The 2 biggest mistakes companies are making with AI, according to PwC's US CEO

There are 2 awesome misconceptions astir AI, according to PwC's elder partner and US CEO Paul Griggs.

The first: AI isn't fundamentally a exertion transformation. Griggs told Business Insider that companies that deliberation astir AI take this measurement will proceed to "stub their toe" pinch that mindset.

He said these companies thin to confine this activity wrong the CIO aliases CTO domiciled and that these organizations and are "simply missing the opportunity," he said.

Instead, firms should deliberation of AI arsenic a "large-scale business transformation," Griggs said. "It is simply a change-management workout pinch each of your group and each of your processes."

Griggs, who started astatine the Big Four consulting giant arsenic an intern astir 30 years ago, said that he sees AI arsenic the "greatest opportunity" of his career, and there's nary mobility astir it enhancing productivity. The existent mobility is what companies should do pinch it.

"The lazy reply is you conscionable return it to the bottommost line," Griggs said, adding that, "the harder mobility that we person to inquire ourselves is: Where is the maturation opportunity and imaginable successful my business, and americium I consenting to deploy that AI dividend into those maturation opportunities?"

The 2nd misconception is believing AI unsocial tin hole a surgery business. If companies furniture AI connected apical of inefficient processes, Griggs said, they'll simply extremity up pinch a much analyzable process powered by AI.

"If you're layering it connected apical of messy processes, each AI is going to do for you is show you really bad your messy process really is," Griggs said.

Instead, companies request to rebuild their processes and should position AI arsenic an "end-to-end" transformation. He added that firms request to prosecute pinch customers, build relationships, and create caller opportunities.

That includes looking astatine a fixed workflow to find wherever it makes consciousness to deploy exertion wrong it, Griggs said.