pinch move serving is that the server mightiness nonstop the incorrect type of a page to definite devices.
For example, a smartphone personification mightiness spot the desktop version. Which tin negatively effect the personification experience.
Separate URLs
Using abstracted URLs gives you 1 desktop URL and 1 mobile URL (often utilizing “m” aliases “mobile”).
When a personification visits the site, the server detects the instrumentality type and directs them to either the mobile aliases desktop version.

This solution tin beryllium time-consuming to manage.
Because location are 2 versions of each page, you request to adhd either rel="canonical" tags aliases rel="alternate" tags to the HTML code. To pass Google which is the superior type of each page.
- On mobile pages: Set a rel="canonical" tag pointing to the desktop version
- On desktop pages: Set a rel="alternate" tag pointing to the mobile version
If you don’t group these tags correctly, Google whitethorn see the desktop and mobile pages arsenic duplicate content. Which tin beryllium confusing for trying to rank the correct page.
And your Google rankings could suffer.
How to Check if Your Site Is Optimized for Mobile
After ensuring there’s a mobile type of your site, usage Semrush's Site Audit instrumentality to cheque its user-friendliness.
The instrumentality checks your tract for complete 140 method issues, including galore related to mobile SEO.
Go to the “Issues” study to position a afloat database of errors, warnings, and notices.
Click “Why and really to hole it” for proposal connected immoderate issue. Or travel the bluish links to spot affected pages.

Many of these issues impact SEO connected each instrumentality types.
But you tin hunt for “mobile” to attraction connected mobile-specific issues, specified arsenic those concerning Accelerated Mobile Pages (AMP) aliases viewport meta tags.

After making improvements to your mobile SEO, rerun your audit to guarantee the issues person been resolved.

8 Mobile SEO Tips & Best Practices
Now that we’ve covered the basics, let's talk really to execute mobile hunt optimization.
Here are 8 basal tips and champion practices for mobile SEO:
1. Create Mobile-Friendly Content
Mobile-friendly contented is easy to publication and navigate connected mini screens.
Optimize your contented for mobile by utilizing short paragraphs, little introductions, and ample achromatic space. Also, region immoderate intrusive pop-ups from your site.
Use Short Paragraphs
Short paragraphs are easier to digest visually and because they usually incorporate a azygous idea.
While there’s nary circumstantial number of sentences per paragraph, see breaking up paragraphs longer than 5 lines connected mobile devices.
Splitting longer sentences into shorter ones besides helps mobile users skim the contented much easily.
Here’s an illustration of hard-to-skim versus easy-to-skim paragraphs connected mobile:

You tin further heighten readability by incorporating elements for illustration bulleted aliases numbered lists, tables, images, and videos.
Keep Introductions Short
Since mobile devices person constricted surface space, a short preamble allows you to hook users early and gets to the main constituent quickly.
Long introductions consequence losing users’ attention, prompting them to return to hunt results for faster answers.
If the article focuses connected a question-based keyword, answer the mobility astatine the very beginning.
For example, if personification searches “what does a dermatologist do,” they should find the reply successful the first condemnation of the corresponding section.

Use White Space Effectively
White abstraction (the blank abstraction betwixt matter blocks, images, and margins) is important in web design because it improves readability.
Plus, it tin heighten comprehension by up to 20%.
Consider the quality betwixt these 2 examples:

Google penalizes “intrusive pop-ups” that screen the main contented arsenic soon arsenic the page loads, specifically intrusive interstitial pop-ups.
Here are examples of what not to do from Google:

In these examples, the pop-up obstructs the main content.
It’s OK to usage pop-ups to inquire users to judge cookies aliases verify a user’s age. You tin moreover see a accepted ad—so agelong arsenic it uses a reasonable magnitude of surface space.
Like this:

If you take to usage pop-ups, guarantee they service a clear intent and don’t hide your page’s contented down ads aliases different promotional messages.
2. Use Structured Data connected Your Mobile Website
Using system information (markup that conveys accusation astir your content) helps Google understand your contented much easily.
Specifically, schema markup is the codification that represents this information successful a format that hunt engines tin understand.
Using schema markup tin make your contented eligible to show elements for illustration look stars aliases reviews straight to your results successful the SERPs. This transforms your normal SERP snippets into rich snippets.
Rich snippets make your webpages guidelines retired moreover much successful mobile SERPs.
Here’s an illustration of a rich | snippet containing the product’s rating, availability, and price:

3. Target Voice Search-Friendly Keywords
Voice search-friendly keywords are important for mobile SEO because astir sound searches hap connected mobile devices.
People utilizing sound assistants to hunt typically speak much casually, truthful optimize your contented for conversational aliases semantic search.
To start, find question-based long-tail keywords.
Go to the Keyword Magic Tool and hunt for 1 of your target keywords.
And participate your website URL truthful the tool’s AI functionality tin make personalized insights for your domain.

Then, select your database of keywords by “Questions.”

You’ll spot a database of questions that group commonly hunt for.
The purple columns show AI insights. In this case, your Personal Keyword Difficulty (PKD %) score.

The AI insights thief you determine whether a keyword is worthy pursuing.
For example, if a keyword has a precocious PKD % and you person a mini aliases newer site, that word isn’t an perfect choice. Because your website has a minimal chance of achieving precocious rankings.
Instead, take position pinch a PKD % ranging from “Very easy” to “Possible.”
4. Analyze and Optimize Mobile Site Speed for Better UX
Google uses page experience arsenic a ranking factor, which includes really quickly your page loads connected mobile devices.
Google recommends that mobile sites load successful under 1 second.
Use Google’s PageSpeed Insights to cheque your site’s mobile load velocity and place issues that could effect your mobile SEO.
PageSpeed Insights assesses your Core Web Vitals—a group of metrics that measure page experience.
The Core Web Vitals are:
- Largest Contentful Paint (LCP): The clip it takes for the main contented to load
- Interaction to Next Paint (INP):How quickly your tract responds to personification interactions
- Cumulative Layout Shift (CLS): How overmuch your webpage shifts arsenic contented loads
To usage PageSpeed Insights, participate your URL into the instrumentality to get a afloat report.

Your study will look for illustration this:

The instrumentality besides provides a Diagnostics study that lists existing errors.

And includes suggestions for expanding page speed.

Improve your page velocity to heighten personification acquisition and show Google that you’re quickly gathering searchers’ needs.
5. Optimize Title Tags & Meta Descriptions for Mobile SERPs
Optimizing title tags and meta descriptions tin amended the click-through-rate (CTR) of your page.
To optimize title tags for mobile search, support them betwixt 50 and 60 characters.

Google shortens aliases rewrites 99.9% of titles complete 70 characters long. Titles wrong the recommended magnitude are little apt to get shortened aliases rewritten.
Additional title tag tips include:
- Targeting 1 superior keyword
- Avoiding keyword stuffing
- Making each page’s title unique
- Front-loading important information
For meta descriptions, support them nether 105 characters.
Longer descriptions whitethorn beryllium excessively agelong for mobile, and Google mightiness trim them disconnected aliases rewrite them.
Additional meta explanation tips for mobile include:
- Summarizing your page’s content
- Using unsocial descriptions for each page
- Including your superior keyword
- Adding a telephone to action aliases a worth proposition to promote clicks
6. Monitor Your Keyword Positions connected Mobile
Track your mobile rankings by mounting up a Position Tracking campaign.

When creating your campaign, prime “Mobile” nether the instrumentality category.

Enter the keywords you want to monitor. Then click “Add keywords to campaign.”

Once setup is complete, spell to the “Overview” tab.

Scroll down to spot an overview of rankings for the keywords you chose:

If you person a Semrush Business aliases Guru account, you tin comparison mobile and desktop postulation for your tracked keywords.
Visit the “Devices & Locations” tab.
Click “Add caller target” and adhd the aforesaid keywords you added earlier.

Select “Desktop” alternatively of “Mobile” this time.

Now, you tin spot the quality betwixt desktop and mobile capacity for your tracked keywords:

To show your keywords effortlessly, click the doorbell icon astatine the apical correct area to subscribe to play email updates from your Position Tracking campaign.

This way, you’ll beryllium notified of immoderate drops successful your mobile rankings and tin return action earlier they importantly impact your traffic.
7. Review Your Competitors’ Mobile SEO Performance
To reappraisal your competitors’ mobile SEO performance, usage a competitor investigation instrumentality for illustration Semrush’s Organic Research.
This instrumentality allows you to find your competitors’ keywords, observe caller integrated competitors, and observe domains’ position changes.
Start by entering the domain you want to analyze.

On the main overview page, toggle the instrumentality mounting to “Mobile” to get mobile-specific data:

Scroll down to spot your competitor’s apical keywords and position changes. And click connected the corresponding reports for much elaborate information:

To find related competitors, click connected the “Competitors” tab astatine the apical of the screen.

You’ll spot a Competitive Positioning Map highlighting the apical competitors, on pinch a chart that covers shared keywords, title level, and much for each competing sites:

Another measurement to find opportunities is pinch the Keyword Gap tool.
Go to the instrumentality and participate your domain alongside the domains of up to 4 competitors. Then click “Compare.”

You’ll get a study containing a database of keywords that your competitors rank for (but you don’t).

Below that, you’ll besides spot a array pinch much keywords including information connected really you and your competitors rank for each keyword.

Analyze your competitors to find keyword opportunities you mightiness person missed.
8. Compare Desktop vs. Mobile Site SEO Performance
Use Google Analytics to comparison really your pages execute connected desktop vs. mobile devices.
Start by logging successful to your Google Analytics account.
Go to “Reports” > “Acquisition” > “Traffic Acquisition” utilizing the left-hand navigation bar.

Then, click “Add comparison +” astatine the apical of the page.

Then, prime “Mobile traffic” and “Web traffic.” “Tablet traffic” is besides available.
Now you’ll spot a chart comparing mobile and desktop postulation complete your chosen period.

Scroll down to spot a elaborate breakdown of postulation acquisition by channels specified arsenic integrated hunt aliases direct.

This study provides valuable insights.
For example, it helps you show the results of your mobile SEO strategy and verify that your efforts are starring to integrated postulation growth.
Supercharge Your Mobile SEO
More users are choosing mobile devices complete desktop devices, truthful it’s important to guarantee your tract is mobile-friendly.
Now that you understand mobile hunt motor optimization, use these champion practices to your ain site.
To trial immoderate of the Semrush devices mentioned above, sign up for a free trial today.