Snapchat is getting its biggest redesign in years

Snapchat is undergoing its biggest redesign successful years by simplifying from 5 to 3 tabs: 1 for messages and Stories pinch friends, 1 for the camera, and different for a TikTok-like provender of full-screen videos from creators and publishers.

The redesign, dubbed “Simple Snapchat,” was announced onstage Tuesday astatine Snap’s yearly Partner Summit successful Los Angeles. “It brings Stories person to conversations, it simplifies contented discovery, and it brings group consecutive into our camera to definitive themselves,” Snap CEO Evan Spiegel tells The Verge.

Until now, Snapchat has consisted of 5 main tabs: 1 for the Snap Map, backstage chats, the camera, Stories, and Spotlight, its competitor to TikTok and Instagram Reels. Once this redesign is rolled retired to Snapchat’s 850 cardinal users, the Snap Map will beryllium accessible from the messaging tab, on pinch Stories from your friends and creators you follow.

To the correct of the camera will beryllium a new, unified For You provender of full-screen videos from publishers and creators. Here, Snap has fundamentally merged Spotlight pinch contented from media brands for illustration The Wall Street Journal and the Daily Mail. The institution makes astir of its money from the ads it runs astir this content, truthful it’s rolling the redesign retired slow truthful “we tin really understand immoderate changes successful contented dynamics,” according to Spiegel.

The high-level extremity of this redesign is to make Snapchat much accessible and an charismatic measurement to watch videos you’d usually spell to TikTok aliases Instagram for. Spiegel besides thinks it will construe to a amended business for Snap’s creators, who collectively stock much than a cardinal pieces of contented per period successful the app.

“One of the things that creators person done very efficaciously is usage shortform video to turn their Stories assemblage and past monetize the Stories done our gross stock program,” he says. “I deliberation that will go moreover easier pinch this app layout, wherever the Stories from your friends aliases from creators you’re pursuing unrecorded connected the chat page, and past you tin observe caller creators aliases caller contented successful afloat surface connected the 3rd tab.”