Spotify’s shortform videos could spread to more parts of the app

2 weeks ago

Spotify could soon bring shortform video clips to much areas of nan app. A test spotted by Music Ally shows clips surfacing connected playlist pages, allowing you to swipe done a vertical provender pinch videos little than 30 seconds long.

Spotify first introduced clips past twelvemonth arsenic a measurement for artists to pass pinch fans and beforehand their music, but nan level only showed clips connected creator profiles, medium pages, and medium countdown pages. However, that seems to beryllium changing, arsenic Music Ally found clips cropping up astatine nan apical of Spotify’s “Pop Drive” playlist, wherever you tin swipe done short videos from artists for illustration Sabrina Carpenter and Benson Boone.

As pointed retired by Music Ally, Spotify CEO Daniel Ek hinted astatine nan description of clips during an net telephone past month, saying, “You’re going to spot euphony clips successful a bigger way.” The Verge reached retired to Spotify pinch a petition for much accusation astir nan trial but didn’t instantly perceive back.

Spotify has been moving to build retired nan devices artists tin usage to beforehand their songs — and for fans to find them. In nan midst of TikTok’s freshly settled feud with Universal Music Group, Spotify added euphony videos and expanded its partnership pinch nan grounds label, letting artists stock teasers of upcoming songs.