Jensen Huang resigned this dawn as Nvidia’s CEO following reports of affairs, including one alongside an alleged Chinese spy. Right now, the business is being led by its CFO on an interim basis. But President Donald Trump is already throwing about one individual he thinks should obtain complete the chipmaking giant: erstwhile Apple CEO Tim Cook, who stepped downward from foremost the business on September 1st and moved into an administrator chairman role.

Shortly following Huang’s resignation was announced today, Trump posted his idea concerning Cook on Truth Social: “NOW THAT Nvidia CEO JENSEN HUANG, who has done a awesome job, has resigned, there is lone one man to obtain his location - TIM COOK of Apple,” Trump said. “A Legend replaces a Legend!”

In a new event of Stephen A. Smith’s Straight Shooter podcast published today, Trump made his throw for Cook again, saying that Apple “would never be what it is today” if Steve Jobs was motionless “around”:

During the podcast, Trump stated he said to Huang yesterday and that Huang is “going through hell”:

Trump, on the podcast, called Huang a “tremendous talent.” Other tech leaders have additionally publicly supported Huang following his resignation.

It’s been nearly a decade since Bethesda’s MachineGames released Wolfenstein II: The New Colossus in 2017, and now Xbox is prepared to province a sequel from the studio. Wolfenstein 3 was officially announced today, fair days following Bethesda additionally confirmed that the next Elder Scrolls equivalent volition be called The Elder Scrolls VI: Sentinel.

In a post, Xbox CEO Asha Sharma announced the name and a photo of a script. “Looking onward to sharing more,” she said. MachineGames additionally announced the equivalent in a post, saying the equivalent is “in production” and sharing a photo from a motion-capture session. IGN reports that Brian Bloom (who plays protagonist William Joseph “BJ” Blazkowicz) and Debra Wilson (who plays Grace Walker) are reprising their roles, and they appear to be the featured actors in the photo.

The final mainline entry, Wolfenstein II: The New Colossus, launched in 2017 and continued the narrative of Blazkowicz in an substitute 1960s anywhere Nazi Germany had won the Second World War. Wolfenstein: Youngblood additionally debuted in 2019 as a co-op spinoff, leading Blazkowicz’s twin daughters.

RIP, Nvidia under Jensen Huang.

Several bouquets of flowers and at smallest one candle were photographed exterior Nvidia's Santa Clara agency on Thursday following Huang resigned as CEO.

The originator and longtime chief administrator resigned Thursday dawn in the midst of a controversy involving one confirmed extramarital matter and two reported others, and a commission inquiry into whether he was the mark of a abroad intellect operation.

On Thursday, multiple bundles of flowers sat against the Nvidia business sign in forefront of the company's headquarters. A man was additionally photographed adding a pale candle in a pane jar in forefront of the sign.

The apparent tributes to the tech administrator emphasize fair how influential Huang had rotate into as he helped Nvidia develop into among the world's most precious companies and a chief in the AI boom.

Huang and his signature leather jacket had rotate into mostly synonymous alongside Nvidia, and he was among the most apparent figures in the AI revolution.

Nvidia's forthcoming without Huang remains uncertain. Colette Kress, Nvidia's CFO, was announced as interim CEO during the business searches for a replacement.

As of Thursday, the inventory was downward 13% since Friday's market close, before Huang's admission of infidelity and the board's inquiry were announced.

Following Huang's resignation, leaders in the business and tech world weighed in on what his deficiency volition average for Nvidia.

On Thursday, workers carrying Nvidia's signature green badges and backpacks seemed to be going to activity as normal amid the shake-up.

Starting Thursday, Whoop members can portion their data from its wearables on the app’s new Whoop Humans social network. Users can create their metrics, activities, and achievements apparent to another Whoop wearers, article Story-like “Moments” alongside photos and captions, and add comments and reactions on another members’ posts.

Whoop claims its phase is “entirely human,” dissimilar another social media platforms that are “saturated alongside synthetic intelligence, automated accounts and bots, and manufactured content.”

Whoop CEO Will Ahmed says Humans is “the most verifiably individual network always launched. Every document represents a genuine individual alongside a verified heartbeat.” Whoop says its existing Teams social characteristic “will remain available,” allowing group to portion strain, recovery, and sleep data alongside alongside collection leaderboards.

In the Community tab in Whoop’s app, users can scroll through Moments from group they’re following, akin tapping through your Stories nourish on Instagram but alongside your friends’ fitness tracker data. In one of Whoop’s examples, swiping up on a user’s Moments article alongside a photo from their run shows a map alongside their path and particulars akin their gait and distance. The Community tab additionally shows cards for group in your “community” alongside their sleep, recovery, and strain scores.

Whoop says users choose which activities, achievements, and metrics they desire to portion on Humans, including Recovery, Strain, Sleep, HRV, and resting bosom rate. Any activities marked as delicate aren’t shared by default. There’s additionally an choice to keep Moments posts personal and a “Stealth Mode” for temporarily hiding health and achievement data without changing your sharing settings.

Microsoft is starting to test new customization options for Xbox consoles today. Xbox Insiders volition be capable to commencement evaluation new rotating backgrounds, new archive options for digital games, and the capability to move the Xbox Guide list to the right-hand side.

“Xbox Insiders can now preserve favorite energetic backgrounds and shuffle through them automatically,” says Eden Marie, chief application engineering guide at Xbox. “You can additionally choose Shuffle at the commencement of any backdrop category. Have your backdrop alter all period you sign in, or set it to alter hourly, daily, or weekly.”

Microsoft is additionally improving how you arrange disc-to-digital games on an Xbox console. Xbox Insiders who have claimed a digital licence from a disc-based equivalent volition be capable to see these titles in a distinct category in the archive section. You’ll additionally be capable to conceal the digital licence icon on equivalent tiles.

Finally, Xbox Insiders volition be capable to choose whether the Guide list appears on the remaining or correct flank of a screen. “Alpha Skip-Ahead members can try them first,” says Marie. “We’ll bring them to additional Xbox Insiders and players complete time.”

Defense Secretary Pete Hegseth awarded an Army serviceman a award on Thursday, one day following the serviceman publically reprimanded the Pentagon chief and his entourage for boisterous behavior near the Tomb of the Unknown Soldier at Arlington National Cemetery.

Spc. Thomas Iglesias received the Joint Service Commendation Medal for his behavior during Wednesday's Veterans Day observance.

"We affection soldiers. We affection standards." Hegseth wrote in an accompanying social media post. "Well done, Specialist."

These developments have spotlighted the specially selected soldiers from the Army's 3rd Infantry Regiment, known as The Old Guard, who have guarded the nation's most holy armed forces memorial since 1948.

On Wednesday, Hegseth, his wife, and multiple elder aides were posing for photographs near the memorial following a Veterans Day ritual attended by President Donald Trump. As the collection departed, laugh from a associate of Hegseth's gathering could be heard.

"All visitors volition keep an ambiance of silence and regard at all times," Iglesias shouted, stopping his patrol to location the group.

Pentagon spokesman Sean Parnell subsequently stated the serviceman had "correctly and respectfully reminded everyone to keep decorum."

Who guards the Tomb of the Unknown Soldier?

The soldiers who defender the tomb, known as sentinels, are volunteers who undergo a demanding choice and training procedure to acquire among the Army's rarest armed forces badges, the Tomb Guard Identification Badge. Business Insider earlier documented the rigorous training and evaluations soldiers must complete to meet requirements for the role.

Over 735 soldiers have earned the sign since the Army started tracking sentinel numbers. Sentinels must be at smallest 5 feet 8 inches tall. Just eight women have held the job.

Sentinels are on duty at the memorial despite of weather. Each follows a tightly choreographed ceremonial routine. According to Arlington National Cemetery, all sentinel marches 21 steps, pauses for 21 seconds, and repeats the sequence. The figure symbolizes the 21-gun salute, the military's highest ceremonial honor.

The tomb contains the remains of unidentified American assistance members from World War I, World War II, and the Korean War.

The soldiers activity on a three-team rotation schedule, operating 24 hours at a time, and wearing wet gloves to enhance the grip on their 1950s-era M14 rifle. Guards are exchanged out all 30 minutes in the summer and all hr during winter. But whenever the cemetery is closed, postings final for two hours.

They are additionally liable for preserving the dignity of the memorial and ensuring visitors detect its strict standards of respect. In a 2022 Army news release, one sentinel stated it's normal to accurate misbehaving visitors two or three times a day.

"It's normally fair them being oblivious," the sentinel said. "They're talking and not realizing how noisy they're being, or laughing or making jokes amongst their group. It detracts from the another group that are trying to pay their respect."

It wasn't too lengthy ago — a week maybe? — that Jensen Huang's plethora of leather jackets were considered cool. But following his resignation as Nvidia CEO in the awaken of an matter scandal, now his signature appearance is the butt of jokes.

Ok, so perchance not everyone considered him cool. He is, following all, a billionaire AI originator in his 60s, which isn't exactly a Keith Richards category of cool. But it was a appearance — a kind of zesty, zippy fun cool-dad look. Someone equal paid nearly a myriad dollars for one of his used Tom Ford jackets in a philanthropy auction recently.

The leather coat appearance was a fine mix of stylish and practical. It wasn't the serious utilitarian uniform of Steve Jobs' turtleneck, although it meant he didn't have to think difficult concerning what to deteriorate (he's stated in interviews that his spouse and female bought him the jackets and that he doesn't akin to shop for himself).

It's additional edgy and fashionable than the norm tech bro Arcteryx vest, but it's not as thirsty as Mark Zuckerberg alongside his aureate sequence and mullet or as gaudy as Jeff Bezos' mob chic.

But circumstances changed.

Huang reportedly had a affectionate association alongside Alice Huang, a endeavor client alleged to be Chinese spy — which China denies — as fine as two Nvidia employees. (He resigned the day following news of the first employee matter broke on Wednesday, but before the second on Thursday afternoon.)

Now, the leather coat went from a chill quirky affectation to a desperate, horny, divorced-guy-energy look.

The Cut wrote that "Jensen Huang's leather coat confessed before he did":

A $9,000 leather moto is not the outerwear of a man faithfully going residence to his spouse and kids following a lengthy day of architecting the AI revolution. That's a man in a midlife emergency alongside an energetic Raya overview and a Harley in the garage. If person had consulted me years ago, I'd have stated Huang is plainly person who drinks vino alongside his mistress in the center of the day. (The Times uncovered a 2023 photo of Jensen appearing to do exactly that at a lunch in Shanghai alongside Alice.)

The New York Times wrote that "Jensen Huang betrayed the leather coat community":

We ask ourselves: Was Mr. Huang an uncomplicated grade since of his affection of high-fashion, motorcycle-adjacent jackets that say the two "I don't attention what group think!" and "Do you akin how I look?" Did our — I mean, his — armor create him a target? Is an costly leather coat on a middle-aged man the new sign of a honeypot victim?

Lol indeed.

And on social media, the jokes concerning the coat being a glaring sign of an older guy prepared to do several infidelity have been flowing.

Is there a instruction to be learned? I assume it's that having a signature manner is awesome until your occupation crashes about you and that's all everyone is joking concerning online.

At smallest the $960,000 person paid for the used Jensen coat went to charity.

DeepSeek reuses one kernel throughout example generations, and Moonshot uses one regulation to get its seeds, so we can prosecute all lab’s hardware from example to model. Dates are whenever the weights were posted.

How to peruse the evidence column. Exact copy: weights that training never updated reproduce the generated values alongside a association (r) complete 0.999. Untrained rows: the same, for models whose starting values were clipped or rounded, which lowers r. Partial survival: trained weights keep part of their starting values. Figures from grid scans use cells held out of the search. Chance could not attain 8σ equal following searching all 32-bit kernel and all grid; the lowest of the six Blackwell results, on V4-Flash’s trained notice weights, is 20σ.

† Result from one inspection pass, not yet re-run.

Kimi K2.7-Code. Its 254 reserved rows are a blend of two sources: concerning 80% are the Hopper-layout values inherited from K2.5, and concerning 20% are a new diagram that matches the 148-SM layout. The blend is the identical in all row, which points to a merged checkpoint fairly than blended hardware; K2.7-Code is not counted among the six Blackwell models.

Public code. Ant Group’s cuLA repository includes benchmark results generated on a GB300 on March 31, 2026. In June 2025 a DeepSeek engineer wrote on GitHub that “we don’t have SM100 GPUs” (SM100 is Blackwell).

Our readings are accordant alongside all 24 cases anywhere a developer has publically stated the hardware for a particular model: 21 from our first survey, affirmative Kimi K2.5 (H800), Step-3.5-Flash (H800) and ZAYA1 (AMD MI300X). Eleven of these are step-zero checkpoints, and connected models are not independent, so this is a consistency inspect fairly than a measured accuracy rate. “None found” method a hunt of the model’s card, document and repository former turned up no declaration concerning hardware.

¹ Report-wide disclosure. DeepSeek-V2 and V2-Lite portion one “H800 cluster” sentence, MoE-16B says “A100 or H800,” and Coder says “A100 and H800.” MiniMax’s MiniMax-01 document describes a collection of H800s, and Ant Group’s Ling 2.0 study says its training ran on “Hopper GPUs.” These are accordant alongside our readings but are not autonomous tests. V2-Lite reuses MoE-16B’s initialization: their preserved rows are byte-identical.

² License required. The B200, B300, GB200 and GB300 have needed a U.S. export licence for China since before they shipped, and none have been reported. The AMD MI300X is additionally controlled.

³ Compliant type existed. The A100/H100 category was controlled from October 2022, but the A800 and H800, which have the identical SM counts, could be exported until October 2023.

⁴ Unresolved Hopper hardware. These models were archetypal published from December 2024 onward and display a 132-SM fingerprint compatible alongside H800, H100 SXM or H200 hardware. DeepSeek and Moonshot have reported H800 use for several models, but the fingerprint cannot differentiate these chips. A model’s publish date does not established whenever or anywhere its hardware was acquired, and this study solitary does not established export-control compliance.

⁵ 148 part. See the note on Kimi K2.7-Code under the results table.

† Reported by one inspection continue and not yet independently re-run. In all another row added for this brief, the archetypal example named was re-run independently; models listed as sharing its initialization were not.

These flags depict the hardware category under the U.S. export rules of October 2022 and October 2023. They are not a finding that any law was broken.

No GPU signature recovered. A blank says nothing concerning a model’s hardware. We restored no signature from DeepSeek-V4.1-Flash (after an exhaustive search), Qwen3.5-122B, Qwen3.8-Flash-Next, Qwen3-0.6B and 1.7B, gpt-oss-120b and Grok-1. Qwen3-235B, Qwen3-32B and Qwen3.5-9B were initialized on the CPU, which leaves no GPU layout. Baidu’s ERNIE-5.5 uses PaddlePaddle, whose generator carries no part layout (we restored its seed, 2760); ERNIE-4.5 gave no result. Meituan’s LongCat-2.0 gave no result. Its example cardstock says training ran “entirely on AI ASIC superpods,” and a since-deleted fine-tuning configuration sets device_arch to 910 alongside NPU and HCCL options, which we peruse as Huawei Ascend 910. Intern-S2 is built on Alibaba’s Qwen3.5-397B and carries its initialization. DBRX and Llama-4-Scout could not be downloaded.

Availability. The reproduction scripts, row fixtures and test outputs are accessible to reviewers on request.

Contact: Will DePue, will@unemploymentlabs.com.

Google says its new Gemini 4 Hydrogen example can provision additional helpful answers to complex questions, including “questions alongside multiple parts, hard-to-understand typos, or extremely particular requests.” The new example can interrupt downward your questions and location all part in its responses. It’s available starting today in search, the Gemini app, all tiers of Google AI Studio, the Gemini API, Gemini for business, and in Google Antigravity for Google AI Pro and Ultra subscribers. Robby Stein, VP of merchandise at Google Search, says it’s “now the new default example in AI Mode & being used for your hardest questions in AI Overviews.”

Google says Gemini 4 Hydrogen additionally gives users a wider range of links in its responses by “conducting simultaneous queries throughout all the applicable subtopics.” Its responses have additional visuals, too, akin images, difference tables, graphs, and maps. One of Stein’s examples shows the AI generating an interactive animated driving simulation in reply to a user’s inquiry concerning how phones find which lane of a highway a car is on in areas without division service. Google says the new example additionally has improved tongue understanding “across all supported AI Mode languages.”

Users have additional thinking flat options alongside Gemini 4 Hydrogen, as well, including low, medium, high, and a new “xhigh” mode. According to Google, the new example “delivers important leaps in the two speed and intelligence” compared to Gemini Flash 3.8, and it “matches or outperforms several of the competing models in its class,” akin Claude Sonnet 5.5 and GPT-6.1 Terra.

Elon Musk, SpaceX and Tesla CEO

Tim Sweeney, Epic Games CEO

Palmer Luckey, Anduril founder

Matt Mullenweg, Automattic co-founder and CEO

David Heinemeier Hansson, 37signals CTO and creator of the Omarchy Linux distribution

Clément Delangue, co-founder and CEO of Hugging Face (which Nvidia lately acquired for nearly $13 billion)

Changpeng Zhao, erstwhile Binance CEO

Peter Steinberger, OpenClaw creator and OpenAI employee

Aravind Srinivas, Perplexity co-founder and CEO

Jason Calacanis, All-In Podcast host

Lex Fridman, Lex Fridman Podcast host

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

• Jay Peters

The Jensen Huang controversy continues to snowball.

The Nvidia originator had an "intimate relationship" alongside an unnamed second Nvidia employee, Reuters reported on Thursday. Nvidia declined to comment.

The latest revelation deepens an extramarital matter scandal that has rocked the chipmaking business for the former two weeks — and ultimately led to Huang resigning as CEO on Thursday.

The study of a second employee association raises additional questions concerning how much Nvidia knew concerning Huang's behavior and how it's navigated the situation.

In delayed October, The New York Times archetypal reported that Huang had a "close relationship" alongside Alice Huang, an administrator at Singapore-based tech resolute Megaspeed. The Times reported that the US authorities believed she was a spy for the Chinese government. China has stated the allegations that she is a spy are unsubstantiated.

On Sunday, Huang wrote a memo to staff, apologizing for being "unfaithful to my wife." He did not name anyone.

On Wednesday, The Times reported that Huang additionally had another matter alongside Kimberly Powell, Nvidia's vice chairman of healthcare and the CEO's straightforward report.

Huang's resignation a day afterward capped a 33-year occupation at the chipmaker that he founded in 1993. The Nvidia originator grew the business from a creator of graphics chips for gamers into the most consequential provider of AI hardware, becoming one of the world's wealthiest people in the process.

Google Ads is rolling out a new Invalid Traffic Overview Card that shows advertisers how much invalid action its systems display before billing, alongside alongside credits issued following billing.

Until now, advertisers had to appearance throughout run reports and monthly billing statements to discover that information. The new cardstock brings those figures into one view, alongside additional reporting accessible by day and campaign.

Ginny Marvin, Google Ads Liaison, announced the rollout on LinkedIn and shared additional particulars in the latest Ads Decoded newsletter.

The earth rollout began this week, and the characteristic is additionally accessible in Search Ads 360 for Google Ads accounts.

What The New Invalid Traffic Card Shows

Advertisers can discover the new cardstock on the Google Ads Overview page, under the Campaigns tab.

Google has lengthy used automated systems and manual reviews to display invalid ad interactions, including bot activity, unintended clicks, and attempts to artificially inflate traffic.

Most of that action is caught before billing, so advertisers aren’t charged for those interactions.

The new cardstock includes three reporting areas:

• Estimated savings: The estimated promotion expenses avoided whenever Google’s systems acknowledge and display invalid action before billing.
• Credited cost: The amount Google has credited rear to an document following detecting invalid action from a closed billing period.
• Daily and campaign-level reporting: A detailed perspective of invalid traffic action by date and campaign, including downloadable CSV reports.

Clicking “View details” opens a regular trend diagram and run table. Advertisers can additionally admission the monthly invoices anywhere credits were applied.

The estimated funds fig is the chief supplement to this information. Advertisers could already assessment invalid click metrics, but those reports didn’t display the estimated dollar amount Google had prevented from being charged.

According to Marvin, Google’s systems capture the bulk of invalid traffic before it reaches an advertiser’s invoice.

Post-Billing Credits Won’t Change Standard Campaign Metrics

Google Ads locks norm run metrics at month-end to equivalent billing records. If Google detects additional invalid traffic following that, any credits issued won’t alter the Cost or CPA figures in the chief Campaigns table.

Advertisers who desire to see those adjustments reflected in their achievement metrics can use the Invalid Activity Credit: Search & PMax report.

Available in Report editor, it includes 10 columns, specified as Adjusted disbursal and Adjusted disbursal / conv. Credits are attributed to the dates the ads initially ran, equal whenever Google issued them later.

To discover the report, go to:

• Insights and reports > Report publishing company > Template exhibition > Performance Summary > Invalid Activity Credit: Search & PMax

This gives advertisers a way to assessment Search and Performance Max expenses alongside post-billing invalid action credits factored in, without relying solely on the norm Campaigns table.

What This Means For Advertisers

The campaign-level breakdowns should create it easier to see anywhere Google is filtering invalid activity, although the estimated funds figures volition need several context.

A run alongside considerably additional expend could display higher estimated funds merely since it’s generating additional traffic. Comparing those dollar amounts solitary won’t necessarily inform advertisers which campaigns have greater traffic norm concerns.

There’s additionally a bounds to what the numbers can inform us. The cardstock reflects action Google’s systems have identified as invalid, but it doesn’t established how much fraudulent traffic may have gone undetected.

For guide generation accounts, invalid traffic reporting won’t necessarily explain why counterfeit or low-quality leads are continuing to arrive in.

Marvin addressed this in the Ads Decoded newsletter: Google’s systems can display invalid ad interactions, but bad leads can motionless arrive from lawful clicks or submissions that never originated from an ad.

An document could have comparatively small invalid traffic reported in Google Ads and motionless battle alongside guide quality. Advertisers dealing alongside those issues volition need to difference the reporting against their CRM data fairly than assuming Google’s invalid traffic figures inform the entire story.

Featured image: Primakov (screenshot from Google Ads Decoded Newsletter) / Shutterstock

• Armed and Dangerous
• Blinx: The Time Sweeper
• Conker: Live and Reloaded
• Crimson Skies: High Road to Revenge
• Disney’s Chicken Little
• The Elder Scrolls III: Morrowind
• Fuzion Frenzy
• Grabbed by the Ghoulies
• Indiana Jones and the Emperor’s Tomb
• Red Faction II
• Secret Weapons Over Normandy
• Star Wars Battlefront
• Star Wars Battlefront II
• Star Wars Episode III: Revenge of the Sith
• Star Wars Jedi Knight: Jedi Academy
• Star Wars Jedi Knight II Jedi Outcast
• Star Wars: Jedi Starfighter
• Star Wars: Knights of the Old Republic
• Star Wars: Knights of the Old Republic II – The Sith Lords
• Star Wars: Republic Commando
• Star Wars: Starfighter – Special Edition
• Star Wars: The Clone Wars
• Thrillville
• TimeSplitters 2
• TimeSplitters: Future Perfect

Leaked Microsoft documents earlier showed us that October 2026 would be the “full launch” of first Xbox games on PC, during Xbox 360 games would have a “gradual” rollout to next-gen consoles between 2027 and 2028, which are whenever Microsoft is expected to rotate out a handheld and a Helix box respectively. The way things are shaping up, the Xbox Helix should perform games from all generation of Xbox, equal if Helix basically turns out to be a Windows PC.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

• Sean Hollister

Editor's note: This narrative was initially published in October of 2025 and has been updated to indicate Nvidia CEO Jensen Huang's resignation.

Lisa Su is the engineer rearward among the most theatrical company turnarounds in the tech industry.

The Taiwanese American CEO is extensively credited alongside transforming AMD from a struggling semiconductor resolute on the brink of downfall into a earth powerhouse competing head-to-head alongside Intel and Nvidia.

When Su joined AMD in 2012, the company's market value was under $2 billion. Within a decade of her leadership, AMD's innovations in high-performance computing and graphics, particularly the Ryzen CPUs and EPYC server processors, catapulted the company's value to complete $950 milliard as of Thursday.

Su's guidance has not been without challenges. AMD's two largest competitors, Nvidia and Intel, are now operating together in a strategic collaboration. Under the second Trump administration, export regulations connected to China, one of AMD's largest markets, are additionally continually changing.

On Thursday, AMD's biggest competitor Nvidia announced that its CEO Jensen Huang, who is additionally Su's cousin, is resigning. As Nvidia searches for a new CEO, several industry observers have floated Su as a imaginable exterior candidate.

AMD's inventory was up 5% on Thursday.

Here's a appearance at the timeline of Su's career, from her first existence in New York City to her function as among the most influential women in tech and innovation:

Google made Gemini 4 Hydrogen the default example in AI Mode for all users worldwide, starting today. Sites that track how frequently AI Mode cites them now have a new example to document for.

In an X thread announcing the change, Robby Stein, VP of Product for Google Search, stated Hydrogen is additionally “being used for your hardest questions in AI Overviews.” Google’s Search post says the example is accessible globally in Search for all users.

The toggle came two days into the November center update, which was motionless rolling out as of 2:05 pm ET today.

What Google Says Hydrogen Changes

The Search article says Hydrogen is capable to grip multi-part inquiries, inquiries that merge typos, extremely particular inquiries, and prosecute commands additional thoroughly than former versions of Search.

The article from Search says that Hydrogen additionally allows for improved query fan-out. Query fan-out refers to how Search simultaneously executes multiple queries throughout all of the subtopics of an inquiry. According to the post, the outcome is what Google calls “connecting you to a broader range of helpful links than before,” and this includes websites which users may have never stumbled upon themselves. Stein’s thread says that the fan-out improvements outcome in showing additional links to the web. Neither the article nor Stein’s thread provision counts for links or sites.

The article references additional ocular hiv in answers through use of images, organized responses, difference tables and additional tailored tools accessible to users; additionally, the answers provided volition be additional nuanced in all languages supported by AI Mode.

Where Hydrogen Sits In AI Mode

The final default alter I covered was at I/O rear in May whenever Gemini 3.5 Flash became the earth default for AI Mode for everyone. Neither the Search article nor Stein’s article stated what Hydrogen replaced.

Two of the Gemini 4 models were added to AI Mode previous to this, the two as optional choices for paid users. Gemini 4 Argon became accessible as an choice for Google AI Pro and Ultra subscribers starting Oct. 13, and I wrote at the period that this raised a inquiry concerning whether it would be the new default. Then on Nov. 10 Google started rolling out Gemini 4 Carbon to its Ultra subscribers in AI Mode. Google’s model post says Hydrogen is designed for speed and efficiency, during Carbon and Argon are made for handling longer-running profound thinking.

As of my study of Google’s AI Mode assistance page at 1:55 pm ET today, it lists Carbon as an choice for Ultra subscribers (18 years or older) alongside limits on how much you can use all day. It describes Hydrogen as “helpful for fast, all-around aid on most questions” and does not citation Argon.

What Changes In AI Overviews

Stein’s thread has Hydrogen handling the hardest AI Overview questions but doesn’t say which questions figure as hardest or what answers the rest. The Search article doesn’t citation AI Overviews.

Google made Gemini 3 the default example for AI Overviews globally in January. At the time, I noted that Google had described plans to dispatch complex questions to Gemini 3 and simpler ones to faster models, and hadn’t stated whether that would use to AI Overviews.

Why This Matters

Citation data you drag for AI Mode or AI Overviews this duration now spans a example alter on Nov. 12. The alter applies to AI Mode’s default answers and to the hardest AI Overview questions.

Nov. 12 falls inner the center update window, which began Nov. 10. Logging the two dates lets you difference your tracking data before and following all one, fairly than study this duration as a sole change.

Google’s assertion that there are additional links doesn’t contain figures. You can inspect how it applies to your location by looking at the citation and referral numbers in your own reports.

Looking Ahead

Although the Search Status Dashboard shows that the November center update is rolling out, its completion date volition be logged as the second date, following Nov. 12.

You should observe for an notice from Google on which AI Overview questions are classified as hardest so you can see how much of your AI Overview tracking volition indicate the change.

Source: Google.

US Marines have been rehearsing how to dispersed out and relocate their command and authority in the huge Indo-Pacific region, during motionless maintaining the capability to create battlefield decisions quickly.

Modern conflicts have shown that large, centralized command posts are susceptible to enemy finding and attack. The US and another Western militaries are learning that their command-and-control networks will need to be dispersed, concealed, and capable of being moved quickly to survive.

Earlier this month, Marines alongside the 3rd Marine Littoral Regiment, 3rd Marine Division, completed a five-day exercise in Hawaii that tested how quickly they could established and keep command and authority from scattered positions, according to a Marine Corps release.

During the training, the Marines set up autonomous command nodes and conducted "aggressive relocation drills" that required them to relocate quickly via dirt vehicles and MV-22B Osprey aircraft. These nodes oversaw missions including littoral combat, reconnaissance and counter-reconnaissance, countering air and exterior threats, and coordinating alongside partner forces.

"Between physically moving, managing fast battle handovers, and coordinating simultaneous activities throughout our units, this was a awesome rep at validating our capability to disperse and motionless keep the fight," stated Marine Corps Chief Warrant Officer 2 Cameron Carver, the elder observe authoritative during the exercise.

The Marines and another armed services have been practicing this scattered power posture in preparedness for a possible battle in the Indo-Pacific.

In specified a war, an adversary could leverage sensors and faster slay chains to detect crucial command posts and mark them alongside missiles and drones. If these nodes are fixed and overly centralized, these attacks could seriously damage commanders' capability to make battlefield decisions.

The US Army has designed its new Next Generation Command and Control system, or NGC2, alongside that danger in mind.

In tests, soldiers have experimented alongside command posts that can be packed into vehicles and moved in 30 minutes or less, during concealing them from finding the two in the surroundings and the electromagnetic spectrum.

Soldiers told Business Insider at an exercise before this twelvemonth that the passage to scattered command nodes was initially jarring. These nodes were designed to not lone keep association alongside one another throughout distances but additionally to continue gathering data and making decisions during setup or on the move.

Some command nodes additionally had built-in redundancy. For example, if one was acquiring targeting data for a certain location and was discovered by an enemy, another node could choice up anywhere it had remaining off.

During the latest Marine Corps training exercise, whenever command-and-control nodes had to halt what they were doing and relocate, there was a handoff to another command posts to create certain operations continued without pause, the assistance said.

Carver stated in the Marine Corps publish that the latest training exercise "brought our personnel out of predictable agency settings and required our planners to run in distributed environments."

And the change from fixed operations toward dispersal and movement for risen survivability is one that extends beyond command and control.

US officials have stated in latest years that ample air bases are susceptible targets to drones and missiles, requiring dispersal and concealment. In the Indo-Pacific, US forces have additionally tested functioning airplane in austere locations, akin taking off from rugged fields.

The Air Force regularly conducts this benevolent of training, during the Marines run through expeditionary basing practices.

While the US armed forces is rehearsing these concepts in training, the war in Ukraine is showing what it looks akin for real. Both Ukrainian and NATO officials have stated that mobility, redundancy, and survivability in command and authority are becoming essential to the combat as Russian forces mark high-value command centers.

This week’s Ask an SEO is concerning affiliate marketing, which is really one of my favorite topics to cover.

“With Google’s UCP and checkout happening inner Gemini and AI Mode, the shopper never clicks my link. Does the affiliate example last this, and what should I be doing now?”

Great question, and yes, affiliate links motionless matter, so create certain you keep using them. It is akin to Shopify having the Google Direct Checkout UCP. That doesn’t average you don’t need to keep your Shopify store, but you additionally desire to create certain you are protected alongside multiple ways to monetize and that you activity alongside brands that concentration on additional than fair links.

For anyone unfamiliar alongside the question, Google’s Universal Commerce Protocol (UCP) lets retailers recommendation checkout immediately inner AI Mode in Search and the Gemini app, so a U.S. shopper can investigation and buy without visiting the merchant’s site. Affiliate promotion historically relied on a nexus click to set a cookie, afterward that biscuit to remain through the journey to track the transaction rear to the partner.

This is why there is a question. If the individual doesn’t create it to the link, do links matter? Yes, and this goes rear to the former of links.

How Link And Cookie Tracking Evolved In Affiliate Marketing

Cookie and nexus tracking became outdated innovation many years ago whenever it became easier to browse alongside cellphones. A individual would investigation a merchandise or assistance on their phone, afterward shop from their device since the mobile equipment made it difficult to shop or it didn’t have a powerful adequate connection. Mobile versions and receptive websites were additionally not as common. This gave increase to cross-device tracking, syncing up buying carts if the individual was logged in, and server-to-server tracking.

I was on a call formerly anywhere we decided that if there was an affiliate indicator and if it was on the browser, the website would automatically immediate the individual to log in. This was high-tech rear then.

The communication displayed was a advantage to them, to let them cognize that if they logged in, they could add to their cart and inspect out afterward whenever they have additional period vs. needing to do everything correct now. When they logged in, we could sync up the transaction alongside the first click, and the affiliate would get credit. This led to fingerprinting and many additional advanced techniques the networks (like Buy.at at the time) began operating on.

There are additionally affiliate companies that display ads via streaming TV shows and track the IPs connected to the identical association to track affiliate revenue back. They figure the IPs against person data sent rear to the network and get credit for the sale.

The logic I citation this is because, clicks don’t continually matter, but they do add levels of tracking safety for you. There is IP hashing, companies akin TV Scientific and AudioHook are using substitute tracking methods, and vanity codes. Just create certain your vanity code doesn’t get leaked to coupon websites, browser extensions, and that AI doesn’t commencement showing them to traffic you didn’t refer.

See also: When Attribution Looks More Precise Than The Data Behind It

Third Parties Have Always Intercepted

Being fearful of Google taking the command and cutting your nexus out is a valid concern. But think concerning TikTok Shop, or retailer apps inner ChatGPT akin Walmart’s, which keep the acquisition on the platform. These cut your nexus out completely. The individual may peruse your satisfied afterward go to TikTok for a assessment and acquisition there.

You have big brands that authorize third parties to market on their website (i.e., marketplaces), and alongside several you don’t get commissions for those revenue as they’re third gathering vendors. Your links matter and clicks tracked, but the conversion is not commissionable. In the case of systems akin TikTok, use links on your website and upload satisfied to their phase to create prosperity alongside your vendors that are synced there. You authority the situation, don’t emphasis complete a sole nexus on the website.

For programs that authorize third-party revenue and don’t pay, choose another programs. That is a choice you are knowingly making and you are knowingly sending your traffic there.

See also: Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is

Consumer Trust

Another logic to not halt using affiliate links is that consumers do not rely AI. Keynote speakers at university graduations keep getting booed whenever they conversation concerning it; younger generations are avoiding brands that use it for creating images; group are starting to engage small alongside AI ads on social media and change small whenever the satisfied and images are plainly AI on a website (blog posts, merchandise pages, etc.).

When AI is used, there’s no way to cognize if the shop and ad are legit, or if they’re a third-party counterfeit produced overseas. Reviews are additionally being gamed. Consumers may not rely the AI Overview as much if norm doesn’t improve, and if they don’t akin AI, they volition alternatively scroll downward to your content, anywhere they can be exposed to your link.

There is another tier to affiliate links mattering as well.

AI Overviews cannot display a merchandise or service. Yes, they can perform a video, but Google hunt has done this for years. People, particularly those who do not rely AI, volition keep looking for human-created content before making the purchase. This is particularly true for larger-ticket items akin bikes, software, or device systems, and demonstrations of video games before purchasing them. Think of parents who desire to create certain it is age-appropriate, or person who wants to see what the graphics and games are akin from an genuine gamer.

This makes your affiliate links immediately relevant, and in your promotion disclosure you can let them cognize that by clicking your nexus they are assisting to assistance your endeavor and not AI. This volition resonate powerfully alongside the anti-AI generations and shoppers. It is additionally required by the FTC and several global groups that you use promotion disclosures, so you power as well.

See also: Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening

Affiliate Links Matter

While there are a ton of ways your tracking can go missing, including browser extensions that rub cookies for group who don’t desire to be tracked, another affiliates using browser extensions to overwrite your click, and merchants allowing coupon sites to obtain credit at the final second, your click matters. Properly set up affiliate programs volition discover that archetypal click in many situations and be capable to fastener credit to your account.

There is affordable innovation from third parties akin ThoughtMetrics (I have zero association alongside them, fair a blessed user) that shows all touchpoints in a client journey (and reiterate purchases for LTV). If you didn’t use your affiliate link, you won’t be in the operating for credit or a commission. In another program, we reconcile at the end of the duration and manually add item that didn’t track. If that click didn’t happen, you would not be making as much money.

Link clicks are continually going to be an issue, but they are additionally motionless operating and a archetypal row of defence in your capability to get credit for your referrals. So yes, affiliate links and clicks motionless matter; there are fair additional layers of safety accessible alongside additional advanced tracking techniques.

More Resources:

• 70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
• Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
• Ask An SEO: How Can Affiliate Managers And SEOs Stay Relevant In The AI Era?

Featured Image: Paulo Bobita/Search Engine Journal

Small endeavor owners have admission to additional workforce data than ever, and that data may clasp insights hiding in plain sight. Most endeavor leaders can track turnover, overtime, engagement, disbursal per employ and additional on real-time dashboards. What they really need is the capability to rotate that data into a decision before the instant that matters has passed.

That gap was highlighted in Paychex’s 2026 Business Leaders Priorities Report, which established that AI adoption and use position among the top challenges keeping businesses tied to slower, costlier processes. Many group assume the obstacle is a deficiency of information. In reality, most small businesses already have plentifulness of workforce data and plentifulness of tools telling them what it means. The genuine obstacle is speed and, increasingly, proof.

More data, identical delay

HR leaders are now expected to validate workforce decisions to the C-suite as they happen, not fair at the end of a quarter. Decisions are frequently made before a gathering ends. Leaders need a apparent perspective of their workforce, including why a staffing or scheduling decision was made, before the alter shows up on a P&L.

This is becoming a important force item for many small businesses, and it’s exposing a scheme flaw that has existed in workforce innovation for years: Insight and act live in distinct places.

A dashboard can inform a business leader that item needs attention, but acting on it frequently method switching to another system. Every additional stage gives the instant a chance to pass. By the period a decision is made, it’s reactive alternatively of strategic, and the chief defending it has to rebuild the reasoning following the fact alternatively of pointing to it in the moment.

Consider a eatery owner whose overtime expenses are trending complete budget. A dashboard power emblem the issue, but if that understanding lone appears in a study reviewed days later, the expenses may already be locked in. When the identical understanding surfaces in the scheduling scheme the owner or director uses all day, they can assessment staffing levels and modify sooner, before the trend becomes a bigger issue that takes longer to fix.

Where the understanding lives changes what it’s worth

When workforce understanding sits in a distinct study or standalone dashboard, it competes alongside everything alternatively on a leader’s dish that day. It’s one additional tab, one additional login, one additional item to recall to check. If a occupied owner or director doesn’t have period to act on an insight, it power as fine not exist, and decisions that power endeavor outcomes get delayed or missed.

The businesses making faster, additional defensible workforce decisions aren’t necessarily the ones alongside the most advanced analytics. They’re the ones that comprehend understanding lone matters if it shows up inner the systems group already use, akin payroll, scheduling and period tracking.

When a scheduling battle or compliance hazard appears in a tool a director uses all day, they can act on it immediately. When it appears location else, they have to go looking for it, and most small endeavor leaders don’t have that time.

This is anywhere AI has the possible to alter the equation. The most productive AI tools do additional than create reports or emphasize trends. They proactively exterior applicable insights, recommendation recommendations and provision direction inside the workflows anywhere managers already expend their time. AI is most precious whenever it shortens the extend between knowing and doing, during giving group the environment they need to use their own judgment.

What acting on it really requires

Small endeavor leaders aren’t struggling since they deficiency workforce data. They’re struggling since precious insights are frequently divided from the systems anywhere workforce decisions really happen. Closing that gap method being additional deliberate concerning which data matters, anywhere it needs to appear and who has the authority to act on it. It doesn’t average merely adding another AI tool to the tech stack.

Start by auditing anywhere your team’s data lives compared alongside anywhere decisions really get made. If those are two distinct places, that’s the archetypal gap to close. Then appearance at how much of your workforce data requires a distinct login or study to access. Every additional stage is another chance for helpful data to endure its relevance before it can communicate a fine decision.

Next, decide anywhere AI can provision meaningful assistance without removing individual judgement from the process. The goal isn’t to automate all workforce decision. It’s to provision the correct individual the correct information, in the correct context, at the instant it’s most useful.

What separates the businesses that get this correct has small to do alongside how much they allocate in AI and additional to do alongside whether workforce understanding is built into the stream of regular work. As small endeavor leaders visage expanding force to explain decisions in genuine time, speed, environment and accountability are becoming genuine rivalrous advantages.

The next division of AI won’t be defined by how much data it can generate. It volition be defined by how fine it helps leaders create smarter, additional timely decisions. Businesses that can move from understanding to act faster, without sacrificing individual judgment, volition be improved positioned to modify to change, assistance their workforce and vie in an increasingly complex environment.

Small endeavor owners have admission to additional workforce data than ever, and that data may clasp insights hiding in plain sight. Most endeavor leaders can track turnover, overtime, engagement, disbursal per employ and additional on real-time dashboards. What they really need is the capability to rotate that data into a decision before the instant that matters has passed.

That gap was highlighted in Paychex’s 2026 Business Leaders Priorities Report, which established that AI adoption and use position among the top challenges keeping businesses tied to slower, costlier processes. Many group assume the obstacle is a deficiency of information. In reality, most small businesses already have plentifulness of workforce data and plentifulness of tools telling them what it means. The genuine obstacle is speed and, increasingly, proof.

More data, identical delay

HR leaders are now expected to validate workforce decisions to the C-suite as they happen, not fair at the end of a quarter. Decisions are frequently made before a gathering ends. Leaders need a apparent perspective of their workforce, including why a staffing or scheduling decision was made, before the alter shows up on a P&L.