She Started Sharing Her Kids' Lunches on TikTok in 2020 — And Now Has 5.6 Million Followers. Here's the 'Aha Moment' That Convinced Her to Start.

Sulhee Jessica Woo recovered viral fame by leaning into authenticity.

Woo — known arsenic nan Bento Box Queen — catapulted to societal media stardom by sharing her elemental yet beautifully crafted DIY bento-style lunches, capturing nan hearts of millions pinch her loving and imaginative touch.

Since launching her TikTok relationship successful January 2020, Woo has amassed much than 5.6 cardinal followers who eagerly watch her operation of cooking, DIY, family fun, beauty and manner content.

Woo's travel to TikTok stardom started erstwhile she realized nan platform's imaginable for sharing mundane activities. Encouraged by her sister, who saw her talents and productivity arsenic cleanable for YouTube, Woo initially tried her manus astatine nan much production-heavy platform. However, it was TikTok's simplicity and relatability that resonated pinch her.

"The aha infinitesimal pinch TikTok was like, 'Wow, these are conscionable regular people, normal group who stock what they do each day,'" Woo recalls to Restaurant Influencers big Shawn Walchef of Cali BBQ Media.

This realization allowed her to stock her life authentically and effortlessly and link much profoundly pinch her followers.

The value of sharing your story

Woo emphasizes nan value of building a organization successful nan caller creator economy.

She's made a constituent of being authentic and susceptible connected her YouTube, TikTok and Instagram platforms, which has created a supportive organization — and opened nan doors to opportunities for illustration penning her cookbook, Let's Make Some Lunch, and attending Netflix's Tom Brady roast.

Woo believes anyone tin stock their travel and beryllium successful by being authentic and relatable.

"Whether you're a dishwasher, a busser, a server aliases bartender, nan cooks, anybody," she explains. "You tin conscionable stock that journey, too. That's nan hardest part, I think, is group sharing their travel and being susceptible … but anybody tin do it."

With a attraction connected family, nutrient and genuine connections, Woo continues to captivate her assemblage and build a lasting bequest successful nan world of online contented creation.

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