Back successful 2014, YouTube creator Cassey Ho was amazed to find herself successful Taylor Swift’s Los Angeles surviving room rocking retired to “Blank Space.” But location she was among a mini group of Swifties handpicked to perceive Taylor’s newest medium – 1989 – played unrecorded earlier its charismatic release. As a fittingness creator, athleisure designer and agelong clip Taylor Swift fan, Cassey could person ne'er imagined that a decade later, Swift would beryllium proudly sporting 1 of her viral designs and beryllium a instrumentality of her imaginative activity arsenic well.

The Eras of Cassey Ho

Like Swift, Cassey’s been done immoderate beautiful transformative eras of her own. Despite processing a emotion of some fittingness and manner astatine a young age, Ho initially intended to prosecute a much “practical” way — becoming a doctor.

“When I was successful precocious schoolhouse I told my dada I wanted to beryllium a manner designer and he looked maine consecutive successful nan oculus and said you person 3 choices. 1) You tin beryllium a expert 2) You tin beryllium a lawyer aliases 3) You tin beryllium a failure,” Cassey explained successful her acceptance reside for nan 2018 Digital Influencer Award. “Following my passion was 1 of nan scariest things I had to do astatine that time.”

Despite her dad’s warnings echoing successful her head, Ho became a pilates coach and designed her first yoga container successful 2009 while still successful assemblage studying biology and, upon graduating, she went each successful connected her passions. She took a occupation training to go a manner purchaser and started uploading pilates videos to her Blogilates YouTube channel, quickly gaining a loyal following. Today, Blogilates has complete 9.7 cardinal subscribers and Cassey has been capable to level that occurrence into aggregate brands, including a Blogilates statement of fittingness cogwheel disposable exclusively astatine Target and her ain progressive deterioration company, Popflex.

"My existent era is Designer Era arsenic I push myself to innovate and invent more,” says Cassey. “I’m having truthful overmuch nosy and I aftermath up mundane inspired to create.”

Throughout her full career, Cassey has been a multi hyphenate entrepreneur: fittingness instructor, YouTube creator, manner designer and savvy business owner. And, her contented has shifted to bespeak that. Her short shape videos propulsion backmost nan curtain connected her process arsenic a designer, from deciding wherever to put pockets to reasoning done cloth breathability, truthful that her loyal YouTube organization tin beryllium portion of nan journey.

From “1989” to 2024

Now, 10 years aft that first Secret Session, Cassey has seen her difficult activity salary disconnected successful nan astir unexpected and breathtaking way. She was astatine nan salon, hairsbreadth successful nan dye bowl, erstwhile Taylor Swift posted a YouTube Short promoting her newest album, The Tortured Poets Department. In it, Cassey saw Taylor connected nan pickleball tribunal wearing her very ain Popflex lilac skort design.

“My hubby Sam called maine 10 times, but my telephone was connected Do Not Disturb. Finally he gets done and he tells maine to cheque my messages. My DM’s and slack messages are BLOWING UP. Everyone’s telling maine to spell watch nan Fortnight video connected YouTube Shorts. When I spot Taylor successful my Pirouette Skort…I die. I was successful complete shock. Could not move. Could not think. I was not functioning.”

And while we don’t cognize for sure, location seems to beryllium a chance that Swift moreover mentioned Cassey’s creation successful nan medium itself pinch nan lyrics ““Lilac short skirt, nan 1 that fits maine for illustration skin” opening nan storied opus “Imgonnagetyouback.”

According to nan Popflex team, nan skorts — which person now been renamed “Pirouette Skort (Cassey's Version)” arsenic a motion to Taylor Swift’s re-recorded masters — sold retired almost instantly. To support up pinch nan precocious demand, they’ve opened a pre-sale and declare that “over 10,000 skorts successful that 1 colour person been pre-sold.”

“We person ne'er earlier done a pre-sale connected an point that won’t travel for months, but we decided to springiness it a shot. Why? The duping has been truthful aggravated connected my patented Pirouette Skort and we wanted to make judge location was a spot for customers to bargain nan existent point earlier being tricked by counterfeiters to bargain a fake,” says Cassey. “Taylor’s expertise to return negativity and move it into a business that she tin return afloat power of is nan eventual inspiration. In a way, Taylor re-recording her aged albums are for illustration maine being awarded a patent connected my skort. So to person Taylor Swift - nan leader successful nan conflict to protect imaginative activity - deterioration my skort, it feels for illustration eventual Karma….Taylor’s type of course.”