Tech leaders keep talking about 'spikes.' Here's how to find yours.

Aug 04, 2026 04:32 PM - 2 hours ago 3

HubSpot cofounder Brian Halligan, Meta CEO Mark Zuckerberg, and Ramp co-CEO Eric Glyman are pictred.

Leaders from HubSpot, Meta, and Ramp person shared their penchant for spiky candidates. Brad Barket/Getty Images for ONWARD17; Wally Skalij/Getty Images; Kelly Sullivan/Getty Images for TechCrunch

To guidelines retired successful this occupation market, deliberation for illustration a porcupine.

Hiring leaders are connected a "spike" kick, dropping the word connected podcasts and social-media posts. These recruiters purpose for labor who lead successful 1 skill, alternatively than those who are well-rounded. Shopify's Tobi Lütke and Coinbase's Brian Armstrong person agreed pinch the mentation of spikiness.

The underlying thought isn't new; VC and writer Richard Koch has been penning astir having a "20% spike" since 2005. It's taken connected caller relevance, though, acknowledgment to a reliable occupation marketplace and AI's blurring of occupation titles.

Candidates request to guidelines out. They'll request a spike.

What is simply a spike?

Want a occupation astatine Meta? You person to "do 1 point really well."

That's what Mark Zuckerberg said successful 2024, earlier the caller activity of spike-mania emerged. "They've astir apt gained acquisition successful the creation of learning thing and taking it to an fantabulous level," he told Emily Chang.

For galore occupation applicants, a "spike" is simply a accomplishment that you tin usage successful the workplace. Maybe you're exceptional astatine coding aliases memo-writing; possibly you're a top-tier salesperson.

It doesn't request to beryllium a workplace skill, though. Zuckerberg said that he's looking for an expertise to spell deep, nary matter the subject. Ramp co-CEO Eric Glyman said successful July that he hired Minecraft developers who had built broadside businesses astir the crippled erstwhile they were younger.

"You're trying to look for immoderate grounds of a spike, aliases immoderate level of exceptional drive," Glyman said.

For others, spikiness intends hiring for circumstantial strengths, not deficiency of weaknesses. Andreessen Horowitz cofounder Ben Horowitz imparted this instruction successful 2010. "Hiring for deficiency of weakness conscionable intends that you'll optimize for pleasantness," he wrote.

The connection has intelligibly stuck around. In March, A16z Perennial's main finance officer, Michel Del Buono, said that the hiring strategy was the biggest instruction he learned from Horowitz and Marc Andreessen.

Brian Halligan fell prey to this trap. While moving HubSpot, he said in February that he'd often prosecute the campaigner who averaged the highest people — as in, the campaigner pinch the fewest weaknesses. Then, he changed his approach.

"We went pinch the spikier people," he said. "Our deed complaint astatine HubSpot has improved."

The attack could alteration the measurement you interview. Sierra, the AI institution cofounder by OpenAI president Bret Taylor, released a guideline to the "AI-native interview" successful February. The caller attraction narrows successful connected that oh-so-desired trait.

"We're hiring for strengths, not conscionable an absence of weakness," Sierra's blog post reads. "This attack gives america overmuch richer awesome astir a candidate's spikes and gaps."

How do I find my spike?

Some group cognize their spike from time one. Others request to hunt for it.

Tech profession coach Kyle Elliott told Business Insider that candidates tin look to capacity reviews and head feedback erstwhile looking to place their ain spike.

"You tin moreover behaviour a 'mini 360' to activity retired insights from those who cognize you best," he said. "Ask for circumstantial examples, which you tin past see connected your résumé and speak to during interviews."

Need immoderate inspiration? Margaret Buj, a main recruiter astatine Mixmax, told Business Insider immoderate examples of spikes: method experience, income performance, aliases "founder-like ownership."

"From a recruiter's perspective, I do deliberation this matters," she said. The candidates who guidelines retired often person "one aliases 2 clear areas wherever they are unusually strong."

Buj warned against mistaking a individual penchant for an expertise. She besides advised against the "generic" position that everyone uses: strategic, collaborative, analytical, and results-driven.

"The cardinal is to make the spike visible done evidence, not adjectives," she said.

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