Taylor Swift is now an NFL staple.
She made her gameday debut in September 2023, revealing her love narrative alongside Travis Kelce in theatrical manner by supporting him at a Kansas City Chiefs equivalent at Arrowhead Stadium in Missouri.
She continued sitting in the stands for complete a year, equal supporting Kelce as he went to the Super Bowl for the third period in a row. All the while, the singer's gameday fashion continued to create headlines.
Now, Swift and Kelce are wed — and the musician remains a fixture at her husband's games. Naturally, her gameday manner is motionless going strong.
From standout $70,000 outfits to overly uncomplicated sporty looks, here's a appearance at everything she's worn in her WAG era, classified from smallest to most stylish.
Taylor Swift's gameday debut appearance was adorable but ultimately forgettable.
She made her Arrowhead Stadium debut in studded $190 Ksubi shorts, a pale $105 Dôen container top, and $192 New Balance sneakers.
She additionally sported a vintage Kansas City Chiefs jacket and a $1,305 crescent-shaped earring from Jacquie Aiche.
She didn't create much of a declaration in the container top and shorts she wore in February 2025, either.
Swift attended a equivalent in New Orleans, wearing a essential pale container top alongside sparkling Monday Denim denim shorts.
Though there was nothing really incorrect alongside the outfit, it didn't remain out either. Even her ruby necklace from Lorraine Schwartz couldn't preserve it from being a bit forgettable.
The identical can be stated of the leather-and-denim appearance she wore in October 2023.
As the Chiefs battled the New York Jets at MetLife Stadium in New Jersey, Swift encouraged the squad from a box suite.
Her uncomplicated outfit for the juncture included $528 denim shorts alongside gemstone detailing from Area, a dreary long-sleeved shirt, and a leather Gant jacket.
She additionally accessorized alongside a $9,250 gem choker and $1,795 Christian Louboutin boots.
She could have tweaked the red-and-black outfit she wore to a November 2024 game.
Swift entered Arrowhead Stadium that day alongside Donna Kelce, who arguably wore a improved outfit than the pop star.
Swift sported dreary denim jeans, a red $4,900 Louis Vuitton fourth zip, and phase leather heels from Alaïa.
Unfortunately, the boots were too odd in form to brace alongside skinny jeans, and her top was a small too brilliant to equivalent the profound red of the football team.
Her for a December 2023 equivalent had many of squad spirit, but it would have been improved alongside additional engaging details.
Her Chiefs pullover, for example, was a light-gray shade that didn't remain out in the audience. Her plaid skirt was additionally understated.
The most engaging aspects of her outfit were the accessories. Swift wore a $598 Mejuri ring alongside a red rock in the center and a $35 handmade hat from a local Kansas City artist.
Swift quickly became intentional alongside her outfit choices for Chiefs games, as she showed in October 2023.
For a equivalent in October 2023, Swift arrived wearing a red, white, and dreary coat covered in Kansas City logos. The $130 piece, which is now sold out, was the activity of Wear by Erin Andrews.
Though the coat wasn't part of her flashiest outfit, Swift undeniably remaining her grade on the sports anchor's garments business.
"I started screaming and freaking out and chanting all my favorite Swiftie songs. And afterward yeah, we restocked, and we sold out. And appreciate you, appreciate you, Taylor Swift," Andrews told Seth Meyers during an appearance on his show.
Swift paired the outerwear alongside a $3,190 Balenciaga corset and sold-out Prada boots.
The uncomplicated outfit equation has remained a signature part of her gameday style, as she showed in September 2026.
On September 20, 2026, Swift supported Kelce alongside their parents and allies at Arrowhead Stadium. She kept her outfit uncomplicated but festive for the occasion.
Swift wore a $40 Wear By Erin Andrews tank top tucked into denim bottoms. She additionally wore a dreary strap alongside aureate hardware and an assortment of aureate jewelry.
Her vintage sweatshirt for an October 2023 equivalent had a bit additional character than several of her another looks.
Swift paired a vintage Chiefs sweatshirt from Ellie Mae Studios alongside a dreary pleated skirt and loafers.
As usual, she added an assortment of jewelry to elevate her look, including Cartier's $13,400 Juste un Clou necklace. She additionally wore the $3,600 Heavy Belcher bracelet and the $1,050 Enamel Miniature Medallion from Foundrae, as fine as Jacquie Aiche's $5,775 evil-eye bracelet and $4,675 7 Diamond Kate Smooth Bar bracelet.
Swift completed her appearance alongside a $21 custom companionship bracelet featuring an 87 in a saccharine nod to Kelce, who wore a red plaid garment following the equivalent that coordinated alongside Swift's gameday look.
Swift has apparently drawn manner inspiration from her partner on occasion, as she did in September 2026.
On September 14, 2026, Swift was photographed wearing a $295 red gingham polo attire from Guest In Residence.
The garment was ideal for a autumn football equivalent and resembled the polo Kelce wore rear in October 2023.
The decorator coat Swift wore to a equivalent in January 2024 screamed luxury.
Rather than wearing squad gear, Swift arrived at the sporting event in a pale varsity coat from Gant's collaboration alongside Kilo Kish.
The high-fashion part featured stars and another shapes in the Chiefs' signature red, matching Swift's winter beanie and lipstick.
The jacket, which retailed for $1,800, is now sold out.
There was no missing Swift whenever she arrived at Arrowhead Stadium for a November 2024 game.
She was photographed wearing a vintage, leather Chiefs coat — a fan stated her parents sold it on eBay for $169 — and dreary shorts from Agolde.
Other pieces included $2,195 Louboutin boots, a $3,900 Dior saddle bag, and a $630 strap from The Row. But it was her aureate and gem accessories that stole the show.
Swift wore $575 Louis Vuitton earrings, a $4,475 Chanel necklace, a $3,150 Louis Vuitton ring, and a $4,150 circle from Retrouvai.
She wore one of her most memorable equivalent day looks on Christmas Day 2023.
She attended the holiday Chiefs equivalent alongside her brother Austin, who was dressed as Santa Claus.
Though Swift wasn't in costume, she was dressed alongside holiday spirit. To complement her Santa hat, which was embroidered alongside Kelce's jersey number, Swift wore an $895 bomber coat from Guest in Residence, which has since sold out.
She additionally sported a now-sold-out Hill House skirt, $35 Sheertex tights, and heeled Prada loafers.
A red coat initially stole the display for her 2024 Super Bowl look.
Swift arrived at the 2024 Super Bowl — which the Chiefs won — in all black. She paired Dion Lee's crochet corset top alongside Area's $695 gemstone slit jeans and $1,195 suede ankle boots from Christian Louboutin.
She additionally added a Chiefs bomber coat from WEAR by Erin Andrews, which disbursal $129, to the look.
The red coat popped against the black, adding a much-needed flash to the uncomplicated look.
Her symbolic accessories made all the difference for the 2024 Super Bowl.
Although the coat was fun, Swift's accessories took the ensemble to another level.
First, she added a Judith Leiber's red football clutch to the appearance in red. The color isn't accessible online, but brown, gold, and pink versions disbursal $3,995 on the brand's website.
Her $3,325 necklace from Stephanie Gottlieb featured an 87, a nod to Kelce's jersey number. She additionally wore a gem tennis choker from the brand, which disbursal $7,995.
Swift adorned herself alongside another red jewelry, including two rings from Shahla Karimi, Retrouvai's $4,550 Ruby Magna ring, and The Last Line's $695 diamond-studded Heart Twist earring, which is sold individually.
She additionally turned to Shay Jewelry for multiple red pieces, including a $6,800 necklace, the $5,600 Ruby Eternity Band, and a $19,950 bracelet. Jacquie Aiche's $7,150 Sophia Diamond Chain Pavé Ear Cuff and $715 Pavé Diamond Letter Mini Hoop completed her look. Swift wore a "T" hoop, naturally.
Swift's Super Bowl ensemble was simple, but her accessories filled the appearance alongside squad spirit.
Swift attended the 2025 AFC Championship equivalent dripping in Louis Vuitton.
Rather than mixing high-end designers, Swift's appearance for the 2025 AFC Championship was nearly entirely made up of pieces from Louis Vuitton.
The brand's $5,000 monogram jacket was the celebrity of her look. It was dreary and covered in the aureate LV logos on the bodice and sleeves. She paired the declaration coat alongside a flared miniskirt, which looked extremely akin to the skirt she wore to the 2024 AFC Championship.
Swift added red tights to the skirt as a pop of color for the Chiefs and Louis Vuitton's $1,760 Star Trail Ankle Boot.
She additionally embraced Louis Vuitton accessories, including a $2,850 purse, $495 gloves, a $550 beanie, a $3,950 ring, and a $18,500 bracelet.
Swift completed the appearance alongside her Cartier observe and an ancient coin necklace from Steven Battelle.
Swift's glamorous rotation on her NFL manner was a hit whenever the Chiefs played the Green Bay Packers in December 2023.
Instead of wearing a sweatshirt or jersey alongside the Chiefs logo, Swift donned Stella McCartney's $2,400 belted teddy coat for an distant equivalent in Wisconsin. The red color was ideal to assistance the Chiefs.
The remainder of Swift's appearance was black, including her Louis Vuitton mini cover skirt, which retails for $3,400. She additionally wore a dreary mock-neck top alongside Cartier's Agrafe Herringbone Twisted necklace atop it. The $27,250 necklace featured aureate and gem detailing, matching Swift's $1,400 connected tennis earrings from Vrai.
Stuart Weitzman's $995 thigh-high Vidaland boots completed her ensemble.
She went elevated manner for an October 2024 game, wearing a coordinating Vivienne Westwood look.
The $1,875 off-the-shoulder Sunday corset and $1,010 Meghan kilt from Vivienne Westwood featured a plaid form alongside maroon detailing that subtly nodded to the Chiefs.
Vivienne Westwood additionally designed Swift's $1,270 Grace boots and $590 Belle Heart-Frame Jacquard bag.
She didn't clasp rear on her jewelry for the game, wearing complete $46,000 value of it alongside the look, including her Cartier necklace and $5,680 custom gem TNT bracelet from Wove that Kelce gave her as a gift.
Jacquie Aiche designed Swift's bracelets: the $4,675 Seven-Diamond Kate Smooth Bar bracelet and the $5,250 evil-eye bracelet. She also wore assorted rings, including Shahla Karimi's $3,490 Cloud Offset Pear ring and two custom-made ruby-studded rings from Effy Jewelry.
Glitter freckles from Fazit completed her ensemble.
Swift's coat for the Chiefs' 2023 New Year's Eve equivalent coordinated alongside a part that Kelce wore the identical week.
Swift's appearance for the equivalent between the Chiefs and the Bengals was simple: dreary pants, a belt, and a dreary top.
But a white-and-black varsity coat designed by Jeff Hamilton brought a pop of squad soul to her look. The coat featured an assortment of patches, including the "KC" arrowhead logo on the forefront and back, the NFL logo, and a football helmet. Swift's coat additionally stated "Chiefs" in red lettering.
Her declaration coat was nearly identical to a Jeff Hamilton coat Kelce wore to attain at the Chiefs equivalent on Christmas 2023, fair a week earlier.
Kelce and Swift's jackets were custom, but Hamilton sells a akin jacket for $850 on his website.
Swift nodded to Kelce alongside a aureate and gem bracelet at the 2024 AFC Championship.
After Kelce and his teammates won the 2024 AFC Championship, Swift joined him on the site to celebrate. There, fans got a nearer appearance at her red and dreary outfit.
It included a $695 red sweater from Guest in Residence, $2,830 earrings from Wwake, a $6,250 gem circle from Jacquie Aiche, and $35 Sheertex tights.
But the gold, diamond-embellished tennis bracelet from Wove apparently had the most sentimental value to Swift.
The brand's founder, Kendall Junck, earlier told Business Insider that the bracelet was part of a jewelry collaboration alongside pro golfer Michelle Wie West, who is allies alongside Kelce.
She stated that whenever West reached out to current Kelce several of the pieces, he requested matching bracelets alongside the alphabet "TNT" for Taylor and Travis.
Swift's oversize T-shirt attire offered a fun rotation on Chiefs goods for their September 2024 equivalent against the Bengals.
Swift's oversize 1995 Salem garment hit her mid-thigh, allowing her to deteriorate it as a dress. The red part featured the Chiefs logo and the team's name.
Swift did not disclose anywhere she bought the shirt, although Kansas City endeavor Westside Storey, which sells souvenirs and curated vintage items, told BI it was marketing the identical part a week before she was spotted wearing it.
Swift paired the top alongside Giuseppe Zanotti's $1,650 Frannie boots and Louis Vuitton's Coussin bag, which retails for $4,800.
She wore multiple high-end jewelry pieces, including Louis Vuitton's $625 My LV Chain earrings. Swift additionally stacked two necklaces, Vitaly's $120 Shimmer Chain and Melinda Maria's $118 Julian Loves Diamonds Necklace 16, which features diamondettes.
Swift rocked a vintage sweatshirt at a Chiefs equivalent in December 2023.
Swift attended the Chiefs equivalent against the Buffalo Bills in December 2023 wearing a $250 vintage sweatshirt, which stated "Chiefs" in ample alphabet and featured the team's logo on one sleeve.
She bought the sweatshirt from Westside Storey in Kansas City. The store's owner, Chris Harrington, told BI he initially idea her acquisition was fraudulent.
Swift adorned the informal sweatshirt by pairing it alongside a $2,100 leather miniskirt from Khaite, which she wore backward, Larroudé's $500 Kate Hi boots in dreary leather, and GANT 240 Mulberry Street's $1,700 tailored coat in black.
She additionally added Mejuri's Heirloom Ring, which expenses $648, and Mazin Jewels Open Rivet Ring, a $64 piece.
Her tradition coat for the Chiefs' playoff equivalent against the Miami Dolphins in January 2024 was one of a kind.
Swift attended the playoff equivalent in a tradition red coat made by Kristin Juszczyk, a decorator wed to San Francisco 49ers fullback Kyle Juszczyk.
Kristin made the oversize puffer coat using one of Kelce's jerseys, as she documented in a TikTok, so it featured his number, 87, on the forefront and sleeve, as fine as his name. She additionally embroidered "Chiefs Kingdom" onto the jacket.
Swift focused her appearance on the jacket, pairing it alongside a dreary top, Paige's $249 Gemma pants, and $1,395 Christian Louboutin combat boots.
She additionally wore Anine Bing's Waylon belt, which retails for $200, and carried the $525 Ilda Bag from Manu Atelier.
She wore all denim at the 2024-2025 period opener.
Swift fully stepped into her WAG era at the September period opener, arriving at Arrowhead Stadium in an all-denim look. She paired a Versace's Medusa corset in denim, which retails for $1,325, alongside $174 mom shorts from Grlfrnd.
Swift additionally wore Giuseppe Zanotti's $1,650 burgundy thigh-high Frannie boots. The shoes were additional affordable than her Louis Vuitton flank trunk bag, retailing for $3,950.
Swift completed the appearance alongside an assortment of high-end jewelry, including her TNT bracelet and a 1970s-inspired coin necklace from For Future Reference. The brand's founder, Randi Molofsky, earlier told BI that the necklace was created in collaboration alongside Swift's stylist.
"We were so fortunate to activity immediately alongside Taylor's longtime stylist, Joseph Cassell Falconer, on final night's appearance for Taylor," he said. "He came to us specifically for the vintage coin necklace since he really had a imagination of that bold, glam '70s manner to brace alongside the denim-on-denim and over-the-thigh boot."
The priciest component of her outfit was a $29,100 circle from Retrouvai, paired alongside Howl's $4,800 Ruby Cocoon ring. Lizzie Mandler's $13,200 three-row Cleo bracelet adorned her wrist, during she worre a two distinct earrings in her ears: EF Collection's $895 gem and prong sequence earrings and Three Stories Jewelry's $590 Love Explosion Starburst Charm earrings.
Swift wore $66,970 value of jewelry for the look.
Swift elevated her gameday manner in November 2024.
Swift arrived at a Chiefs residence equivalent wearing a red-and-black checked Versace blazer and skirt, costing $3,350 and $1,695, respectively.
She wore the blazer atop her shoulders, showing off the $34.99 Victoria's Secret corset Swift wore as a top.
She additionally chose Versace accessories for the look, including the $1,650 Medusa 95 Leather Knee High Boots and the $2,190 Medusa 95 Small Tote Bag.
Swift's standout jewelry part for the equivalent was a Louis Vuitton Tambour Watch in gold. The luxury clock retails for $54,000, and Kelce has a coordinating version.
Still, the Ruby and Diamond Heirloom Bezel Ring from Retrouvai that Swift wore on her hand was nearly as pricey at $32,970. She complemented the circle alongside Effy Jewelry's $2,167 Ruby Royale Ruby and Diamond Crossover Ring.
The luxurious appearance was stylish and sleek, making her remain out in the stadium filled alongside sports fans.
Swift's Chanel ensemble for a January playoff equivalent was the two sporty and chic.
Swift continued to perform alongside plaid during a January 2025 equivalent at Arrowhead Stadium, in a appearance direct from Chanel's Cruise 2024/25 collection.
The outfit comprised the brand's $9,600 black-and-white tweed coat, $4,650 wool jersey jumpsuit, and $2,250 chain belt. Swift wore opaque tights underneath it and added Chanel's knee-length cuffed boots.
For accessories, she toted Chanel's $5,000 mini flap bag, wore $1,150 pendant earrings, and donned Canada Goose's $195 leather gloves.
The outfit felt sporty and stylish, striking the ideal balance for Swift.
In December 2024, the superstar wore her finest gameday appearance to date.
Swift was extremely difficult to young female whenever she arrived at Arrowhead Stadium in December 2024, wearing a fuzzy coat and a decorator hat.
The singer's vibrant red outerwear from Charlotte Simone had a faux-fur lining, during her Sheertex tights were in plaid. Swift additionally wore a vintage dreary Chanel bucket hat, $1,595 Manolo Blahnik boots, and a red Tods handbag.
The outfit was fashionable, festive, and ideal for a winter game.
Read next
Samantha Grindell Pettyjohn is a Senior Lifestyle Reporter at Business Insider alongside additional than eight years of cognition in the manner space.At Business Insider, Samantha's safety focuses on distinctive living situations, inner design, community fig style, and books. Her activity includes features on multigenerational living and one-of-a-kind houses, timely articles on community fig fashion, live safety of award shows and pageants, and fun pieces concerning famous publish series. Samantha additionally loves reporting on celebrities on her beats, from HGTV stars Christina Haack and Tarek El Moussa to authors specified as Sarah J. Maas and Rebecca Yarros.Samantha appeared on Scripps News and CBS in 2022 to conversation the regal family, and in 2023, she won an Anthem Award for her activity on Business Insider's bundle "Better Me."Samantha received her B.A. in English from Birmingham-Southern College in 2017, graduating Summa Cum Laude. She afterward earned her M.S. in Publishing from New York University in 2019. Samantha was earlier a personnel author at Romper, and her penning has appeared in Cosmopolitan, Mic, and Oprah.com. Today, Samantha lives in Atlanta alongside her hubby and dog.Email her at [email protected] and prosecute her on X.
Amanda Krause is a Senior Reporter at Business Insider covering a assortment of manner topics.Her activity at BI includes profiles of attractiveness moguls, analyses of community fig fashion, reviews of trending products, expert interviews throughout topics, features concerning booming small businesses and lucrative flank hustles, and live safety of award shows, pageants, and another events. Amanda has additionally extensively covered Disney brands and theme parks, penning everything from slideshows concerning her experiences on Disney cruises to breaking-news stories focused on important changes and layoffs inside the company. She earlier appeared on CBS in 2024 to conversation the Met Gala and won an Anthem Award in 2023 for her activity on Business Insider's bundle "Better Me."Amanda graduated from Ramapo College of New Jersey alongside a flat in Communications and Journalism, and has additional than seven years of cognition in the manner space.You can email her at [email protected].ExpertiseFashion, community fig style, beauty, manner trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to remain at Disney World's cheapest resort. My small area was value the convenience.A female spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art part value $3,000.Bobbi Brown is motionless living a existence of luxury and lipstick — and it's all on her own termsA Kansas City shop owner idea person made a fraudulent command on his website. It was really a legit acquisition from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retailing job. Now he's styling the biggest stars in Hollywood.I've tested all merchandise in Selena Gomez's composition line, and nearly all item is value buying
