Silicon Valley employees are flexing their limited-edition customized Swiss watches

Aug 19, 2026 07:12 PM - 1 hour ago 2

Two Tudor wristwatches are displayed connected stands against a acheronian showroom background.

The Tudor Pelagos exemplary was utilized by Google for their civilization worker watches. Bloomberg/Getty Images

Some Silicon Valley workers are taking their résumés disconnected LinkedIn and putting them connected their wrists, showing disconnected rare, customized watches from Swiss shaper Tudor.

The latest information of wrist-flexing began erstwhile a station highlighting civilization watches made for Googlers circulated connected Monday. The station attracted different tech workers sharing their ain customized timepieces.

Boris Power, OpenAI's caput of applied research, responded pinch a image of the civilization OpenAI version, complete pinch the building "Good Research Takes Time," engraved connected the back.

Eliano Younes, Palantir's strategical engagement head, jumped successful to statement that immoderate of the information giant's unit sewage customized Tudors, saying they were a constricted tally of 468.

The watch look successful the image shared by Younes features an inconspicuously mini Palantir logo.

Uber package technologist Alex Feng besides posted Uber's civilization model. The caseback is marked '1/100,' indicating it is the first watch successful a constricted tally of 100.

Sebastian Speier, a erstwhile Instagram worker who now useful for Perplexity, besides shared a image of a customized watch. Nate Lorenzen, who worked astatine Facebook for six years, said labor had civilization watches made while he was astatine the company, adding that he was "dumb to not bargain each azygous 1 of these.

The watches aren't emblematic firm swag handed retired by management, for illustration Wall Street's erstwhile much-vaunted Patagonia gilets.

Instead, they are mostly commissioned by employee-run collector groups, whose members shape capable willing buyers to meet Tudor's minimum order.

Tudor's customization program requires a minimum bid of 40 watches, and accumulation tin return astir six months, according to Powerfunk, the managing editor of Grey Market, a luxury watch news site.

Buyers mostly salary afloat unit price. The Pelagos model, utilized for Google's civilization watches, retails for astir $4,500.

Tudor did not instantly respond to a petition for comment.

Each customized Tudor watch design is uncommon by default and often disposable only to members of the group that commissioned it, meaning the watches tin go valuable collector's items erstwhile they scope the resale market.

A Google-themed Tudor featuring the Chrome dinosaur sold for much than $10,000 astatine auction earlier this year, while an Apple "pirate" version attracted a $13,500 bid.

Comparable modular models typically resold for a fraction of those prices, Business Insider antecedently reported.

Luxury watches person go progressively visible position symbols among tech's biggest names. Mark Zuckerberg owns uncommon pieces worthy millions, while OpenAI CEO Sam Altman has been spotted wearing an ultra-limited-edition $480,000 Greubel Forsey, produced successful a tally of conscionable 33.

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Georgia is simply a Business News Fellow at Business Insider's London office.Before joining Business Insider, she worked astatine Japan's largest newspaper, The Yomiuri Shimbun, and interned astatine the Financial Times. She is an NCTJ-qualified journalist pinch a grade successful Philosophy from the University of Birmingham.

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