Review platforms tin thief you build spot pinch your audience, amended online visibility, and summation a competitory edge.
To take the correct reappraisal platform(s) for your business, consider:
- Which platforms are celebrated pinch your target audience
- How overmuch effort and disbursal is needed to stay progressive connected each platform
- What features you want from your chosen platform(s)—e.g., reappraisal widgets
We’ve rounded up immoderate of the champion online reappraisal platforms to thief you make a decision:
1. Google // Best for Local Search Visibility
Google reviews tin boost your business’s visibility successful section hunt results, which tin thief you person much searchers into customers.
According to Google, “High-quality, affirmative reviews from your customers tin amended your business visibility and summation the likelihood that a shopper will sojourn your location.”
These reviews tin look successful section hunt results for illustration below:
To commencement getting Google reviews, adhd aliases declare your free Google Business Profile (the listing that appears successful Google’s map-based results). And verify your location.
Then, hunt “my business” successful Google and click “View profile.”
On the adjacent page, click “Read reviews.”
Respond to your Google reviews successful the pop-up that appears. And study aliases emblem immoderate inappropriate reviews.
You tin besides transcript a nonstop nexus to your Google reviews page. And stock the nexus online to make the reappraisal process easier for customers.
Or move the nexus into a scannable QR codification to show connected in-store posters, business cards, and different printed materials.
For much tips and strategies, cheque retired our guideline to asking for Google reviews.
Facebook reviews are valuable because Facebook is the world’s astir celebrated societal platform, and galore group usage the level to prosecute pinch businesses.
Plus, Bing sometimes displays Facebook reviews successful hunt results:
To commencement collecting Facebook reviews, create a free Facebook business Page.
From your account, click connected your floor plan picture, past “Settings & privacy” > “Settings.”
Then, spell to your “Page and tagging” settings. And toggle connected the move beside “Allow others to position and time off reviews connected your Page?”
Go to your page’s “Reviews” tab to spot your reviews.
Copy the URL for this reviews page truthful you tin nexus to it directly. The page will inquire visitors if they urge your business and punctual them to time off a review.
Enable reappraisal notifications. So you tin respond to antagonistic reviews—and affirmative reviews—as quickly arsenic possible.
3. Yelp // Best for Local Businesses successful the U.S.
Yelp is simply a section business reviews website that attracts complete 120 cardinal U.S. visits per month, according to Traffic Analytics data.
Yelp reviews besides sometimes look successful Yahoo’s section hunt results:
Which intends getting listed connected Yelp could beryllium a awesome measurement to pull much customers.
To commencement collecting Yelp reviews, create a free Yelp account. And adhd aliases declare your business listing.
Then spell to your page to spot the ratings, reviews, and photos provided by users.
The value and amount of reviews effect your ranking successful Yelp’s “Recommended” hunt results.
4. Tripadvisor // Best for Travel and Hospitality
Tripadvisor is simply a customer reappraisal level that gets 78.8 cardinal travelers U.S. visits per month, according to Traffic Analytics data.
Earning affirmative reviews connected a regular ground tin thief you rank prominently successful Tripadvisor’s hunt results. Which whitethorn person much users into customers.
To get started pinch Tripadvisor, find out if your business is already listed:
- If so, travel the process to declare the listing
- If not, click “Add a missing place” to adhd the listing yourself
After mounting up your free account, publication and respond to reviews via the Management Center.
Once you gain immoderate bully reviews, see installing a Tripadvisor widget connected your website. To show your mean rating, promote group to time off reviews, and more.
Like so:
5. G2 // Best for SaaS Businesses
G2 is simply a customer reappraisal tract for software-as-a-service (SaaS) businesses that features much than 2 million reviews.
G2 assigns each floor plan a G2 score “based connected reviews gathered from the personification organization arsenic good arsenic information aggregated from online sources and societal networks.”
The higher your G2 score, the higher you tin rank successful applicable categories and hunt results.
To commencement getting G2 reviews, do 1 of 2 things:
- Claim an existing floor plan and hold for G2 to verify your claim
- Request for a profile, hold for G2 to o.k. your request, past declare your profile
G2 offers a free scheme that lets you create a basal floor plan and cod reviews.
You request a paid G2 subscription to respond to reviews, adhd civilization questions to the reappraisal form, aliases entree different precocious features.
6. Trustpilot // Best for Ecommerce and Global Brands
Trustpilot is simply a celebrated reappraisal tract that lets customers reappraisal almost immoderate online business.
Customers complaint companies retired of 5 and supply written feedback. Trustpilot past calculates a prima standing (Trust Score) based connected galore factors, including the wave and recency of reviews.
To get started, create your Trustpilot account. And tin declare aliases adhd your listing.
The free scheme lets you customize your profile, cod and respond to reviews, show a reappraisal postulation widget connected your website, and more.
Choose a paid plan for precocious features for illustration civilization website widgets, ad-free profiles, and reappraisal tagging.
7. Angi // Best for Home Service Businesses
Angi is simply a reviews website that helps homeowners find and prosecute location work professionals for illustration plumbers, roofers, electrical workers, and landscapers.
Optimizing your floor plan and collecting bully reviews tin thief you get much leads and jobs.
You tin register your business connected Angi for free. And negociate your profile, quotes, and reviews done the Angi website aliases app.
But you request to salary a “lead fee” each clip you judge an opportunity done the platform.
After completing a job, inquire the customer to time off a reappraisal connected your profile. (Whether they came done Angi aliases not.)
You tin usage Angi’s “Request a Review” characteristic to nonstop reappraisal requests via email aliases matter message. Use the connection method that you’ve already utilized pinch the customer.
8. Better Business Bureau // Best for BBB-Accredited Businesses
The Better Business Bureau (BBB) has an online directory that attracts complete 140 million users per year.
The statement is simply a trusted root of user proposal successful North America. So getting featured connected this reviews website tin beryllium a awesome measurement to build spot pinch consumers.
You tin database a non-accredited business connected the BBB directory, but BBB-accredited businesses are much apt to win connected the platform.
If you’re based successful North America, you tin apply for BBB accreditation online. You’ll request to salary a interest and beryllium your business meets the required standards.
Once you person a BBB login, you tin optimize your business listing and respond to reviews.
9. Foursquare // Best for Audience Insights
Foursquare is simply a map-based website and app that lets users observe and complaint section businesses.
Users tin adhd tips, reviews, and photos to a business’s page. And complaint the business utilizing the “Like,” “Okay,” aliases “Dislike” icons.
A amended business standing tin summation your chances of ranking good successful Foursquare’s suggestions.
To start, list your venue connected Foursquare for free.
Then optimize your page, respond to customers, and usage FourSquare Analytics to study astir the users who cheque successful to your venue.
These analytics tin supply valuable penetration into customer demographics, footfall trends, and more.
FAQs
What Are the Benefits of Customer Review Platforms?
The benefits of customer reappraisal platforms is that they thief you build spot pinch consumers and perchance person users into customers.
Good reviews reassure imaginable customers astir your product’s value and your company’s reliability.
And imaginable customers mostly spot reviews hosted connected independent platforms arsenic much trustworthy than reviews hosted connected your ain website.
Review sites besides boost your online visibility because they fto you scope users connected different platforms. And perchance power your visibility successful hunt motor results.
How to Respond to Customer Reviews
Respond to reviews quickly and strategically to show you worth customer feedback.
Responding to antagonistic reviews tin besides trim the consequence of reputational damage.
Start by thanking the personification for sharing their review. Then, supply a master consequence tailored to their feedback. If you’re responding to a antagonistic review, return responsibility, supply an apology, and connection a solution.
If you person a clone aliases inappropriate review, study it to the reappraisal platform.
How to Display Customer Reviews connected Your Website
Display customer reviews connected your website utilizing business reappraisal tract widgets.
These widgets tin thief you person much visitors into customers. And promote much group to time off reviews.
Generally, you instal the widget by copying an HTML codification and redeeming it successful the applicable conception of your website.
For example, you mightiness want to show a reviews carousel connected your homepage:
If you’re unsure what to do aliases can’t find a suitable widget, scope retired to a web developer.
Simplify Review Platform Management
Simplify reappraisal level guidance pinch Semrush’s Review Management tool.
The instrumentality tin cod reviews from multiple reappraisal websites, truthful you tin spot them each successful 1 spot and show your wide performance.
Plus, you tin respond to Google reviews without leaving the tool.
Use the AI characteristic to draught responses you tin personalize. Or, let the AI to respond to antagonistic aliases affirmative reviews automatically.
Review Management is portion of the Semrush Local toolkit, which tin besides thief you:
- Optimize your Google Business Profile
- Add your business to online directories
- Track your section hunt visibility
Sign up now and commencement increasing your business done celebrated reappraisal sites.
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