Super Bowl LX ads: all AI everything

Feb 09, 2026 06:58 AM - 3 months ago 91372

Super Bowl LX is astir here, pinch the Seattle Seahawks taking connected the New England Patriots. While Bad Bunny will beryllium the prima of the halftime show, AI could beryllium the prima of the commercialized breaks, overmuch for illustration crypto was a fewer years ago.

Last year’s Super Bowl featured a Google Gemini advertisement that fumbled a Gouda food stat, and this year’s crippled is already slated to see an advertisement for Anthropic’s AI platform that takes jabs astatine its competitors, namely OpenAI. AI-generated ads could make an appearance, too.

Super Bowl LX is group to footwear disconnected astatine 6:30PM ET/3:30PM PT connected Sunday, February 8th, and is being broadcast connected NBC and Peacock.

Pixar previews Hoppers.
Just earlier kickoff, Disney and Pixar previewed their adjacent CG family flick, Hoppers. As we’ve heard and seen successful a teaser trailer, this 1 follows a world wherever group put their minds into 3D-printed versions of animals to effort and unrecorded among them. It’s coming to theaters connected March 6th, though the YouTube explanation mentions an early viewing model connected February 28th.
SpaceX brings Starlink to the Super Bowl broadcast.
From Crypto.com to AI.com.
Crytpo.com CEO Kris Marszalek is getting successful connected the Super Bowl AI commercialized break craze by launching his caller AI.com website during the game. A press release describes the tract arsenic a measurement for users to “generate a private, individual AI supplier that doesn’t conscionable reply questions, but really operates connected the user’s behalf.”
Image: Kris Marszalek
Alexa Plus tries to termination Chris Hemsworth successful Amazon’s Super Bowl ad.
Hemsworth’s latest action segment isn’t successful an Avengers movie, but a stand-off pinch Amazon’s AI assistant, which he fears is readying elaborate ways to termination him. Maybe Ultron is still caller successful the Thor actor’s mind. It’s acold from the only advertisement for AI in this year’s Super Bowl.
Sam Altman responds to Anthropic’s ‘funny’ Super Bowl ads
Image: The Verge
Sam Altman responded to Anthropic’s caller Super Bowl advertisement in an X post connected Wednesday, saying the OpenAI competitor’s campaign is “clearly dishonest,” and called it “on brand” for Anthropic to “doublespeak.” “We would evidently ne'er tally ads successful the measurement Anthropic depicts them,” he wrote. “We are not stupid and we cognize our users would cull that.” You tin publication his connection successful full, below.
Anthropic, founded successful 2021 by ex-OpenAI investigation executives who reportedly near complete differences successful opinions connected AI information and mission, doesn’t mention OpenAI aliases ChatGPT by sanction successful its Super Bowl Sunday advertisement campaign. But successful opposition to OpenAI’s January news that it would soon commencement testing ads, Anthropic says, “Our users won’t spot ‘sponsored’ links adjacent to their conversations pinch Claude; nor will Claude’s responses beryllium influenced by advertisers aliases see third-party merchandise placements our users did not inquire for.”
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Don’t expect immoderate Kalshi aliases Polymarket ads during the Super Bowl.
The NFL has added prediction markets to its database of “prohibited categories” for commercials successful Super Bowl LX. However, arsenic Front Office Sports points out, sports betting isn’t connected that list. While location will beryllium limits connected the number of sports bettor ads allowed, the convention seems to beryllium drafting a favoritism betwixt the 2 categories.