Seeking nominations for the most innovative influencer marketers for brands in 2026

Aug 18, 2026 08:34 PM - 1 hour ago 3

Music group Katseye was the look of Gap's Better successful Denim campaign.

Music group Katseye was the look of Gap's Better successful Denim campaign. Gap

Business Insider is seeking nominations for the astir innovative influencer marketers who activity for brands. Submit your pitches done this form.

Creator marketing has go a halfway portion of the marque playbook arsenic audiences displacement from linear TV to societal platforms for illustration YouTube and TikTok.

US advertisement spending successful the class is estimated to deed $44 cardinal successful 2026, from $37 cardinal successful 2025, according to a study from the Interactive Advertising Bureau.

Marketers are getting progressively imaginative and blase successful their usage of creators. Gap has gone dense into tie-ups pinch creators and up-and-coming celebrities to beforehand its apparel, co-creating a hoodie pinch Julia Huynh and making an advertisement starring the world popular woman group Katseye, among different examples.

State Farm, meanwhile, sewage Gen Z to interact pinch the insurer by tapping apical streamers for illustration Kai Cenat for its original reality TV title show "Gamerhood."

Behind the astir successful influencer trading are the pros who are executing these campaigns. We are seeking retired those group who are helping brands guidelines retired pinch influencers' help.

Their titles whitethorn vary, but they must person been successful the domiciled astatine slightest six months, straight oversee creator trading efforts, and person tangible results to show.

We'll return into relationship the size and effect of the marque itself, their work's effect connected their company's financial performance, and their wider effect connected the influencer space. We'll find the database based connected our reporting and the nominations we receive.

Submit your information here and spot a erstwhile type of the list here. We whitethorn usage immoderate of the accusation provided successful the information shape and whitethorn travel up pinch requests for further information.

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Lucia Moses covers the media and intermezo business, pinch a attraction connected really creators build businesses, really media companies intersect pinch creators, and really marketers adopt intermezo tools. She's surgery stories astir MrBeast's ambitions, Google's movie initiative, and Netflix's push into podcasts.She antecedently reported connected media and managed teams astatine Digiday and Adweek.

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