The 11 Best Digital Marketing Courses & Paid (2024)

A integer trading people is simply a bully introduction constituent for anyone wanting a profession successful SEO aliases online marketing. It tin thief to supply a basal knowledge guidelines arsenic a starting point.

You tin build galore different specialized profession paths, and if you’re conscionable starting your profession aliases seeking to understand integer trading arsenic a business owner, it’s bully to get a wide overview of nan section first.

Of course, actively experimenting and getting acquisition is nan champion measurement to study SEO and digital marketing.

The pursuing integer trading courses are listed alphabetically, not successful bid of value aliases value. Each people will supply different benefits, truthful see them cautiously for your needs.

Jump To A Specific Course

1. 1. Google Skillshop Fundamentals Of Digital Marketing
2. 2. HubSpot Academy Digital Marketing Course
3. 3. Semrush Academy: Digital Advertising 101
4. 4. Digital Marketing Institute + American Marketing Association Professional Certificate
5. 5. Google Digital Marketing & Ecommerce Professional Certificate
6. 6. Harvard Business School Online Digital Marketing Strategy
7. 7. Meta Social Media Marketing Professional Certificate
8. 8. NYU Continuing Education: Digital Marketing
9. 9. Wharton University Of Pennsylvania Digital Marketing Certificate
10. 10. UCLA Extension Digital Marketing Course
11. 11. University Of Illinois Digital Marketing Specialization
12. 12. What Kind Of Digital Marketing Course Should I Take?
13. 13. Why Digital Marketing Courses Matter

Free Digital Marketing Courses

Many businesses connection integer trading courses arsenic portion of their integer strategies. If a institution wishes to beryllium seen arsenic an master successful nan field, offering courses makes consciousness to amended its estimation and get caller clients.

These courses are awesome arsenic a model into nan astir current integer trading skills and trends. They’re often taught and developed by practicing experts. However, nan value tin vary, truthful cheque nan credentials and reviews.

1. Google Skillshop Fundamentals Of Digital Marketing

Screenshot from Google Skillshop, May 2024

• Google’s Fundamentals Of Digital Marketing.

Google is 1 of nan starring integer companies. For galore people, Google is nan “face” of nan net and nan first constituent of interaction betwixt humans and businesses online.

No matter really you consciousness astir nan immense power Google exerts complete nan net and really business is done online, it’s 1 of nan champion places to commencement for wide trading knowledge.

The champion things astir nan Skillshop is that it’s accessible, wide recognized, and contains refined content. There’s a batch to excavation into, some successful position of integer trading and Google tools.

Since you will apt brushwood Google’s devices for managing websites, it’s a awesome spot to start, and there’s a batch of contented to proceed your acquisition successful whichever measurement you need.

If you’re willing successful hunt motor optimization aliases hunt motor trading and ads, this is wherever you should start.

The fundamentals you study successful nan Skillshop thief you build a accomplishment group astir Google’s devices and services. You tin besides gain displayable certificates and awards erstwhile you complete nan last assessments.

Experience Level

• Beginner.

Key Learning

• Digital trading fundamentals and basics.
• Step by measurement connected really to return a business online.
• Search motor optimization and hunt advertising.
• Using Google’s tools.

Course Length

• 40 hours.

Course Features

• 24 individual modules.
• Introductions to important Google devices and search concepts.
• Quizzes aft each module and a last assessment.
• Sharable grant of completion.

2. HubSpot Academy Digital Marketing Course

Screenshot from HubSpot, May 2024

• HubSpot Digital Marketing Course.

HubSpot is different large sanction successful integer marketing. It specializes successful “inbound” trading strategies, focusing connected activities for illustration customer narration guidance and content strategy.

If you’re astir willing successful nan inbound broadside of marketing, focused connected knowing customers and improving really websites contributor to customer acquisition, past this is simply a awesome spot to start.

Just for illustration pinch Google, nan courses are focused connected HubSpot’s circumstantial work areas.

This isn’t needfully a bad thing; it’s wherever they person nan astir expertise to share. Once you person an relationship pinch nan academy, HubSpot will springiness you personalized recommendations, which makes consciousness – personalization is its breadstuff and butter.

By being portion of its ecosystem, you’ll get a personalized learning experience. Paying attraction to really it moves you done its lessons and contented tin besides beryllium a bully instruction for you!

Watching really nan pros move you done an inbound level tin beryllium eye-opening if you salary adjacent attention.

While this people is only a fewer hours long, nan HubSpot Academy has galore integer trading courses. It’s a awesome measurement to build your ain acquisition and proceed to summation skills passim your career.

Experience

• Beginner.

Key Learning

• Digital trading strategy.
• Website optimization.
• Email and societal media strategy.

Course Length

• 5.25 hours.

Course Features

• Quizzes.
• Certification.
• Five languages: English, French, Japanese, Spanish, German.

3. Semrush Academy: Digital Advertising 101

Screenshot from Semrush Academy, May 2024

• Digital Advertising 101 by Tim Cameron-Kitchen.

Semrush is 1 of nan biggest instrumentality companies successful nan SEO space. If you’re willing successful getting into SEO investigation and analytics, this people could beryllium a bully starting point.

You tin expect this to beryllium a focused people astir devising strategies, readying and applying budgets, investigating competitors, and different data-driven activities.

However, nan number of impermanent people instructors intends that you tin get insights from a assortment of manufacture professionals successful different roles and businesses.

Like pinch nan different brand-offered courses, Semrush sticks to its halfway areas of business truthful you tin expect courses that hole you for trading activities covered by its tools.

This, again, isn’t needfully a bad thing. You’re very apt to brushwood Semrush successful your profession if you take to attraction connected SEO.

While this individual people is short, nan Semrush Academy contains galore courses from manufacture leaders specified arsenic Kevin Indig.

There’s tons to excavation into, and nan assortment of master people instructors is an fantabulous characteristic successful favour of this option.

Experience

• Beginner

Key Learning

• Digital advertizing strategies.
• Audience profiling.
• Competitor analysis.
• Channel selection.
• Budget allocation.

Course Length

• 111 minutes.

Course Features

• Video course.
• Short and accessible.
• Certification.
• Jumping disconnected constituent for much elaborate courses successful nan Semrush Academy.

Paid Digital Marketing Courses

4. Digital Marketing Institute + American Marketing Association Professional Certificate

Screenshot from Digital Marketing Institute, May 2024

• DMI + AMA Certificate In Digital Marketing.

Unlike nan free courses offered by individual trading companies, nan courses from DMI and AMA will beryllium much platform-inclusive and screen a broader scope of topics.

You’ll research modules focused connected different devices and trading activities, allowing you to study astir analytics, social media platforms, content, SEO, and AI.

This sets you up to make informed decisions astir wherever you want to specialize arsenic a marketer.

Companies offering paid courses person an inducement to support up pinch current developments and trends, arsenic you tin spot by nan AI-focused module successful nan screenshot above.

Bear successful mind that it’s improbable a wide trading people will beryllium connected nan bleeding separator of caller technology. As things change, nan people needs to beryllium adjusted and re-released. This takes time.

Paid courses are, of course, a overmuch bigger up-front investment. Deciding if they’re worthy some nan clip and money tin beryllium difficult.

One of nan champion ways is to look for reviews and ongoing conversations astir nan people and nan institution that offers it. You could moreover commencement caller conversations connected societal media platforms and inquire different professionals what they think.

This way, you tin get much accusation astir nan school styles, really assessments are conducted, and what group sewage from nan experience.

It’s ever champion to do this investigation independently, extracurricular of landing pages. Armed pinch nan nonstop experiences of group who’ve taken nan course, you tin determine for yourself if it will fresh your learning style and career goals.

Experience

• Beginner to intermediate.

Price

• $1,442 to $2,060.

Key Learning

• AI.
• Content marketing.
• Social media marketing.
• SEO.
• Paid hunt and show advertising.
• Email marketing.
• Ecommerce.
• Analytics.
• Digital trading strategy.

Course Features

• Two certifications.
• Multiple in-depth modules.
• Live webinars and Q&As.
• Practice exams.
• Recently updated pinch an AI-focused module.

5. Google Digital Marketing & Ecommerce Professional Certificate

Screenshot from Coursera, May 2024

• Google Digital Marketing Course connected Coursera.

Coursera is an absorbing platform. You summation entree to courses by paying a monthly fee. So while nan courses are paid, you’re not putting a chunk of money down for 1 individual course. If you effort 1 and don’t for illustration it, past you tin effort thing else.

Note that you tin “enroll for free,” which originates a free trial. After nan proceedings ends, you’ll beryllium charged a subscription fee.

The people offered by Google is simply a awesome spot to commencement if you’re trying retired Coursera. It’s a agelong people bid but still beginner-level. By nan extremity of nan free trial, you should cognize whether nan people is worthy it for you.

One point to support successful mind is that nan magnitude of nan people is not needfully a trading constituent for a strategy designed to complaint a monthly fee. Consistently measure nan value of nan people and what you’re getting retired of it.

Remember that it’s nan learning that counts, not nan certificate astatine nan end. When you’re paying a subscription, you should debar nan sunk costs fallacy and pivot to caller worldly if what you’re moving connected feels stale.

Remember to measure nan value of nan people by calculating nan monthly interest against your existent completion rate. The tract suggests a three-month completion time, which would costs $177, and would require conscionable complete 14 hours per week.

If you only had clip for six hours per week, this people would return 7 months and costs $413.

Experience

• Beginner.

Price

• The “enroll for free” action originates a free proceedings period. After nan 7-day free trial, nan costs is $59 per month.

Key Learning

• Digital trading and ecommerce fundamentals.
• SEO, societal media, and email trading channels.
• Analyzing and presenting data.
• Building and managing ecommerce stores.

Course Length

• Seven courses.
• 18 to 29 hours per course.
• 170 full hours.

Course Features

• Professional training from Google.
• Certification.
• Career support.

6. Harvard Business School Online Digital Marketing Strategy

Screenshot from Harvard Business School Online, May 2024

• Harvard Digital Marketing Strategy Course.

Attaining a certification from an acquisition institution tin boost your resume. The different use of a people for illustration this is nan learning environment.

If you struggle pinch learning things passively, a people offered by an acquisition institution is much apt to beryllium prepared and taught by acquisition professionals.

Education is simply a accomplishment connected its own. Courses for illustration this, including module and practicing experts, tin springiness you a amended learning experience.

Educational institutions are besides apt to person learning platforms and organization functions to thief support you while you learn. In position of paying up-front for a course, nan correct acquisition institution could beryllium a safe stake that you’ll get worth retired of nan experience.

This people highlights applicable examples, which necktie immoderate mentation you study to real-world situations.

One point to beryllium wary of is that acquisition institutions tin accommodate slow to integer trends. The worth of a people for illustration this will heavy dangle connected nan master practitioners included.

One point to statement astir this people is that it appears to beryllium overmuch much tightly planned than nan six-month people we examined above. This isn’t a bad thing.

Concise readying and observant worldly action tin amended your learning experience, and nan group who developed this people apt person acquisition processing syllabi.

Experience

• Beginner to intermediate.

Price

• $1,850.

Key Learning

• Learn astir metrics, objectives, target audiences, and worth propositions.
• Paid, owned, and earned media.
• Digital trading strategy.
• Attribution and calculating value.

Course Length

• Seven weeks.
• 6 to 7 hours per week.

Course Features

• Learn from real-world cases, brands, and business experts.
• Certificate of completion.
• Six modules.
• Community and networking group.

7. Meta Social Media Marketing Professional Certificate

Screenshot from Coursera, May 2024

• Meta Social Media Marketing Course connected Coursera.

This is different Coursera course, and truthful it comes pinch each nan aforesaid notes we talked astir pinch nan Google Coursera course.

Run by Meta, this people focuses connected societal media, truthful you’re improbable to get a wide overview of integer trading arsenic a whole. But you will get an overview of everything societal media and brand management by 1 of nan biggest brands successful nan industry.

Facebook has proven to beryllium an incredibly enduring platform, and Meta owns different successful platforms and initiatives.

In summation to integrated societal media topics, you’ll study astir paid advertising. If you want to spell into paid media, this would beryllium a very adjuvant people for you arsenic well.

Again, your mileage will alteration depending connected nan clip it takes you to complete nan modules and really overmuch clip you person disposable per week.

Unfortunately, not each of this course’s modules springiness you clip estimates. So, I would see redeeming this 1 for aft you person made a determination astir whether Coursera arsenic a level is worthy it for you.

Experience

• Beginner.

Price

• The “enroll for free” action originates a free proceedings period. After nan 7-day free trial, nan costs is $59 per month.

Key Learning

• Social media marketing.
• Brand management.
• Content marketing.
• Social media paid advertising.

Course Length

• Six-course series.
• 10 to 20 hours per course.
• Not each courses person nonstop hr estimates.

Course Features

• Certification.
• 22 languages.
• Career resources upon completion.
• Degree in installments eligible (earn credits toward degrees from participating institutions).

8. NYU Continuing Education: Digital Marketing

Screenshot from NYU Digital Marketing Course, May 2024

• NYU Digital Marketing Courses.

Note: Courses capable up quickly, truthful you whitethorn request to hold for a caller semester.

This people is very overmuch system for illustration a accepted assemblage people but pinch unfastened enrollment.

More system for illustration a assemblage people than nan Harvard people above, you will get galore of nan benefits that travel pinch general education.

The courses are organized into sections pinch constricted slots, which intends they’ve planned for a definite number of learners and their needs. It’s going to beryllium much interactive than a much free-form people taught pinch videos.

These courses are unrecorded and offered astatine circumstantial times complete nan people of a semester. The benefits of this tin beryllium huge, arsenic you’ll beryllium participating successful unrecorded lectures and learning.

You’ll person a organization of different students to collaborate with, and your coach whitethorn beryllium disposable straight during definite times.

The disadvantage of this building is that nan people whitethorn not activity pinch your schedule, and you won’t beryllium capable to study astatine your ain pace. This is simply a strict committedness if you want to make it worthy nan money.

Experience

• Beginner to intermediate.

Price

• $400 to $1,000 per course.

Key Learning

• Digital trading strategies and tools.
• Audience improvement and user analysis.
• Branding.
• Multimedia trading channels.

Course Length

• Each people is 1 semester long.

Course Features

• Five courses to take from.
• Courses taught by master faculty.
• College-caliber learning without having to perpetrate to a degree.

9. Wharton University Of Pennsylvania Digital Marketing Certificate

Screenshot from Wharton University, May 2024

• Wharton Digital Marketing Certificate.

The Wharton programme is different people offered by a assemblage that comes pinch a certificate. Getting a certificate astatine nan extremity tin beryllium a tie for your resume if you don’t person overmuch applicable aliases caller experience.

You tin enroll successful this people immediately, and it’s a mini play clip commitment, which makes it cleanable if you’re already busy.

On nan different hand, it’s rather costly compared to nan different courses connected this list, and since it’s an on-demand course, you won’t person entree to nan aforesaid college-style benefits of nan NYU courses.

This people focuses much heavy connected business and business guidance than others successful position of content. This could beryllium awesome if you request to brushwood up connected your business fundamentals, but it whitethorn not beryllium perfect if you person business chops and want to really attraction connected integer marketing.

It does prioritize analysis, and a people from a assemblage pinch a beardown business inheritance will decidedly beryllium a bully campaigner for improving your information study skills. If you’re heading into a data-focused career, this people could beryllium perfect.

Experience

• Beginner to intermediate.

Price

• $2,340.

Key Learning

• Digital trading fundamentals.
• Ecommerce.
• Metrics and metric analysis.
• Research and analysis.

Course Length

• Six weeks.
• 3 to 5 hours per week.

Course Features

• Four courses successful nan certificate program.
• Courses taught by master faculty.
• College-caliber learning without having to perpetrate to a degree.
• Certification.

10. UCLA Extension Digital Marketing Course

Screenshot from UCLA Extension, May 2024

• UCLA Extension Digital Marketing Course.

Note: Make judge you’re applying for nan online people if you can’t be an in-person course.

Much for illustration nan NYU course, this is simply a much accepted college-level course. It is priced and organized consistently pinch different college-level courses. Don’t look astatine nan value connected this 1 and presume it’s not arsenic valuable because it’s cheaper.

The online type of this people has nary scheduled gathering times, which makes it somewhat much accessible than nan NYU course. But it’s still organized, very overmuch for illustration a assemblage course.

It’s besides taught by a trading executive, truthful it’s different “best of some worlds” business – college-level learning pinch nan insights of an manufacture expert.

You tin moreover cheque retired nan people syllabus astatine nan bottommost of nan page to springiness you an thought of nan contented it will cover, arsenic good arsenic nan books you’ll study from.

While it doesn’t springiness you a breakdown of hours per week, you tin get a very bully consciousness of what you’ll study complete nan people of nan 11 weeks.

Experience

• Beginner.

Price

• Starting astatine $855.

Key Learning

• Digital trading preamble and overview.
• Digital trading strategy.
• Developing KPIs and monitoring metrics.

Course Length

• 11 weeks.

Course Features

• Apply this people toward a certificate aliases specialization from UCLA.
• Four units.
• Courses taught by master faculty.
• College-caliber learning without having to perpetrate to a degree.

11. University Of Illinois Digital Marketing Specialization

Screenshot from University of Illinois, May 2024

• University of Illinois Digital Marketing Course.

To decorativeness our list, we person a assemblage offering a people done Coursera. Like nan different Coursera courses, this is divided into a bid of sub-courses. Most of nan sub-courses are successful nan 20-hour range.

Like nan others, nan existent “price” of this people will dangle connected your play readiness and completion rate. With nan four-month estimate, this costs $236. If you only do six hours per week, it will costs $354 and return six months.

This people bid provides a robust overview of wide concepts and is perfect if you are marque caller to integer trading aliases trading successful general. The first modules commencement from nan opening and return you done nan inception and improvement of integer marketing.

If you position nan bid of courses, you tin spot that this bid is planned methodically and that you will build knowledge and skills successful an intuitive way.

First, it introduces analytics theory, and past nan adjacent module covers analytics successful practice. This benignant of statement will thief you afloat grasp nan halfway concepts and past locomotion you done applying them successful practice.

This people would beryllium a awesome spot for you to statesman your journey, and it mightiness moreover beryllium worthy it if you already cognize immoderate of nan much basal concepts for nan measurement successful which it organizes and presents nan material.

Like nan Google Coursera course, this would beryllium a awesome campaigner to walk your free proceedings on.

Experience

• Beginner.

Price

• The “enroll for free” action originates a free proceedings period. After nan 7-day free trial, nan costs is $59 per month.

Key Learning

• Digital trading basics.
• Planning and measuring integer marketing.
• Content marketing.
• Social media.
• Marketing channels.
• Data gathering and analysis.

Course Length

• Seven courses.
• 13 to 28 hours per course.
• 145 full hours.

Course Features

• Seven courses, including basal principles, information and analytics, and integer media.
• Certification.
• 22 languages available.
• Regular assessments.

More Digital Marketing Course Overviews From SEJ

• 16 Of The Best Social Media Marketing Courses successful 2024
• Best SEO Courses Online – Free & Paid Options
• 7 Best SEO Certifications: Are They Worth It?

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