The 19 Best SEO Ranking Tools for 2024

Jul 16, 2024 04:41 PM - 4 months ago 99697

Looking for a awesome SEO ranking tool?

SEO devices springiness you nan insights and accusation you request to amended your website’s hunt motor beingness and pull much integrated traffic. 

But pinch truthful galore devices connected nan market, it tin beryllium tricky to fig retired which 1 fits your needs.

Let’s dive into nan features, pricing, and really to usage them. So you tin make nan correct choice.

What Is SEO Ranking? 

SEO ranking refers to your position connected Google.

Let’s opportunity you’re an outdoor sports brand. 

If personification searches for “hiking boots” and your tract is nan first 1 connected Google, that would bring sizeable postulation to your site. Which would apt lead to income and caller customers. 

Google SERP for nan word "hiking boots" pinch nan first consequence by "REI" highlighted.

An SEO level tin thief you pinch things like:

  • Tracking your webpages’ rankings successful hunt engines
  • Selecting nan champion keywords to target
  • Monitoring your competitors
  • Building backlinks
  • Spotting method issues
  • And more

Some devices connection a fewer of these features. Others do each of them. You’re usually amended disconnected pinch an all-in-one platform. So you person a complete toolbox for each your SEO needs. 

Here are immoderate things to carnivore successful mind erstwhile choosing a tool: 

  • Your goals and needs: Select devices that align pinch your SEO strategy. If you’re not sure, commencement disconnected pinch an SEO audit to fig retired what your website needs to improve. Or opt for an all-in-one SEO level that tin do it all. So you won’t person to support trying (and paying for) caller devices whenever your goals shift. 
  • Ease of usage and customer support: Find devices that are intuitive pinch adjuvant archiving and bully customer support
  • Pricing and budget: Choose nan tool(s) that supply nan features you request astatine a value you tin afford. And beware of limits and thresholds. For example, you mightiness beryllium capable to audit up to 1,000 pages connected your website. But 1,001 pages could mean an upgrade to a much costly package. 

The Best All-In-One SEO Ranking Tools

Semrush

Semrush is simply a broad SEO level that offers 55+ devices and reports to amended your website and turn your business. It includes everything you request to boost your SEO capacity and amended your rankings. 

Some of nan astir celebrated SEO devices included pinch Semrush are:

  • On Page SEO Checker: Improve page ranking pinch a elaborate database of ideas, including tips for link building, contented writing, SERP feature targeting, and more
  • Position Tracking: Track your site’s rankings and show advancement toward your SEO goals
  • Keyword Magic Tool: Discover nan champion hunt position and ranking opportunities for your integrated hunt campaigns
  • Traffic Analytics: See what’s moving for different websites successful your manufacture and study really you tin amended your website to match 
  • Backlink Analytics: Analyze nan value and amount of backlinks coming to your site, observe ways to summation your site’s domain authority, and amended your integrated rankings
  • Listing Management: Boost section SEO by managing and distributing your business information, monitoring reviews, and pursuing your ranking successful nan community

Every Semrush subscription besides includes an AI-powered SEO assistant, Semrush Copilot. It monitors your website’s capacity and looks astatine nan information from different Semrush tools. The personalized recommendations prevention you a batch of time, because you don’t request to excavation into each study yourself. 

What We Like

Semrush uses nan powerfulness of AI to make it easier for you to rank. 

How?

It tells you if you person a bully chance of ranking for a keyword aliases not. And really difficult it will beryllium for your marque to rank for that keyword. 

For example, nerdwallet.com regularly publishes contented astir financial management. 

If you plug successful nan keyword “personal finance,” nan instrumentality tells you that nan tract presently ranks 53. But it has a bully chance of ranking successful nan apical 30. Because nan tract has a “high” level of topical authority successful that area.

Most devices will show you really competitory a keyword is successful general. But Semrush gives you a personalized keyword trouble people based connected your brand’s niche, reputation, and topical authority. 

Keyword Overview pinch domain-specific insights for illustration individual keyword difficulty, topical authority, imaginable SERP position, etc.

These insights tin thief you determine wherever to attraction your efforts, giving you nan separator erstwhile it comes to SEO rankings. 

Pricing

Semrush offers 4 pricing packages, including a free option. 

  • Free: Track up to 10 keywords, group up 1 project, and tally up to 10 reports/day
  • Pro: Track up to 500 keywords, group up 5 projects, and tally up to 3,000 reports a time for $139.95/month
  • Guru: Includes everything from nan Pro account, positive nan Looker integration and Content Marketing Platform. Track up to 1,500 keywords, group up 15 projects, and tally up to 5,000 reports/day for $249.95/month.
  • Business: Includes everything from nan Guru account, positive share-of-voice metrics and API access. Track up to 5,000 keywords, group up 40 projects, and tally up to 10,000 reports/day. It costs $499.95/month. 

Ahrefs

Ahrefs offers a suite of devices for keyword research, backlink analysis, and SEO reports. 

Key features include:

  • Rank Tracker: Monitor and analyse your website's ranking changes.
  • Keywords Explorer: Find position and phrases your target assemblage is searching for
  • Content Explorer: Uncover contented ideas and link-building opportunities
  • Site Audit: Identify and hole issues to heighten your website’s performance
  • Site Explorer: See what your competitors are up to

What We Like

When you log in, you’ll spot a dashboard pinch cardinal metrics based connected information from Site Audit, Keywords Explorer, and Rank Tracker. It looks for illustration this:

Key metrics for illustration Ahrefs rank, UR, DR, backlinks, referring domains, keywords, traffic, etc. connected Ahrefs.

If you person a free account, you tin entree nan Site Explorer and Site Audit. 

The Site Audit crawls your tract to cheque for errors, warnings, and notices. Like surgery links, missing metadata, and ample images. And past it provides a wellness people retired of 100. This is based connected nan proportionality of pages connected your website that are error-free. 

Site Audit study connected Ahrefs pinch "Health Score" and "Top Issues" sections highlighted.

Taking statement of these issues and fixing them tin thief to amended your rankings. 

Ahrefs Site Explorer instrumentality gives you an overview of your backlinks. It tells you really galore sites nexus to yours. And which ones. You besides spot really galore keywords your tract shows up for successful hunt engines.

Backlink information connected Ahrefs including full backlinks and inclination charts showing rank & referring domains complete time.

Backlinks (other sites linking to yours) are a confirmed ranking factor. So, keeping an oculus connected them and taking steps to summation nan number of links tin thief amended your rankings. 

The instrumentality besides gives you an overview of integrated keyword performance. It tells you really galore keywords your tract shows up for successful hunt engines. Click nan “Organic keywords” tab to spot nan inclination complete time: 

Organic hunt information connected Ahrefs including full integrated keywords and a inclination floor plan complete clip for integrated postulation & keywords.

Ahrefs’ Rank Tracker tin thief you show your rankings successful 170 countries. 

It tells you your mean position and different cardinal metrics for each keyword: 

Ahrefs’ Rank Tracker showing information for illustration visibility, mean position, traffic, etc. on pinch ranking information for each keyword.

Pricing

Ahrefs offers respective pricing packages, starting astatine $129/month: 

  • Lite: Includes 5 projects and six months of information for $129/month
  • Standard: Includes 20 projects and 2 years of information for $249/month
  • Advanced: Includes 50 projects, 5 years of data, Looker integration, and forecasting features for $449/month
  • Enterprise: Annual pricing, which includes unlimited projects, unlimited humanities data, and API access 

Moz Pro

Moz Pro is an all-in-one SEO software. It includes a scope of devices to thief you amended your rankings and boost traffic. 

Key features include:

  • Domain Overview: Provides a broad snapshot of a site's SEO health, including keyword topics and performance
  • Keyword Explorer: Helps observe and prioritize nan champion keywords for targeting
  • Link Research: Offers in-depth nexus study for smarter contented ideation and nexus prospecting
  • Competitor Research: Enables gaining competitory insights by identifying keyword gaps and apical competing content
  • On-Page Grader: Gives step-by-step recommendations for optimizing a page’s SEO capacity based connected circumstantial keywords

What We Like

A bully spot to commencement is nan Domain Overview. It gives you an overview of cardinal website capacity metrics, for illustration domain authority (how bully your site’s estimation is) and linking domains (how galore sites nexus to yours). And it tells you really galore keywords you rank for. 

Just participate your tract and click “Analyze.” 

Domain Overview study connected Moz Pro pinch "Domain Authority", "Linking domains", and "Ranking Keywords" highlighted.

To cheque your rankings successful much detail, navigate to nan Rank Checker. 

Type successful nan keyword and nan domain. Like “onepeloton.com” and “cycling classes.” And you’ll spot nan tract ranks No. 4 connected Google U.S. for that term. 

Rank Checker connected Moz Pro showing a keyword on pinch its rank, ranking URL, volume, difficulty, etc.

Pricing

Moz Pro offers 4 packages. A 30-day free proceedings is available. 

  • Starter: An action for those pinch a azygous task and 50 keywords, starting astatine $49/month
  • Standard: Suited for those caller to SEO, this scheme includes basal features basal to commencement pinch SEO efforts, specified arsenic search and crawling up to 300 keywords, for $99/month
  • Medium: Provides entree to keyword investigation devices and supports 10 campaigns and 1,500 keyword rankings, suitable for regular users astatine $179/month
  • Large: Offers broader capabilities pinch 25 campaigns and 3,000 keyword rankings, priced astatine $299/month

SpyFu

SpyFu is a trading suite that provides insights connected SEO capacity and different areas for illustration paid search. It besides gives you competitory intelligence connected what different sites successful your manufacture are doing.

Key features include:

  • SEO research: Tracks integrated hunt performance, including keyword rankings and changes complete time
  • Keyword research: Helps you observe lucrative keywords utilized by your competitors successful some their paid and integrated hunt campaigns
  • Competitor analysis: Allows you to place and analyse your apical integrated and PPC competitors, including a elaborate “Kombat SEO” instrumentality that uses a Venn sketch to item shared and unsocial keywords
  • Backlink analysis: Assists successful discovering powerful backlinks and shows which sites nexus to you and your competitors
  • Ranking history: Monitors nan ranking history of your keywords to place trends and capacity complete time
  • Top pages: Identifies which pages connected your and your competitors' sites are receiving nan astir postulation from integrated searches

What We Like

A bully spot to commencement is nan Monthly Domain Overview, which gives you a snapshot of your site’s existent SEO performance. It shows you really galore organic keywords your tract ranks for. And really integrated postulation has changed.

Monthly Domain Overview study connected SpyFu pinch "Organic Keywords" and "Traffic from Google" sections highlighted.

Scroll down to nan Ranking History conception to spot your apical keywords and their position: 

Top Keywords study connected Moz Pro showing a database of integrated keywords on pinch their rank and SEO clicks.

In nan “Ranking History” section, you’ll spot recently classed pages, on pinch their erstwhile position and wherever they rank now: 

Newly Ranked Keywords successful nan “Ranking History” conception showing keywords pinch their commencement rank and extremity rank.

Pricing

SpyFu offers 3 plans:

  • Basic: For individuals conscionable starting pinch SEO, this scheme offers 10,000 hunt results, six months of humanities data, and 250 income leads, costing $39 monthly aliases $33 monthly erstwhile billed annually
  • Professional: Aimed astatine much predominant users, this scheme provides unlimited hunt results, complete 10 years of humanities data, and 500 income leads, priced astatine $69 monthly aliases $48 monthly erstwhile billed annually
  • Unlimited: Best for larger teams aliases agencies, this scheme offers each Professional features positive up to 2,000 income leads and 5 personification accounts for $129 monthly—or $68 monthly erstwhile billed annually

WooRank

WooRank is an SEO level pinch a bunch of devices to thief amended your rankings. Such as:

  • Website Reviews: WooRank provides unlimited website evaluations, offering SEO reports to place and hole method issues
  • Keyword Tracking: Enables you to show and way nan capacity of your cardinal keywords, adjusting strategies based connected up-to-date data
  • Competitors: Allows you to analyse your competitors' SEO strategies, helping you understand their strengths and weaknesses.
  • Site Crawl: Conducts elaborate crawls of your website to uncover method SEO issues that could beryllium affecting your site’s visibility and performance.

What We Like

To get started, participate your site’s URL. You’ll get a study of really good nan tract is optimized for search. Including a people retired of 100 and suggestions for improvement. 

For example, it gives nan canine training institution Zendog’s tract a people of 68.

A tract people retired of 100 connected WooRank on pinch suggestions for improvement.

You tin besides reappraisal individual pages to measure their performance. If nan people is low, taking action could thief amended rankings. 

An individual page people retired of 100 connected WooRank on pinch suggestions for improvement.

A adjuvant characteristic is nan Keyword Tool. First, you’ll request to prime keywords to track. The instrumentality suggests keywords based connected your existent rankings. 

For example, zendog.us ranks No. 8 for nan word “stop canine from barking.” Click nan container to way it, on pinch immoderate different applicable keywords. 

"Add keywords" connected nan "Keyword Tool" pinch “stop canine from barking” selected connected WooRank.

The instrumentality will process nan data. Then it shows a distribution chart of really galore keywords rank successful nan apical 1-3, 4-10, 11-20, and truthful on. Underneath, you’ll spot a database of nan keywords and their rankings:

A distribution chart and a database showing keywords ranking successful different positions connected WooRank.

Pricing

WooRank offers 3 pricing plans:

  • Pro: Ideal for group wanting to optimize 1 website and way up to 50 keywords, priced astatine $89.99 monthly
  • Premium: Suited for teams, this scheme lets you way up to 250 keywords and costs $199.99/month
  • Enterprise: Custom pricing for agencies and ample enterprises, offering API access, unlimited projects and keywords, and automation and workflow capabilities

Keyword investigation is nan process of selecting nan keywords you want to target connected your website. A keyword investigation instrumentality tin thief you fig retired what your assemblage is searching for. So you tin take nan correct keywords. Which is basal for ranking connected hunt engines. 

Keyword Magic Tool

The Keyword Magic Tool helps you observe keyword ideas and gives you valuable insights connected each one.

What We Like

Type successful immoderate keyword to get hundreds aliases thousands of ideas. Along pinch accusation for illustration search volume, keyword difficulty, and search intent. Unlike different keyword investigation tools, this 1 gives you personalized insights based connected your tract and nan position it is apt to rank for.

To get started, unfastened nan instrumentality and type successful a keyword applicable to your business. Such arsenic “scented candles.”

Then prime your location. Add your domain (like ikea.com) to get personalized insights. And click “Search.”

Keyword Magic Tool commencement pinch "scented candles" entered arsenic nan keyword, "ikea.com" arsenic nan domain, and "Search" clicked.

The Keyword Magic Tool will present a database of keyword suggestions. (In this case, complete 26,000.)

For each keyword, you’ll spot nan intent (such arsenic commercial, informational, aliases transactional), nan hunt volume, and nan keyword difficulty. It besides gives you a personalized people retired of 100, telling you really difficult it will beryllium for your tract to rank for that keyword. 

For example, “scented candles” has a keyword trouble of 63. But since Ikea’s website is applicable to that term, it won’t beryllium that difficult for them to rank for it. So, their personalized keyword trouble people is 19. 

"scented candles" and its metrics for illustration intent, volume, keyword & individual keyword trouble highlighted connected Keyword Magic Tool.

You tin quickly benignant and select nan keyword database to place nan ones that are nan champion fresh for your needs. 

To position keywords containing circumstantial terms, click a keyword from nan left-hand database nether “All keywords.” 

For example, if you click “wax” connected nan left-hand side, it will select nan database of keywords connected nan correct to only see keyword recommendations that besides see nan connection “wax.”

Keyword modifier select connected Keyword Magic Tool pinch "wax" selected showing only keywords that see nan word.

If you find keywords that you want to target aliases way for your website, click nan checkbox adjacent to nan keyword(s) and click “Add to keyword list.”

The checkbox adjacent to 2 keywords selected and “Add to keyword list” clicked.

Follow this process to build a targeted database which informs your SEO and contented strategy. So you’re targeting applicable keywords that you person a bully chance of ranking for. 

Pricing

You tin tally 10 searches per time for free. Or, if you person a Semrush subscription, you tin tally unlimited searches. 

Keyword Strategy Builder

Keyword Strategy Builder takes keyword investigation 1 measurement further. 

It generates keyword suggestions and groups them into applicable pillar pages (overarching pages astir a wider topic) and subpages (more circumstantial pages linking to their comparative pillar pages). 

What We Like

This system attack establishes your tract arsenic an authority connected important topics successful your niche. Which tin thief you rank higher connected Google. 

Open nan instrumentality and participate your seed keywords. Or, create a database pinch your ain keywords. Then click “Create list.

Keyword Strategy Builder instrumentality commencement pinch "scented candles" entered and nan "Create list" fastener clicked.

It takes your seed keyword (“scented candles”) and suggests a pillar page (like “diffuser pinch candle”). And suggests subpages—such arsenic “pumpkin herb diffuser.”

Topics and pages study connected Keyword Strategy Builder pinch a "Pillar page" and its "Subpages" highlighted.

Now, alternatively than penning different contented connected random topics, you tin build credibility by penning astir applicable topics that subordinate to 1 another. This will thief you rank for much keywords successful your niche.

Pricing

The instrumentality is included successful each Semrush subscription. 

Keyword Gap

The Keyword Gap instrumentality shows you which keywords your competitors rank for, that you don’t. 

What We Like

The instrumentality enables you to uncover caller keyword opportunities successful conscionable a fewer clicks. 

Type successful your domain and adhd up to 4 competitors. Then, deed “Compare.”

Keyword Gap instrumentality commencement pinch "nike.com" and "adidas.com" entered and nan "Compare" fastener clicked.

You’ll spot a database of nan keywords you some rank for. And your respective rankings.

For example, Adidas ranks No. 6 for nan word “shoes.” Whereas Nike ranks No. 3. 

Keyword Gap study showing "Shared" keywords pinch nan metrics for "shoes" highlighted.

Open nan “Missing” tab to find keywords that your competitor ranks for, but you don’t:

Keyword Gap study showing "Missing" keywords for 2 competing domains.

Under “Weak” you’ll find keywords that your competitor outranks you for. For example, some brands rank for nan query “sneakers.” But Adidas ranks importantly higher than Nike. 

Keyword Gap study showing "Weak" keywords pinch nan metrics for "sneakers" highlighted.

These insights are useful erstwhile collecting ideas for keyword opportunities. To usage a keyword, cheque nan container adjacent to nan keyword and click nan fastener “Add to keyword list.” Then you tin optimize your website aliases create caller contented to amended your ranking for these terms. And hopefully, overtake your competitor. 

Pricing

The Keyword Gap instrumentality is included successful each Semrush subscription. 

Google Keyword Planner

Google Keyword Planner is simply a free instrumentality from Google. It’s designed for researching keywords for PPC Google Ads campaigns. But you tin usage it to behaviour keyword investigation for SEO, too.

What We Like

It’s an easy and free measurement to find keywords for your brand. 

You mightiness request to create a free Google Ads relationship if you don’t already person one. 

Then, you tin take whether you want to “Discover caller keywords” aliases “Get hunt measurement and forecasts.”

Google Keyword Planner location pinch “Discover caller keywords” and “Get hunt measurement and forecasts” boxes highlighted.

Choose “Discover caller keywords” to get ideas. It will springiness you a database of keywords and cardinal data, specified arsenic nan number of mean monthly searches.

Keyword ideas connected Google Keyword Planner on pinch information connected mean monthly searches, YoY change, competition, bids, etc.

Pricing

It’s free.

Google Trends is simply a free instrumentality from Google that lets you analyse nan fame of hunt queries.It gives you an thought of what group are willing in. And what they are searching for.

What We Like

It’s an effective, free measurement to observe trending topics and keyword opportunities. 

To get started, unfastened nan tool, participate your keyword, and deed “Explore.”

Google Trends location pinch "oat milk" entered and nan "Explore" fastener clicked.

Next, take your location and clip frame. To comparison nan hunt liking for respective keywords, click “Add comparison.”

For example, you tin cheque really nan level of liking successful different beverage alternatives has changed complete time. 

Google gives oat beverage and coconut beverage a people retired of 100 based connected really often group hunt for them. And you tin spot really this has changed complete time. 

Google Trends showing nan "Interest complete time" chart for 2 different keywords.

Scroll down to spot nan breakdown by region and related queries. Like “almond milk” and “make oat milk.”

"Interest by region", "Related topics", and "Related queries" sections connected Google Trends.

Understanding what’s celebrated gives you valuable insights to guideline your SEO and contented strategy. So you tin attraction connected topics group are willing successful and actively searching for.

Pricing

Google Trends is wholly free.

Best SEO Rank Tracking Tools

Position Tracking

Semrush’s Position Tracking is an SEO rank locator tool. Use it to way circumstantial keywords and your rankings for each.

What We Like

The instrumentality makes it elemental to cheque wherever your tract ranks for keywords that are important to your business. 

For example, if you cognize you want to rank for nan keyword “scented candles,” you tin adhd that keyword to your Position Tracking study and show wherever your tract appears successful nan search motor results. 

To get started, unfastened nan Position Tracking instrumentality and participate nan domain of your website. Then click “Set up tracking.”

Position Tracking instrumentality commencement pinch a domain entered and "Set up tracking" clicked.

You’ll spot nan “Targeting” speech box.

Select nan “Device” and “Search Engine” that you want Semrush to usage erstwhile search keywords. (Google and Desktop are bully default options.)

Then click nan matter container nether “Location,” and prime nan state aliases location you want to track.

Finally, click “Continue To Keywords.”

Targeting settings connected Position Tracking pinch options to prime hunt engine, device, location, and language.

You’ll spot nan “Keywords” speech box. 

Add nan keywords that you want to way your website’s ranking for by typing aliases pasting your keywords into nan matter box. You tin besides import keywords from Semrush suggestions and different sources by clicking “Import from…

Next, click “Start Tracking.”

Keywords settings page connected Position search pinch keywords entered successful nan input container and nan "Start Tracking" fastener clicked.

Semrush will make a caller Position Tracking report. 

The study shows nan keywords you selected to way for your domain. You’ll spot a summary of your domain’s visibility, estimated traffic, and mean position for each of nan provided keywords. 

Landscape study showing a summary of a domain’s visibility, estimated traffic, and mean position for provided keywords.

Scrolling down, you’ll spot insights astir wherever your tract ranks, which SERP features appear, and immoderate issues of imaginable cannibalization. (Cannibalization happens erstwhile 2 pages connected your tract compete for nan aforesaid keywords.)

You tin besides way really your tract is performing comparative to others successful your industry. 

Click “Add competitors” nether “Market Traffic vs Selected Domains Trends” to create a competitory study report. It’s astir halfway down nan page.

“Market Traffic vs Selected Domains Trends” pinch nan “Add competitors” fastener clicked.

Within 24-48 hours of first setup, nan Semrush Position Tracking study will statesman to update connected a regular basis. 

Pricing

You tin way up to 10 keywords for free. Or, if you person a Semrush subscription, nan instrumentality is automatically included. 

Domain Overview

The Domain Overview instrumentality from Semrush tin thief you cheque your existent keywords and their rankings. 

What We Like

This instrumentality is adjuvant if you don’t person a database of target keywords but want to spot wherever your tract already appears. This benignant of SEO keyword ranking instrumentality is simply a bully measurement to statesman monitoring your progress.

Open nan Domain Overview successful Semrush. And scroll down to nan conception “Top Organic Keywords”.

Domain Overview Report showing information and charts for traffic, keywords, distribution, etc. pinch "Top Organic Keywords" highlighted.

Then click “View Details” to spot a complete overview of each nan keywords your website ranks for.

For example, nan World Wildlife Fund ranks No.1 for nan word “sloth.”

Positions study connected Organic Research showing nan World Wildlife Fund ranking first connected nan SERP for nan word “sloth".

Knowing wherever you rank, and for which keywords, tin thief you understand really good your website is presently performing. And guideline you successful mounting early priorities. 

Pricing

You tin tally 10 searches for free. And nan instrumentality is automatically included successful each Semrush subscription. 

Google Search Console

Formerly known arsenic Google Webmaster Tools, Google Search Console (GSC) is simply a free SEO instrumentality that provides an in-depth look astatine your site’s SEO performance. 

Performance study connected Google Search Console pinch a floor plan showing clicks, impressions, CTR, and mean position.

What We Like

It provides SEO metrics for illustration impressions (the number of times your page appeared successful nan SERP), clicks, click-through complaint (CTR), and mean ranking.

You tin look astatine really your website performs for circumstantial queries aliases keywords, really circumstantial pages execute for each queries, aliases you tin blend nan two. It’s besides imaginable to merge nan information into Google Analytics.

GSC besides enables you to excavation into issues related to your sitemap, crawlability, indexing, and more.

Pricing

GSC is simply a free instrumentality for website owners.

SerpWatch 

SerpWatch is an SEO rank checker tool. You tin usage it to way wherever you rank for individual keywords.

What We Like

It automatically notifies you of changes successful rankings. And if you negociate to container immoderate SERP features, for illustration nan featured snippets, it will fto you cognize successful existent time. 

SERPWatch dashboard showing different metrics for a domain's keywords for illustration moved up, moved down, successful apical 3, mean position, etc.

It includes competitor search and you tin usage it to way your and their rankings successful different countries. 

It besides creates ROI reports for you based connected keyword value. 

Pricing

  • Starter: Perform up to 7,500 keyword checks per period and entree basal search devices for $29/mont
  • Growth: Conduct up to 22,500 keyword checks each month, benefiting from enhanced search and aggregate task guidance for $59/month
  • Premium: Enjoy up to 75,000 keyword checks per month, precocious tracking, unlimited task setup, and premium support for $199/month

Here are immoderate of nan champion devices you tin usage to amended your SEO performance: 

  • On Page SEO Checker
  • Site Audit
  • Screaming Frog
  • Majestic
  • Yoast

On Page SEO Checker

Semrush’s On Page SEO Checker gives you ideas to amended your website and boost your rankings. These ideas tin beryllium related to:

  • Strategy
  • Backlinks
  • User experience
  • Technical SEO
  • SERP features
  • Content
  • Semantics

What We Like

The instrumentality makes it easy to get a bunch of ideas connected really to amended your on-page SEO.

Just participate your domain and deed “Get ideas.”

On Page SEO Checker instrumentality commencement pinch "sewport.com" entered arsenic nan domain and "Get ideas" clicked.

You’ll person a study pinch a database of nan apical pages to optimize, successful bid of priority. To get nan ideas, click nan bluish button. 

For example, nan instrumentality has 5 suggestions connected really Sewport could amended their page astir “alpaca wool fabric.”

On Page SEO Checker Overview showing sections for illustration "Total Ideas", and "TOP pages to optimize", pinch "5 ideas" adjacent to a page clicked.

The recommendations see avoiding keyword stuffing, making nan matter contented much readable, providing a much applicable meta description, and earning much backlinks. 

Content recommendations connected On Page SEO Checker including to debar keyword stuffing, making matter contented much readable, etc.

Following these tips tin thief amended your rankings for that page. 

Pricing

The Semrush On Page SEO checker is free. It’s besides included arsenic modular pinch each Semrush subscription. 

Site Audit

Semrush’s Site Audit instrumentality crawls your site, looking for 140+ method SEO issues. The study provides a snapshot of your website’s health, based connected factors for illustration tract speed. Which person a nonstop effect connected your rankings. 

Site Audit overview showing a summary of a site's wellness based connected factors that person a nonstop effect connected their hunt rankings.

What We Like

It’s easy to tally a study and spot wherever your website needs to improve.

To get started, type successful nan URL and click “Start Audit.”

Site Audit instrumentality commencement pinch a domain entered and nan "Start Audit" fastener clicked.

You’ll spot nan “Site Audit Settings” speech box. 

Choose nan “Limit of checked pages” you want to see successful your audit. Click “Start Site Audit.”

Site Audit settings page to prime crawl scope, root and limit of checked pages.

Now nan Site Audit crawlbot will crawl nan pages, content, images, and links connected your website.

When it’s finished, you’ll person a study that includes a database of “Top Issues.”

"Top Issues" connected Site Audit pinch nan number adjacent to "Invalid system information items" clicked.

Click nan number successful nan “Number of issues” file to unfastened a database of nan SEO errors aliases issues discovered successful that category.

Issues page connected Site Audit pinch much accusation astir nan rumor and really to hole it.

Repeat this for each rows successful nan “Top Issues” paper to excavation deeper into each of nan SEO issues recovered during nan audit. For each you will spot elaborate accusation connected really to reside aliases hole nan problem. 

Identifying and fixing errors tin thief importantly boost your rankings. Because Google and users for illustration sites that are fast, and usability arsenic expected. 

Pricing

The Semrush Site Audit instrumentality is free. It’s besides included arsenic modular pinch each Semrush subscription. 

Screaming Frog 

The Screaming Frog SEO Spider is simply a website crawler for method SEO audits. It tin thief you spot and hole issues that impact your rankings. 

What We Like

You tin usage it to find broken links, analyse page titles and meta descriptions, and reappraisal redirects. 

Just participate your domain. The spider will crawl your tract and its pages. 

Screaming Frog dashboard showing a elaborate breakdown and metrics of a website's pages aft crawling.

Pricing

  • Free Version: Crawl up to 500 URLs pinch basal features for mini projects
  • Paid Version: Access unlimited URL crawling, precocious features, and premium support for $259/year

Majestic

Majestic is chiefly a backlink checker and nexus building platform. It helps you find retired which sites nexus to your website and to competitors. This tin springiness you ideas for obtaining caller backlinks. Which tin thief boost your rankings. 

What We Like

The “Summary” dashboard tells you really galore sites and pages constituent to your site. It besides gives you a spot travel score. This tin thief you understand really charismatic your tract is based connected nan number of backlinks. 

Majestic dashboard pinch "Trust Flow", "External Inbound Links", and "Referring Domains" highlighted.

Majestic gives you a elaborate breakdown of your backlinks. 

"URL Backlink History" and "Backlink Breakdown" connected Majestic showing a elaborate breakdown of a domain's backlinks.

And it shows you nan nonstop anchor matter wherever your tract is mentioned. So you tin spot precisely erstwhile and really different sites are linking to yours. 

"Anchor Text" study connected Majestic showing nan anchor matter wherever a tract is mentioned on pinch related metrics.

These insights tin thief style your nexus building efforts. Which tin person a affirmative effect connected your rankings. 

Pricing

Majestic offers 3 pricing plans:

  • Lite: For audits and mini sites, this action includes cardinal devices for illustration Site Explorer, Keyword Generator, Backlink Checker. It costs $49.99/month.
  • Pro: Includes everything successful Lite positive a fewer other features for illustration earthy information exports and civilization reports for $99.99/month 
  • API: Includes everything successful Pro, positive afloat API entree for $399.99/month

Yoast

Yoast is simply a celebrated WordPress and Shopify plugin. It integrates straight pinch your CMS (and Semrush) to provide a instauration for your site’s SEO. 

What We Like

You tin usage Yoast to create metadata (like titles and descriptions) for your pages. This affects what your tract looks for illustration successful nan results:

Metadata including a title and explanation highlighted connected a Google SERP listing.

Improving your title and explanation tin make your site’s pages look appealing to hunt motor users. 

With nan premium type of Yoast, you tin pat into AI-generated recommendations to create SEO-optimized meta titles and descriptions faster. 

"AI title generator" connected Yoast showing aggregate SEO-optimized meta titles to take from.

Pricing

  • Free Version: Access basal SEO features for illustration basal keyword optimization and on-page analysis
  • Yoast Premium: Unlock precocious features specified arsenic AI-generated SEO titles, aggregate keyword optimization, automatic redirects, soul linking suggestions, and 24/7 support for $99/year

SEO Ranking Tools FAQs

Can I Do SEO by Myself?

Absolutely. While there’s a batch to study astir nan world of SEO, having nan correct devices and resources makes it imaginable for almost anyone to person a meaningful effect connected their site’s integrated rankings and hunt visibility. 

Do I Need Technical Knowledge to Use SEO Ranking Tools?

No. While immoderate method knowledge tin beryllium beneficial, galore SEO devices are designed to beryllium personification friends and supply easy-to-understand insights. Most devices connection tutorials and customer support to thief users understand and efficaciously usage their features.

But support successful mind that immoderate devices are geared toward much precocious users and will require a stronger instauration of SEO knowledge. 

Do SEO Ranking Tools Guarantee Higher Search Rankings?

No. SEO devices tin supply insights to thief optimize your website, but they can’t guarantee higher rankings. Success successful SEO depends connected galore factors—including nan value of your content, your site's personification experience, and nan competitiveness of your industry.

Beware of immoderate instrumentality that makes outlandish promises astir your hunt rankings.

What Type of SEO Tools Do I Need to Rank successful Google?

You don’t technically request immoderate typical devices to rank successful Google. But astir marketers and SEO professionals usage a scope of devices to thief them analyse and amended their hunt performance. 

These devices tin beryllium categorized arsenic keyword investigation tools, SEO rank search tools, and ranking betterment (or SEO audit and analysis) tools.

Platforms for illustration Semrush supply a broad suite that includes each of these devices and more.

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