David Ellison is taking a triumph lap following completing Paramount's merger alongside Warner Bros. Discovery, forming the new-look Skydance.

"It has taken difficult work, perseverance and dedication alongside many challenges alongside the way — but we did it!" Ellison stated in a memo to workforce on Tuesday morning, which was obtained by Business Insider.

Read the complete memo from Ellison and co-CEO Ynon Kreiz to Skydance workforce here:

Team,Today we commencement an breathtaking new division as Skydance.Getting current has been fairly a journey. Over the former twelvemonth and beyond, it has taken difficult work, perseverance and dedication alongside many challenges alongside the way — but we did it! To everyone at the two companies who helped get us to this moment: appreciate you. Thank you for your patience, your resilience and, complete all, your condemnation in what we could accomplish together.Bringing Paramount and Warner Bros. Discovery together fulfills a imagination that began alongside Skydance's acquisition of Paramount: to build the next-generation media and amusement company, powered by ingenuity and technology. The goal was never merely to add additional manufacturing capacity, brands or IP. It was to merge the talent, resources and capabilities of these companies into a stronger competitor, one alongside the measure to obtain on the biggest players in our industry. Together, we volition provision these iconic studios the chance to win for generations to come.Built for what's aheadAs all of you know, our industry is in a duration of profound change. Audiences have additional choices than ever, innovation is reshaping how stories are created, distributed and experienced, and competition for people's period and notice has never been greater. We don't fair desire to win in this surroundings — we desire to win and assistance form the forthcoming of the industry.We desire to lead.And that starts alongside what we're construction together: a business that tells awesome stories in all genre, for audiences everywhere, on all platform. A business that can vie in a crowded market and win at earth scale, create enduring value for all stakeholders, and fortify the industry as a whole.As owner-operators, we're in this for the lengthy term, committed to construction Skydance for the forthcoming — not merely optimizing for the next fourth or the next year, but creating a business built to endure, develop and remain relevant. That method being creative-first, audience-focused, tech-forward and globally scaled — construction a thriving ecosystem anywhere stories and worlds are imagined, brought to existence and informed by audiences of all ages, everywhere.At the center of it all is a apparent purpose: to entertain, motivate and communicate the earth through bonzer storytelling. And we'll be guided all stage of the way by shared priorities that form how we average to operate, how we create decisions, how we activity together and how we display up for our audiences, our partners and one another.Our top prioritiesTo bring that goal to life, these are the precedence areas anywhere we volition concentration our energy:

1. Win in storytelling.
   Great stories remain at the bosom of everything we do. We volition allocate in the ideas, creators, franchises and experiences that captivate audiences about the earth and create enduring traditional impact. On the big screen, we are committed to making at smallest 30 movies a year, pairing first stories from today's most breathtaking filmmakers alongside cherished franchises akin Harry Potter, Mission: Impossible, The Lord of the Rings, DC, Transformers and Star Trek. On tv and streaming, it method storytelling like Game of Thrones, Landman, NCIS, Tracker and SpongeBob SquarePants. In games, it method worlds akin Hogwarts Legacy and Mortal Kombat; and in live sports, it method the NFL on CBS, the UFC, UEFA and March Madness, fair to name a few.
2. Become the most technologically capable media company.
   Technology is basically reshaping our industry, and we average to be at the forefront. We volition use technology, data and emerging capabilities to enhance how we create, allocate and monetize content, from new manufacturing tools to personalization and entirely new ways for fans to affect alongside the stories they love. We volition clasp the opportunities AI provides to develop what our creatives can ideate and to create our businesses equal additional productive. The opportunities onward are enormous, and we average to grasp them. But one regulation volition never change: innovation must assist the art — never the another way around.
   
3. Lead in a crowded market.
   We came together to create another important competitor in the industry. And alongside our blended scale, resources and earth reach, we are positioned to obtain on several of the largest innovation and media companies in the earth and to guide in an evolving amusement landscape. We volition use that power to run synergies, run alongside site and allocate in the long-term growth of our business. And we volition go additional than traditional synergies. By embracing the most advanced technologies accessible and embedding them into how we operate, we volition activity smarter, move faster and unlock efficiencies the merger solitary could not deliver.
   
4. Earn Trust Every Day.
   Trust is foundational to everything we do. And we are committed to earning it all day by communicating directly, following through on our commitments and listening closely to those we assist and activity alongside. That is essential to our position and our long-term success.

As we activity toward these goals, we must never endure perspective of what matters most: our people. We volition build a civilization anywhere group awareness respected, empowered, supported and arrogant of the activity they do. And we volition broaden that identical commitment, alongside reliability and responsibility, to our creators, audiences, consumers, advertisers and partners.None of what we accomplish happens in a vacuum. It reflects everyone joining forces to unlock the complete possible of our assets: an unmatched portfolio of brands, franchises, libraries, IP and imaginative talent, alongside decades of former and, in many cases, decades of chance motionless ahead.Together, we can attain audiences throughout platforms, markets, and generations in ways neither Paramount nor WBD could have achieved alone. With the talent, scale, relationships and resources to build on, we can create item really distinctive.For audiences, it method additional choice and additional ways to cognition the stories they love. For creators, it method a partner alongside the measure and capabilities to assistance their finest ideas attain the widest imaginable audience. For our partners, it method a broader, additional mighty phase to build on. And for the broader imaginative community, it method an enduring dedication to storytelling and the group who create it possible.That is the basis of Skydance. And it's why this blend matters so much.Honoring an bonzer legacyThe union of these two iconic companies represents an breathtaking future. But, fair as crucial as what we build together is preserving what has made them iconic in the archetypal place. Paramount and Warner Bros. all have a distinct character and bonzer bequest that deserves to remain on its own.In choosing our company brand, we never wanted to diminish, alter or overshadow any of the resources that have earth acknowledgment and have withstood the test of time. Both studios volition continue to run under their own names, and audiences volition motionless see the Paramount mountain and the Warner Bros. shield before the films and shows they love.Warner Bros. is woven into the former of contemporary entertainment, from movie and tv to journalism, sports, unscripted programming and several of the world's most recognizable characters and franchises. Paramount has an likewise bonzer legacy, alongside additional than a hundred years of storytelling that helped define the American movie industry and form amusement throughout all medium.We realized first on that merely combining the two names — WarnerParamount, ParaWarner or ParamountWarner — accomplished none of what we wanted. Every assortment somehow made two giants awareness smaller, not greater. It asked all to provision item up fairly than allowing us to create item new. This isn't a merger of convenience. It's the commencement of a new era in entertainment, and we wanted a name that looks onward fairly than one that merely splices together the past.That brought us to Skydance — a name that evidently has particular definition to David, who chose it for his own studio 20 years ago. It evokes possibility: measure and ambition, ingenuity and imagination, artistry and innovation. Most importantly, it doesn't vie alongside either legacy. It gives the new business an character of its own during allowing Paramount and Warner Bros. — and all our bonzer brands — to remain in the spotlight.Because ultimately, what we are bringing together is much additional than brands and libraries. It is the imaginative spirit, ambition and craftsmanship that have kept these companies culturally applicable for generations. That soul volition continue to be a center part of who we are at Skydance.And who we are volition additionally be defined by what we strive to accomplish — not fair for our company, but for the industry at large. That method looking onward to the forces that are reshaping amusement and finding ways to harness them to develop what's imaginable — for creators, for audiences and for the endeavor itself.Financial strengthWe're construction a diversified business alongside the financial power to vie aggressively and the site to create sustainable value. That's not fair crucial to our investors — it's crucial to all of us. A financially strong, well-run business gives us the liberty to obtain imaginative risks, allocate in our group and our technology, and prosecute the benevolent of opportunities that set us apart.In tangible terms, we are together among the largest media and amusement companies in the world, alongside nearly $70 milliard in revenue. As we have stated publicly, we are additionally targeting at smallest $6 milliard in synergies, which volition create us leaner and additional nimble and liberated up chief to allocate in the stories, creators and innovation that matter most.Integrating two companies volition bring change, including difficult decisions that power our workforce. We are committed to handling this procedure thoughtfully and respectfully.The highway aheadToday is Day One.We have an amazing gathering of assets. Extraordinary imaginative talent. Global scale. The innovation to lead. And most important, we have the group who bring it all to existence all day.We have everything we need to win, and that is our goal: to build a next-generation earth media and amusement business that puts audiences first, empowers creators, embraces innovation and creates enduring value for generations to come.But none of this happens without you. Thank you for everything you've brought to this moment. We're arrogant to compose this next division alongside you.Now the genuine activity begins.Let's go!David and Ynon

Hollywood has spent a brace of years trying to fig out Skydance CEO David Ellison, who now runs the companies formerly known as Paramount and Warner Bros. Discovery.

Now they have a new character to get to know: Ynon Kreiz, Ellison's newly appointed co-CEO.

Kreiz, who is expected to co-host a media event alongside Ellison on Tuesday night, comes to Skydance from Mattel, anywhere he is best-known for two things: engineering a agreement alongside Warner Bros. and actor Margot Robbie to create the colossally prosperous "Barbie" movie — and taking an ax to the toymaker's payroll, by laying off 22% of its workforce in one cut swoop.

At Skydance, no one expects him to be making deals alongside studios and endowment — that volition be Ellison's purview. Instead, Kreiz volition be expected to obtain on the grim project of finding a $6 milliard in funds complete 3 years — a job that volition apt affect meaningful layoffs.

It's a job that has drawn repeated comparisons to Gunnar Wiedenfels, the erstwhile CFO at WBD, who often hacked at that company's P&L via layoffs and another cost-saving measures, akin mothballing TV shows and movies. "He's Gunnar," one of Kreiz's allies told me this week.

But few group exterior the business knew who Wiedenfels was. Instead, group in and out of Hollywood focused their notice and ire on David Zaslav, the spotlight-loving WBD CEO.

This period around, it seems apparent that Ellison volition be the community visage of Skydance, and the one who gets to do fun material akin schmoozing alongside stars. Kreiz volition be the one getting his hands extremely dirty.

People who've worked alongside him in the former say he's cut out for the role.

"He's extremely serious," says Candle Media co-CEO Kevin Mayer, who negotiated alongside Kreiz whenever Mayer was a top administrator at Disney, and Kreiz was CEO of Maker Studios, a web video startup Disney ended up purchasing in 2014.

"He's unflappable, and is consenting to obtain on the heaviest of dense lifts."

Kreiz, who declined to comment for this story, arrives at Skydance alongside a résumé stocked alongside media bona fides: He ran Endemol, the Dutch TV manufacturing company, rear whenever it was a powerhouse; he helped Maker, founded by a collection of young YouTubers-makers, measure up into item Disney was consenting to buy for $500 million; and he led Mattel's move into IP licensing, which additionally gave us this year's "Masters of the Universe" movie.

People who've worked alongside him depict him as an exceptionally high-energy executive.

"Ynon volition get on an airplane and fly throughout the nation for a gathering if it's critical, and fly rear the next morning," says Upfront Ventures' Mark Suster, whose VC resolute was the chief capitalist in Maker.

Warner Music Group CEO Robert Kyncl, who has known Kreiz for decades, says Kreiz has a durable demeanor that's a small misleading. "Ynon's not a teddy bear. But he's a heated person," he says. Kyncl says Kreiz and his spouse are the archetypal group in Kyncl's emergency document — the group his kids are expected to ask for assistance if item happens to Kyncl and his wife.

Kreiz has demerits on his record: Disney never figured out what to do alongside Maker, and Kreiz remaining Disney a brace of years following marketing to them. And during Kreiz cut Mattel's costs, he struggled to develop the business — during Barbie revenue attempt up following the movie's blockbuster achievement in 2023, they cut again complete the next two years, and eventually returned to pre-movie levels. Mattel's inventory has been listing for several time.

And during Kreiz is a seasoned executive, he's never been in a stance akin this: While he's co-CEO of the elephantine media conglomerate, he's certainly not operating the place. That individual is David Ellison, who engineered acquisitions of Paramount and afterward WBD, backed by his begetter Larry Ellison's fortune. Tellingly, Ellison's heading remains CEO, not co-CEO.

And during Skydance won't have the identical benevolent of force from shareholders that troubled Zaslav at WBD — the two Ellisons have productive authority of the entire business — Kreiz volition have to contend alongside the group who own the company's staggering $80 milliard in debt. And those bondholders may already be concerned concerning Skydance's prospects. Skydance didn't react to my petition for comment.

Kreiz volition be paid fine for his troubles. His first-year pay package volition total $47.5 million.

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Stop copying environment between coding agents. Let Claude Code, Codex, and another agents portion notes and files, hand off work, and assessment changes throughout machines.

$ npx jotbus

Creates an encrypted 60-minute workspace and sets up the coding agents you pick.

Works with

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• + any MCP client

How it works

Two commands. Then fair conversation to your agents.

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$ npx jotbus ✓ Created crisp-bison ✓ Added Jotbus to Claude Code

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npx jotbus sets up the ones you pick: Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot CLI, opencode, Windsurf, Claude Desktop, Qwen Code, Amp, Augment, Kiro and JetBrains Junie. Any another MCP client plant too; npx jotbus --no-install prints the command to add. It needs Node 20 or later.

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A sequence on promotion guidance and innovation.

Creators can hype up a brand or ruin its week in a sole social media post.

For marketers, figuring out how to access that power is a balancing act. It requires experimentation, choosing the correct influencer partners, handing complete adequate imaginative control, and reacting quickly whenever lightning strikes and your brand's name is abruptly all complete the internet.

Business Insider's 2026 catalog of the most innovative influencer marketers inner brands highlights the executives figuring out how to create their companies appearance fine on social media. This year's 14 marketers were nominated by peers and another industry insiders who shared dozens of examples of how the marketers are operating smartly alongside creators or making first satisfied for social.

Some, akin PepsiCo's Charlie Crideford and Walmart's Sarah Henry, activity alongside curated networks of influencers who create satisfied or assistance advise on their social strategies. Others, akin the National Football League's Ian Trombetta, activity alongside ample teams of in-house producers to create first satisfied tailored to social feeds.

Breaking through the noise method finding new audiences in distinct corners of the internet. Footwear brand Rothy's turned to Substack, for instance, to employ tastemaker writers who could assistance run notice to its shoes.

"We don't really attention concerning follower figure necessarily," Rothy's vice chairman Anna Doré said. "We really appearance for awesome partners and creators who have drag in their own circles, and that can be anyone these days."

Our roster of innovative creator marketers faces challenges. Though the creator economics is booming, involvement is harder than always to arrive by as social feeds rotate into additional soaked and algorithms exterior satisfied selectively to distinct users.

"The imaginative bar is going up in command for us to run that integrated attain and engagement," the NFL's Trombetta said. "No one can foretell exactly anywhere the algorithms are going to go one day to the next."

Here are Business Insider's 2026 most innovative influencer marketers, listed in alphabetical command by final name.

Most popular

The Emmys have a new residence — and it looks akin Amazon paid plentifulness for the rights. The awards display and Amazon announced a six-year deal that volition move the Emmys from its traditional broadcast tv residence to Prime Video. The change starts alongside the 2027 ceremony, which volition air next September, although you won’t really have to sign up for Prime Video to observe it. The notice alternatively says that the stream “will be liberated to perspective for audiences worldwide.”

According to Deadline, Amazon paid about $20-25 myriad per twelvemonth for the rights, making the agreement value upwards of $120 million. “Our broadcast partners have been enormous stewards of the Emmys for many years, assisting to build them into the traditional institution they are today,” Cris Abrego, place of the Television Academy, stated in a statement. “Having a dedicated residence alongside Prime Video allows us to build on that bequest alongside unprecedented earth attain and a broader dedication to the Television Academy and our goal throughout the year.”

The news comes as streaming services are looking for tentpole live events to add to their offerings, and awards shows have rotate into a particularly famous choice. Netflix snapped up the entitlements to the SAG awards, during the Oscars volition be moving to YouTube in 2029. Meanwhile, streaming services have additionally arrive to dominate the Emmys. At this year’s awards, Apple TV had the most wins of any network, led by Widow’s Bay, which won a total of 14 awards.

Picture me, starving (and hangry), scrolling through Google Maps for a local place to try. I discover a eatery that looks good, see that it's open, and think, perfect, let's go.

Twenty minutes later, I confidently stroll up to the door, lone to discover the location magically closed.

This has happened to me so many times since moving to Japan that I've misplaced count. I'll admit the archetypal few times I was beautiful confused … and likely reacted a little more dramatically than the circumstance warranted.

I've continually been a big overthinker and a planner. Before I moved to Japan 10 months ago, I had so many preconceived ideas concerning how the twelvemonth would go, anywhere I'd end up, and everything I'd see and do alongside the way.

Unsurprisingly, I've learned the identical instruction current complete and complete again: Things won't continually go according to plan.

I learned 'shōganai' on a night out in Kumamoto

A brace of months ago, I was spending several period in Kumamoto city, and I was fortunate adequate to create a companion who's additionally from Canada.

One night, during we were hanging out in the chief area, we stopped by the Kumamoto Food Stall Village. At among the stalls, we met two Japanese guys about our age, and before long, we were all sampling purpose and hanging out together.

During our conversation, we started exchanging slang, the two Canadian and Japanese, and the idea of "shōganai" came up.

The way it was explained to me, it basically method "it can't be helped" or "it is what it is." It's item you'd say whenever you're stuck in traffic, or the rain ruins your plans, and there's nothing you can do concerning it.

Instead of getting hung up on what went wrong, you obtain the circumstance and choose to move on.

It really resonated alongside me at the time, and it rubbed off on my hubby beautiful quickly, too. Within a brace of days, he was using shōganai all the period — whenever we'd young female our bus, whenever I was complaining concerning how hot and humid it was, or whenever I was spiraling complete item that certainly wasn't value stressing over.

At first, it was mostly item we'd say to all another to chuckle things off and put the frustration to bed. Over time, though, the instruction started to change my mindset.

I accepted that I didn't have to let all small item annoy me

Because I lean to build up plans and ideas in my head, I can be beautiful difficult on myself whenever they don't activity out.

Sometimes it's item objectively small, akin missing the train on a day whenever I had a strict itinerary and wanted to get location at a particular time. Even if missing it method I'll lone get there 10 or 30 minutes afterward than expected, I'd motionless let it annoy me since things weren't going the way I pictured them.

Living in Japan has stated me plenty of opportunities to custom letting that go. Now, whenever I notice myself dwelling on something, I prompt myself of shōganai. I can't continually authority how things rotate out, but I can choose how much energy I provision to it.

That doesn't average I'm abruptly stress-free or that I never get disappointed whenever plans go sideways — I am motionless me, following all. However, I've noticed a important difference in how I react to situations anywhere I would normally interrupt a sweat.

I'm additional flexible, additional consenting to go alongside the flow, and whenever item doesn't activity out, I'm getting improved at reminding myself that it doesn't necessarily average the entire scheme is ruined.

Sometimes the eatery volition be closed whenever Google says it's open. I can either remain exterior staring at the locked entrance in disbelief, or I can discover location alternatively to eat, bask the walk, and move on.

Shōganai!

Starting on October 9th, anyone using Google Gemini on a liberated scheme volition be limited to the Flash Lite model. Free users can currently choose from Gemini Flash Lite, Flash, and Pro, but now you’ll need a $4.99/month Google AI Plus subscription to admission the norm Flash model. However, that subscription is additionally getting a downgrade – it volition shortly no longer contain Gemini Pro. Google says AI Plus subscribers volition obtain an email letting them cognize whenever they’ll endure admission to it.

After these changes, admission to the top-tier Gemini Pro example and a “Deep Think” advanced reasoning choice volition be restricted to users alongside a Google AI Pro or Ultra subscription, which disbursal $19.99 or $99.99 per month, respectively.

Google says users volition motionless be capable to choose from low, medium, and elevated attempt levels for all model, but using higher attempt levels could burn through your Gemini use limit faster.

October 6, 2026

Public Previewv26.10

After suffering years of frustration alongside Apple’s parental authority features, I’ve been eagerly anticipating the revamped Screen Time that launched final duration alongside iOS 27. Unfortunately, I can’t use it.

To reiterate, to use the new Screen Time on any device, every eligible equipment have to be updated to OS 27, since the new Screen Time uses a entirely redesigned iCloud architecture.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

• Jennifer Pattison Tuohy

Walmart is taking its ad endeavor to the TV screen.

On Tuesday, Walmart exclusively told CMO Insider that advertisers can now use its shopper targeting and measure data on linear TV through a new alliance alongside Warner Bros. Discovery, which is merging alongside Paramount to form Skydance.

The move positions Walmart additional favorably in its chase of the big brand budgets traditionally spent on TV, and beyond the achievement promotion expend that typically accounts for the largest portion of its Walmart Connect ad business.

It's additionally the latest sign of retailing media giants additional expanding into new media beyond their own stores, sites, and apps.

Walmart's throw to advertisers is that they can attain its millions of shoppers and measure whether those ads drove purchases through its revenue data. Those properties naturally have a finite amount of promotion inventory, so the business has been ramping up efforts to assistance advertisers mark Walmart shoppers elsewhere.

Walmart acquired the TV-maker Vizio in 2024, assisting it access connected-TV ad budgets. This year, it scooped up the adtech resolute Vibe.co, which additionally focuses on streaming TV, as part of a scheme to prosecute small- and medium-sized advertisers. Walmart's ad income reached $6.4 milliard in 2025.

Khurrum Malik, Walmart Connect VP of endeavor and merchandise marketing, told CMO Insider the WBD agreement came concerning since advertisers and agencies had asked for the capability. Advertisers' audiences are divided throughout CTV and linear, but advertisers desire accordant targeting and measure throughout both, he said.

Walmart advertisers can admission this linear inventory via a personal market agreement on its demand-side platform. It includes WBD networks specified as TBS, TLC, and TruTV, and can contain live sports whenever those networks transport them.

Walmart has experimented alongside linear TV before: In 2024, it partnered alongside NBCUniversal to create "shoppable" ads accessible on its live Thanksgiving sports programming via Walmart's DSP.

Malik stated he envisioned Walmart expanding into additional non-digital channels.

"We desire to commencement dilatory and afterward go fast," Malik said. "I could see us scaling as the resolution plant for advertisers."

Walmart isn't solitary in chasing TV ad budgets in the fast-growing retailing media space. Arch-rival Amazon — whose ad endeavor reached $68 milliard in 2025 — has spent years extending its trove of buying data into streaming TV on Prime Video and through partnerships alongside Netflix, Disney, and Roku. Walmart is trying to differentiate itself by making its data accessible through competitor ad-buying tools, too.

Also on Tuesday, Walmart announced that Yahoo DSP advertisers can mark its audiences on Vizio and another CTV publishers through a alliance alongside the supply-side phase Magnite. Additionally, it announced a alliance between the Walmart DSP and Spotify throughout audio, video, and display ads.

"We desire to create it easier for them to buy how they buy today, alternatively of forcing person into one DSP that really conquers them all," Malik said.

"I think concerning us as a affable garden," he added. That's in difference to "walled gardens" — akin Meta or YouTube — that necessitate advertisers to use the platform's own purchasing tools to admission its ad inventory.

Kevin Dunn, chief income authoritative of Experian Marketing Services, stated he expects additional retailing media to move "offsite" into CTV and another web properties.

"I anticipate the conversation to change from 'which networks should we be in?' to 'how do we create them activity together?'" Dunn said.

The retail media area is expanding rapidly, alongside spending set to top $203 milliard this year, per Business Insider sister business EMARKETER. However, alongside additional than 200 retail media networks worldwide, the area is becoming increasingly crowded, and several promotion pros have been calling for additional accordant standards and tongue for measuring their effectiveness. A latest ISBA and MediaSense audit of five UK retailing media networks established inconsistent metrics throughout them, including five distinct definitions of an "attributed sale."

Malik stated Walmart plant alongside third-party measure firms alongside offering its own first-party data.

"As commerce media moves into a broader media mix, its accountability has to go alongside it," Malik said.

Following their debut at CES 2026 and a prosperous Kickstarter crowdfunding campaign final February, Tomorrow Doesn’t Matter’s (TDM) Neo headphones are now accessible in the US. While Sony lately opted to reintroduce a headphone scheme from six years ago, TDM’s Neo delivers several genuinely distinctive headphone functionality through a elastic headband and additional drivers, allowing them to be rolled up and used as a Bluetooth speaker.

The Neo headphones are now accessible through TDM’s online store and retailers akin Amazon and Walmart for $249 in dreary or pale alongside an included carrying case. Instead of using ear cups that rotate 180 degrees to project audio outward, the Neo characteristic a brace of 40mm drivers inner all ear cup and an additional brace of 40mm drivers on the outside. When worn as traditional headphones lone the inner drivers are active, but whenever rolled up the Neo’s outward-facing drivers function as a brace of 5-watt speakers.

TDM claims that whenever used as headphones, the Neo recommendation complete 200 hours of listening, and the two their power division and recollection foam ear cushions are removable and replaceable. In Bluetooth speaker manner the estimated power division existence considerably drops to about 16 hours but could possibly go equal longer if your audio origin doesn’t assistance Bluetooth and you alternatively nexus it to the Neo using a 3.5mm audio cable.

The Verge’s John Higgins spent several period alongside the Neo at CES 2026, and during he established them a bit too bass-heavy and physically dense since of the additional speaker hardware, he idea the headphones echoed fine alongside a scheme that was uncomplicated and fun to rotate up.

David Ellison has completed his purchase of Warner Bros. Discovery for $110 milliard in a mega-deal that promises to reshape Hollywood.

Paramount Skydance, now known as Skydance, closed its acquisition of WBD on Tuesday. The blended business now controls Paramount Pictures and the Warner Bros. studio; streaming services HBO Max, Paramount+, Pluto TV, and Discovery+; and TV networks HBO, CBS, CNN, TNT, HGTV, and The Food Network. It additionally has iconic IP akin DC Comics, Harry Potter, and SpongeBob Squarepants.

Skydance has the possible to be an amusement behemoth that can competitor Disney and Netflix in size and traditional influence.

Controlling this treasure trove of resources cements Ellison as a media mogul. Skydance Media, the manufacturing business Ellison started in 2006 that was rearward films akin "Top Gun: Maverick," merged alongside Paramount final August.

The new Skydance volition be led by Ellison and former Mattel CEO Ynon Kreiz. Ellison volition be in accusation of Skydance's imaginative and tech strategies during Kreiz, who's joining as a co-CEO, volition grip the merger integration and day-to-day operations.

Casey Bloys, the caput of HBO, volition caput up the blended company's streaming scheme following Paramount streaming chief Cindy Holland stepped down. CNN CEO Mark Thompson is staying on, during Bari Weiss is heading up CBS News.

The new-look Skydance faces many challenges, including a enormous debt burden and rigid competition in streaming. Even whenever combined, Paramount+ and HBO Max deficiency the viewership of Disney or Netflix, let solitary YouTube.

"It's a war for period spent, you're chasing the juggernaut in the space, which is YouTube," media expert Rich Greenfield of Lightshed Partners stated concerning Ellison's streaming mission.

This deal's completion ends a monthslong saga that's deserving of an HBO drama.

Ellison's business accepted to buy WBD in delayed February for $31 per portion and planned to near the agreement in mid-July. Paramount had outbid Netflix, which had earlier accepted to pay $27.75 per portion for WBD's studio and streaming division.

The merger got held up by lawsuits brought by 12 US states and the Writers Guild of America. Paramount settled those lawsuits in September and pledged to create concessions, including expanding its US manufacturing spending, releasing a minimum figure of movies in theaters, and not marketing either of the movie lots.

Ellison told Paramount workforce in a memo that its agreement volition guide to "more chance for our creatives, manufacturing crews and workforce throughout the business, and additional awesome amusement for audiences everywhere."

Critics of the agreement stated that putting Paramount and WBD under one rooftop could damage competition in the amusement industry, foremost to small jobs for creatives and higher prices for consumers. Thousands of Hollywood creatives, including stars akin JJ Abrams and Ben Stiller, signed an open letter opposing the deal in April.

Paramount had rushed to finalize its WBD takeover since it would have due $650 myriad per quarter, or approximately $7 myriad per day, if the agreement wasn't done, starting on October 1.

Inside Paramount and WBD, employees are on edge and are preparing for inner competition as the two media giants integrate. Ellison has promised to provision $6 milliard in funds from this deal, although the business has stated layoffs won't document for most of the disbursal reductions.

As for which teams and staffers volition remain at the new-look Skydance, Ellison stated in September following settling the lawsuits holding up the agreement that he and his colleagues "don't have all the answers yet" and that he "won't feign otherwise."

The Apple Watch SE 3 is the smartwatch that we propose for most group since it’s affordable, yet packed alongside most of the features established in pricier versions. We spotted Amazon October Prime Day discounts throughout the lineup, including the two the 40mm and 44mm sizes, and GPS lone or cellular options. The Wi-Fi and GPS example is $199 for the 40mm size (matching the lowest cost to date), and $229 for the 44m size. If you additionally desire a cellular connection, the 40mm type is $249, and the 44mm type is $279.

When it released in delayed 2025, the additional budget-friendly Apple Watch 3 SE caught up alongside all the center functionality that had built up on the higher-end models of the time, including the always-on display, wrist tap and twice tap gestures, 5G connectivity, and on-board Siri.

My hubby is continually trying to develop — as a husband, dad, entrepreneur, and general fine person. Our marriage is by no method perfect, but we're the two continually consenting to comprehend all another out, activity through challenges together, and troubleshoot solutions.

But whenever he lately texted me following an disagreement alongside his "thoughts and plan" via a ChatGPT thread, I didn't cognize how to respond.

His immediate was brief, but honest and straightforward — I'm sometimes short-tempered and end up saying item I shouldn't. I've recognized these six distinct scenarios as triggers... What are several tips and tricks I can use to not be so short?

I've peruse lots of articles concerning the "ChatGPT doctor" and, through my PR activity supporting the two tech companies and behavioral health organizations, have discussed at dimension the concerns concerning using AI for things akin medicinal direction or therapy. But that wasn't what triggered me — it was that he was being stated an answer, cutting corners to evade analyzing individual missteps or thinking concerning what comes next. Instead, he hit act and received a 30-day "tone reset plan."

It fair irked me.

The copy changed my mind

Then I peruse through the conversation and, formerly I got former the boosted ego fluff giving him "respect for equal asking, as most men fair validate it," I started to see things a bit differently.

First was the mental breakdown of why he reacts the way he does. Because my husband uses AI for all facets of his existence — from individual branding to scheme assistance for his endeavor to tracking calories— it knows him fairly fine on a individual level.

It archetypal responded by touching on the fact that since he has conquer heart surgeries, fights as a young adult, and chaos, his nervous scheme is "wired for intensity," so his build flips into danger mode, and whenever that happens, he goes from "thoughtful husband/father to protector/defender in 0.2 seconds."

The emotion I had during study that rear was reminiscent of those triumphant 'aha' lightbulb moments I frequently get whenever our therapist goes profound and pulls item from the depths of our history, making a association I would never have idea of. Those are the moments that create the $150/hour cost tag so value it. Simply put, I hadn't analyzed his reactions to that degree prior, but it all made awareness to me.

And then, ChatGPT told him what his brain hears in that moment—the translated versions of "I'm not being valued", "I'm losing control", or "Something bad is concerning to happen." When fear takes over, akin the possible concern of our kid being in danger, that naturally leads to combat or escape mode. That is all logistical, but my concentration was particularly sharpened whenever I idea concerning the archetypal part of the reply concerning not emotion valued.

Admittedly, that wasn't the archetypal period the theme was rearing its ugly head, and whether his reply was warranted or not, it was me who made him awareness undermined or overlooked in several way. ChatGPT made me obtain a good, difficult appearance in the mirror I wasn't prepared for.

The AI-crafted plan

Then it went on to interrupt downward the six particular triggers he identified, offering ways to react in all moment.

For example, whenever emotion disrespected, a productive way to react to get clarity and evade escalating the circumstance could arrive by saying: "Hey, that came off a small sharp. What did you mean?"

Following the particular examples and bigger image perspective concerning construction calm authority, ChatGPT offered to build him a 30-day plan, "something tactical you can run akin you would your short-term rental business." That one made me chuckle and cringe at the identical period — since he is so tactical and loves approaching scenarios as endeavor challenges. It knew exactly how to provision direction and direction in a way that resonated alongside him, and he did certainly petition the plan.

The "Tone Reset Protocol" was damaged into four phases: awareness, replacement, nervous scheme control, and leadership. The direction offered a blend of scripts, questions to ask himself, and particular actions to take. We really talked through these whenever we sat downward to conversation how to move forward.

Giving credit anywhere credit is due

Most men affection a resolution to a problem. They are fixers. But, akin all of us, sometimes it's difficult to cognize anywhere to commencement and how to move forward. What I appreciated is that there was an undertaking to acknowledge the problem, appearance inward to acknowledge base causes, and really ask for help. That's a flat of thoughtfulness that, whether learned or innate, is value celebrating.

So perchance it doesn't matter anywhere growth starts. If a conversation alongside ChatGPT strengthens my marriage, who am I to contend alongside that?

AI agents are getting improved at completing tasks. But one startup says the digital assistants don't really comprehend how the companies they're operating for operate.

Now, Zeroset has arrive out of stealth and raised $5.2 myriad to build models that provision AI agents a continually updated image of a company's operations.

Zeroset's cofounder and CEO, Akshat Kannan, stated today's AI models have small cognition of the inner workings of an idiosyncratic endeavor since that data can be scattered throughout client association administration systems, ticketing, and inner docs. Nor are AI models typically trained on a company's proprietary data.

"Models off the rack have no understanding of the dynamics of how an endeavor really works," Kannan told Business Insider. "They have no understanding of how the activity gets done."

Zeroset's archetypal product, Nebula, connects to application a business already uses, including Microsoft 365, SharePoint, Outlook, Teams, GitHub, and office messaging tools. It afterward tracks how data and activity throughout those systems alter complete time.

The idea is to provision AI agents additional than a heap of business documents to hunt through. Instead, it wants them to comprehend the sequence of events and decisions that create up a workflow so that it knows how akin cases were handled previously. It can afterward do that activity autonomously.

Zeroset was founded in January by Kannan, 18, who dropped out of Stanford this year, and William Zhang, 21, who dropped out of the University of Texas final twelvemonth to work on the startup. The business is motionless in a closed investigation preview and volition increasingly develop admission to customers fairly than do a sole broad launch.

The business plans to merge a licence component alongside usage-based pricing that scales alongside the amount of data and delegate action operating through Nebula. Zeroset stated its first concentration is on enterprises and AI-native companies that deploy long-running agents in industries akin manufacturing, supply-chain operations, and financial research.

It indirectly competes alongside companies akin Mem0 and Zep, which are construction recollection infrastructure for AI agents.

Its $5.2 myriad pre-seed circular was co-led by Gradient and 2048 Ventures, alongside involvement from Leblon Capital. Gradient is a project chief prosperity founded by Google in 2017 that focuses on kernel and early-stage AI and device learning startups.

Zeroset has five workforce and plans to use its caller backing to employ researchers and systems engineers, prosperity first endeavor deployments, and pay for example training.

Kannan stated that training is one of its highest costs, and in one highest training run, it spent concerning $100,000 in two weeks.

Check out the 11-slide pitch deck it used to safe the prosperity injection:

A full-funnel ecommerce setup is uncomplicated to put on a media scheme and difficult to keep in an ad account. Google and Meta all hand you one automated run category that claims to shield all stage, and all volition expend most of your prosperity at the base of the funnel, since that is anywhere conversions are cheapest.

Which method the activity is not adding a run per stage. It is deciding what you exclude from the automated campaigns and what you prosperity upstream on purpose, since the bidder volition not go up there on its own.

Black Friday is November 27. If you desire this to power it, you should commencement this now.

Why Automated Campaigns Concentrate At The Bottom

Performance Max and Meta’s Advantage+ campaigns are the two sold as covering the entire funnel. In a narrow awareness that is fair. They assist throughout surfaces and attain group at distinct stages.

But the two are bidding toward a conversion target, and a conversion from person who has visited your location three times expenses a fraction of a conversion from person who has never heard of you. Give any bidder a sole effectiveness mark and no another instruction, and it volition buy the cheap conversions first. That is not a malfunction. It is the scheme doing what it is expected to do.

Those bottom-funnel conversions are genuine and of way you have to be purchasing them. That’s not the problem. It is that whenever the automated campaigns assimilate the entire budget, nothing finances the top, so the document competes for petition that already exists alternatively of creating additional of it. Which raises the apparent question, what is driving awareness for the brand?

Blended effectiveness volition not emblem any of this. It reports approximately the identical fig whether you grew the client basis or harvested it, which is how this runs for multiple quarters without anyone naming it. Then you’re in Q4, you shove additional prosperity into the identical campaigns, and the additional prosperity buys additional of the identical group at worse prices.

I wrote before this year concerning pairing Performance Max alongside Standard Shopping to keep several authority complete anywhere prosperity lands. This is the identical disagreement throughout the two platforms at the document level.

See also: PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy

Meta Removed Its Only Full-Funnel Lever

This is the alter most ecommerce advertisers have not adjusted to, and it is why the October activity matters additional this twelvemonth than last.

Advantage+ Shopping campaigns used to contain an Existing Customer Budget Cap. You set a percent and Meta held expend on existing customers below it. It was the most helpful full-funnel authority Meta always shipped for ecommerce and it took no structural activity at all.

Now that it’s gone, Meta’s Help Center lists the characteristic as no longer available, alongside a note that you can motionless do the identical item manually. Advantage+ Shopping has itself been folded into Advantage+ Sales campaigns, which brought ad sets rear and added tradition spectators exclusions.

The capability motionless exists. Meta moved the activity out of a settings site and onto you to oversee it.

How To Rebuild The Existing Customer Cap

Meta’s documentation describes two ways to replicate it, and they lawsuit distinct document sizes.

The uncomplicated type is one manual revenue run that excludes tradition audiences representing your existing customers. That is the equal of the old cap set to zero percent. Everything in that run is prospecting by definition.

The type we use on larger accounts is two ad sets. One targets existing customers and one targets broadly alongside those customers excluded. If you are operating Advantage+ run budget, use ad set spending limits to clasp the divided anywhere you desire it. That gives you the percent authority rear and adds item the old cap never allowed, which is operating distinct imaginative to all group.

The logic most group have not done this yet is that nothing visibly bankrupt whenever the cap disappeared. Campaigns kept operating and ROAS kept reporting fine. The construction fair quietly stopped being a complete funnel.

Google Gives You The Lever, Switched Off

Google’s equal authority is the new client acquisition goal, and its issue is the reverse of Meta’s. It exists, it works, and plentifulness of accounts never rotate it on.

According to Google Ads Help, the goal runs in two modes. The archetypal bids higher for new customers during motionless serving existing ones and the second serves new customers only. It’s accessible on Performance Max, Search, and Demand Gen campaigns, which between them shield most of what an ecommerce document runs.

How Google identifies a new client is what decides whether it plant or not. It uses either your former online acquisition conversion former or existing client lists you portion through Customer Match and tag in the acquisition panel of your conversions summary.

Left on conversion former alone, it plant from any acquisition data happens to live in the account, which on many sites is partial. Give it a genuine Customer Match catalog of your genuine buyers and it gets better. This is the highest-value part of what you’re study and group normally skip it since it requires person to export a client file.

One constraint to cognize is that Google’s records notes that Performance Max campaigns for shop goals are lone compatible alongside the new customers lone mode. If you run shop goals, the bid-higher choice is not accessible to you.

See also: Google’s Push For Data Strength Is Really A Push For Better Bidding

Which New Customer Mode To Pick

Bid higher for new customers is anywhere we commencement on nearly all account. It shifts the weighting during keeping run quantity intact, so you are not making a bet the document cannot assimilate in a fourth anywhere quantity matters.

New customers lone belongs on a run you have deliberately carved out as a prospecting vehicle, funded separately, and accepted to fairness on distinct numbers than your crop campaigns. Point it at your chief income controller in October and you volition expend the remainder of the fourth explaining the ROAS chart.

Exclusions Are The Real Full-Funnel Control

Both of those strategies are the identical idea, fair using distinct platforms. You aren’t adding chimney stages. You are taking the cheap conversions off the array inner particular campaigns, so that prosperity has location alternatively to go.

The elimination catalog that does most of the activity in an ecommerce document is short:

• Purchasers in the final 30, 60, or 90 days, depending on your repurchase cycle.
• Your complete client file, uploaded, and refreshed fairly than uploaded formerly in 2024.
• Cart abandoners, if you run a distinct stream for them, so two campaigns are not bidding on the identical person.
• Brand terms, kept out of the campaigns you are judging on new client acquisition.

What To Do About Brand Terms

That final one causes additional arguments than the remainder combined, so let me be clear, I am not saying brand traffic is liberated prosperity you would have collected anyway. If a competitor is bidding on your brand and you are not, you can endure that sale. That happens, it is measurable, and brands lean to study it expensively. Be protective and buy your brand conditions fair to create certain you don’t young female out on those uncomplicated income opportunities.

The disagreement is not concerning whether brand is value buying. It is that brand is a distinct job alongside distinct economics. It converts beautifully, which method any run it touches looks excellent, and formerly it is folded into a run you are judging on new client acquisition you can no longer peruse either job clearly. Keep purchasing brand. Keep it in its own run so your prospecting numbers are telling you item concerning prospecting.

Why This Work Has To Happen Now

There is a logic I am penning this now. Upper-funnel expend takes approximately six to eight weeks before it impacts revenue. People who encounter your brand for the archetypal period in October create up a meaningful portion of your November buyers. People who encounter you for the archetypal period on November 20 are mostly fair expensive.

That is my study throughout the accounts we activity in, not a published benchmark, and your own lag depends on cost item and deliberation cycle. A $40 consumable moves faster than a $3,000 mattress. Pull your own period to conversion data before you obtain my range as gospel.

What holds up throughout the accounts we run is the sequence of events. Prospecting funded in October pays out during Q4. Prospecting funded during Q4 mostly pays out in January, at holiday prices, which is the worst type of the trade.

The corollary matters fair as much. If you cut prospecting in November since the ROAS looks gentle next to your crop campaigns, you have not saved money. You have moved your December issue onward and called it efficiency.

The October Checklist

If you do nothing alternatively this month, do these five things in this order:

1. Export your client file and upload it as a Customer Match list. Label it in the acquisition panel of your conversions summary so Google can use it.
2. Turn on the new client acquisition goal in bid-higher manner on your Performance Max campaigns.
3. Rebuild the existing client cap on Meta using the two ad set construction alongside spending limits.
4. Audit your exclusions throughout the two platforms. Most accounts have old lists and at smallest one run nobody remembers building.
5. Set your prospecting budget as a fixed number fairly than a percent of any is remaining over. Percentages get cut archetypal whenever Q4 gets tense.

None of this is difficult, it’s fair activity that everyone wants to put off. Next item you know, it’s December and you acknowledge how big of a error you made by not doing it sooner.

What I Would Not Do Right Now

Do not restructure your document in the final two weeks before Black Friday. Whatever you acquire in theoretical construction you provision rear in learning. If you are study this in mid-November, clasp what you have and fix it in January.

Do not shove everything into new customers lone manner at formerly since an part told you prospecting matters. Move the weighting, observe two weeks, move it again.

And do not fairness upstream campaigns on last-click ROAS. That’s a distinct conversation concerning measurement, and I am deliberately not having it here, since it is the disagreement that swallows all full-funnel conversation and leaves the genuine document untouched. Get the construction correct in October. Argue concerning attribution in January, whenever you have the two the data and the time.

Where To Start This Week

A full-funnel ecommerce document is not a diagram on a media plan. It is a set of exclusions, a client catalog person really keeps current, and a prospecting prosperity that survives communication alongside a nervous November. That prospecting row is your awareness budget whether anyone in the area calls it that or not, and no automated run is going to prosperity it for you. Google and Meta have the two spent the final two years moving those controls out of settings sectors and into activity you have to do yourself, and Meta retiring the Existing Customer Budget Cap is the clearest example to date.

Pick one item off the checklist and do it this week. If you lone have period for one, upload the client list, since everything alternatively plant improved formerly the two platforms cognize who your customers already are.

Key Takeaways

• Automated campaigns concentration expend anywhere conversions are cheapest, which is the base of the funnel. Those revenue are value buying. The issue is that nothing is remaining backing the top.
• Meta former the Existing Customer Budget Cap, so holding prosperity on new customers now takes run construction and exclusions you build yourself.
• Google’s new client acquisition goal does the identical job, but it is off by default and it plant improved on a Customer Match catalog than on conversion former alone.
• Upper-funnel prosperity has to go in before Q4, not during. October is the final duration it can power November revenue.

More Resources:

• When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
• How To Build A ‘Feed-Only’ Performance Max Campaign
• Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now)

Featured Image: Roman Samborskyi/Shutterstock

Ray Dalio says the US is careening toward a debt crisis before the end of this decade.

The billionaire capitalist stated in a Bloomberg Television discussion on Tuesday that he anticipates a debt emergency "within the next three years," or by the autumn of 2029.

The author of "How Countries Go Broke" and originator of hedge-fund behemoth Bridgewater Associates stated the measure of the national debt and the rate at which it's growing mean we're "approaching our limits."

US debt breached the $40 trillion grade in August, representing an inflation-adjusted addition of additional than $10 trillion, or complete 33%, since 2019.

Dalio stated that this trajectory is unsustainable since of the soaring disbursal of servicing the debt. Those involvement payments exceed $1 trillion a twelvemonth or nearly one-fifth of the national budget, leaving small prosperity for Social Security, healthcare, defense, education, and another priorities.

"When debts accumulate faster than they're paid back, afterward debt assistance expenses grow," he said. "That becomes a higher and higher percent of one's prosperity flow. And whenever that happens, it starts to squeeze out spending. And so afterward you have a problem."

Dalio additionally underscored that geopolitical tensions have tempered another countries' petition for US debt. Moreover, the AI surge has rotate into "heavily debt-financed," which threatens to tighten credit in riskier categories specified as car loans, he said.

The Wall Street seasoned warned that trend could feed tensions complete the prosperity gap, as "the group who have small get squeezed the most in that part of the cycle."

Dalio stated he's seeing equal AI hyperscalers "begin to encounter issues" alongside accessing credit, and he's "starting to see those limits being hit."

He suggested that AI companies are overinvesting to justify they're rivalrous in an uncertain forthcoming market, possibly inflating a tech bubble.

He added that bubbles burst whenever group need cash, for example, if they need to repay loans or pay a wealth tax, and that's a event to "keep an eye on."

Dalio has been sounding the alarm on a debt emergency for years. He's described rising debt as an "aggressive cancer," and stated it "accumulates akin plaque" on a financial scheme and threatens to logic a "heart attack" for the US economy.

He's additionally stated the debt danger has blended alongside governmental division and abroad wars to form a "perfect storm," and he feels akin he's "on a container headed to rocks."