Spotify Has Paid Out More Than $100 Million to Podcast Creators — and It Isn't Done Giving Away Money

More than 1 cardinal group person listened to a podcast connected Spotify since it launched podcasts successful 2019, Spotify told Entrepreneur connected Monday successful an email.

The streaming elephantine besides revealed for the first clip that the institution has paid much than $100 cardinal to podcast publishers and podcasters globally since the commencement of the year. The payments are partially owed to the Spotify Partner Program, which launched connected Jan. 2 successful the U.S., U.K., Canada, and Australia. The programme gives creators a 50% stock of gross from ads.

Related: You Can Now Upload Your Video Podcast to Spotify, Even If You're Hosted connected a Competing Platform

The partner programme arises arsenic Spotify attempts to bring much video podcast creators to its level and situation YouTube's power successful the podcasting space. According to an Edison Research report from past month, the mostly of Americans ages 12 and up person listened to a podcast (70%) aliases watched a podcast (51%) successful their lifetime. The study recovered that one-third of U.S. play listeners turned to YouTube for their podcasts, making YouTube the astir celebrated location for podcast content.

In February, Google reported that much than 1 cardinal group watch podcasts each period connected YouTube. The New York Times reported that Spotify has 170 cardinal monthly podcast listeners. Spotify says it has a total audience of 675 million.

Spotify's push to bring much creators and listeners to its level seems to beryllium moving — respective creators person said that the partner programme has accrued their views and earnings.

According to a press release from FlightStory, the institution down the popular "The Diary of a CEO" podcast, the show's play views accrued by complete 45% aft it joined the Spotify Partner Program.

"Since joining the Spotify Partner Program, we've seen play depletion turn by complete 45%," said FlightStory's Chief Revenue Officer, Christiana Brenton. "That benignant of trajectory is exceptional."

Meanwhile, aft receiving a payout from the Spotify Partner Program, David Coles, who hosts the scary podcast "Just Creepy: Scary Stories," told The New York Times that he was reconsidering his "home platform" aft his Spotify net pinch partner programme payouts were precocious higher than his YouTube revenue.

Related: Want More People to Actually Listen to Your Podcast? This Platform Beats Apple and Spotify With 1 Billion Podcast Viewers Every Month.

YMH Studios, the institution down the drama podcast "2 Bears, 1 Cave," told The Times that its quarterly gross much than tripled aft joining the Spotify Partner Program.

YouTube has paid creators, including podcasters, much than $70 cardinal from 2021 to 2024, per The Times.

How tin I suffice for the Spotify Partner Program?

To qualify for the program, creators must big their show connected Spotify for Creators, reside wrong the U.S., U.K., Canada, aliases Australia, person astatine slightest 12 episodes, deed 10,000 hours of views successful the past month, and reached astatine slightest 2,000 group who person streamed connected Spotify successful the past 30 days.

Creators person to spell to their monetize page successful Spotify for Creators to cheque their eligibility earlier they use for the partner program.