Semrush Report Examples & Templates Made Easy

Semrush study templates tin move hours of manual SEO reporting into minutes of automated, master deliverables.

Copying information betwixt devices and formatting slides aliases spreadsheets is clip that could beryllium amended spent connected strategy and execution.

Semrush My Reports solves this by giving you 4 clear paths to faster, much streamlined SEO reporting:

• One-click PDF exports:Instantly stock insights without setup
• Ready-made templates: Ensure accordant monthly reporting and automation
• Customizable templates:Maintain your marque while redeeming setup time
• Fully civilization reports: Create tailored reports aliases presentations

From speedy Site Audit summaries to afloat monthly reviews, My Reports turns Semrush information into master PDFs that item your SEO impact.

Plus, pinch 35+ outer integrations available, you tin harvester SEO information pinch metrics from your full trading stack.

Note: See the Knowledge Base for a full database of integrations.

Semrush Reporting Examples

The correct reporting attack depends connected your situation. Let’s look astatine erstwhile you’d usage each option.

Get Quick Insights pinch One-Click PDF Reports

When you request information immediately, you can't hold for civilization reports aliases interest astir formatting. 

One-click exports springiness you polished results pinch zero setup, truthful you tin respond to requests successful existent clip alternatively of adding them to your to-do list.

To instantly export your metrics into a ready-made PDF, click the “Export to PDF" fastener successful the apical correct corner.

You’ll find one-click export options successful galore of Semrush’s halfway tools, including:

• Position Tracking: Keyword rankings and visibility trends
• Site Audit: Technical SEO issues and tract wellness scores
• Domain Overview: High-level summary of integrated and paid performance
• Organic Research: Keyword rankings, postulation trends, and competitor insights
• Backlink Analytics: Link floor plan study and backlink reports
• Advertising Research: Paid hunt strategies and competitor pay-per-click (PPC) activity
• Keyword Overview: Search volume, keyword difficulty, costs per click (CPC), and more
• Keyword Gap: Side-by-side keyword comparisons to spot ranking opportunities

How it works: Click the PDF button, take basal layout options, and get a clean, shareable study successful seconds. The study pulls existent information from that instrumentality and formats it into a master PDF.

Best for: Ad-hoc reports, speedy check-ins, aliases soul snapshots that don't request customization aliases branding.

For example, opportunity personification asks astir keyword rankings during a call. 

Instead of sharing your surface aliases promising to "send thing later," you make a Position Tracking PDF successful seconds and email it immediately.

Build Consistency pinch Ready-Made Templates

For recurring updates for illustration monthly SEO reports aliases run recaps, Semrush’s prebuilt templates prevention clip and trim errors. 

They travel a accordant layout that makes it easier for clients and stakeholders to understand what’s changed—and why it matters.

Each template automatically pulls caller information from connected tools, truthful there’s nary request to copy, paste, aliases reformat anything. 

If you’d for illustration to preview a Semrush sample report, the Template Gallery gives you a speedy look astatine the layouts earlier you build your own.

Popular templates include:

• AI Analytics & Insights: AI visibility and marque sentiment analysis
• Monthly Marketing Report:Cross-channel capacity overview
• Monthly SEO:Regular SEO performance tracking
• Site Audit Full Report:Technical health assessment
• Organic Search Positions:Keyword ranking analysis
• Google Analytics 4 (GA4): Add GA4 metrics (sessions, users, conversions) 
• Google Search Console (GSC):Insert cardinal GSC metrics (clicks, impressions, and click-through rates)
• Google Business Profile (GBP): Highlight section SEO metrics specified arsenic views, calls, and directions

How it works: Choose a template from the Template Gallery, participate your domain, and click "Create Report." The template automatically populates pinch existent information from your connected devices and integrations.

Best for: Monthly customer reports, recurring soul updates, aliases immoderate business wherever you request the aforesaid type of study repeatedly.

For example, opportunity a trading squad conducts monthly capacity reviews, but each squad personnel brings information successful different formats from various tools. 

Using the Monthly SEO template ensures everyone sees the aforesaid metrics successful the aforesaid layout, making it easier to spot trends and comparison month-to-month performance.

Add Your Brand pinch Template Customization

Prebuilt templates are a awesome starting point. But sometimes, you request much control. 

With Semrush’s customization options, you tin tailor immoderate template to lucifer your brand, adhd context, and building the study to suit your audience.

Customize elements like:

• Branding: Add your logo, marque colors, and fonts (Pro reports only)
• Content: Include civilization headlines, commentary, and your ain analysis
• Layout: Rearrange sections, region widgets, aliases adhd caller information points
• Integrations: Pull successful metrics from Google Analytics, GSC, and more

Note: Branding requires Pro Reports. 

How it works: You tin commencement pinch immoderate existing template, make your changes successful the Report Builder, past prevention it arsenic a caller template for early use. Your civilization template will propulsion caller information each clip while maintaining your branding and structure. 

Best for: Work requiring branded deliverables, soul reports pinch circumstantial commentary requirements, aliases erstwhile you request the aforesaid civilization study repeatedly.

For example, opportunity your stakeholders support asking what the method SEO scores mean and want discourse for the numbers. 

You customize the Site Audit template to adhd mentation matter supra each conception and see a "What This Means" summary astatine the end. 

You tin constitute these manually aliases usage AI to make them automatically.

Tell Your Story pinch SEO Reports from Scratch

Sometimes, a modular template won’t trim it—especially erstwhile you request to link SEO results to broader business outcomes. 

You mightiness request to propulsion successful information from aggregate sources: integrated postulation from Semrush, advertisement walk from Google Ads, engagement from societal platforms, aliases moreover income information from your CRM, each successful 1 study that ties SEO straight to business results.

Custom reports fto you resistance and driblet the nonstop information points needed to make your case. 

Instead of sending 3 abstracted reports, you create 1 communicative that connects SEO capacity to business outcomes.

Then, customize your layout pinch branding by rearranging sections, applying your logo and colors, and redeeming the building for early use.

Finally, export arsenic a PDF aliases schedule it for automated transportation to your stakeholders.

Best for: One-off reports, executive presentations, aliases erstwhile you request complete power complete building and content.

Once your civilization study is built, automation ensures it updates and delivers itself. So, you get the benefits without the manual work.

Eliminate Manual Work pinch Automation

Once you've built the cleanable report, whether from a template aliases from scratch, you tin schedule it to make and nonstop automatically.

Automation takes reporting disconnected your plate. Reports update pinch caller information and get delivered automatically, truthful you ne'er miss a deadline, and your squad ever knows erstwhile to expect them.

Automation options:

• Schedule frequency: Daily, weekly, aliases monthly delivery
• Time of day: Set circumstantial transportation times (Pro reports only)
• Email customization: Custom sender name, reply-to address, and connection text
• Multiple recipients: Send to different stakeholders simultaneously

How it works: Once you’ve built your report, you tin schedule it to tally automatically. Each clip it runs, the study pulls caller information from your connected tools. The building stays consistent, but the numbers update automatically. So, your recipients ever get the latest insights without you lifting a finger.

Best for: Recurring reports, regular stakeholder updates, aliases immoderate business wherever you request accordant reporting without manual effort.

For instance, opportunity you want to nonstop a Site Audit study connected the first Monday of each month. 

Once scheduled, Semrush generates the study pinch up-to-date method information and automatically emails it. The recipients cognize to expect it, and you don’t person to retrieve a thing.

Best Practices: Make Reports That Drive Action

Having the correct instrumentality is only half the battle. The astir effective reports don’t conscionable show numbers; they explicate what those numbers mean and what to do next.

Here’s really to move your reports into decision-making tools:

• Lead pinch insight, not numbers.Data needs context. Instead of saying postulation is up 15%, explicate why—was it a caller campaign, seasonality, aliases a alteration successful strategy?
• Tailor contented to your audience.Use business outcomes for execs (leads, conversions, ROI) and prevention method metrics (crawl issues, keyword difficulty) for SEO teams.
• Be accordant pinch comparisons.Stick to matching timeframes and information types—don’t comparison this month’s integrated postulation to past quarter’s paid clicks.
• Focus connected what matters.Too galore metrics tin overwhelm. Highlight the fewer KPIs your assemblage really needs to make decisions.
• Don’t nonstop information without guidance.A floor plan unsocial won’t show the story. Use short summaries aliases commentary to item what’s important and what actions to take.

By combining these practices pinch Semrush’s automated reporting, you guarantee your reports aren’t conscionable informative, they’re actionable.

Semrush Reporting Limits and Pricing

My Reports uses a pay-per-report exemplary pinch 2 tiers: Base and Pro. Each comes pinch different features and levels of customization.

Base reports: $10/month

Includes Semrush instrumentality integrations, Google Analytics and Search Console connections, weekly/monthly scheduling, PDF exports, and shareable links.

Pro reports: $20/month

Adds 35+ outer integrations, daily/hourly scheduling, afloat branding and achromatic labeling, civilization themes, AI summaries, and nexus sharing pinch civilization domains.

Feature	Base Report	Pro Report
Monthly value (per report)	$10	$20
Semrush instrumentality integrations (20+ tools)	✅	✅
Google Analytics & Search Console	✅	✅
External integrations (35+ platforms)	—	✅
Scheduling options	Weekly, Monthly	Daily, Hourly, Weekly, Monthly
PDF export	✅	✅
Basic study sharing	✅	—
Link sharing pinch civilization domain	—	✅
Branding & white-labeling	—	✅
Theme customization	—	✅
AI summary generation	—	✅

If you person a paid Semrush toolkit, you automatically get 3 Base reports included. Each further toolkit grants 2 much Base reports. Even free plans get 1 Base report. 

You tin adhd much reports à la carte to immoderate subscription level.

Build Better Reports, Share Stronger Results

The champion SEO reporting strategy is the 1 you'll really instrumentality with.

Start simple—whether that intends exporting a speedy PDF aliases utilizing a prebuilt template for monthly updates.

As your needs grow, you tin ever furniture successful much customization, automation, and branding to match.

Show existent SEO results. And walk little clip doing it.