Snapchat’s AI selfie feature puts your face in personalized ads — here’s how to turn it off

Sep 18, 2024 12:25 AM - 3 months ago 137422

If you’ve tried retired Snapchat’s AI-generated selfies, you mightiness want to double-check a mounting that lets Snap usage your look successful “personalized sponsored contented and ads,” as spotted by 404 Media.

The feature, called My Selfie, lets you and your friends create AI-generated images of yourself based connected photos you stock pinch Snapchat. When utilizing the characteristic for the first time, Snapchat prompts you to work together to position that include utilizing “you (or your likeness)” successful ads:

You besides admit and work together that by utilizing My Selfie, you (or your likeness) whitethorn besides look successful personalized sponsored contented and ads that will beryllium visible only to you and that includes branding aliases different advertizing contented of Snap aliases its business partners without compensation to you.

While you tin toggle the “See My Selfie successful Ads” mounting to off, 404 Media reports that it’s enabled by default erstwhile you work together to Snap’s position (The Verge was besides capable to corroborate this).

To spot if you person the mounting enabled, prime your floor plan photograph successful the top-left area of Snapchat, pat the settings cog successful the top-right corner, and past take My Selfie. From here, toggle disconnected the See My Selfie successful Ads setting.

You mightiness want to move disconnected the “See My Selfie successful Ads” setting.

Screenshot: The Verge

Even though Snap whitethorn usage your look successful personalized ads only shown to you, the institution says it doesn’t stock your information pinch third-party advertisers. “Advertisers do not have entree to Snapchatters’ Gen AI information successful immoderate capacity, including My Selfies,” a Snap spokesperson told 404 Media. “Nor do they person entree to Snapchatters’ backstage data, including Memories, that would alteration them to create an AI generated image of an individual Snapchatter.”

Snap didn’t instantly respond to The Verge’s petition for much information.