Tech CEOs want to replicate Tim Cook’s Donald Trump playbook

Nov 25, 2024 04:18 AM - 2 weeks ago 17076

Apple CEO Tim Cook managed to forge a individual narration pinch Donald Trump during his first Presidential word that different tech firms struggled to replicate. Now, others are trying to travel his template, says a Wall Street Journal report today.

Cook utilized nonstop appeals to power Trump’s 2017 taxation argumentation and to get him to dial backmost his 2019 tariffs successful ways that benefitted Apple. In exchange, Trump sewage to look good; arsenic the Journal points out, Cook didn’t correct Trump erstwhile claimed work for Apple opening an Austin manufacturing works that had already been astir for years and wasn’t moreover owned by Apple.

Part of Cook’s strategy was keeping things simple, according to the Journal:

Instead of sending authorities relations executives aliases lobbyists, Cook would entreaty to Trump straight done telephone calls and meals, said group acquainted pinch the interactions.

Cook past developed a gathering strategy pinch Trump wherever he would bring 1 information constituent to location successful connected a azygous rumor successful a meeting, the group said. That attack helped support the meetings from spiraling successful excessively galore directions.

Cook partially built the narration by “zeroing successful connected areas of communal liking betwixt Apple and Trump’s agenda,” writes the Journal. “Plenty dream to travel Cook’s playbook,” the outlet adds.

WSJ points to leaders of Boeing and FedEx who person some tried talking pinch Trump directly. Others person reportedly considered getting done to him by communicating done the Department of Government Efficiency that Trump rewarded Elon Musk pinch starring aft he aggressively backed Trump’s campaign.

Some of the biggest tech leaders look keen connected taking the flattery route. Trump has claimed that Google CEO Sundar Pichai reached retired to show him astir his trending Google searches and that Meta CEO Mark Zuckerberg had called him “a lot” to promise his support and praise his reaction to an effort to assassinate him.