Elon Musk, SpaceX and Tesla CEO

Tim Sweeney, Epic Games CEO

Palmer Luckey, Anduril founder

Matt Mullenweg, Automattic co-founder and CEO

David Heinemeier Hansson, 37signals CTO and creator of the Omarchy Linux distribution

Clément Delangue, co-founder and CEO of Hugging Face (which Nvidia lately acquired for nearly $13 billion)

Changpeng Zhao, erstwhile Binance CEO

Peter Steinberger, OpenClaw creator and OpenAI employee

Aravind Srinivas, Perplexity co-founder and CEO

Jason Calacanis, All-In Podcast host

Lex Fridman, Lex Fridman Podcast host

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

• Jay Peters

The Jensen Huang controversy continues to snowball.

The Nvidia originator had an "intimate relationship" alongside an unnamed second Nvidia employee, Reuters reported on Thursday. Nvidia declined to comment.

The latest revelation deepens an extramarital matter scandal that has rocked the chipmaking business for the former two weeks — and ultimately led to Huang resigning as CEO on Thursday.

The study of a second employee association raises additional questions concerning how much Nvidia knew concerning Huang's behavior and how it's navigated the situation.

In delayed October, The New York Times archetypal reported that Huang had a "close relationship" alongside Alice Huang, an administrator at Singapore-based tech resolute Megaspeed. The Times reported that the US authorities believed she was a spy for the Chinese government. China has stated the allegations that she is a spy are unsubstantiated.

On Sunday, Huang wrote a memo to staff, apologizing for being "unfaithful to my wife." He did not name anyone.

On Wednesday, The Times reported that Huang additionally had another matter alongside Kimberly Powell, Nvidia's vice chairman of healthcare and the CEO's straightforward report.

Huang's resignation a day afterward capped a 33-year occupation at the chipmaker that he founded in 1993. The Nvidia originator grew the business from a creator of graphics chips for gamers into the most consequential provider of AI hardware, becoming one of the world's wealthiest people in the process.

Google Ads is rolling out a new Invalid Traffic Overview Card that shows advertisers how much invalid action its systems display before billing, alongside alongside credits issued following billing.

Until now, advertisers had to appearance throughout run reports and monthly billing statements to discover that information. The new cardstock brings those figures into one view, alongside additional reporting accessible by day and campaign.

Ginny Marvin, Google Ads Liaison, announced the rollout on LinkedIn and shared additional particulars in the latest Ads Decoded newsletter.

The earth rollout began this week, and the characteristic is additionally accessible in Search Ads 360 for Google Ads accounts.

What The New Invalid Traffic Card Shows

Advertisers can discover the new cardstock on the Google Ads Overview page, under the Campaigns tab.

Google has lengthy used automated systems and manual reviews to display invalid ad interactions, including bot activity, unintended clicks, and attempts to artificially inflate traffic.

Most of that action is caught before billing, so advertisers aren’t charged for those interactions.

The new cardstock includes three reporting areas:

• Estimated savings: The estimated promotion expenses avoided whenever Google’s systems acknowledge and display invalid action before billing.
• Credited cost: The amount Google has credited rear to an document following detecting invalid action from a closed billing period.
• Daily and campaign-level reporting: A detailed perspective of invalid traffic action by date and campaign, including downloadable CSV reports.

Clicking “View details” opens a regular trend diagram and run table. Advertisers can additionally admission the monthly invoices anywhere credits were applied.

The estimated funds fig is the chief supplement to this information. Advertisers could already assessment invalid click metrics, but those reports didn’t display the estimated dollar amount Google had prevented from being charged.

According to Marvin, Google’s systems capture the bulk of invalid traffic before it reaches an advertiser’s invoice.

Post-Billing Credits Won’t Change Standard Campaign Metrics

Google Ads locks norm run metrics at month-end to equivalent billing records. If Google detects additional invalid traffic following that, any credits issued won’t alter the Cost or CPA figures in the chief Campaigns table.

Advertisers who desire to see those adjustments reflected in their achievement metrics can use the Invalid Activity Credit: Search & PMax report.

Available in Report editor, it includes 10 columns, specified as Adjusted disbursal and Adjusted disbursal / conv. Credits are attributed to the dates the ads initially ran, equal whenever Google issued them later.

To discover the report, go to:

• Insights and reports > Report publishing company > Template exhibition > Performance Summary > Invalid Activity Credit: Search & PMax

This gives advertisers a way to assessment Search and Performance Max expenses alongside post-billing invalid action credits factored in, without relying solely on the norm Campaigns table.

What This Means For Advertisers

The campaign-level breakdowns should create it easier to see anywhere Google is filtering invalid activity, although the estimated funds figures volition need several context.

A run alongside considerably additional expend could display higher estimated funds merely since it’s generating additional traffic. Comparing those dollar amounts solitary won’t necessarily inform advertisers which campaigns have greater traffic norm concerns.

There’s additionally a bounds to what the numbers can inform us. The cardstock reflects action Google’s systems have identified as invalid, but it doesn’t established how much fraudulent traffic may have gone undetected.

For guide generation accounts, invalid traffic reporting won’t necessarily explain why counterfeit or low-quality leads are continuing to arrive in.

Marvin addressed this in the Ads Decoded newsletter: Google’s systems can display invalid ad interactions, but bad leads can motionless arrive from lawful clicks or submissions that never originated from an ad.

An document could have comparatively small invalid traffic reported in Google Ads and motionless battle alongside guide quality. Advertisers dealing alongside those issues volition need to difference the reporting against their CRM data fairly than assuming Google’s invalid traffic figures inform the entire story.

Featured image: Primakov (screenshot from Google Ads Decoded Newsletter) / Shutterstock

• Armed and Dangerous
• Blinx: The Time Sweeper
• Conker: Live and Reloaded
• Crimson Skies: High Road to Revenge
• Disney’s Chicken Little
• The Elder Scrolls III: Morrowind
• Fuzion Frenzy
• Grabbed by the Ghoulies
• Indiana Jones and the Emperor’s Tomb
• Red Faction II
• Secret Weapons Over Normandy
• Star Wars Battlefront
• Star Wars Battlefront II
• Star Wars Episode III: Revenge of the Sith
• Star Wars Jedi Knight: Jedi Academy
• Star Wars Jedi Knight II Jedi Outcast
• Star Wars: Jedi Starfighter
• Star Wars: Knights of the Old Republic
• Star Wars: Knights of the Old Republic II – The Sith Lords
• Star Wars: Republic Commando
• Star Wars: Starfighter – Special Edition
• Star Wars: The Clone Wars
• Thrillville
• TimeSplitters 2
• TimeSplitters: Future Perfect

Leaked Microsoft documents earlier showed us that October 2026 would be the “full launch” of first Xbox games on PC, during Xbox 360 games would have a “gradual” rollout to next-gen consoles between 2027 and 2028, which are whenever Microsoft is expected to rotate out a handheld and a Helix box respectively. The way things are shaping up, the Xbox Helix should perform games from all generation of Xbox, equal if Helix basically turns out to be a Windows PC.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

• Sean Hollister

Editor's note: This narrative was initially published in October of 2025 and has been updated to indicate Nvidia CEO Jensen Huang's resignation.

Lisa Su is the engineer rearward among the most theatrical company turnarounds in the tech industry.

The Taiwanese American CEO is extensively credited alongside transforming AMD from a struggling semiconductor resolute on the brink of downfall into a earth powerhouse competing head-to-head alongside Intel and Nvidia.

When Su joined AMD in 2012, the company's market value was under $2 billion. Within a decade of her leadership, AMD's innovations in high-performance computing and graphics, particularly the Ryzen CPUs and EPYC server processors, catapulted the company's value to complete $950 milliard as of Thursday.

Su's guidance has not been without challenges. AMD's two largest competitors, Nvidia and Intel, are now operating together in a strategic collaboration. Under the second Trump administration, export regulations connected to China, one of AMD's largest markets, are additionally continually changing.

On Thursday, AMD's biggest competitor Nvidia announced that its CEO Jensen Huang, who is additionally Su's cousin, is resigning. As Nvidia searches for a new CEO, several industry observers have floated Su as a imaginable exterior candidate.

AMD's inventory was up 5% on Thursday.

Here's a appearance at the timeline of Su's career, from her first existence in New York City to her function as among the most influential women in tech and innovation:

Google made Gemini 4 Hydrogen the default example in AI Mode for all users worldwide, starting today. Sites that track how frequently AI Mode cites them now have a new example to document for.

In an X thread announcing the change, Robby Stein, VP of Product for Google Search, stated Hydrogen is additionally “being used for your hardest questions in AI Overviews.” Google’s Search post says the example is accessible globally in Search for all users.

The toggle came two days into the November center update, which was motionless rolling out as of 2:05 pm ET today.

What Google Says Hydrogen Changes

The Search article says Hydrogen is capable to grip multi-part inquiries, inquiries that merge typos, extremely particular inquiries, and prosecute commands additional thoroughly than former versions of Search.

The article from Search says that Hydrogen additionally allows for improved query fan-out. Query fan-out refers to how Search simultaneously executes multiple queries throughout all of the subtopics of an inquiry. According to the post, the outcome is what Google calls “connecting you to a broader range of helpful links than before,” and this includes websites which users may have never stumbled upon themselves. Stein’s thread says that the fan-out improvements outcome in showing additional links to the web. Neither the article nor Stein’s thread provision counts for links or sites.

The article references additional ocular hiv in answers through use of images, organized responses, difference tables and additional tailored tools accessible to users; additionally, the answers provided volition be additional nuanced in all languages supported by AI Mode.

Where Hydrogen Sits In AI Mode

The final default alter I covered was at I/O rear in May whenever Gemini 3.5 Flash became the earth default for AI Mode for everyone. Neither the Search article nor Stein’s article stated what Hydrogen replaced.

Two of the Gemini 4 models were added to AI Mode previous to this, the two as optional choices for paid users. Gemini 4 Argon became accessible as an choice for Google AI Pro and Ultra subscribers starting Oct. 13, and I wrote at the period that this raised a inquiry concerning whether it would be the new default. Then on Nov. 10 Google started rolling out Gemini 4 Carbon to its Ultra subscribers in AI Mode. Google’s model post says Hydrogen is designed for speed and efficiency, during Carbon and Argon are made for handling longer-running profound thinking.

As of my study of Google’s AI Mode assistance page at 1:55 pm ET today, it lists Carbon as an choice for Ultra subscribers (18 years or older) alongside limits on how much you can use all day. It describes Hydrogen as “helpful for fast, all-around aid on most questions” and does not citation Argon.

What Changes In AI Overviews

Stein’s thread has Hydrogen handling the hardest AI Overview questions but doesn’t say which questions figure as hardest or what answers the rest. The Search article doesn’t citation AI Overviews.

Google made Gemini 3 the default example for AI Overviews globally in January. At the time, I noted that Google had described plans to dispatch complex questions to Gemini 3 and simpler ones to faster models, and hadn’t stated whether that would use to AI Overviews.

Why This Matters

Citation data you drag for AI Mode or AI Overviews this duration now spans a example alter on Nov. 12. The alter applies to AI Mode’s default answers and to the hardest AI Overview questions.

Nov. 12 falls inner the center update window, which began Nov. 10. Logging the two dates lets you difference your tracking data before and following all one, fairly than study this duration as a sole change.

Google’s assertion that there are additional links doesn’t contain figures. You can inspect how it applies to your location by looking at the citation and referral numbers in your own reports.

Looking Ahead

Although the Search Status Dashboard shows that the November center update is rolling out, its completion date volition be logged as the second date, following Nov. 12.

You should observe for an notice from Google on which AI Overview questions are classified as hardest so you can see how much of your AI Overview tracking volition indicate the change.

Source: Google.

US Marines have been rehearsing how to dispersed out and relocate their command and authority in the huge Indo-Pacific region, during motionless maintaining the capability to create battlefield decisions quickly.

Modern conflicts have shown that large, centralized command posts are susceptible to enemy finding and attack. The US and another Western militaries are learning that their command-and-control networks will need to be dispersed, concealed, and capable of being moved quickly to survive.

Earlier this month, Marines alongside the 3rd Marine Littoral Regiment, 3rd Marine Division, completed a five-day exercise in Hawaii that tested how quickly they could established and keep command and authority from scattered positions, according to a Marine Corps release.

During the training, the Marines set up autonomous command nodes and conducted "aggressive relocation drills" that required them to relocate quickly via dirt vehicles and MV-22B Osprey aircraft. These nodes oversaw missions including littoral combat, reconnaissance and counter-reconnaissance, countering air and exterior threats, and coordinating alongside partner forces.

"Between physically moving, managing fast battle handovers, and coordinating simultaneous activities throughout our units, this was a awesome rep at validating our capability to disperse and motionless keep the fight," stated Marine Corps Chief Warrant Officer 2 Cameron Carver, the elder observe authoritative during the exercise.

The Marines and another armed services have been practicing this scattered power posture in preparedness for a possible battle in the Indo-Pacific.

In specified a war, an adversary could leverage sensors and faster slay chains to detect crucial command posts and mark them alongside missiles and drones. If these nodes are fixed and overly centralized, these attacks could seriously damage commanders' capability to make battlefield decisions.

The US Army has designed its new Next Generation Command and Control system, or NGC2, alongside that danger in mind.

In tests, soldiers have experimented alongside command posts that can be packed into vehicles and moved in 30 minutes or less, during concealing them from finding the two in the surroundings and the electromagnetic spectrum.

Soldiers told Business Insider at an exercise before this twelvemonth that the passage to scattered command nodes was initially jarring. These nodes were designed to not lone keep association alongside one another throughout distances but additionally to continue gathering data and making decisions during setup or on the move.

Some command nodes additionally had built-in redundancy. For example, if one was acquiring targeting data for a certain location and was discovered by an enemy, another node could choice up anywhere it had remaining off.

During the latest Marine Corps training exercise, whenever command-and-control nodes had to halt what they were doing and relocate, there was a handoff to another command posts to create certain operations continued without pause, the assistance said.

Carver stated in the Marine Corps publish that the latest training exercise "brought our personnel out of predictable agency settings and required our planners to run in distributed environments."

And the change from fixed operations toward dispersal and movement for risen survivability is one that extends beyond command and control.

US officials have stated in latest years that ample air bases are susceptible targets to drones and missiles, requiring dispersal and concealment. In the Indo-Pacific, US forces have additionally tested functioning airplane in austere locations, akin taking off from rugged fields.

The Air Force regularly conducts this benevolent of training, during the Marines run through expeditionary basing practices.

While the US armed forces is rehearsing these concepts in training, the war in Ukraine is showing what it looks akin for real. Both Ukrainian and NATO officials have stated that mobility, redundancy, and survivability in command and authority are becoming essential to the combat as Russian forces mark high-value command centers.

This week’s Ask an SEO is concerning affiliate marketing, which is really one of my favorite topics to cover.

“With Google’s UCP and checkout happening inner Gemini and AI Mode, the shopper never clicks my link. Does the affiliate example last this, and what should I be doing now?”

Great question, and yes, affiliate links motionless matter, so create certain you keep using them. It is akin to Shopify having the Google Direct Checkout UCP. That doesn’t average you don’t need to keep your Shopify store, but you additionally desire to create certain you are protected alongside multiple ways to monetize and that you activity alongside brands that concentration on additional than fair links.

For anyone unfamiliar alongside the question, Google’s Universal Commerce Protocol (UCP) lets retailers recommendation checkout immediately inner AI Mode in Search and the Gemini app, so a U.S. shopper can investigation and buy without visiting the merchant’s site. Affiliate promotion historically relied on a nexus click to set a cookie, afterward that biscuit to remain through the journey to track the transaction rear to the partner.

This is why there is a question. If the individual doesn’t create it to the link, do links matter? Yes, and this goes rear to the former of links.

How Link And Cookie Tracking Evolved In Affiliate Marketing

Cookie and nexus tracking became outdated innovation many years ago whenever it became easier to browse alongside cellphones. A individual would investigation a merchandise or assistance on their phone, afterward shop from their device since the mobile equipment made it difficult to shop or it didn’t have a powerful adequate connection. Mobile versions and receptive websites were additionally not as common. This gave increase to cross-device tracking, syncing up buying carts if the individual was logged in, and server-to-server tracking.

I was on a call formerly anywhere we decided that if there was an affiliate indicator and if it was on the browser, the website would automatically immediate the individual to log in. This was high-tech rear then.

The communication displayed was a advantage to them, to let them cognize that if they logged in, they could add to their cart and inspect out afterward whenever they have additional period vs. needing to do everything correct now. When they logged in, we could sync up the transaction alongside the first click, and the affiliate would get credit. This led to fingerprinting and many additional advanced techniques the networks (like Buy.at at the time) began operating on.

There are additionally affiliate companies that display ads via streaming TV shows and track the IPs connected to the identical association to track affiliate revenue back. They figure the IPs against person data sent rear to the network and get credit for the sale.

The logic I citation this is because, clicks don’t continually matter, but they do add levels of tracking safety for you. There is IP hashing, companies akin TV Scientific and AudioHook are using substitute tracking methods, and vanity codes. Just create certain your vanity code doesn’t get leaked to coupon websites, browser extensions, and that AI doesn’t commencement showing them to traffic you didn’t refer.

See also: When Attribution Looks More Precise Than The Data Behind It

Third Parties Have Always Intercepted

Being fearful of Google taking the command and cutting your nexus out is a valid concern. But think concerning TikTok Shop, or retailer apps inner ChatGPT akin Walmart’s, which keep the acquisition on the platform. These cut your nexus out completely. The individual may peruse your satisfied afterward go to TikTok for a assessment and acquisition there.

You have big brands that authorize third parties to market on their website (i.e., marketplaces), and alongside several you don’t get commissions for those revenue as they’re third gathering vendors. Your links matter and clicks tracked, but the conversion is not commissionable. In the case of systems akin TikTok, use links on your website and upload satisfied to their phase to create prosperity alongside your vendors that are synced there. You authority the situation, don’t emphasis complete a sole nexus on the website.

For programs that authorize third-party revenue and don’t pay, choose another programs. That is a choice you are knowingly making and you are knowingly sending your traffic there.

See also: Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is

Consumer Trust

Another logic to not halt using affiliate links is that consumers do not rely AI. Keynote speakers at university graduations keep getting booed whenever they conversation concerning it; younger generations are avoiding brands that use it for creating images; group are starting to engage small alongside AI ads on social media and change small whenever the satisfied and images are plainly AI on a website (blog posts, merchandise pages, etc.).

When AI is used, there’s no way to cognize if the shop and ad are legit, or if they’re a third-party counterfeit produced overseas. Reviews are additionally being gamed. Consumers may not rely the AI Overview as much if norm doesn’t improve, and if they don’t akin AI, they volition alternatively scroll downward to your content, anywhere they can be exposed to your link.

There is another tier to affiliate links mattering as well.

AI Overviews cannot display a merchandise or service. Yes, they can perform a video, but Google hunt has done this for years. People, particularly those who do not rely AI, volition keep looking for human-created content before making the purchase. This is particularly true for larger-ticket items akin bikes, software, or device systems, and demonstrations of video games before purchasing them. Think of parents who desire to create certain it is age-appropriate, or person who wants to see what the graphics and games are akin from an genuine gamer.

This makes your affiliate links immediately relevant, and in your promotion disclosure you can let them cognize that by clicking your nexus they are assisting to assistance your endeavor and not AI. This volition resonate powerfully alongside the anti-AI generations and shoppers. It is additionally required by the FTC and several global groups that you use promotion disclosures, so you power as well.

See also: Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening

Affiliate Links Matter

While there are a ton of ways your tracking can go missing, including browser extensions that rub cookies for group who don’t desire to be tracked, another affiliates using browser extensions to overwrite your click, and merchants allowing coupon sites to obtain credit at the final second, your click matters. Properly set up affiliate programs volition discover that archetypal click in many situations and be capable to fastener credit to your account.

There is affordable innovation from third parties akin ThoughtMetrics (I have zero association alongside them, fair a blessed user) that shows all touchpoints in a client journey (and reiterate purchases for LTV). If you didn’t use your affiliate link, you won’t be in the operating for credit or a commission. In another program, we reconcile at the end of the duration and manually add item that didn’t track. If that click didn’t happen, you would not be making as much money.

Link clicks are continually going to be an issue, but they are additionally motionless operating and a archetypal row of defence in your capability to get credit for your referrals. So yes, affiliate links and clicks motionless matter; there are fair additional layers of safety accessible alongside additional advanced tracking techniques.

More Resources:

• 70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
• Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
• Ask An SEO: How Can Affiliate Managers And SEOs Stay Relevant In The AI Era?

Featured Image: Paulo Bobita/Search Engine Journal

As the engines of synthetic intelligence, ample data centers can consume as much power as medium-sized cities, straining grids and prompting costly upgrades to U.S. energy infrastructure. New investigation finds that residents, and particularly lower-income and agrarian residents, are disproportionately direction the costs.

In the study, published Nov. 9 in Nature Energy, Cornell researchers analyzed growth in energy petition and infrastructure projects for four important U.S. power grids from 2020 to 2025 and established that data centers have hiked wholesale energy prices and on average paid lone 38% of the infrastructure expenses connected to their growth – $3.12 milliard of an $8.25 milliard invoice in 2025. The remaining $5.13 billion, or 62%, cut mostly on residents, alongside the lowest earnings households seeing additional energy expenses up to 28% of their incomes.

“We were trying to answer a extremely uncomplicated question: With the booming of data centers, who pays for that enlargement and who benefits?” said Fengqi You, the Roxanne E. and Michael J. Zak Professor in Energy Systems Engineering in the Cornell Duffield College of Engineering. “It’s not fair a inquiry of generating adequate power but of whether the rules for paying for the grid are keeping gait alongside who is driving new demand.”

The investigation is the archetypal multi-region, long-term appraisal of how data center betterment impacts infrastructure growth and how expenses are distributed throughout communities. It comes amidst a surge in data center construction.

The researchers established that transfer funding in energy infrastructure projects risen from $2 milliard in 2020 to $34 milliard in 2025, alongside data centers driving much of that rise. Debates are ongoing – from local communities to province governments to Congress – concerning who picks up the invoice as growth accelerates; data centers are projected to consume between 8% and 17% of U.S. power by 2030, alongside 70% to 80% of that attributed to AI.

With archetypal author and postdoctoral investigator Cheng Feng, You additionally looked at data centers’ financial benefits, finding that all gigawatt of data center capability can create 15,000 jobs throughout the economy, alongside an average 2,700 jobs immediately connected alongside the data center (although not necessarily all on-site).

“In a lot of discussions correct now, group obtain one flank or the other, entirely yes on data centers or entirely no,” stated You, director of the Cornell AI for Sustainability Initiative. “But there are benefits and costs, and the key matter in the end is how to balance the trade-offs.”

Sharing the disbursal of power infrastructure

The squad analyzed data from 4,000 existing and projected data centers, as fine as power-price records, charge filings from utilities, power-line plans, and national family and job data. The important grids they studied encompass regions alongside the largest clusters of data centers, including the southernmost San Francisco Bay area; north Texas about Dallas-Fort Worth; the Midwest; and the mid-Atlantic region, including northern Virginia, anywhere the biggest concentration of data centers has been built to date.

State incentives for data centers have provided returns on the investments, if inconsistently, the researchers found. Some states, specified as California, reaped $180 in employee earnings for all dollar spent, during Virginia risen earnings $2 for all dollar invested. The researchers resolute that the existence of an existing, qualified workforce was a stronger indicator of elevated returns than the amount of incentive spending.

Data centers additionally risen wholesale power prices, the amounts utilities pay local power markets before delivering the power to homes. In the most-affected hubs, data center growth raised those prices by nearly 10% or additional by 2025. In Virginia, the expenses jumped 15% and in California’s southernmost Bay Area, 20%. In contrast, residents in New York and New England, anywhere data center building has been limited, have not seen apparent cost increases because of data center expansion, the researchers found.

“I think that method we’re at a fine starting item in New York to think concerning the next steps,” You said. “Economic benefits, job benefits, investment, fairly allocating the expenses – these are the dimensions and trade-offs we need to consider.”

A key issue is how the expenses of new infrastructure projects are currently shared: The allocation is frequently according to former patterns of energy consumption.

“It’s benevolent of a chicken-and-egg problem,” You said. “Because if you’re going to build a data center, you need to develop this power infrastructure. Otherwise, there’s no power for them to run. But before they build, they’re not using energy. So alongside this example of relying on former consumption, households end up taking on much of the infrastructure costs.”

Many additional agrarian and lower-income residents saw proportionally higher bills; the share of agrarian families shouldering a elevated energy burden – spending additional than 6% of their incomes on energy – rosy 76% additional than among municipal residents. The authors citation a national study finding that agrarian residents are additionally small apt to use AI tools akin ChatGPT than municipal residents.

The effect on energy bills additionally has a broad geographical reach. For example, residents in New Jersey, Pennsylvania and Ohio assistance pay for grid upgrades linked to data center growth in Virginia, the researchers said.

“You do not have to live next to a data center to assistance pay for its power infrastructure,” You said. “The grid connects communities throughout states, and cost-sharing rules nexus them financially.”

Using insights from the data, You and Feng propose changes to cost-sharing rules and strategies to lesser burdens. In all four regions, they established that, if data centers cut rear power use during 22 of the region’s highest petition hours all year, they would relieve strain on the grid and minimize the need to expand. Tech companies, which frequently own multiple data centers in distinct states and equal countries, could change operations to another area during the highest demand.

“It’s feasible, and the difficulty is additional concerning implementation,” You said. “Coordination is needed, but there’s a apparent advantage for improved coordination.”

States could additionally accusation data centers immediately in row alongside the new petition they add, or institute programs, like a latest law in Minnesota, to straightforward finances to low-income households to offset higher energy expenses. Tax incentives could additionally be tied to job innovation and risen wages, so those benefits are additional ensured.

You and Feng’s recommendations arrive as states grapple alongside how to portion costs; six states have lately set particular conditions for extremely ample energy consumers, and in March, seven important innovation companies signed the White House Ratepayer Protection Pledge, a dedication to pay for required grid updates.

“This is an matter that connects immediately to debates in many states and in Congress,” You said. “We desire to provision science-based evidence and tangible data so that all the stakeholders can improved comprehend the image and measure their options.”

Funding for the study came from the Eric and Wendy Schmidt AI in Science Postdoctoral Fellowship.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

• Robert Hart

When Ashok Kumar misplaced his job in 2019, the H-1B visa holder had 60 days to discover a new director consenting to sponsor him. He pulled it off, but he's concerned his next job hunt could be equal harder.

This week, Business Insider reported that IBM is ending visa and green cardstock sponsorship for most roles in its consulting division. The business cited evolving accomplishment preparedness and client needs as reasons for the move.

Kumar, a tech guide at a ample corporation, stated he's concerned that additional companies could prosecute IBM's lead.

He's among multiple tech visa holders who told Business Insider that immigration policy doubt and concerns concerning job safety are influencing their occupation decisions and long-term plans. Some concern concerning their capability to remain in the US or discover new jobs, during others remain focused on the opportunities accessible to them.

IBM's decision comes amid another developments affecting abroad tech workers. In October, the Trump administration suspended Microsoft, Adobe, and six important IT services companies from the Permanent Labor Certification program, a key stage in the employment-based green cardstock process. The move prevents the companies from submitting new applications or moving onward alongside pending ones.

The administration stated the move was aimed at stopping companies from misusing the program to favor abroad workers complete American workers. The administration has additionally sought to enforce a $100,000 fee on new H-1B visas, although national courts have blocked the measure.

Kumar's director wasn't among the companies suspended from the PERM program, but the news added to his concerns concerning the forthcoming of immigration sponsorship. He stated allies he discussed it alongside shared akin concerns.

"Everyone was concerned concerning their future," he said

'You can do everything right'

One Microsoft employee is preparing for her final attempt at the H-1B visa lottery, but she's already concerned concerning what comes next.

The employee stated she initially ignored Instagram reels that allies sent her concerning the October PERM suspension. When she eventually watched one, she was shocked to study that Microsoft was among the companies affected.

Even if she's selected in the lottery, she worries that the PERM suspension could create another obstacle to securing a green cardstock and staying in the US long-term.

"You can do everything right, build a occupation at a business akin Microsoft, and motionless not awareness safe concerning your forthcoming here," she said. Microsoft has disputed the administration's allegations that it misused the visa system.

For several abroad tech workers, the doubt extends beyond their careers. One tech employee on an F-1 STEM OPT visa stated he's delayed purchasing a car since he doesn't cognize how lengthy he'll be capable to remain in the US. He additionally raised the possible of moving to another country, specified as Canada or the UK.

"My allies are certainly panicking and getting restless," he said.

Different reactions to immigration uncertainty

Not all abroad tech employee is likewise concerned concerning their immigration future. Some pointed to the fact that the PERM suspension currently affects lone a fistful of companies. One Big Tech visa holder stated he's not too concerned since he doesn't have long-term immigration plans in the US.

Others have tried to tune out immigration news altogether.

"It's exhausting to prosecute everything so I'm staying distant from all of it," one tech visa holder said.

For Aman Goyal, a merchandise director on an H-1B visa, the doubt hasn't outweighed the opportunities he sees in the US.

Goyal, who came to the US in 2023, considered looking for work abroad following being laid off final twelvemonth but ultimately landed a new function based in the Seattle area. He stated visa challenges remain a involvement as he considers his long-term forthcoming in the country, but he wants to create the most of his period in the US.

"I'm certainly curious in continuing to be here, gathering and construction my network as much as possible, as fine as learning concerning the next phases of AI as much as possible," he said.

Do you have a narrative to share? Reach out to the newsman via email at jzinkula@businessinsider.com, or via Signal at jzinkula.29.

This as-told-to composition is according to conversations alongside Scott Ellis, a 56-year-old millionaire who lives in Silicon Valley, concerning Proposition 40, California's projected 5% billionaire prosperity tax, which was rejected by California voters on November 9. Ellis is a associate of Patriotic Millionaires, a collection of affluent Americans who protagonist for a fair tax system, a livable wage, and equal admission to governmental power. The following has been edited for dimension and clarity.

(Editor's note: This part was archetypal published in January 2026 and updated on November 12, 2026.)

I'm disappointed, but I'm not surprised. The actuality is that if people expend complete $300 million opposing item and group expend concerning $30 myriad in favor, you get outspent by 10:1. That does matter.

It was a big project to get it on the ballot in the archetypal place, and I was really delighted that it was, since it at smallest started us on what I think is the correct conversation: Let's conversation concerning wealth. How much prosperity do group have? Is there specified a item as too much? What should we do whenever group have too much?

I've been talking concerning prosperity and excessive prosperity for a figure of years. I awareness akin a few years ago, group were benevolent of humoring me. They're listening much additional earnestly now. There are conversations in my collection chats alongside allies concerning prosperity and prosperity taxes.

The conditions that led to this in the archetypal location haven't abruptly gone away, and they volition get worse. The enormous national backing cuts are operating their way through states and local communities. This was on the ballot since of the health disbursal implications. Millions of group are going to endure their healthcare; there volition be additional suffering.

There are tens of millions of voters in California who don't have a milliard dollars. They're the ones who chose to do this, and I anticipation they're watching. I think it have to be engaging for group to see how the wealthy responded. When I think concerning my involvement concerning excessive prosperity and how it distorts self-government and undermines our society, you couldn't ask for a clearer example than Sergey Brin spending complete $100 myriad in one province election.

The inquiry I ask everybody is, "Are you worried?" I'm concerned concerning the health of our economy, our society, our democracy. But I'm going to be fine — I've been extremely financially fortunate. I'm concerned concerning you, your healthcare, and your kids.

I'm extremely glad that this attempt was made, and I anticipation that additional efforts volition be made in the future.

Read Ellis' first as-told-to essay, published in January 2026, below:

I never idea I'd live in California. I grew up in Colorado, went to university in Boston, and lived in Texas. I came out current for endeavor academy since I wanted to be at Stanford, and since you could perform athletics during the winter.

Now I affection it here. It has nothing to do alongside taxes; taxes have never been anyplace on our catalog of criteria for deciding anywhere to live. I desire to live anywhere my family is and affection the weather, the jobs, and the dynamism.

Taxes are the cost that we pay to live in a civic society. We have to do this together. There are examples all about the earth of the power of productive government, and fair akin item else, authorities needs to be funded. We should create it productive and efficient.

I'm arrogant to pay the taxes I pay. I should pay taxes that are higher than another group since I have additional prosperity than another group — that makes sense.

My spouse and I achieved financial achievement in our careers

A lot of our financial achievement has been because of my wife's success, as fine as quarry at the commencement of our careers.

I went to Harvard undergrad, worked at McKinsey for three years, and afterward went to Stanford. I afterward worked at Hewlett-Packard for nearly eight years.

In 2007, my spouse was a VP at Yahoo, and we had two small kids. I looked at my boss's job and the CEO's job, and decided I didn't always desire those roles. I thought, "Uh-oh, I'm on this ladder, and it's not really anywhere I desire to go."

Ultimately, my spouse and I decided that I would stage rear and be the stay-at-home parent. My spouse continued her career, and she's been extremely prosperous in person net at Yahoo, Google, and Pinterest.

I developed an involvement in social issues in college

I studied poverty, municipal America, housing, transportation, and sociology in college, and started thinking additional concerning questions like: What does fairness appearance like? What does fairness appearance like? What would it appearance akin to build a awesome society?

I got occupied following my career, gathering my wife, and raising our kids, but as period passed and we progressed in our careers, I got rear into thinking concerning how we assistance others about us. I did a bunch of unpaid activity in distinct contexts, eventually becoming the COO and afterward the CSO of a nonprofit called New Teacher Center, which does intensive mentoring programs for new teachers.

Since 2012, I've started and run multiple nonprofits in the learning space, and advised nearly 200 individuals and organizations on things akin strategy, finance, operations, and culture.

I'm additionally really focused on addressing excessive prosperity and its effect on community and thinking concerning a forthcoming imagination for American democracy, which is how I came to Patriotic Millionaires, an institution of affluent Americans who protagonist for higher taxes on affluent group akin ourselves, a higher minimum wage, and a broader allocation of governmental power throughout our society.

I've been struck by the enormous gathering of wealth

In latest years, I've been struck by the enormous gathering of prosperity enabled by the person net space, globalization, and the construction of the backing industry. It's distinct from what it used to be in the '80s and '90s; this is a entire new ballgame.

More recently, I've been looking about Silicon Valley at all these group who are so incredibly wealthy, talented, and successful, and realizing how few of them are thinking concerning choosing to build a improved community together.

They're enthusiastic concerning starting new companies and raising new funds, but these are all group who have additional prosperity than they could always spend, and their next goal is to create equal additional money, chiefly for group who already have additional prosperity than they could always spend.

Meanwhile, 10% of our society is in poverty. It really feels unfair and wrong, and we can do better.

People don't need additional than $30 million

The projected billionaire prosperity tax in California doesn't effect me and my family directly. People may think, "You're blessed to lift taxes on another people."

But we need to commencement alongside a distinct conversation, concerning how much prosperity is enough, how much prosperity is too much, and what is financial success?

I accept that if you have $30 myriad in wealth, congratulations, you won capitalism. If you do the inspection of sensible funding returns and inflation, you can buy a really nice archetypal house, a nice second house, your kids' university is paid for, your end-of-life expenses are covered, and you have a very, extremely luxurious ongoing existence.

So much of achievement in existence is luck. Yes, group entirely get informed and activity hard. But it's been established that the wealthier group are, the additional they lean to attribute their wealth to how fine they are and how difficult they worked.

I appearance at sole moms operating three jobs, operating the night change — a heck of a lot of group who have small than $190,000 in prosperity [the median family wealth] are operating extremely hard.

Once you get beyond $30 myriad — and nearly no one always gets there — you get to a item anywhere your existence is so good, you really can't materially enhance your existence anymore. We should execute a extremely assured annual 50% tax on all family prosperity complete $30 million. Excessive prosperity turns into excessive power through huge run donations, which threatens and undermines self-government and capitalism.

The prosperity tax is a stage in the correct direction — but not enough

I'm entirely delighted that we're moving in this direction, but I accept changes to prosperity taxes need to happen at the national level.

When affluent folks bring up moving out of California, it's a distraction. All of a sudden, alternatively of us talking concerning the fact that millions of group are going to be either losing healthcare or paying much additional for healthcare, we're concerned concerning the 200 really affluent people who power move.

People move all the time. Companies move all the period for all kinds of reasons — it's fair part of business. These conversations happen all the period — like, "Oh my gosh, there won't be any additional companies in Silicon Valley." Well, 20 years later, appearance around. There are motionless several companies here; it's fair fine.

It's 65 degrees and sunny here. The CEO of Nvidia lately stated they'll be staying in California since that's anywhere the endowment is. We've got the Golden Gate Bridge, Hollywood, Tahoe, the Redwoods, the beach, and awesome weather. I'm really not concerned that group aren't going to desire to live in California.

I affection it here. My spouse and I are thinking concerning living in distinct cities for perchance a duration at a time, but I have no plans to go anyplace else. Although I certainly affection Colorado — I motionless have my Denver Broncos coasters and volition be cheering for my Broncos — I'm from Silicon Valley now, and that's anywhere I'm going to stay.

Model Effort

House Foreign Affairs Chair Brian Mast stated Thursday it is "very likely" a collection of bills that would enforce new guardrails on exports of advanced US chips to China volition create it into a must-pass annual defence invoice this year.

The Florida Republican told reporters that the disagreement involving Jensen Huang, who resigned as Nvidia's CEO before Thursday following revelations he had an extramarital association alongside a possible Chinese spy, has added momentum to the effort.

"If he doesn't cognize who he's in bed with, he doesn't cognize anywhere all the chips are going either, and we cognize that for a fact," stated Mast, whose commission oversees export authority policy.

Lawmakers are discussing a trio of part export authority bills for the annual defence package, including the Chip Security Act, a measure that would expert downward on smuggling by requiring advanced chips to merge location-verification mechanisms.

Two another measures are in the mix as well. One would tighten restrictions on chip-making equipment and shove abroad countries to equivalent US restrictions. The another would provision Congress a chance to assessment licenses for advanced revenue of AI chips.

President Donald Trump has been chill to the idea of tighter part export restrictions and earlier signed off on deals that allowed Nvidia to market additional of its high-end chips to China.

Mast additionally stated Thursday that he motionless has confidence in Commerce Secretary Howard Lutnick, who is facing expanding scrutiny complete his handling of the Trump administration's chips policy. But he declined to say the identical for a key Lutnick deputy, Jeffrey Kessler, who heads the Commerce Department agency in accusation of export controls.

Asked if he has confidence in Kessler, chief of the Bureau of Industry and Security, Mast said: "I'm not going to answer that yes or no. It's item that — you know, he's been most granular on this flat and a lot of things concerning anywhere chips can and can't be sold to. That's been additional of an argumentative dynamic."

He additionally stated he "absolutely" wants to examine BIS' function in the Nvidia controversy.

A BIS spokesman did not immediately react to a petition for comment.

Mast is pressing for Huang to attest shortly concerning the scandal.

"We desire to see him basically in a week," Mast said. "Sooner fairly than later."

He is in talks alongside the erstwhile CEO's team, but didn't regulation out a subpoena. Nvidia did not immediately react to a petition for comment.

"If negotiations close off and we don't think they're in fine faith, OK, fine, do that," he said. "I'll fair summons you for the next day. No big deal."

This narrative initially appeared on POLITICO and is courtesy of the Axel Springer Global Reporters Network, which harnesses the resources of the company's newsrooms to publish aspiring scoops, investigations, interviews, opinion pieces, and analysis. It allows journalists — including those from POLITICO, Business Insider, WELT, BILD, Onet, and Fakt — to collaborate on important stories for an global spectators of hundreds of millions throughout platforms.

Today, we’re rolling out Gemini 4 Hydrogen inner Google Antigravity alongside a new example dropdown choice called Orchestrator, which pairs Hydrogen alongside Gemini 4 Carbon in an optimized balance of quality, efficiency, and latency.

Put Gemini 4 Carbon and Gemini 4 Hydrogen to activity alongside Orchestrator

Earlier this week, we introduced Gemini 4 Carbon alongside /swarm for tackling massive, multi-worktree engineering tasks alongside parallel delegate teams. In fair a brace of days, tens of thousands of swarms have been launched on Antigravity, pushing frontier intellect on the hardest problems.

For mundane characteristic activity and debugging inner a sole session, operating a frontier reasoning example alongside multiple parallel agents on all stage of all regular project slows downward your iteration and burns frontier quota. A average industry method is to use a fixed “model router” that guesses project difficulty from your archetypal immediate and routes the complete project to the cheapest example that is fine adequate to complete the task. Unfortunately, these commencement breaking downward as agents rotate into longer running, requiring distinct levels of complexity at distinct stages, frequently discovered as the project evolves.

Orchestrator takes a dynamic, bidirectional method between Carbon and Gemini 4 Hydrogen inside the development of a sole trajectory. For example, Carbon can commencement in a read-only phase to examine dependencies, determine ambiguities, and build a tangible scheme alongside definitive re-planning triggers. Hydrogen could afterward obtain complete to compose edits, update packages, and run tests. If Hydrogen hits friction, it would hand rear to Carbon to inspect the state, repair the plan, and resume execution. This allows Orchestrator to attain near-Carbon project achievement during being faster and additional quota-efficient. On Terminal-Bench 4.1, Orchestrator reached near-Carbon project achievement rates while, on average, consuming 24% small quota and completing 19% faster.

• Explicit multi-model pipelines alongside the Antigravity SDK: When you desire programmatic authority complete which example handles all role, you can cable Hydrogen and Carbon together immediately alongside the Antigravity SDK. In the demo below, an open-source matter triage scheme built alongside the Antigravity SDK pairs multiple agents together. The Hydrogen agents grip triaging and coding to keep up alongside incoming matter volume, searching the codebase, asking clarifying questions, and accelerated UI repeat from PR comments during the Carbon delegate is assigned to larger refactors, new features, and safety checks.

• Fast, dependable implementation alongside Gemini 4 Hydrogen: Hydrogen additionally plant as a standalone example for mundane coding and agentic work, scoring 51 on the Artificial Analysis Intelligence Index (surpassing Argon’s 50, and reaching 54 at its highest setting) and 57% on Terminal-Bench 4.1 (more than tripiling 3.8 Flash’s 18.2%). When selecting Hydrogen directly, you can dial reasoning degree throughout four thinking levels, low, medium, elevated (default), and a new xhigh tier.

Getting started

Gemini 4 Hydrogen brings cutting-edge intellect for mundane coding and agentic workflows. When you desire frontier preparedness paired alongside speed without managing example switches, Orchestrator puts the two Gemini 4 Carbon and Gemini 4 Hydrogen rearward one prompt. Starting today, Gemini 4 Hydrogen is rolling out throughout paid Google AI Pro and Ultra subscribers. Orchestrator is rolling out for Google AI Ultra subscribers, alongside additional models and plans supported in the future. Enterprises can admission the two in Gemini for business.

If Ina Garten's taught me anything, it's that a firm equivalent scheme is the key to a successful Thanksgiving dinner.

I may go overboard by preparedness my dishes, timeline, and market catalog in first October, but my meal prep runs akin a well-oiled device all year.

Fortunately, I have you covered whenever it comes to planning a menu.

I've cooked all of the Barefoot Contessa's 1,300-plus recipes, and current are several of my complete favorites for Thanksgiving dinner.

Visits to the world’s top myriad websites were lesser in the third fourth of 2026 than at their first 2022 highest (a decrease of 12.2%), according to the data from Similarweb shared by SparkToro. The proportion of visits that go to websites that are not among the top 100 stayed comparatively accordant complete this time. That method during the total figure of visits was down, that proportion motionless added up to small traffic for non-top-100 sites.

Rand Fishkin, SparkToro’s co-founder and CEO, wrote that the project began alongside his theory that the biggest sites, mostly Big Tech properties, were taking additional of the web’s traffic.

The article additionally reports a 29.2% autumn in visits per net user. This calculation uses person estimates that were revised partway through the period.

What The Visit Totals Show

Fishkin asked Similarweb for total visits to the top myriad sites from its worldwide desktop and mobile web panel, alongside alongside a breakdown by location rank.

In the post’s figures, total visits peaked in Q1 2022 at 2.243 trillion. At the low item in Q1 2026, the total was 1.914 trillion, downward 14.7% from the peak. The latest quarter, Q3 2026, came in at 1.970 trillion, 12.2% below the peak.

The totals on the post’s diagram remain approximately flat through 2023, afterward dip in first 2024 and autumn again in the archetypal fractional of 2025.

The Split By Site Rank Barely Moved

Similarweb categorized the top myriad websites from the figure 1-10 to the 100,001st to 1 millionth website by five levels of ranking.

The portion diagram shows approximately a blended 33% and 36% of visits for the #1-10 (top) and #11-100 (next 90) sites during Q4 2021 and Q3 2026 respectively. The percentages for all collection below the top 100 were a small lesser at the end of the duration compared to the beginning.

Fishkin described growth in the portion for the top 100 as small, penning that “stagnation is a additional exact clarification of the trend.”

Visits Per User Depend On Revised Estimates

SparkToro’s per-user figure is established by dividing Similarweb’s total visits by DataReportal’s estimated quarterly net users globally. The array included in the blog article reports 4.95 milliard net users in Q4 2021 and 6.15 milliard for Q3 2026. This represents an addition of about 24% during that time. The blog article reports the decrease in visits per person at 29.2%.

The person sequence jumped from 5.65 milliard to 6.04 milliard in one fourth (Q3) of 2025. According to DataReportal in their October 2025 report, this jump in the figure of users online was “largely attributable to important revisions” in the charge of net use that were officially reported by India and China. They additionally warned the audience to evade interpreting this alter as if hundreds of millions of new group came online in 90 days.

The SparkToro article did not contain data concerning the alter in reporting. Their evaluation of 24% person growth compared data previous to and consequent to the reporting change.

About The Data

Similarweb’s panel tracks browser visits on desktop and mobile, but not app use. Fishkin wrote that consolidation by Big Tech is apt much additional average in apps.

The data is additionally worldwide, and he wrote that it’s plausible traffic to U.S., U.K. and EU sites declined during regions alongside expanding net access, specified as Asia and Africa, grew. The article doesn’t interrupt out regions or province the panel’s size.

He did not provision reasons for the decrease in visits. Fishkin’s catalog of imaginable factors includes app-only use, reliance on hunt motor results, AI tool utilization, social media platforms and the person behavior changes following the COVID-19 pandemic.

After first publish SparkToro updated their article. On Nov. 10, Fishkin said on X that the previous type of his article “had an incorrect graph/data.” That version’s header put the decrease at 24%, which the URL motionless shows.

SparkToro sells spectators investigation software, and Fishkin co-authored the publish “Zero Click Marketing.”

Why This Matters

SparkToro has provided an global benchmark for whenever a multi-year traffic decrease shows up in your reports. The percent of visits based upon the ranking of the website held near to dependable in Similarweb’s browser-based metrics, although the genuine figure of visits decreased. The header figure in the study without reliance on changes in person estimates is the 12.2 percent decrease in general visits.

This study measures the figure of browser visits to the top myriad websites despite of anywhere they came from, whereas the zero-click data I reported on rear in June measured clicks per U.S. Google search.

Looking Ahead

Until a local breakdown is available, SparkToro’s figures are finest viewed as earth environment for traffic conversations, fairly than as a benchmark for any sole market. Fishkin additionally wrote that he plans to difference the findings alongside another sources and revisit the numbers all twelvemonth or two.

Featured Image: Tetiana Yurchenko/Shutterstock