Bluesky’s Attie AI tool, which initially launched before this twelvemonth as a way to use AI to build your own feeds, now lets you create “small” social apps akin games, polls, and dashboards that you can afterward portion alongside others as their own websites. In an discussion at TechCrunch Disrupt, Bluesky CEO Toni Schneider stated to think of Attie as “social vibe coding or vibe coding for your community.”

You can create your own Attie app by typing in a prompt. A simple study I made concerning Pokémon Red and Pokémon Blue took a few minutes to generate. If you desire to inspect out item additional full-featured, the Attie website currently highlights a few examples akin a “Flappy Butterfly” Flappy Bird clone, a drum machine, a quiz, and an idle clicker concerning a celery man, and all has a tradition nexus on the attie.site domain and attribution for who made the social app at the base of the page. The apps I’ve messed about alongside are beautiful lightweight novelties, although I liked the drum machine.

If you’re a new person of Withings’ fitness-tracking smartwatches or astute scales and desire to sync and admission your health data through third gathering apps akin Apple Health or Google Health it’s now going to disbursal you.

According to a discussion on Withings’ assistance forums spotted by MacRumors, new Withings accounts created from October 13th, 2026, and onwards volition necessitate a Withings Plus subscription to use the “automatic sync to third-party apps” feature. The subscription expenses $9.95 per duration or $99.50 per twelvemonth but Withings’ devices arrive alongside a liberated one duration test that includes the choice to sync their data to third-party apps. When the test is complete the syncing is paused but the data in those apps isn’t deleted.

Existing users who already have a Withings document created on or before October 12th, 2026, volition continue to have admission to automatic third-party app syncing for free, according to authoritative comments shared by a associate of Withings’ assistance team. And since the characteristic is tied to an existing users’ document and not a particular device, the third-party syncing volition continue to be accessible without a subscription if they buy and enroll new watches, scales, or another Withings hardware.

This as-told-to composition is according to a conversation alongside Saimah Chaudhry, cofounder and chief functioning authoritative of Zevo. It has been edited for dimension and clarity.

Back in 2015, I was operating for a SaaS company that I'd founded. It mostly served clients in the eatery industry, anywhere my parents and grandparents were the two entrepreneurs.

One day, I was gathering alongside an out-of-town client who was staying in Manhattan Beach. He mentioned he'd rented the BMW he was driving from Relay Ride (which afterward became the car rental app Turo).

That was the archetypal period I heard of car sharing. I was operating from home, and my Smartcar was certainly an underutilized asset. On a whim, I listed it for rent. A grad student at UCLA booked it for three months, and I beautiful much never saw that car again — following that, it was continually rented.

I quickly got 2 additional cars to rent

My day-to-day car use was beautiful minimal, but I motionless needed to run occasionally. I leased another Smartcar since they were extremely cheap at the time. I listed that one too, and shortly acquired a third car.

At the time, I was concerning 25. I couldn't oversee to buy genuine estate to enter the short-term rental market. But renting cars gave me an accessible way to rotate an underutilized asset into a productive asset.

My allies and family idea I was crazy, but I loved the business's efficiency. I began researching what cars were most in petition in greater LA. I bought mid-range luxury cars akin Corvettes and BMWs, which were famous alongside tourists. Before long, I had a fleet of additional than 50 cars and was making hundreds of thousands annually.

Maintaining my fleet was challenging

A small additional than a twelvemonth following I started renting, a client offered to buy my SaaS company. It wasn't a hugely profitable sale, but the timing was fine since it allowed me to develop my rental business. I additionally started a YouTube channel instruction another entrepreneurs how to oversee their fleets. That was difficult to monetize, so rentals accounted for concerning 90% of my income.

I learned a lot concerning operations and logistics. At first, I had cars parked all complete my neighborhood in liberated community parking. Eventually, I leased a small lot. There wasn't a ton of retention needs, since the cars were continually rented out.

The bigger difficulty was conveyance maintenance. They took a lot of deteriorate and tear, and I couldn't continually document for whenever things went wrong.

My business now focuses on renting to gig workers

About five years ago, another owner established me via my YouTube channel. We idea we could do item akin to Turo, but better. We wanted to concentration lone on electric cars. Not lone were they the way of the future, but they additionally had small moving parts and care demands.

We launched Zevo in 2021. Today, our rentals run concerning 8 myriad miles all month.

I affection that the endeavor supports entrepreneurs on the two sides. The group who own vehicles typically have fleets of five to 250 cars. We activity alongside dealership partners to assistance them acquisition the most in-demand vehicles. On the another side, most of our renters are drivers for the gig economy. They typically obtain longer-term rentals of concerning 90 days.

I accept that everyone — equal a 25-year-old female akin I was whenever I started — have to be capable to perform in the asset class. Control of those resources shouldn't be concentrated fair alongside big tech companies.

I paused from renting my own vehicles during we got Zevo off the ground. I fair lately purchased a Tesla to catalog on the platform, and I'm enthusiastic to be rear in the game.

Some movies commemorate an commemoration alongside a glossy Criterion Collection release; others get a multi-city theatrical run. The guys who made "Cocaine Cowboys" are celebrating its 20th commemoration a small differently.

The cherished 2006 documentary, which chronicled how 1970s Miami became the ultraviolent admission item for the forbidden medication commerce in the US and introduced the earth to "Godmother of Cocaine" Griselda Blanco, is getting a liberated re-release online — alongside several improvements.

Director Billy Corben used synthetic intellect to sharpen the movie's look, enhancing many of the motionless photos featured in the doc alongside a richer texture. Instead of the erstwhile medication cartel members and hitmen merely telling stories on-camera, Corben's re-release additionally accompanies them alongside AI-shot reenactments.

"It motionless plays dissimilar any documentary I have seen before; it motionless has a distinctive manner and pace," Corben exclusively told Business Insider. "So we wanted a type that we would be arrogant to display to person now. A type that fans could value and regard and enjoy, but additionally that we could current to a entire new generation of group who power have never heard of it, let solitary seen it."

The re-release volition be streaming for liberated on CocaineCowboys.com commencement November 13 at 5 pm ET.

The goal was to create 'Cocaine Cowboys' appearance akin it was released today

The idea to use AI came to Corben and his producing partner Alfred Spellman final autumn following the movie's entitlements reverted rear to the duo's manufacturing company, Ratonkur. They turned to the AI studio New Territory Media to provision a facelift to the 4,000-plus shots in the movie, doing everything from enhancing the resolution of the first discussion footage and adding new motion graphics to creating entirely new reenactments of events that discussion subjects described.

"What we hoped was this would appearance akin a movie that was released in 2026," Spellman said.

"Cocaine Cowboys" became a cult hit in the delayed 2000s, which led to Corben releasing a sequel in 2008, "Cocaine Cowboys II: Hustlin' alongside the Godmother." The movies established a second existence on streaming, resulting in Corben making the 2021 Netflix docuseries, "Cocaine Cowboys: The Kings of Miami." The franchise gained involvement again in 2024 gratitude to the famous Netflix miniseries "Griselda," which starred Sofia Vergara as The Godmother.

The use of AI has rotate into a hot-button conversation in Hollywood, as many fear it volition leave humans out of work. Nevertheless, AI use in Hollywood is increasing: An AI type of the delayed Val Kilmer lately starred in a movie, and Oscar-winning documentary filmmaker Alex Gibney featured an AI type of Elon Musk in his documentary on the richest man in the world, "Musk."

Corben and Spellman see AI as another tool they can use to inform stories.

"We're capable to measure our manner and norm of storytelling in a way that would have been unattainable for us to do before," Spellman stated of AI.

"Every duration that we worked on this project, it got better," Corben added. "The lone downside of that was resisting the enticement to commencement all complete again." 

Watch the "Cocaine Cowboys" re-release trailer: 

Soldiers from the US Army's Multi-Domain Command in Europe have fired the Typhon missile scheme for the archetypal time, a stage toward possibly bringing a new long-range attack capability to the European theater.

The mobile, ground-based Typhon system, which is additionally known as the Army's Mid-Range Capability, can blaze Tomahawk cruise missiles and Standard Missile-6s, giving the assistance options for striking targets at greater distances.

The arm has already been deployed in the Indo-Pacific, anywhere its existence has disappointed China. The US and partners have tested the arm in exercises preparing for a Pacific fight.

On Thursday, Multi-Domain Command - Europe announced its archetypal live-fire of a Tomahawk Land Attack Missile from the newly fielded Typhon system. The test occurred at Naval Air Weapons Station China Lake in California final month. It marks the third period Typhon has been fired in the continental US.

Soldiers from 3rd Battalion, 12th Field Artillery Regiment, a long-range precision fires component inside Multi-Domain Command - Europe, carried out the testing. This component operates among the Army's four Typhon batteries, and troops went through five weeks of training to study how to run and keep the system.

"They're incredibly fine at what they do now," Lt. Col. Derek Bartlett, the battalion commander, stated in a media release, adding that he's now "very comfortable deploying them onward following these five weeks."

Army leaders stated that Typhon would boost US firepower in Europe, adding another tier to the Army's capability to attack targets throughout multiple domains.

"Typhon gives me additional options as an all-domain fires commandant to clasp crucial targets at hazard at greater range and creates opportunities for the Joint Force," Brig. Gen. Steven Carpenter, caput of Multi-Domain Command - Europe, stated in remarks shared alongside Business Insider. "This live-fire demonstrates our Soldiers' capability to rotate a newly fielded scheme into a dependable combat capability that strengthens deterrence and, if required, helps us win."

Manufactured by defence contractor Lockheed Martin, Typhon is intended to inhabit a gap in the US arsenal. Its betterment followed the 2019 US withdrawal from the 1987 Intermediate-Range Nuclear Forces Treaty complete concerns concerning Russian violations. That particular arms authority treaty prohibited nuclear and accepted ground-launched ballistic and cruise missiles alongside ranges of 500 to 5,000 kilometers.

"We get that range for that combatant commandant to provision them options and capabilities anywhere they really haven't had it before from the district force," Bartlett stated in the release.

The Army has already been putting those capabilities to the test in the Pacific.

Typhon was archetypal deployed abroad in April 2024 in the Philippines amid a shared exercise between Manila and Washington. At the time, US Army Pacific called it a "landmark deployment."

In July 2025, during the Talisman Sabre exercise, the US Army fired the Typhon system for the archetypal period west of the global date row in the Pacific, launching a Standard Missile-6 toward a maritime target. The missile successfully struck and sank the target.

Earlier this week, Maj. Gen. Bernard Harrington, caput of the 7th Infantry Division, Multi-Domain Command - Pacific, told audiences at the Association of the United States Army's showcase in Washington, DC, that Typhon has maintained a forward existence in the region for around 30 successive months.

"And really what that allows us to do is not lone train and portion lessons on that equipment, but it additionally allows us to study concerning how to run in the environment," Harrington said.

"How do you prolong in the environment? How do you defend those types of systems in the environment? How do you nexus sensors to shooters? And to be capable to do that persistently onward and persistently alongside our partner in the Philippines, and our partners, is incredibly important," he added.

Typhon's existence in the Indo-Pacific has often irritated Beijing. In 2024, Lin Jian, a spokesman for China's abroad ministry, called the deployment "a move to rotate rear the rotor of history," adding that "it gravely threatens local countries' security, incites geopolitical confrontation, and has aroused elevated vigilance and concerns of countries in the region."

The Chinese military's Rocket Force notably maintains a extremely significant missile arsenal that includes medium- and intermediate-range systems that put US resources and bases, as fine as partners and partners, at risk.

Anthropic's income growth slowed in the third quarter, disappointing several investors as the AI startup prepares to go public.

There's an intriguing clarification for at smallest part of the slowdown: The business may be getting improved at stopping rivals from stealing its AI secrets.

Anthropic generated $16.8 milliard in revenue during the third quarter, my coworker Stephen Council reported on Wednesday. While that's notable growth by nearly any standard, it's a slowdown from before in the year.

Here's anywhere things get interesting.

Anthropic told prospective investors this week that 5% to 7% of its income comes from item called distillation, The Information reported.

This is whenever competitor AI developers use Anthropic's Claude models to assistance train their own competing systems.

One way to do this is to create thousands of Anthropic accounts and bombard Claude alongside carefully chosen questions. The rivals collect the answers and use them to instruct their own AI models how to execute akin tasks.

All these "distillation" accounts and questions create income for Anthropic, equal although the customers are efficiently trying to copy its technology.

Anthropic has often accused Chinese AI companies of doing this and has been cracking downward on the practice. And lately, the business has stated this attempt has been successful.

That creates an different problem: Anthropic's achievement in protecting its innovation could be hurting its reported income growth.

It additionally raises questions concerning whether several of the company's spectacular growth before this twelvemonth was artificially boosted by rivals paying to copy its models. It's unclear how much of the latest slowdown can be attributed to the crackdown.

Indeed, the business told investors this week that income from distillation is expected to decrease further, according to The Information.

There's a precedent for this in the tech industry.

When Twitter went public, investors closely watched its person growth. Some accounts were bots fairly than genuine people, complicating the numbers investors used to fairness the company's health.

Twitter disclosed estimates of counterfeit and automated accounts in its regulatory filings, giving investors additional data to measure its growth. The outcome was that person growth numbers came down.

Anthropic could visage a akin difficulty as it prepares for an IPO that could value the business at $1.5 trillion or more.

The crucial difference is that a decrease in distillation-related income doesn't necessarily average Anthropic's underlying endeavor is weakening. It could merely average small rivals are paying to utilize its technology.

Of course, competition and another factors could additionally be slowing growth.

But investors volition need to distinct genuine client petition from income generated by companies trying to copy Anthropic's AI.

Sometimes losing customers isn't specified a bad thing.

I asked Anthropic concerning this on Wednesday and didn't comprehend rear by Thursday morning.

Sign up for the AI Insider newsletter here. Reach out to me via email at abarr@businessinsider.com

Buying journeys have never followed a absolutely linear path, but AI-powered experiences are adding new investigation and finding moments before a individual visits a website. People can difference options, refine questions through a multi-turn conversation, and use citations whenever they desire to examine a origin directly.

Clicks and conversions remain essential achievement signals. The measure difficulty is understanding the additional power that may happen before the click.

“The purchasing journey keeps moving into AI chats and places I cannot track. How do I measure PPC whenever the click is not the entire story?”

Not going to inter the guide current – it is harder to measure and trait in the blended SERP and AI cognition world. There are small attributable signals through AI experiences.

AI surfaces concentration on gathering person needs through ongoing conversations that recall personalized context. Whether person wants to complete a transaction or study more, these experiences are not designed to dispatch traffic to a website unless visiting the location through the citation immediately helps the person. For paid media professionals trying to demonstrate value, that creates understandable friction.

Fortunately, you can motionless comprehend the results your campaigns generate, equal whenever all communication does not create an attributable click. The key is to use impressions and belief portion as directional signals, prioritize exact conversion tracking (click-based and otherwise), validate phase data against your own sources of truth (making certain you’re passing as much of that indication rear to platforms), and create consent part of your measure scheme so you can grasp accessible click-based data.

Disclosure: I am a Microsoft Advertising employee. The direction in this part is intended to be phase agnostic, although I conversation two Microsoft tools that are applicable to this topic.

Impressions Can Be A Directional Signal When Clear Click Attribution Is Harder

Whenever an ad serves, an belief happens. That remains true whether the placement appears on a traditional hunt results page, an AI surface, a display property, or another eligible environment.

While we can’t absolutely map impressions to idiosyncratic AI exposure, we can see that a stated ad achieved impressions.

See also: Google Now Reports AI Search Impressions. Here’s How To Read Them

Use Impressions As An Influence Signal

An ad shown inside an AI answer may form a afterward action. That can happen alongside text, display, shopping, and another ad formats. The person power come back through search, category the brand name directly, sojourn through an integrated listing, or conversation the brand on a social channel.

This is anywhere impression-based remarketing (IBR) can help. In Microsoft Advertising, impression-based remarketing lets advertisers target, exclude, bid up, or bid downward according to whether person saw an ad. So lengthy as at smallest one Audience run or ad collection is in the up to 20 sources, Search campaigns can conversation to Search campaigns. For example, an ad served in Copilot could meet requirements that individual for an eligible spectators used by Search, Performance Max, or Audience ads. Note: Although you cannot build particular IBR lists based off of Copilot placements specifically, you power have Copilot placements populate your IBR lists.

Even if your phase does not recommendation that exact capability, the regulation motionless matters: visibility can power afterward behavior without producing an contiguous click.

Look For Correlation Across Channels

Compare changes in belief quantity alongside movement elsewhere in the business. Useful signals may include:

• An addition in straightforward or another non-paid traffic.
• Growth in tagged searches throughout paid and integrated channels.
• More brand discussions detected through social listening.
• Changes in downstream conversion quantity during periods of greater exposure.

These relationships do not demonstrate that a particular belief caused a particular conversion. However, they can assistance you measure whether risen visibility is contributing to broader demand.

That difference matters: Impressions are evidence of exposure, not conversions. Treat them as a powerful association signal, not the final measure of endeavor value.

Go do: Pull belief trends by run and placement, afterward difference them alongside tagged search, straightforward traffic, social conversation, and downstream conversions complete the identical period. If you use Microsoft Advertising, verify whether impression-based remarketing is accessible and suitable for the eligible campaigns in your document before construction an spectators scheme about it.

Make Conversion Tracking Your Measurement Superpower

Conversions remain the clearest indication of value for any PPC campaign, despite of whether AI is part of the purchasing journey or whether a click sits neatly in the middle.

Start by confirming that you accurately track the outcomes that matter to your business. For ecommerce, that may contain purchases, revenue, and another meaningful actions. For guide generation, it may contain qualified form submissions, calls, appointments, or opportunities that advancement in your CRM.

Then continue those signals rear to the promotion platforms. Automated bidding can lone create fine decisions whenever it receives dependable conversion data. Account quantity requirements change by platform, run type, and bidding strategy, so verify the current eligibility and learning recommendations before choosing a conversion-based bidding approach.

When the indication is powerful enough, conversion-based bidding can allocate prosperity toward the surfaces and audiences most apt to create value during remaining mindful of what it is sensible to pay per click.

See also: The Conversion Setup Errors That Break Smart Bidding

Keep Your Own Source Of Truth

Every promotion phase has an attribution example and an answer for how much credit it can claim. Your endeavor motionless needs the final say.

Compare platform-reported conversions alongside your CRM, ecommerce platform, revenue records, or another inner origin of truth. This inspect helps you capture copy events, missing data, lead-quality gaps, and differences in attribution windows or models.

Do not ask only, “How many conversions did the phase report?” Ask, “How many of those outcomes became genuine endeavor value?”

Use Behavioral Data To Fill In The Journey

Analytics and behavioral tools can add environment that a conversion figure solitary cannot provide. Microsoft Clarity, for example, can nexus acquisition sources alongside on-site behavior and assistance you analyze meeting recordings, rage clicks, experiments, and involvement patterns. Google Analytics 4 can additionally display acquisition and user-flow data, during all tool offers a distinct flat of behavioral detail.

This becomes particularly helpful whenever you difference visitors arriving from AI-related sources, bots, and non-AI sources. Rather than assuming that AI traffic behaves improved or worse, inspect what group really do formerly they arrive.

You can afterward examine whether users depart since of a consent experience, a damaged page, feeble communication alignment, a confusing form, or another item of friction.

Build Consent Into Your Measurement Strategy

A individual who never visits your location is distinct from a visitant whose action cannot be completely observed since of consent choices or specialized implementation. Audit consent and tagging whenever reported visits or conversions appear incomplete, but do not use consent defeat as an clarification for interactions that never generated a website visit.

A Practical Framework For When Clicks Only Tell Part of the Story

When clicks inform lone part of the story, use this sequence:

1. Start alongside attributed performance. Use clicks, qualified conversions, conversion value, CPA, and ROAS as the chief achievement foundation.
2. Understand applicable view-through measurement. Confirm whether eligible run types and network inventory assistance impression-attributed conversion reporting.
3. Interpret visibility cautiously. Use impressions and belief portion as context, not evidence that promotion caused demand.
4. Create intentional difference periods. Assess changes following a meaningful budget, reach, inventory, or impression-share change fairly than correlating regular belief fluctuations.
5. Analyze observable referral behavior. Segment identifiable AI, paid search, organic, direct, and another sources in analytics and behavioral tools.
6. Validate endeavor outcomes. Reconcile advertising-platform reporting alongside CRM, ecommerce, revenue, lead-quality, and revenue data.
7. Separate measure gaps. Distinguish no-click interactions from consent loss, tagging defects, landing-page friction, and attribution-model differences.

The Takeaway

Clicks motionless matter, but they are no longer the entire story.

Conversions should anchor your measure strategy. Impressions can provision a precious indication of influence, particularly whenever they correlate alongside tagged petition and downstream outcomes. Your inner data should validate the phase narrative, during thoughtful consent practices can reduce, not eliminate, the gaps in click-level visibility.

The goal is not to power all communication into a ideal attribution chain. It is to build a dependable build of evidence that connects exposure, behavior, and endeavor outcomes.

More Resources:

• How To Measure PPC Performance When AI Controls The Auction
• Using Attribution Paths To Transform Your Google Ads Strategy
• Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better

Featured Image: Paulo Bobita/Search Engine Journal

Anthropic is giving a squad of six autonomous evaluators business hardware, agency space, and admission to inner tools so they can additional thoroughly vet the AI giant's unreleased models and agents.

In a blog article on Thursday, the Claude creator stated it chose six evaluators from METR, the investigation collection perchance finest known for its study on OpenAI's Hugging Face delegate breach, to obtain "employee-like access" at Anthropic.

"We desire to be publically accountable for the decisions we're making," Anthropic stated in its blog post. "We aim to near the gap between what evaluators comprehend concerning a frontier AI company's systems and what the business itself understands."

The choice to set the evaluators up at Anthropic fulfills a commitment archetypal made by CEO Dario Amodei final month, whenever he published a lengthy composition calling on frontier AI companies to dilatory downward in the awaken of the Hugging Face breach.

"Anthropic is unilaterally committing to this stage now," Amodei stated at the period of embedding safety evaluators.

Reacting to Amodei's essay, OpenAI CEO Sam Altman stated his business would additionally embed evaluators, although that hasn't happened yet. Anthropic's Thursday disclosure marks the archetypal period a frontier AI business has taken the step.

Within the final year, a steady drumbeat of incidents in which rogue AI agents interrupt liberated from their guardrails and wreak havoc on the wider net has spurred calls for act from politicians and tech CEOs alike.

Most recently, an Anthropic delegate submitted an erroneous tip for an unsolved murder in Philadelphia, and another delegate submitted 20 visa applications on a US authorities website, according to published reports.

In its blog article on Thursday, Anthropic stated the evaluators have liberated rein to publish their findings, alongside a brace of caveats prohibiting the METR squad from disclosing client data, example architecture, and attorney-client privileged information.

Anthropic additionally stated it holds the correct to necessitate METR to redact information. "METR is liberated to characterize our redactions publicly, and say whether it believes the redactions were justified, as lengthy as it does so without revealing the redacted information," Anthropic said.

The admission does not broaden to the wider METR team.

The six chosen researchers, whose names were not immediately published on Thursday, volition be "siloed" from the wider METR team.

"Embedded evaluation gives a few qualified group operating under Anthropic's safety standards a near perspective of how we operate," Anthropic said. "It's not a way for another organizations to get our information, or that of our customers and partners."

METR did not immediately react to a petition for comment on Thursday.

A key Trump partner in the tech earth is trumpeting the benefits of immigration.

Nvidia CEO Jensen Huang, himself an immigrant from Taiwan, stated on a latest podcast that he believes the United States needs to keep its position as an attractor of top tech endowment — equal if those workers arrive from exterior the United States.

"We desire all the world's awesome minds to arrive here, bring their awesome ideas," Huang stated on the Bg2 podcast. "The inflow of intelligent asset into this nation is dissimilar item alternatively the world's always seen."

Though Huang stated immigrants must act the nation "lawfully," he stated that striking a fine balance is necessary. "Surely we desire to do it," he stated of attracting abroad talent.

Huang's spirited comments battle alongside the Trump administration's agenda, which has sought to expert downward on H-1B visas — frequently the archetypal gateway for tech workers entering the nation — as part of its wider crackdown on immigration.

In a declaration to Business Insider, a White House spokeswoman said, "There is no deficit of American minds and hands to develop our labor force, and President Trump's agenda to create jobs for American workers represents this Administration's dedication to capitalizing on that untapped potential."

In September final year, Trump signed an administrator command environment a $100,000 fee for new H-1B applications, to be paid by companies hiring the abroad workers.

Some of the top tech companies sponsoring H-1B visas contain Amazon, Microsoft, Alphabet, Meta, and Apple.

Then, final week, Vance and another US officials stated during a media gathering that the administration was banning Microsoft and Adobe from a national visa sponsorship program that links an H-1B visa to a green card.

"If you do the math, for all employee that Microsoft laid off, they replaced that employee alongside one and a fractional abroad indentured servants," Vance stated during the media conference.

Huang has emerged as one of Trump's additional dependable partners in the tech world. Huang stated final duration that AI CEOs were scaring group concerning the tech for "ulterior reasons," an act he called "irresponsible" and "unnecessary."

"We don't need additional regulations," Huang said. "We need to use the current regulations we have."

As Trump weighed calls from several AI CEOs to control the burgeoning industry following a sequence of rogue AI incidents, the chairman ultimately took an method aligned alongside Huang's view.

Nvidia did not react to a petition for comment from Business Insider.

At an October 8 event at the White House, Trump gave discipline and tech medals to six CEOs. Only one of them, Michael Dell, was delivered in the United States. The remainder — Elon Musk of SpaceX, Satya Nadella of Microsoft, Sergey Brin of Google, and Lisa Su of Taiwan — were delivered abroad.

Tesla CEO Elon Musk is concerning to drag the wraps off the second-generation Roadster — again.

It's been nine years since Elon Musk stated it would revive the Roadster. Would-be buyers chomped at the bit to catch the two-door, 600-mile-range, high-powered electric car way rear in November 2017. They paid either $50,000 to reserve a place in the car's queue or $250,000 to buy a Founders Series upfront.

Roughly nine years later, the car motionless hasn't entered production. That could alter soon, as Tesla is concerning to unveil the car — now apparently alongside cold-gas thrusters that might authorize it to temporarily hover — on Thursday night.

That raised an costly question: What if first Roadster buyers had put that prosperity into Tesla inventory instead?

So we did several back-of-the-napkin math to fig it out.

Tesla shares closed at concerning $21 on November 17, 2017, the archetypal selling day following Musk unveiled the car. At approximately $360 in mid-October 2026, a $50,000 funding made in 2017 would now be value between $850,000 and $900,000. That's a acquire of additional than $800,000, before taxes and selling fees.

A buyer who put downward the complete $250,000 for a constricted Founders Series Roadster would be sitting on approximately $4.3 myriad in Tesla inventory today, a acquire of concerning $4 million.

The lengthy delay for the Roadster's deliveries has not gone unnoticed by Musk.

During an October 2025 earnings call, he thanked the vehicle's "long-suffering" deposit holders, during saying the car business had focused heavily on its autonomy and robotics ambitions.

The delay has been too much for several big-name shoppers. OpenAI CEO Sam Altman (who has a famously fraught association alongside Musk) publically canceled his booking in 2025. YouTuber Marques Brownlee, known as MKBHD, canceled one of his two reservations following 8 years, saying that Tesla "has been sitting alongside my 50 expansive for eight years and hasn't done item alongside it."

Per Musk's X thread, the delay power be value it. Ahead of the Thursday event, Tesla's CEO wrote that the reveal volition be "a applicant for top merchandise demo of all time."

In my own businesses and in the activity I do alongside clients, I’ve continually tried to discover ways to market efficiently without spending a fortune. I really bask the constraint. Having a constricted prosperity forces you to think additional creatively, test alongside ideas you power alternatively ignore and discover ways to use the resources you already have.

Over the years, several of those experiments have worked amazingly well. They’ve taught me that fine promotion doesn’t continually necessitate a big promotion prosperity — sometimes it fair requires looking at your endeavor from a distinct angle. Here are several of the low-cost strategies I’ve used myself and alongside my clients.

1. Use auctions to create competition and brand exposure

I discovered the possible of auctions nearly by accident. When I sold a few cars from my rental car endeavor through an auction, I ended up getting a amazingly fine price. It made me acknowledge that auctions can do additional than assistance you market item — they can create competition and attract attention at the identical time.

When multiple group desire the identical product, they’re no longer negotiating lone alongside you; they’re competing alongside one another. According to Bidbus, auction prices were 4.51% higher alongside two bidders than alongside one and nearly 10% higher whenever five or additional bidders participated.

You don’t have to auction off your complete inventory to test the idea. Try one product, a assistance bundle or equal a constricted figure of accessible spots. There are platforms anywhere you can run an auction for a comparatively small fee, making it an cheap test for the correct category of business. And equal although lone the winning bidder makes the purchase, everyone who watches, shares or participates in the auction is interacting alongside your brand. That turns the auction itself into a promotion event, not fair a way to create a sale.

2. Go anywhere your ideal customers already are

When I was a young entrepreneur, a companion and I ran a small bicycle shop. We would buy used bikes, fix them up and resell them. We didn’t have much of a promotion budget, so alternatively of trying to bring customers to us, we went to anywhere they already were. We would burden about 10 bikes into a van, run to local sporting events and recommendation liberated test rides to anyone interested.

That turned out to be equal additional precious than merely putting the bikes in forefront of the correct audience. People could really journey them, see how they felt and cognition the merchandise before deciding whether to buy. According to TLG, 61% of consumers say they are additional disposed to create a acquisition following attending a live event.

You can use the identical regulation to nearly any small business. Find out anywhere your ideal customers already expend their time, afterward appearance for an cheap way to let them cognition what you market through samples, demonstrations, trials or small events. Instead of spending your constricted promotion prosperity trying to bring a broad spectators to you, go to the correct spectators and provision them a logic to try your product.

3. Use cost-effective AI models to measure your marketing

According to ZenMux, 48% of small businesses are already using AI in their marketing, including for penning email and social media copy, creating ocular satisfied and analyzing data. But using AI doesn’t necessarily average using it efficiently. It’s uncomplicated to default to the most mighty — and frequently most costly — example for all task, equal whenever much of your mundane promotion activity doesn’t necessitate it.

In my businesses, I try to equivalent the example to the job. I use cheaper, faster models for high-volume tasks specified as brainstorming headlines, creating variations of social posts or rewriting merchandise descriptions, and reserve premium models for activity that requires deeper reasoning, investigation or additional nuanced writing. There’s small logic to pay for the most capable example whenever a small costly one can create the outcome you need.

The difference power amount to extremely small on a sole prompt, but it becomes meaningful whenever AI is embedded into your mundane promotion workflow. Across hundreds or thousands of tasks, those small expenses add up. Instead of automatically using the finest example available, use the most cost-effective example that can reliably do the job.

4. Turn referrals into a promotion strategy

I continually pay group who refer clients to my businesses — equal whenever they inform me not to. If person sends me a client, I’ll get their PayPal or financial institution particulars and dispatch them a referral fee. If that client continues operating alongside us, I keep paying the referral all month. Sometimes group inform me, “You really don’t need to dispatch me anything.” My answer is simple: It’s my rule. You can donate the prosperity to philanthropy or expend it nevertheless you like, but I’m motionless going to pay you. And if person refuses the prosperity altogether or sends it back, I’ll recommendation them one of my services for liberated instead. I desire group who assistance my endeavor develop to get item in return.

There’s a endeavor logic rearward that rule. Referrals can be among the lowest-cost ways to get customers since you’re not starting from zero — the individual recommending you has already transferred several of their rely to your business. According to Tailor Brands, 92% of group rely referrals from group they know. That’s why I don’t treat referrals as a fortunate reward or merely anticipation that satisfied customers volition dispersed the word. I reward them deliberately and create referrals part of how I market my businesses.

5. Turn your client cognition into ocular content

When I obtain on a small endeavor as a client, among the processes I use is a questionnaire that helps acknowledge opportunities to rotate the activity they’re already doing into ocular content. The idea is simple: Don’t create item fair for promotion — document the customer experience that already exists. A eatery can grasp dishes being prepared and served, a farming business can display a pace before, during and following a job, and a residence betterment endeavor can document an complete renewal from the archetypal day to the completed result.

There’s a fine logic to create this satisfied visual. According to research, 60% of consumers continually appearance for photos or videos before purchasing a product. Social media additionally gives small businesses an cheap way to put that satisfied in forefront of possible customers. Seventy-six percent of small and midsize businesses say social media has had a affirmative effect on their endeavor performance.

I’ve established this plant particularly fine for small businesses since it can be incredibly cheap to execute. Ask workforce to obtain photos and abbreviated videos during they work, do it yourself, employ a lensman for fair a few hours to build a archive of expert material, or provision satisfied customers a small incentive to share photos and videos of their experience.

Once you have the content, allocation can disbursal practically nothing. Build ocular libraries on Instagram and Pinterest, add galleries to your website, and upload videos to YouTube or Vimeo. 

6. Get mentioned by another local businesses and organizations

During the slower winter months, my rental car endeavor sometimes has cars sitting unused for days. Rather than depart them parked, we’ve offered them liberated for a few days to journey vloggers and another creators visiting our city. It helps them examine the area and create improved satisfied concerning the destination, during we ask for item comparatively small in return: a mention of our business, sometimes fair a 20- or 30-second section in a video they were already preparedness to publish.

I particularly akin this method whenever there’s a natural association between what you provision distant and the spectators you desire to reach. A journey creator visiting your city already has an spectators curious in travel, so a local car rental advice makes awareness inside their content.

According to Adam Collins, three in four consumers say they’re additional apt to expend prosperity at a local endeavor if it supports community issues or charitable causes. Look for akin opportunities to assistance local creators, events and organizations alongside item your endeavor can provision inexpensively.

The key is to think beyond prosperity whenever deciding what you can expend on marketing. A eatery power provision food for a local event, a gym could recommendation its area to a community group, and a assistance endeavor could donate its expertise. Something that expenses your endeavor extremely small to provision can be genuinely helpful to person alternatively during introducing your brand to a applicable new audience.

7. Turn client questions into low-cost promotion content

Some of your finest marketing ideas may already be sitting in your inbox. We lately took on a client and went through the questions their customers were already asking in emails, phone calls, revenue conversations and assistance requests. We afterward turned those recurring questions into helpful satisfied that answered them directly. It didn’t necessitate costly topic investigation or a complex satisfied strategy, yet following implementing the approach, the client’s visibility in AI-generated answers risen by nearly 400%.

There’s a broader logic this works. According to Discovered Labs, its inspection of 2 myriad AI citations established that pages that additional closely matched what users were asking received considerably additional citations — concerning 30% additional for a meaningful addition in alignment. In another words, the questions your customers ask you all day can additionally be clues to what possible customers are asking hunt engines and AI tools.

Start keeping track of those questions and rotate the recurring ones into blog posts, guides and FAQ pages. You’re basically turning conversations your endeavor is already having into cheap promotion resources that can keep attracting possible customers lengthy following you publish them.

8. Use an AI revenue delegate to run outreach on a small budget

Cold outreach can be among the most affordable ways for a small endeavor to commencement conversations alongside possible customers, particularly whenever AI revenue agents can automate much of the repetitive work, from prospecting and investigation to sending emails and following up.

The key is to use automation anywhere it saves period without automating the complete relationship. According to Instantly, 58% of replies arrive from the archetypal email, during the remaining 42% arrive from follow-ups. That’s why I continually build two or three automated follow-ups into my outreach campaigns fairly than relying on a sole message.

But the instant person replies, I go old-school. I obtain complete the conversation personally and depart AI agents and automated responses out of it. When inboxes are increasingly filled alongside AI-generated outreach, a genuine individual conversation can be among the simplest ways to remain out. The goal isn’t to automate revenue from commencement to end; it’s to use AI to do the repetitive activity cheaply and consistently, afterward expend your period anywhere the individual component matters most.

What I’ve learned from operating my own businesses and operating alongside clients is that a small promotion prosperity doesn’t have to bounds your ideas. In many cases, it does the contrary — it forces you to be additional imaginative concerning the assets, relationships and opportunities already about you.

You don’t need to try everything at once. Pick one or two ideas that fit your business, test them, and build on what works. Some of the best promotion strategies commencement not alongside asking, “How much should I spend?” but “What do I already have that I’m not using?”

Key Takeaways

• AI agents are application systems designed to activity toward a goal without needing individual involvement for all step.
• In a latest interview, Robinhood CEO Vlad Tenev stated that his “North Star” is for everyone to have AI agents that are productive during they sleep.
• Tenev stated AI coding tools have turned him into an engineer again.

Forget doing everything yourself. Robinhood CEO Vlad Tenev envisions teams of AI agents that keep construction and evaluation through the night during their individual managers sleep. 

On the latest event of the Sources podcast, Tenev stated that his “North Star” is for everyone to have “a squad of agents” to be productive during they rest. 

“So we have to be a 24/7 company,” he said. “Each individual have to be a 24/7 delegate director — your job becomes managing your agents.”

Meta announced the Muse Spark Open AI example today, claiming that it’s the “most capable US open-weight example to date.” But the business additionally says that it’s the “the archetypal example in its class” that can “run on your desktop using two Apple M5 Ultra Mac Studios alongside the latest MLX framework.”

Meta and Apple, typically rivals, worked together on the initiate and are publically supporting all other.

“Muse Spark Open -- weights releasing today -- runs awesome on new Mac Studios gratitude to activity alongside @johnternus and Apple,” Meta CEO Mark Zuckerberg said on X.

“Congrats to the team!” new Apple CEO John Ternus said in a reply. “Amazing to run a example of Muse Spark Open’s caliber and measure this efficiently, correct from your desk. Mac Studio keeps pushing the boundaries of on-device AI!”

“We’re enthusiastic for mommy and daddy to be playing nice again,” Meta chief AI authoritative Alexandr Wang said to Axios, who additionally noted that the companies have been collaborating complete multiple months.

The new example is a “natively multimodal model” alongside 816 milliard total parameters that “excels at long-horizon tasks, complex application engineering, and multi-step reasoning,” according to Meta. Apple additionally published a new specialized post concerning MLX, an “array framework” for ML tasks on Apple Silicon, Muse Spark Open, and two another open models.

Verb CEO Cyrus Beschloss is calling AI non-believers' bluff.

Beschloss stated critics of AI and the data centers that power it aren't complete using the technology.

"All the group that are saying they're anti-data center, that they're anti-AI in general, they're using it," Beschloss stated on Wednesday during CNBC's Trading the Midterms event.

He stated that whenever group have to choose between shutting downward data centers or shutting downward ChatGPT, it won't be an uncomplicated decision.

"There's going to be a heck of a crossroads," Beschloss said.

His company, Verb, is a data toggle anywhere users can get paid by marketing their proprietary data to data-hungry AI companies. Users can decide which data to share, set their reserve price, and buyers can decide whether to acquisition it.

Verb says its data shows that among group who use AI assistants, the bulk of the queries dealt alongside schoolwork, writing, business, and flank hustles.

OpenAI transformed community in 2022 whenever it released its chatbot, ChatGPT. Tech companies have raced to dominate the market always since. Meta, Google, and another important players have invested heavily in developing AI, which they say volition revolutionize everything from health to work.

Critics of AI, however, say the benefits don't outweigh the risks. They're concerned concerning the possible for AI to displace individual jobs, demolish the environment, co-opt copyrighted material, and equal demolish humanity as we cognize it.

Data centers, which tech companies need to power their AI systems, are a glaring bodily manifestation of those concerns. Supporters say construction additional data centers volition create new jobs, bolster economies, and fortify the country's national security. Others say they volition strain electric grids, lift usefulness prices, damage the environment, and disrupt regular life. A Gallup study published in May stated 7 of 10 surveyed Americans oppose construction a data center near their homes.

President Donald Trump's administration has broadly supported AI betterment and the enlargement of the nation's infrastructure, including the $500 milliard Stargate Project, an undertaking backed by OpenAI, Oracle, and SoftBank. The undertaking was launched in 2025 to build new AI infrastructure.

Are you a complex cyber-spy, or are you fair blessed to see me?

Employees at AI labs are operating on bleeding-edge tech and privy to commerce secrets — so it's understandable if they're on elevated vigilant for traps, honeypots, and concealed agents. Especially following the FBI arrested OpenAI employee Abdulrahman Alfozan and charged him alongside bugging among the lab's gathering rooms. Alfozan, who was fired, has yet to act a plea.

The Wall Street Journal published a narrative on Wednesday concerning the safety instructions AI labs were giving their employees. Reporter Erin Woo wrote on X: "OPENAI to EMPLOYEES: If person is trying to seduce you, archetypal regard — could they be a spy???"

The narrative sparked a motion of memes.

One X person joked that OpenAI's HR should inform employees: "Remember how ugly and unfunny you are." Another joked that most AI workforce are 2s to 5s on the traditional measure to 10, and that they have to be doubtful if a 9 is interested.

Katie Miller jumped in to say that 10s are certainly spies. "And in SF, if she's a 6, she's a spy," Miller wrote.

"This is now my favorite 2026 burn," wrote Ashley Mayer, the cofounder of the project chief resolute Coalition.

Alexandr Wang, Meta's chief AI officer, pointed out that the Superintelligence Labs' agency was in the South Bay. "So if person you don't cognize is trying to conversation to you, you KNOW item is up," he wrote.

Some took a darker rotation on the meme. A Hugging Face alum wrote that OpenAI engineers would never be really loved. "You volition be loved for your access," he wrote.

Others were hesitant to obtain the cloak-and-dagger narrative. One X person wrote that suitors would be additional apt to appearance for prosperity than concealed intel.

Another collection took it as a positive — the workforce are getting approached, equal if it's a spy. One X person stated that it was "best recruiting scheme I have always seen." Another stated they were annoyed they never got honeypotted in their own tech job.

When it comes to romance, it can be coarse out there for techies. San Francisco is a notoriously difficult courtship scene; tech bros told Business Insider that the city's sex proportion and relentless hustle civilization pushed love narrative off the table.

Maybe you've heard tech's calling card: "Single until Series B."

Either way, the direction would apt be durable to hear. "HR tearing self-esteem distinct one employee at a time," one person wrote.

Back in 1999, there was this business called Webvan. They had an idea for an online shipment assistance — item so regular for us now, but so revolutionary for that time. They raised complete a milliard dollars, went community and were bankrupt inside two years. Why? Because a brilliant idea ≠ success.

Sam Walton, who founded Walmart, did not invent the discount store. His idea wasn’t brilliant or novel, and he openly admitted to copying most of his finest approaches from competitors. But he and his squad executed improved than anyone else, turning a copied idea into the largest retailer on Earth.

“Ideas are easy. Execution is everything,” as John Doerr, the legendary VC rearward Google and Amazon, formerly said. As a originator of a self-improvement app that reached complete 1M app downloads in small than two years and helps complete 400K users develop all month, I couldn’t concur more.

Despite RiseGuide being a entirely distinctive product, we provision all the credit to our capability to execute.

Why brilliant implementation strikes brilliant ideas

Superior implementation consistently outperforms a better idea for a few reasons:

• Distribution strikes novelty: Strong marketing, gentle onboarding and dependable shipment volition continually grasp market portion faster than a brilliant idea struggling to attain an audience. 
• Reliability drives retention: Curiosity earns first attention, but consistency retains users. Customers volition rod alongside a essential tool that plant flawlessly all sole day during quickly abandoning a “ground-breaking app” plagued by bugs and dilatory support.
• Execution capability is difficult to copy: Competitors can effortlessly copy a clever feature, but they cannot copy a fast-moving team, exceptional client support and seamless regular operations.
• Novelty no longer lasts: In the AI era, a new merchandise can be rebuilt in weeks, removing the first-mover advantage. When concepts are effortlessly copied, long-term achievement relies entirely on operational effectiveness and continuous improvement. 
• And the catalog goes on.

How to justify winning execution

While there is no guaranteed formula for success, I can certainly portion what worked and continues operating for us.

Hire stars

Your implementation can lone be as fine as the group rearward it. A incorrect employ is expensive — at smallest 30% of that person’s first-year pay, according to the US Department of Labor’s estimate, and on a small team, it lowers the norm for everyone and kills the culture.

At RiseGuide, our finest group arrive through headhunting and referrals, not inbound applications, since powerful group are rarely out looking. We additionally don’t have HR. Each squad has hiring managers who are informed and comprehend endeavor environment — they own the hiring process.

However, their decision is not final. The individual who needs to inhabit the place volition never be completely objective. Instead, we bring in among the co-founders alongside nothing to acquire or lose, so they can fairness the applicant alongside a apparent caput and say “no” if the fit is wrong — equal if the hunt has been going on for months.

Build roles about people

Once you have a star, provision them room. Instead of example a ideal org diagram and slotting group into boxes, we discover powerful group and form the function about what they do best, so they can attain their complete possible alternatively of shrinking to fit a job description.

As Steve Jobs put it, “It doesn’t create awareness to employ astute group and afterward inform them what to do; we employ astute group so they can inform us what to do.”

Adopt a role-model guidance style

For two highest seasons, I worked as a imaginative marketer alongside my team: I learned the tools and briefed our creatives. We call it All Hands, Hands On. We don’t have managers in a traditional awareness — everyone gets their hands dirty. Such an method not lone helps managers comprehend the environment and their squad better, but additionally increases general team morale: When group observe the bar being met by the individual who set it, they rely their decision additional and execute better.

Think less, do more

With Trible, the former merchandise I co-founded and afterward helped sell, the archetypal type took concerning fractional a year, since alternatively of construction it, we spent far too much period debating complete go-to-market strategy, branding and org structure. So now, we move fast.

We launched RiseGuide in concerning three weeks following the Trible exit, and it took us small than two hours to decide on a brand name and buy the domain. Of course, this lone applies to decisions you can reverse, which are most of them. But the few you really can’t undo are the ones you improved contemplate carefully.

Have no trade-offs

Many businesses run on the assumption that everything is a trade-off: norm or speed, growth or client care. But we don’t obtain that. We develop marketing spend without giving up returns, move accelerated without cutting norm and shove income without hurting retention. Good adequate is never enough.

But don’t chase perfect

At the identical time, “no trade-offs” is not the identical as perfectionism. There is a well-known Pareto principle, which says that approximately 80% of the value comes from 20% of the effort. So, don’t expend 80% of your period on endless polish that steals concentration from construction item new.

We’d much fairly container a fine resolution in a few weeks than a bigger one that takes a few months.

Final thought

Of course, ideas additionally matter. In the end, group affection purchasing them. But if you desire those group to remain alongside your merchandise and outperform the competition, you need to execute faster and improved than anyone on the market.

I would not desire you to peruse the practices in this part as several benevolent of formula, since they are not. This is what worked for us. There are many ways to build a fine endeavor and squad culture, and the CEO’s genuine job is finding the one that suits you and the group about you.

Back in 1999, there was this business called Webvan. They had an idea for an online shipment assistance — item so regular for us now, but so revolutionary for that time. They raised complete a milliard dollars, went community and were bankrupt inside two years. Why? Because a brilliant idea ≠ success.

Sam Walton, who founded Walmart, did not invent the discount store. His idea wasn’t brilliant or novel, and he openly admitted to copying most of his finest approaches from competitors. But he and his squad executed improved than anyone else, turning a copied idea into the largest retailer on Earth.

“Ideas are easy. Execution is everything,” as John Doerr, the legendary VC rearward Google and Amazon, formerly said. As a originator of a self-improvement app that reached complete 1M app downloads in small than two years and helps complete 400K users develop all month, I couldn’t concur more.

Tucked distant below the towering oaks and pines in the lush woods of Great Smoky Mountains National Park, 100-year-old cabins dot a once-abandoned retreat town known as Elkmont.

I visited in the fountain of 2023 and was amazed to discover that the cabins preserved and restored by the National Park Service were open for community viewing. 

When I made plans to sojourn the historic district, I pictured myself wandering exterior cabins and looking in the windows. I had no idea I'd be capable to stage inner them for a additional close appearance at what existence was akin 100 years ago.

Sony has announced a trio of new Walkman portable media players that commencement at an already ridiculous $1,899.99 for the NW-ZX900 and ascend all the way up to $5,899 for the gold-plated NW-WM1ZM3. Sandwiched in between is the $2,999.99 Walkman NW-WM1AM3, which is nearly identical to the WM1ZM3, fair minus the gaudy aureate shell.

All three devices are aimed squarely at the audiophile market, if the cost tag didn’t create that clear. All three characteristic Sony’s DSD (Direct Stream Digital) Remastering Engine, which upsamples norm PCM audio to an 11.2MHz DSD stream, which it claims delivers a additional analog-like sound. They additionally all characteristic gold-plating on the rear chassis that’s meant to decrease interference and lesser noise.

The higher-end Walkman NW-WM1ZM3 and NW-WM1AM3 add hand-soldered oxygen-free copper (OFC) wiring and upgraded power circuitry to lesser noise equal further. A milled OFC obstacle isolates the digital circuits from the analog ones to bounds possible interference.

What sets the WM1ZM3 distinct is that the complete chassis is made of OFC and afterward gold-plated.

This is not the archetypal time Sony has gone all out on a aureate media player. In fact, you can choice up the former example — the NW-WM1ZM2 — on transaction now for fair $2,599.99. A veritable steal. Though, an old iPod bought off eBay is motionless likely the improved bargain.

Muse Spark Open is accessible today and brings foremost agentic capabilities to your desktop for the archetypal period on Apple M5 Ultra Mac Studios.

Today, we’re releasing the weights for Muse Spark Open, the most capable US open-weight example to date. Muse Spark Open is a natively multimodal example alongside 816B total parameters (42B active) and a 1M-token environment window. Built for coding and agentic work, it excels at long-horizon tasks, complex application engineering, and multi-step reasoning.

We accept the future is for everyone, and that includes the liberty to run advanced models wherever, including at home. Muse Spark Open is the archetypal example in its category to run on your desktop using two Apple M5 Ultra Mac Studios alongside the latest MLX framework.

Muse Spark Open is accessible today through API platforms at Baseten, Fireworks AI, Groq, Modal, Nebius, OpenRouter and Together AI. Model weights are accessible for download on Amazon SageMaker AI, Google Cloud Model Garden, Hugging Face, and Microsoft Foundry Models.

It runs on foremost conclusion engines akin SGLang, vLLM, TensorRT-LLM, Hugging Face Transformers, Apple MLX, llama.cpp, and Unsloth alongside optimizations for AMD, Apple, Intel, and NVIDIA silicon. Developers can effortlessly additional customize the example using the PyTorch framework.