Brand

Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are studied in business, marketing, and advertising and used for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner.

Data Source : Wikipedia

• Entity:  Infobox

• Wikidata description:  Identification For A Good Or Service
• Wikidata label:  Brand
• Wikidata aliases:  Brand, Brandmark

• Related Topics:  Branding Terminology, Brands, Communication Design, Product Management, Graphic Design, Brand Management