Already known as a gifted songwriter, chart-topping singer, and billionaire businesswoman, Taylor Swift has lately added WAG to her catalog of identifiers — an acronym used to depict the supportive wives and girlfriends of high-profile athletes.
Since Swift began courtship Kansas City Chiefs tight end Travis Kelce in the summer of 2023, she has been spotted cheering for the squad at 25 games, including Super Bowl LVIII.
Swift's existence has been wholeheartedly embraced by the NFL, whose commissioner, Roger Goodell, has credited Swift alongside an addition in involvement among female fans.
"I'm fair there to assistance Travis," Swift earlier told Time. "I have no awareness of if I'm being shown too much and pissing off a few dads, Brads, and Chads."
The megastar is now rear in act for her third successive NFL season, supporting Kelce and the Chiefs during the 2026 period — their archetypal since Swift and Kelce got married at Madison Square Garden.
Here are the finest photos of Swift from all appearance so far.
Swift attended her archetypal equivalent at Arrowhead Stadium in September 2023.
Swift's enthusiasm at her archetypal Chiefs equivalent seemed to verify her then-rumored love narrative alongside Kelce.
Swift afterward stated they were already an authoritative couple before she watched the Chiefs attack the Chicago Bears.
"This all started whenever Travis extremely adorably put me on blast on his podcast, which I idea was metal element as hell," she told Time. "We started hanging out correct following that. So we really had a important amount of period that no one knew, which I'm grateful for, since we got to get to cognize all other."
"By the period I went to that archetypal game, we were a couple," Swift continued. "I think several group think that they saw our archetypal date at that game? We would never be psychotic adequate to difficult initiate a archetypal date."
For her second appearance, she brought her longtime pal Blake Lively.
Swift and Lively watched the Chiefs defeat the New York Jets at MetLife Stadium in East Rutherford, New Jersey — anywhere Swift had performed three sold-out concerts fair a few months prior.
The October equivalent drew the highest viewership for a Sunday TV display since the Super Bowl, NBC Sports reported.
Indeed, Swift's newfound involvement in football has been credited alongside bumping merch sales and enticing additional female viewers.
Swift encouraged alongside Kelce's mom, Donna Kelce, during a residence equivalent against the Denver Broncos.
Shortly before her third game-day appearance, Kelce accused the NFL of "overdoing it" alongside its wall-to-wall safety of Swift.
"I think it's fun whenever they display who all is at the game. I think it brings a small additional to the atmosphere, brings a small bit additional to what you're watching," Kelce stated during an event of his "New Heights" podcast.
"But at the identical time, I think they're overdoing it a small bit," Kelce continued. "For sure, particularly for my situation. I think they're fair trying to have fun alongside it."
Swift has struck up a companionship alongside Brittany Mahomes, who's wed to Kelce's teammate.
Just a few days before the publish of "1989 (Taylor's Version)," Swift watched the Chiefs obtain downward the Los Angeles Chargers.
She spent the residence equivalent cheering alongside Mahomes and showing off their concealed handshake.
Swift wore a dreary turtleneck and a red teddy coat in Green Bay, Wisconsin.
Swift spent most of November 2023 on the highway for the South American leg of the Eras Tour. Kelce equal flew to Buenos Aires, Argentina, to observe Swift execute — and received an onstage shout-out in return.
She returned to Kelce's flank in first December whenever the Chiefs took on the Green Bay Packers. It was her archetypal period observing Kelce's squad lose.
She wore a vintage Chiefs sweatshirt for the team's next residence game.
Swift purchased the '90s sweatshirt from Westside Storey, a secondhand garments boutique in Kansas City.
The store's owner, Chris Harrington, told Business Insider he initially idea Swift's command — which totaled $1,200 for curated vintage pieces — could be fraudulent.
Instead, she wore one of those pieces at Arrowhead Stadium in December, causing a surge of traffic to Westside Storey's website.
"We've had hundreds of orders complete the final 48 hours," Harrington told BI. "Sometimes our online shop lights up following a Chiefs equivalent whenever we win, but this is 100 times additional than that, and we misplaced the game. It was the Taylor effect."
She brought her dad and allies to cheer for the Chiefs in Foxborough, Massachusetts.
Swift hit the highway to observe the Chiefs defeat the New England Patriots on the latter's residence turf. She equal convinced her father, Scott Swift, to toggle his traditional Philadelphia Eagles equipment for a Chiefs sweatshirt.
Several allies accompanied Swift, including Alana Haim, stylist Ashley Avignone, and backup singer Melanie Nyema.
Swift spent Christmas Day at Arrowhead Stadium.
Even although the Chiefs misplaced to the Las Vegas Raiders on December 25, 2023, Kelce praised Swift and her family for making the day special.
The singer's brother, Austin Swift, adorned as Santa Claus and gave Kelce a VHS copy of the 1994 movie "Little Giants."
"He really made me awareness akin a kid since his current to me was direct out of the bag," Kelce stated on his podcast "New Heights.' "Whipped it out and handed me a VHS of my favorite football movie of all time."
She additionally spent New Year's Eve cheering for Kelce in Kansas City.
Swift wore a Chiefs varsity jacket for the equivalent against the Cincinnati Bengals, which the residence squad won.
For her archetypal equivalent of 2024, Swift braved freezing temperatures to high-five fans.
The Chiefs defeated the Miami Dolphins during the fourth-coldest equivalent in NFL history, per CNN.
That identical day, the Chiefs owner praised Swift and Kelce's "purely organic" relationship.
"It's been a extremely interesting, extremely fun twelvemonth having the two of them dating, the notice that's been focused on the Chiefs," Clark Hunt told CNBC. "Our female spectators has grown leaps and bounds."
Kelce scored two touchdowns in Buffalo, New York, alongside Swift in the stands.
Swift joined Kelce's family to observe the Chiefs advancement through the NFL playoffs — including his brother, Eagles center Jason Kelce, who misplaced his garment in the frenzy.
She saw Kelce and his teammates rotate into AFC champions.
Swift watched the Chiefs attack the Baltimore Ravens in the 2024 AFC Championship Game, securing their place in Super Bowl LVIII. She equal joined Kelce on the site to commemorate the win.
Swift flew from Tokyo to observe the Chiefs perform in Super Bowl LVIII.
Swift was extensively expected to act the 2024 Super Bowl in Las Vegas, notwithstanding having an Eras Tour halt scheduled in Tokyo the night before.
Sure enough, she made the trip in period to observe the Chiefs obtain on the San Francisco 49ers, alongside allies akin Lively, Lana Del Rey, and Ice Spice in tow.
The superstar geared up for her second NFL period in September 2024.
Swift was rear in Kansas City on the evening of September 5, 2024, as the Chiefs took the site for their archetypal equivalent of the period against the Ravens.
She donned an all-denim getup and thigh-high red boots.
Swift wore a vintage Chiefs T-shirt for Kelce's second residence equivalent of the season.
Just a few days following attending the MTV Video Music Awards in New York (and giving her then-boyfriend a shout-out onstage), Swift was rear in Kansas City to observe the Chiefs defeat the Bengals.
She additionally watched the Chiefs attack the Saints at Arrowhead Stadium.
After skipping two of Kelce's games in Atlanta and Los Angeles, Swift returned to Kansas City in manner — wearing over $50,000 value of jewelry and decorator garments — to cheer for the Chiefs against the New Orleans Saints.
The residence squad won 26-13, their fifth successive win of the season.
Swift encouraged whenever the Chiefs attack the Buccaneers alongside a touchdown run in overtime.
One day following Swift wrapped the final US leg of the Eras Tour in Indianapolis, she was rear in Kansas City to observe the Chiefs obtain on the Tampa Bay Buccaneers.
Despite a touchdown from the Buccaneers in the final infinitesimal of regulation play, the Chiefs rallied in overtime to mark a winning touchdown.
The singer was on duty again to observe the Chiefs defeat the Broncos.
Swift wore her representative black-and-red combo for another residence equivalent at Arrowhead Stadium, pairing a Victoria's Secret corset alongside a Versace tweed two-piece set. She was joined in the VIP box by her mother, Andrea Swift.
Swift saw the Chiefs attack the Raiders at home.
Swift arrived at Arrowhead Stadium alongside Kelce's mom, Donna. The brace encouraged as the Chiefs clinched a narrow defeat against the Raiders.
A few weeks later, she watched the Chiefs win again at Arrowhead Stadium.
Swift wore her boldest gameday outfit yet for the Chiefs vs. the Houston Texans, pairing a declaration red coat alongside a faux-fur lining from Charlotte Simone and a vintage Chanel bucket hat.
Kelce and the Chiefs attack the Texans 19-27, adding another win to their foremost season.
Swift sat alongside Caitlin Clark during the divisional circular of the playoffs.
Swift and WNBA celebrity Caitlin Clark were spotted celebrating together whenever the Chiefs defeated the Texans again, 23-14, advancing to the AFC Championship Game for the seventh direct season.
For the second twelvemonth in a row, Swift celebrated on the site alongside Kelce and the Chiefs whenever they became AFC champions.
The Chiefs took downward the Buffalo Bills 32-29 in the 2025 AFC Championship Game, sending the league's top-seeded squad to the Super Bowl in New Orleans.
Like she did the former year, Swift joined Kelce, his mom, and his teammates on the site for their post-game celebration. Unlike the former year, however, Swift wore a loud-luxury outfit covered alongside Louis Vuitton logos.
Swift traveled to New Orleans for a rare Chiefs defeat at the Super Bowl.
The Chiefs faced the Eagles at Super Bowl LIX in New Orleans. Serendipitously, Swift's trusted collaborator Kendrick Lamar headlined the halftime show.
As opposed to her customary Chiefs getup, Swift wore an agnostic white-and-denim outfit — perchance to evade rooting against her hometown team, who attack the Chiefs 40-22. (To date, the Chiefs have lone misplaced four times alongside Swift in the stands.)
Swift skipped the Emmys to observe the Chiefs' archetypal win of the 2026 season.
During the 2026 Emmys, Swift appeared in a prerecorded sketch alongside presenter Mariska Hargitay and the remainder of the "Law & Order: Special Victims Unit" mold to explain her deficiency from the awards show. (Swift's latest Disney+ achievement movie, which was filmed during her final achievement of the Eras Tour, was nominated for outstanding assortment special.)
As Hargitay's Olivia Benson pieces together, the Emmys overlapped alongside the Chiefs' archetypal equivalent of the 2026 period — playfully described in the environment as Swift's hubby having a "work thing."
Indeed, Swift was spotted celebrating the Chiefs' win complete the Broncos alongside her mom, Andrea; Kelce's mom, Donna; and Kelce's brother, Jason.
Swift celebrated Kelce's archetypal touchdown of the 2026 period alongside a nod to their marriage.
The Chiefs won their second equivalent of the 2026 period against the Indianapolis Colts.
When Kelce scored his archetypal touchdown of the season, Swift was filmed cheering and pointing to her wedding ring, apparently yelling, "That's my husband!"