Google’s upcoming changes to Smart Bidding person sparked 1 of the biggest debates the PPC manufacture has seen successful years. With the rollout scheduled to statesman connected August 17, galore advertisers are questioning whether long-standing Target CPA and Target ROAS strategies will proceed to activity the measurement they ever have.
Our latest SMX Now installment won’t simply recap Google’s announcement. Instead, it promises to put the update into humanities context, explaining why knowledgeable PPC professionals judge this isn’t the first clip Google has fundamentally changed really automated bidding behaves—and what advertisers tin study from erstwhile transitions.
The announcement has generated important chat passim the PPC community, pinch galore questioning whether advertisers will request to rethink years of bidding champion practices earlier the rollout begins.
Whether you work together pinch Google’s attack aliases stock the concerns voiced crossed the PPC community, this is 1 of the astir important Google Ads changes of 2026.
If your accounts trust connected Target CPA aliases Target ROAS bidding, this webinar offers an opportunity to understand what’s changing, why it matters, and really to hole successful its early rotation retired phase.
Join america August 19th, 1PM EST
Topics connected this page
MCP is owned by Semrush. We stay committed to providing high-quality sum of trading topics. Unless different noted, this page’s contented was written by either an worker aliases a paid contractor of Semrush Inc.
About the Author
