The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns

Jun 27, 2024 02:59 PM - 4 months ago 50539

Selecting nan correct keywords for your pay-per-click (PPC) campaigns improves your advertisement targeting. And increases your click-through rates and advertizing ROI.

But really tin you find nan correct keywords?

With a PPC keyword investigation tool.

PPC keyword devices thief you make caller keyword ideas and supply penetration into keyword costs per click (CPC), hunt volume, and title level.

In this post, we’ll break down cardinal features of nan 7 champion PPC keyword investigation devices connected nan marketplace correct now. 

Before we dive into nan specifications of our favourite PPC keyword research tools, here’s a speedy summary of what they each person to offer.

 

Unique Selling Point

Pricing

Semrush PPC Keyword Tool

The “Cross-group negatives” characteristic automatically adds antagonistic keywords to groups if there’s a imaginable for crossover. This ensures nary 2 groups target nan aforesaid query, starring to much cost-effective campaigns.

  • Pro: $129.95/month 
  • Guru: $249.95/month
  • Business: $499.95/month

Semrush Keyword Magic Tool

Semrush’s astir powerful keyword investigation tool. Get broad keyword suggestions pulled from Semrush’s database of complete 25.5 cardinal keywords

  • Free: $0.00/month
  • Pro: $129.95/month 
  • Guru: $249.95/month
  • Business: $499.95/month

Semrush Keyword Overview

A first extremity for judging nan estimated worth and title of a circumstantial keyword

  • Free: $0.00/month
  • Pro: $129.95/month 
  • Guru: $249.95/month
  • Business: $499.95/month

Google Keyword Planner

Integration pinch Google Ads, providing accurate, up-to-date hunt measurement and costs estimates straight from Google

  • Free

SpyFu

Multiple competitor intelligence features, including nan expertise to spot what keywords different sites are bidding connected that you are not

  • Basic: $39/month
  • Professional: $79/month

Microsoft Keyword Planner

Access to unsocial keyword information circumstantial to nan Microsoft Search Network (including Bing)

  • Free

Keywords Everywhere

Multiple keyword insights for immoderate query displayed straight successful nan hunt results

  • Bronze: $2.25/month
  • Silver: $6.00/month
  • Gold: $25.00/month
  • Platinum: $80.00/month

1. Semrush PPC Keyword Tool

Semrush’s PPC Keyword Tool lets you plan, group up, and optimize Google Ads campaigns each successful 1 place.

You tin easy adhd caller aliases existing keyword lists, shape them astatine nan run and advertisement group levels, and past export them to Google Ads.

So that you tin scheme your campaigns efficiently and create targeted ads that amended speak to your audience.

Here are nan astir useful features of nan PPC Keyword Tool:

  • It allows you to cod keywords. Build your campaigns by adding keywords manually, importing keyword lists, aliases getting keyword ideas from Semrush reports.
  • It tin select retired irrelevant keywords. Home successful connected nan correct keywords by filtering your database based connected CPC, volume, difficulty, and different metrics.
  • It tin cleanable your keyword list. Clean up your database by removing copy keywords and unnecessary characters.
  • It allows you to group keywords. Organize keywords into groups pinch nan drag-and-drop feature
  • It tin region conflicting keywords. Use nan “Cross-group negatives” characteristic to region repeated keywords successful different advertisement groups aliases campaigns.
  • It allows you to export keywords to Google Ads. Save your keyword record to your section thrust and upload it to Google Ads.

To commencement utilizing nan PPC Keyword Tool, participate your domain into nan abstraction provided. And click “Set up.”

For this example, let’s participate recreation cogwheel retailer “nomatic.com.”

Next, take a root for your keywords. You tin participate them manually, adhd them from a Semrush report, upload them from an existing record aliases your section drive, aliases import them from an existing Google Ads campaign.

In this example, we’ll prime “From Semrush.” 

Next, prime which Semrush study you want to usage to make your keyword list. Enter a seed keyword and prime nan number of keyword ideas you want nan study to generate.

You tin besides specify really you want to group your keywords. You tin create aliases prime a caller group, car group, aliases create azygous keyword groups.

Once you’re ready, deed “Add.”

(Here, we person created a caller group utilizing “Phrase study (phrase related)” arsenic our keyword source. Our seed keyword is “travel bag.” And we person generated 50 keyword ideas.)

In nan adjacent screen, specify your geographic targeting and deed “Start PPC Keyword Tool.”

This takes you to nan PPC Keyword Tool interface, wherever you tin find your run keyword list. Each keyword comes pinch hunt volume, costs per click (CPC), and trouble level metrics.

Now, you tin commencement to edit and customize your campaign. To make your ads much businesslike and effective.

First, group relatedkeywords. To create much targeted advertisement transcript that straight addresses users’ hunt intent. Which tin amended your advertisement relevance and prevention you money.

To create an advertisement group, click “+ Group” from nan database connected nan left. Enter nan sanction of your caller group. Then click nan cheque mark.

Enter nan sanction of your caller group. Then click nan cheque mark.

Select nan cheque container adjacent to each keyword you want to adhd to nan group. Then, click “Actions” > “Move to group.”

Select your group from nan “Group” drop-down menu. Then click “Move to group.”

Your caller advertisement group will now look successful nan database connected nan left.

Second, adhd antagonistic keywords to each group wrong nan PPC Keyword Tool.

Negative keywords are queries you don’t want your ads to look for. 

For example, if your business sells high-end timepieces, you mightiness adhd “cheap” aliases “affordable” arsenic antagonistic keywords. This tells Google not to show your advertisement erstwhile group usage these position erstwhile searching for timepieces.

To adhd antagonistic keywords, click nan “Negatives” action successful nan top-left corner. Then click “+ Negatives” > “Manually.”

Enter your antagonistic keywords into nan matter container and click “Add.” When you’re done, click “Add keywords.”

Further reading

  • Configuring nan PPC Keyword Tool
  • Adding Keywords and Ad Groups to PPC Keyword Tool
  • PPC Keyword Tool Recommendations

What We Like

Our favourite PPC Keyword Tool characteristic is nan “Cross-group negatives” function, which automatically adds antagonistic keywords to advertisement groups that person nan imaginable to target nan aforesaid query. 

This tin hap erstwhile akin advertisement groups incorporate wide lucifer keywords. These keywords tin trigger an advertisement erstwhile personification searches for a intimately related term. 

Let’s opportunity you person an advertisement group that targets nan wide lucifer keyword “high-end timepieces.” Your advertisement could perchance look erstwhile personification searches for nan related word “luxury timepieces.”

But presume you person different advertisement group that targets nan wide lucifer keyword “luxury watches.” This could besides perchance trigger an advertisement erstwhile personification searches for “luxury timepieces.” 

In different words, your ads could extremity up competing against each other, wasting your fund and making it difficult for Google to determine which of your ads to show.

The “Cross-group negatives” usability avoids this problem by preventing keyword duplicates crossed groups.

Once you’ve created your groups, simply click nan “Cross-group negatives” fastener to create your antagonistic keywords.

Pricing

PPC Keyword Tool is disposable connected each paid Semrush plans. All subscription levels let you to export arsenic galore keywords arsenic you like. However, nan number of keywords you tin export pinch CPC and hunt measurement information varies per plan.

Here are nan pricing and export limits for each plan:

  • Pro: $129.95/month (500 keywords pinch CPC and measurement data)
  • Guru: $249.95/month (1,500 keywords pinch CPC and measurement data)
  • Business: $499.95/month (6,000 keywords pinch CPC and measurement data)

The Keyword Magic Tool is simply a powerful assets for building comprehensive keyword lists for your PPC campaigns.

From a azygous seed keyword, nan instrumentality generates a afloat database of related terms, surgery down into topic-specific subgroups.

This information is pulled from Semrush’s market-leading database of complete 25.5 cardinal keywords.

To commencement building your keyword list, participate a seed keyword and click “Search.”

This will return a database of related keyword suggestions. We searched for “running shoes.” And sewage a database of over 254K keyword suggestions.

The array will show important metrics specified arsenic hunt intent, volume, keyword difficulty, and average CPC for each keyword.

As you research keyword suggestions, you tin toggle betwixt different keyword lucifer types, specified arsenic “Broad Match,” “Exact Match, and “Related.”

Exploring keyword groups and subgroups successful nan left-hand paper tin thief you place niche topics and caller ideas for your PPC advertisement groups.

You tin bid groups by nan number of keywords successful each group aliases by each group’s mixed monthly search volume.

Click nan oculus awesome adjacent to a group to exclude it from your list.

You tin besides select your database for question-based keywords by clicking nan “Questions” button.

To adhd a keyword to your list, simply prime nan checkbox adjacent to nan keyword and click “Add to keyword list.”

Further reading: Advanced Keyword Research pinch Semrush

What We Like

Keyword Magic Tool is an fantabulous solution for conducting thorough keyword investigation for your PPC campaigns. 

The tool’s extended database, easy-to-use interface, and filtering capabilities make it perfect for discovering niche topics and relevant, high-performing keywords.

It’s 1 of nan champion devices astir for building a maestro keyword database for your advertisement campaigns.

Pricing

Keyword Magic Tool is disposable connected each Semrush plans. But nan number of reports per day, results per report, and seed keywords per hr alteration pinch each plan.

Here are nan pricing and limits of each plan:

  • Free: $0.00/month (10 reports per day, 10 results per report, 10 seed keywords per hour)
  • Pro: $129.95/month (3,000 reports per day, 10,000 results per report, 100 seed keywords per hour)
  • Guru: $249.95/month (5,000 reports per day, 30,000 results per report, 100 seed keywords per hour)
  • Business: $499.95/month (10,000 reports per day, 50,000 results per report, 100 seed keywords per hour)

3. Semrush Keyword Overview

Semrush’s Keyword Overview study gives you a top-level overview of immoderate keyword successful nan Semrush database.

To start, participate up to 100 keywords into nan hunt barroom and prime your target location. Then deed “Search.”

You’ll get accusation specified as:

  • Volume: The mean number of searches nan keyword gets per month
  • Keyword Difficulty: How easy aliases difficult it is for nan mean website to rank for a keyword
  • Personal Keyword Difficulty: How easy aliases difficult it is for your domain to rank for a keyword
  • Intent: The information down nan search
  • CPC: The mean costs of each paid advertisement click costs
  • Competitive Density: The density of advertisers bidding connected nan term)
  • Ads: Number of PPC ads that look for that word successful Google’s hunt results
  • Keyword ideas: More keyword variations, related mobility keywords, and keyword clusters

To excavation deeper into nan PPC worth of your keyword, scroll to nan bottommost of nan report. 

You’ll find nan apical “PLA Copies” (product listing copies) and “Ad Copies” (Google Ads) that look for that word successful paid hunt results.

You tin study these ads (and nan pages they constituent to) to thief trade your ain advertisement transcript and PPC landing pages.

The “Keyword Ad History” widget shows really actively advertisers person been bidding connected your keyword complete nan past 12 months. Click “View afloat report” to spot much information.

Further reading: How to Use Keyword Overview to Analyze Keywords

What We Like

Keyword Overview is perfect for getting a quick, high-level summary of a circumstantial keyword’s estimated worth and level of competition. 

The instrumentality besides gives you easy entree to different applicable keyword reports for deeper keyword analysis.

Which makes nan Keyword Overview 1 of nan champion keyword investigation tools connected nan market.

Pricing

You tin get Keyword Overview connected each Semrush plans.

Here are nan pricing and limits of each plan:

  • Free: $0.00/month 
  • Pro: $129.95/month 
  • Guru: $249.95/month 
  • Business: $499.95/month 

4. Google Keyword Planner

Google Keyword Planner is simply a free instrumentality that Google provides for conducting keyword investigation and readying PPC campaigns. 

To usage Keyword Planner, you’ll first request to create a free Google Ads account. However, you don’t request to create a run to usage nan instrumentality for PPC keyword research.

Head to Google Ads and click “Start now” to motion in.

Then, click “Skip run creation” to commencement utilizing nan instrumentality without mounting up an advertisement campaign.

Next, corroborate your relationship settings and click “Submit.”

At nan confirmation page, click “Explore your account.” 

With your Google Ads relationship group up, click “Tools” successful nan paper bar. Then, nether “Planning,” click “Keyword Planner.

Next, click “Discover caller keywords.”

From here, participate immoderate first keywords aliases a web address.

We’ll usage nan “Start pinch keywords” action successful this example.

Once you’ve entered your starting keywords, deed “Get results.”

Keyword Planner will past make a database of position related to your keyword successful bid of relevance. 

You’ll besides find metrics specified arsenic mean monthly searches (range estimate) and humanities benchmark costs for successful top-page bids for each keyword.

Further reading: How to Use Google Keyword Planner to Find Keywords

What We Like

Keyword Planner is an easy-to-use instrumentality for uncovering keywords straight related to your business. 

But you tin besides usage it for competitor analysis.

Select “Start pinch website” erstwhile opening your keyword research. Then, participate a competitor’s URL and deed “Get results

Pricing

Google Keyword Planner is free to usage pinch a Google Ads account. However, you’ll request an progressive Google Ads run to spot precise keyword hunt measurement data.

5. SpyFu

SpyFu is simply a trading suite that provides insights connected PPC and SEO campaigns. 

The instrumentality comes pinch a competitory intelligence characteristic that allows you to spot different sites’ PPC keywords and advertisement walk history. 

Start by entering a domain into nan hunt barroom astatine nan apical of nan surface and deed “SEARCH.”

Under nan “PPC Overview” section, you’ll get a top-level summary of nan domain’s PPC campaigns. 

This study includes information for illustration nan domain’s full number of unsocial paid keywords, its estimated number of monthly PPC clicks, and an estimate of its monthly PPC spend.

Scroll down to spot a database of nan domain’s best-performing paid keywords. 

You’ll spot metrics for illustration nan mean CPC for that keyword, an estimate of nan monthly costs of targeting that keyword, and nan percent of clicks that spell to paid results for that keyword.

Under nan “Competitors” section, you’ll spot nan domain’s apical PPC competitors, pinch information plotted successful a graph.

And a chart that shows really overmuch keyword overlap location is betwixt nan domain you entered and its competitors.

What We Like

One coagulated SpyFu characteristic is nan expertise to place keyword opportunities based connected position your competitors are targeting, but you are not.

Under nan “Kombat” section, click nan “Consider Buying” option.

You’ll past spot a database of each nan keywords your competitors are buying that you should besides see buying.

Pricing

SpyFu offers 2 paid subscription plans: Basic and Professional. 

The Basic scheme limits reports to 10,000 rows. The Professional scheme comes pinch unlimited study information and entree to 15 years of humanities keyword data.

  • Basic: $39/month
  • Professional: $79/month

6. Microsoft Advertising Keyword Planner

Microsoft Advertising Keyword Planner is simply a instrumentality for conducting keyword investigation and managing PPC campaigns connected nan Microsoft Search Network (including Bing).

Like Google Keyword Planner, nan instrumentality lets you hunt for caller keywords by entering a seed word aliases website URL. You tin besides hunt for caller keywords utilizing a class applicable to your merchandise aliases service. 

Keyword ideas travel pinch information specified arsenic hunt volume, estimated cost, competition, and suggested minimum bid.

To get started, log into your Microsoft Advertising account. (Or group up an relationship if you haven’t already.)

Select “Tools” > “Keywords.”

Then, click “Search for caller keywords utilizing a building aliases website.”

Fill retired nan shape that appears. And click “Get suggestions.”

This will make a broad database of keyword suggestions.

What We Like

Microsoft Advertising Keyword Planner gives you entree to unsocial keyword information circumstantial to nan Microsoft Search Network.

This allows you to create highly targeted PPC campaigns that are perchance little costly than Google Ads campaigns.

Pricing

Microsoft Advertising Keyword Planner is free to usage pinch a Microsoft Advertising account.

7. Keywords Everywhere

Keywords Everywhere is simply a paid browser hold disposable for Google Chrome, Firefox, and Microsoft Edge.

The instrumentality displays hunt volume, CPC, and title information connected nan hunt motor results page (SERP) whenever you hunt for a keyword.

The instrumentality besides provides website postulation metrics for each hunt result. Including its estimated postulation and nan number of keywords it ranks for.

Keywords Everywhere besides displays aggregate widgets connected nan correct broadside of nan SERPs for each hunt you perform.

Here, you’ll find a hunt measurement inclination floor plan for your query making love backmost to 2004.

You’ll besides spot topical keywords related to your query.

And related keywords that person been trending complete nan past 30 days.

And you’ll spot a database of long-tail keywords, arsenic well.
 

What We Like

Keywords Everywhere lets you spot real-time keyword information successful your browser.

This makes it a solution for conducting on-the-fly keyword analysis.

Pricing

Keywords Everywhere uses a in installments strategy wherever 1 in installments equals 1 keyword.

The instrumentality has 4 subscription plans, each pinch a different yearly in installments allowance.

  • Bronze: $2.25/month (100,000 credits/year)
  • Silver: $6.00/month (400,000 credits/year)
  • Gold: $25.00/month (2 cardinal credits/year)
  • Platinum: $80.00/month (8 cardinal credits/year)

Using nan correct PPC keyword devices gives you a amended chance of processing successful advertisement campaigns.

These devices tin thief you build a highly targeted, cost-effective PPC strategy by helping you observe caller keyword opportunities, reappraisal important keyword metrics, and analyse competitor activities.

Now it’s clip for you to pat into nan powerfulness of solutions for illustration PPC Keyword Tool, Keyword Magic Tool, and Keyword Overview to optimize your campaigns, thrust much qualified traffic, and get nan astir retired of your advertizing budget.

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