The Complete AI Research Workflow: From Prompt Discovery to Content Creation

I don’t request to show you that AI hunt is everywhere. It feels for illustration it’s embedded successful everything we do. It’s successful Google hunt results through AI Mode and AI Overviews. It’s been integrated into societal media apps. It’s being discussed crossed our LinkedIn feeds, successful blog posts, and successful squad meetings. Folks each complete the world are utilizing AI agents for illustration ChatGPT, Gemini, Perplexity, Claude, and much successful their mundane lives. 

And I don’t cognize astir you, but sometimes it has maine going “I get it! AI is present to stay!” conscionable for illustration you’re astir apt reasoning “I get it! AI is everywhere” aft this intro.

So … What americium I getting at? The reality is that hunt has changed, and will proceed to change, conscionable for illustration it ever has. Admittedly, it sometimes feels for illustration it is changing astatine a whirlwind gait these days. And you are apt getting questions from your boss, client, team, and stakeholders successful general, for illustration “what are we doing astir it?” and “how are we going to compete successful this caller improvement of search?” aliases “Should we beryllium investing in GEO (generative motor optimization)?” Because users aren’t just Googling their questions anymore. The hunt travel often starts successful LLMs and past leads to further searches. 

And if you’re not showing up successful AI-generated responses, you whitethorn beryllium missing retired connected visibility.

The bully news is that if you’ve built a beardown instauration for contented creation that is rooted successful SEO champion practices and features creative, data-driven perspectives, you’re already moving successful the correct direction. As manufacture expert, Lily Ray, has said:

Fundamentally, if you’ve been investing successful SEO, marque building, and contented marketing, you’re already doing GEO. If you haven’t, now’s the clip because it decidedly matters for AI search.

And the awesome news is that you tin now do your GEO and SEO tasks successful the aforesaid instrumentality pinch Moz Pro’s newest features. We’ve precocious rolled retired an AI investigation toolkit that tin thief you tackle AI hunt visibility successful a tangible way. I’ve put together a five-step workflow that moves from investigation to refinement each wrong the instrumentality suite you already use. 

It’s astir apt not a astonishment that the first measurement successful our workflow is research, but wherever do you start? My champion proposal — commencement pinch what you know!

AI hunt starts pinch a prompt. An AI punctual is simply a circumstantial group of instructions aliases a mobility entered into an AI instrumentality to guideline its logic and show it what you want to know, create, aliases do. It is simply a speech betwixt a personification and an LLM. And erstwhile users interact pinch LLMs, they typically do truthful successful a conversational way. But really are group talking, conversationally, astir your brand, industry, and niche? This is wherever Prompt Suggestions comes successful handy.

In the Prompt Suggestions tool, you tin participate immoderate word aliases taxable related to your marque to person a database of suggested prompts group whitethorn usage successful LLMs for illustration ChatGPT and Gemini to observe and study astir your brand. This allows you to investigation really your marque shows up successful AI-generated responses.

To get started, simply participate your taxable aliases word and click Analyze. Not only will the instrumentality springiness you a database of prompts you whitethorn want to investigation and way further, but it will besides supply a snapshot of the integrated hunt metrics associated pinch the taxable cluster.

The Organic hunt snapshot is based connected - you guessed it!- integrated hunt information and SERPs. Seeing this information alongside your suggested prompts allows you to make a afloat informed determination astir punctual targeting and contented strategy. You tin moreover click Analyze taxable successful Keyword Suggestions to spot integrated information for the afloat cluster successful our Keyword Explorer tool.

But why is it important to see integrated information erstwhile doing AI research? 

AI-generated responses aren’t the aforesaid arsenic integrated search. Well, arsenic I noted earlier, SEO and GEO are successful the aforesaid realm. In fact, Lily Ray has estimated that GEO and SEO tasks overlap by astir 90%. This apt intends that if you target a taxable for AI search, it will besides effect really you show up successful integrated search. And while things like search volume and Difficulty whitethorn not straight effect your determination to way a prompt, it could thief you find wherever your clip and effort is champion spent for contented creation and maintenance. Including Search Intent will besides thief you find the types of contented group are looking for related to your topic, truthful you tin amended cater to their needs. 

Once you’ve identified the prompts you want to way and activity with, you tin move connected to measurement 2. Or, if you’re looking for ways to grow your punctual research, I highly urge checking out Tom Capper’s Whiteboard Friday section connected fan-out prompts below. Or if you’re funny astir the subject down query fan-out, Dr. Pete Meyers has published an fantabulous article each astir it, and Web Guide, correct present connected the Moz Blog.

Now that you’ve identified prompts that are important to your business, you tin adhd them to your AI Visibility Dashboard to track. 

Why should I way AI prompts?

Prompt tracking allows you to show really your marque appears successful AI-generated responses, which is captious to knowing marque scope and visibility. So conscionable for illustration you way rankings successful SERPs, you should besides way your AI visibility. By doing so, you’ll get a complete image of really your assemblage is uncovering you and spot ways to amended your brand’s beingness successful the marketplace. By not search AI visibility, you’re missing retired connected knowing a immense portion of the caller hunt scenery puzzle. 

Now, you could way your selected prompts manually by going to each LLM (like Gemini), entering the prompt, and past noting what brands are being mentioned successful the response. 

But let’s beryllium honest, cipher has clip for that.

AI Visibility successful Moz Pro allows you to way prompts to spot wherever and erstwhile your marque shows up successful the AI-generated responses. You tin besides way your visibility alongside 3 competitor brands to get a amended thought of really you stack up successful your industry.

There are a fewer ways to adhd prompts to way successful your dashboard. If you’re moving successful Prompt Suggestions and you’ve spotted immoderate prompts you want to track, prime them utilizing the checkboxes connected the near and past click Track prompts successful AI Visibility. 

You tin past prime the AI Visibility dashboard you’d for illustration to way them in. Or if you haven’t group up a dashboard yet, return a detour to measurement 2.5 below.

Alternatively, you tin adhd prompts from wrong the Settings paper of your dashboard by querying a caller database of prompts aliases entering them manually. Entering prompts manually allows you to way circumstantial prompts that you whitethorn person researched aliases discovered extracurricular of the tools.

Step 2.5: Setup

I know, I know. I said this was a five-step process, and now I’ve snuck successful a sneaky half step. Think of this arsenic a mini measurement alternatively than an existent step. If you person already group up an AI Visibility Dashboard, you tin skip this step. But if you haven’t, now is simply a awesome clip to do so! It’s easy to get started and will thief immensely pinch the wide workflow.

To group up your AI Visibility Dashboard:

1. From wrong Prompt Suggestions, click Create a caller AI Visibility Dashboard aliases from the AI Visibility instrumentality of Moz Pro, click Add caller dashboard. 
2. Enter your marque sanction and immoderate position associated pinch your marque (like iPhone for Apple aliases Dinky Decker for Cadbury).
3. Enter up to 3 competitors (optional but highly recommended). Pro tip! Don’t cognize who your competitors are? Check retired the True Competitor tool.
4. Enter topics important to your marque (like “crochet patterns” for Hobbii aliases “best phones for photography” for Apple).

5. Click Generate Prompts.

6. Select prompts from the database generated and click Save & Continue. You tin adhd and region tracked prompts aft setup, and you tin besides adhd prompts manually, which allows for further elasticity (especially if you’re pursuing immoderate of Tom’s punctual ideas).

Now that your caller dashboard is gathering data, it’s clip to move connected to our adjacent step.

Pro tip! Need much help? Be judge to cheque retired our Help Hub article that walks done setup and each the modules included successful your dashboard.

To recap, you’ve now selected prompts that matter to your business and person started search them to spot really your marque shows up successful AI-generated responses arsenic compared to your competitors. Now it’s clip to place opportunities for contented creation and updates.

If location is simply a circumstantial punctual aliases taxable that you and your stakeholders are peculiarly passionate about, you tin move guardant to measurement 4. However, if you’re looking for further ideas aliases don’t cognize wherever to start, I urge checking retired the Prompt Performance module successful AI Visibility.

This useful module will show you which AI-generated responses you and your competitors are featured successful for your tracked prompts. This is simply a awesome opportunity to spot precisely really you and your competitors are referenced successful these responses, truthful you tin make informed decisions astir contented creation and updates. 

By reviewing your tracked prompts alongside erstwhile and really you and your competitors are being referenced, you tin place contented opportunities and gaps.

In the illustration above, the marque I’m search is not being featured successful the punctual consequence for “are ethical brands adopting size-inclusive clothing ranges?”, and neither are the competitors I americium tracking. This could beryllium a awesome opportunity to adhd contented to my astir page, blog, aliases USP that specifically addresses this punctual to summation further visibility and marque reach.

Alternatively, if location is simply a punctual wherever the marque I’m search is being referenced farther down successful the consequence than my tracked competitors (second, third, aliases fourth) aliases wherever I americium not happy pinch the measurement my marque is being referenced successful the consequence itself, I tin usage that accusation to research contented refresh opportunities.

Review your punctual capacity regularly to spot competitory shifts and observe opportunities to amended your marque awareness.

Once we’ve identified prompts we want to attraction connected successful our contented strategy, we are going to use AI Content Brief to make a comprehensive, SEO-informed brief.

To get started, adhd your prompt(s) into AI Content Brief, prime your Content Type, and click Generate.

AI Content Brief will outline everything you request successful bid to create contented for your chosen taxable including target audience, suggested headers and structure, and questions aliases facts to consider. You tin edit the little arsenic needed and past export to .pdf aliases .docx to springiness to your writers, trading team, aliases yourself if you are the 1 readying to constitute the content.

I urge adding your domain nether the Your Existing Content conception anterior to exporting your brief. This will let the instrumentality to place contented you already person connected your website that whitethorn beryllium performing for this keyword. You tin usage that accusation to place contented you tin update to amended service your assemblage and hunt intent based connected your recently generated brief, alternatively than creating each caller contented from scratch. 

One caveat I do want to mention is that this instrumentality is not specifically designed to create contented for AI search. It is portion of our Keyword Research toolset, and the information utilized to create these briefs is based connected integrated hunt data.

But Meghan, why should I create contented based connected and for integrated hunt if my extremity is to show up successful AI search?

This is simply a awesome question! As I mentioned previously, GEO and SEO are intimately related, and what you create for AI hunt whitethorn (and apt will) effect your integrated hunt traffic. 

This leads maine to the conception of out-of-model responses successful LLMs. My colleague, Tom Capper (you retrieve him), did an fantabulous occupation of explaining this successful a Whiteboard Friday section that I’ve added below. But conscionable to recap (T-Cap), out-of-model responses are ones wherever AI agents for illustration Gemini and ChatGPT propulsion accusation from the web by performing outer searches (things for illustration “what’s the champion telephone for taking pictures astatine night?” aliases “How apt is Harry Styles to widen his circuit into 2027?”). And these types of queries are ones wherever you person a amended chance of influencing really you show up successful the responses, faster, because the timeline for updates is based connected really quickly Google tin crawl and scale your content, alternatively than really quickly the LLM’s underlying training group is updated.

Since LLMs often hunt the web to supply real-time answers (essentially acting arsenic a super-user of Google), building a little based connected integrated SERP information is really the astir logical measurement to power those LLM responses. This is 1 of the astir nonstop levers we person erstwhile it comes to showing up successful AI-generated responses.

We’re almost there! You’ve made it to the last step. Now that you’re search prompts and person created contented (or updated it), it’s clip to monitor, review, and adjust.

Let’s popular backmost into our AI Visibility Dashboard. If you’ve conscionable created 1 successful measurement 2.5, beryllium judge to hold until your first information postulation has populated. Within your dashboard, you tin spot really your brand’s visibility successful AI-generated responses has changed complete time. We connection aggregate charts to thief you support way of really you and your competitors are performing truthful you tin proceed to make adjustments to your strategy. This information includes really often and really prominently your marque appears.

So now you’re done! Just kidding. Just for illustration monitoring and adjusting your strategy for integrated hunt ne'er ends, the aforesaid is existent for AI search. So I dream you clasp onto this workflow and return to it from clip to clip to guarantee you’re still gathering the correct intent pinch your content, uncovering caller ways to amended your visibility, and being mentioned wherever it matters most.

In conclusion, continuing to create great, perspective-led contented that helps your assemblage is still the superior measurement to build marque consciousness and visibility. People are people funny - make judge you’re answering their questions, and they’ll beryllium judge to find you. And Moz Pro is present to thief you find retired what those questions are and really to format your contented efficiently.