Billed arsenic catering "to Gen Z's civilization that values a slower, much relaxed gait of life," Taco Bell is launching The Cantinas, a Taco Bell-themed "early status community" successful San Diego accessible only to its Rewards Members.
"Guests tin clasp nan laid-back manner of retirees done activities specified arsenic greeting aerobics, day pickleball matches and early vertebrate dinners, allowing fans to acquisition cross-generational leisure and senior-inspired recreation," a Taco Bell spokesperson told Entrepreneur successful a statement.
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Image Credit: Courtesy of Taco Bell
Promising a "next level culinary experience" and "active surviving staples" specified arsenic Baja Blast and pickleball, The Cantinas is unfastened August 17-18, 2024. The Weekend Membership is priced astatine $150 and includes shared overnight accommodations for nan summons holder and a guest. This rank offers complete entree to amenities, recreation, dining, intermezo and more, pinch "afternoon naps encouraged."
Alternatively, nan Day Pass is $50 per time and grants nan summons holder and a impermanent afloat entree to nan grounds, recreation, eating and much from 10 a.m. to 8 p.m. connected Saturday and 8 a.m. to 8 p.m. connected Sunday.
Related: 50 Cent Once Sued Taco Bell for $4 Million. Here's How nan Fast-Food Giant Got connected nan Rapper's Bad Side.
Image Credit: Courtesy of Taco Bell
Related: 10 Little-Known Facts About Taco Bell and its Journey to nan Top of nan Franchise 500
A Taco Bell Rewards Membership is free, and only Taco Bell Rewards Members tin acquisition tickets for The Cantinas. Tickets will beryllium disposable connected a first-come, first-served ground connected July 16 astatine noon ET via nan Taco Bell app.
This isn't nan first clip nan concatenation — nan apical franchise successful Entrepreneur's 2024 Franchise 500 Ranking — has created a afloat immersive acquisition for fans. In 2019, Taco Bell took over a edifice successful exclusive Palm Springs and turned it into The Bell: A Taco Bell Hotel and Resort. Described arsenic a "Tacoasis," nan play acquisition featured everything from Taco Bell-embroidered waffle robes to taco-shaped sweetener cookies near connected nan edifice pillows to an exclusive sampling of Taco Bell's then-unreleased Toasted Cheddar Chalupa.
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