SEO-Driven Content Architecture — Whiteboard Friday

Today I would for illustration to talk to you astir really to build an SEO-driven contented architecture.

So to put this into a spot of discourse for why this matters truthful much, SEO coming is really astir the full website. So you person to deliberation astir really does each of your contented really travel together and is built up successful a building that allows it to beryllium scaled truthful that you tin accumulate integrated traffic, accumulate clicks, keyword rankings, and then, of course, thrust conversions aliases leads depending connected the type of business that you have.

So SEO coming is not conscionable astir 1 blog article aliases changing immoderate metadata aliases thing for illustration this, but it's really astir reasoning really tin I build my website aliases really tin I building my website successful a measurement wherever each of the contented has a location and you cognize wherever things spell arsenic you build it retired complete clip truthful that you tin really build that SEO-driven engine. 

So now let's return a look astatine my champion proposal for really to group up this type of website structure. So to make things simple, location are fundamentally 3 different levels that you will spot here, and this tin use to fundamentally immoderate type of business. You tin spot location is simply a class present for services, besides a class present for products.

So nary matter whether you person a B2B business, possibly you connection consulting, aliases if you're successful SaaS, past you mightiness beryllium either connected the work aliases merchandise side, aliases if you're conscionable purely e-commerce, you mightiness conscionable person the merchandise section. But immoderate the lawsuit whitethorn be, the astir important point to retrieve is conscionable to person a location for each of your contented and cognize wherever each of that goes and past besides the level that it sits at.

So successful this peculiar example, I person a business that offers interior creation services, and past they besides waste products that spell into their creation business. So successful this case, this business offers some a work and a product, and that's why they are built retired successful 2 abstracted places.

Then lastly, the champion measurement to use this keyword investigation into getting this benignant of building is to besides divided things into a keyword map.

So this is simply a very, very, very summarized and condensed version. For astir websites, it's going to beryllium a full batch bigger. It depends connected the size of your website. But I powerfully propose to do this because it benignant of helps you shape your consciousness of your contented strategy really for the long that you're moving connected it because you person a database of wherever everything goes.

So this whitethorn beryllium successful the shape of a spreadsheet, and past it will person columns that are based connected the contented type. So whether it's a merchandise page, aliases a blog article, aliases immoderate benignant of conversion landing page for different purpose, you'll besides person the title of the page aliases the H1 truthful you cognize what is this contented about.

You besides person the URL slug. So this is fundamentally each page connected your website should person a URL circumstantial to it that focuses connected immoderate definite taxable truthful that it's not going each complete the place, and past it's mapped retired here. Then the keywords that you've researched from complete here, that's wherever you commencement to shape them here.

So, ideally, you person a attraction keyword, which is the astir important keyword that you want to rank for wrong your content, and past you besides person immoderate related keywords. You tin commencement to build your taxable and your contented portion based connected that, and it whitethorn beryllium a small little apt that you rank for them. Maybe you person to move them later complete pinch immoderate optimization.

That happens erstwhile you support way of your advancement complete time. But your extremity really is to prime 1 superior keyword, and that's the main point that you're targeting passim your content. So erstwhile you person this built from your keyword investigation and you cognize wherever each your contented goes, past you besides cognize really to build your website based connected that.

You cognize from this type of content, okay, here's what goes into my room merchandise pages. Here's what goes into my bath merchandise pages. Here's what goes successful the blog, for example, and past you conscionable proceed on.