MC Project

3 fired OpenAI researchers release letter saying their axing will leave ‘chilling’ effects on company culture

support@mycoding.id (Lloyd Lee) — Thu, 08 Oct 2026 23:38:56 +0700

OpenAI fired three workforce final week following the business stated an inner inquiry established they mishandled delicate information. David Paul Morris/Bloomberg via Getty Images

Three erstwhile OpenAI researchers released a letter on Thursday saying they were abruptly fired final week and that the move volition have a "chilling" consequence on business culture.

In a letter titled "OpenAI cannot create AI harmless on its own," the trio wrote that OpenAI is "not a normal company" and that operating alongside third parties to location safety risks alongside the "freedom to do so without fear" is a key component of operating there.

The letter, which was addressed to OpenAI's safety committees, was shared on social media by Mikita Balesni, among the fired workforce who worked on AI alignment. Tomek Korbak and Jasmine Wang, the two of whom worked on safety, were additionally fired and signed the letter.

A spokesman for OpenAI stated in a declaration to Business Insider that an inner inquiry established that the three workforce violated business policies concerning admission to and handling of delicate information.

The workforce wrote on their idiosyncratic social media accounts that they received lone verbal explanations for their firings and that they all acted inside the limits of their employment.

"The reasons that we were provided for our terminations are merely not adding up," Wang wrote on X.

Balesni wrote in a post that he was told the business no longer trusts him since he was "speaking too much to third gathering safety organizations."

"I never shared business IP. The activity I was doing was coordinated alongside my reporting line, investigation leadership, and the board," Balesni wrote.

Korbak wrote on a distinct article that he was verbally told he was fired since "of the way I communicated alongside METR," a third-party investigation nonprofit that evaluates AI models and safety risks.

"To be clear, talking to METR was my job," he wrote.

In the letter, the workforce wrote that they were concerned that their erstwhile colleagues would now be "afraid to conversation and run in ways that, until final week, were an integral part of operating at OpenAI."

"Terminations specified as ours, executed and communicated so abruptly, are chilling the open culture OpenAI has prized in the past," it said.

The letter additionally included three parting recommendations for OpenAI: to embed third-party safety auditors inside the organization, maintain the monitorability of frontier models, and assistance "an open and transparent civilization of dialogue" between safety researchers and the "rest of the safety ecosystem."

In an inner memo sent to personnel on Wednesday, an OpenAI investigation chief wrote that they powerfully accepted alongside the recommendations. An OpenAI spokesman shared the memo alongside Business Insider.

"We deeply appreciated their contributions to AI safety and their willingness to conversation up and difficulty ideas. We championed their voices, supported their work, and placed enormous rely in them," the investigation chief wrote in the memo. "I desire to be extremely apparent that these decisions were not concerning raising safety concerns or speaking out. We have continually encouraged that and continually will. We do not terminate workforce for raising concerns."

Korbak wrote in his social media article that he was concerned that OpenAI would use the latest firings as a "pretext" to drag rear its activity alongside METR.

Frontier AI companies akin OpenAI and Anthropic have lately been grappling alongside a sequence of security incidents in which AI agents went beyond their intended boundaries.

In July, OpenAI stated an AI delegate liberated its sandbox and hacked into Hugging Face's infrastructure.

METR has been a key third-party investigator into these incidents.

US plans livestream of execution by firing squad

support@mycoding.id (Jay Peters) — Thu, 08 Oct 2026 23:32:04 +0700

Jay Peters

is a elder newsman covering technology, gaming, and more. He joined The Verge in 2019 following nearly two years at Techmeme.

The United States’ implementation of the Fort Hood shooter volition be livestreamed, anonymous officials from the Defense Department told the BBC and Associated Press. The planned implementation of Nidal Hasan, the erstwhile US Army important convicted of slaying 13 group at the Texas armed forces base, was announced this week. He is scheduled to be executed by firing squad on December 3rd at 2PM ET.

The Verge contacted YouTube, Twitch, TikTok, Meta, Rumble, and Kick to ask if they scheme to authorize the livestream to be aired on their platforms. None responded before publication.

“We’ll create certain that group are capable to observe it, that it’s public, since group need to comprehend that there’s grave consequences for these types of things,” US Defense Secretary Pete Hegseth stated in an discussion alongside Real America’s Voice.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

Jay Peters

Anthropic launches free AI security scans for open-source projects

support@mycoding.id (Stevie Bonifield) — Thu, 08 Oct 2026 22:53:51 +0700

Stevie Bonifield

is a news author covering all things person tech. Stevie started out at Laptop Mag penning news and reviews on hardware, gaming, and AI.

Anthropic’s offering to assistance open-source projects track downward safety vulnerabilities alongside a new assistance called OSS Scanner. It says open-source projects that opt-in volition get “thorough, periodic safety scans by our strongest models at no cost.” That could average open-source projects get alerted concerning imaginable safety issues sooner, but the trade-off is that OSS Scanner’s reports don’t arrive alongside individual review:

The outputs of this opt-in exposure scanner volition be completely model-generated, without individual assessment or triage. This volition allow faster and additional common scanning, but method that it is imaginable reports volition be incorrect or invalid. These reports volition be generated by our strongest models (including Claude Mythos) to provision open-source projects the largest protective advantage.

OSS Scanner is far from the archetypal AI bug hunting helper out there. AI tools have helped discover several important safety flaws in open-source application complete latest months, akin the “Copy Fail” bug that affected nearly all Linux distro in May. At the identical time, several open-source projects are struggling to keep up alongside the abrupt attack of AI-generated bug reports, including Linus Torvalds and equal Google.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

Stevie Bonifield

Why Meta is winning the micro drama wars

support@mycoding.id (Peter Kafka,Lucia Moses) — Thu, 08 Oct 2026 22:23:22 +0700

Mark Zuckerberg's Meta has rotate into a huge beneficiary of the micro perform surge by harvesting ad dollars and liberated satisfied at the identical time. Finn Gomez/Getty Images

Micro dramas are booming exterior the US. They're commencement to see traction stateside too, alongside many of startups trying to convince American consumers to pay a few dollars to observe soapy stories on their phones.

But correct now, there's one apparent victor in the US micro perform industry: Mark Zuckerberg.

Zuckerberg's Meta is by far the most famous location for micro perform producers to market their stuff, industry players inform us. Some evaluation that startups are directing up to 75% of their promotion budgets to Meta's assorted properties, in the hopes of getting Facebook or Reels users to arrive to their sites.

"What I comprehend consistently from apps is, Meta gets additional than fractional of the client acquisition expend by most micro perform apps," stated Hernan Lopez, originator of investigation resolute Owl & Co. He pegs micro perform ad spending at $1.5 milliard globally — excluding China, anywhere the genre started.

But Meta isn't fair harvesting ad dollars from the micro perform business. It's additionally getting lots of liberated content: Micro dramas advertise themselves by showing users multiple episodes of their shows for liberated — and sometimes they'll display them many, many episodes. Some micro perform producers, including ReelShort, Flareflow, and ShortMax, have uploaded clips as lengthy as 20 minutes to Meta's ad hub.

So Meta gets the finest of the two worlds: Micro perform producers provision them prosperity and they provision Meta engaging videos that keep their audiences on Meta's properties.

Meta declined to comment.

GammaTime, a year-old micro perform company, spends several 55% of its promotion prosperity on Meta, stated cofounder Slava Mudryk. Very lengthy ads are part of the mix whenever GammaTime launches a sequence or has a sequence alongside a particularly powerful narrative arc inside the series, he said.

Mudrykh stated these lengthy ads provision Meta an advantage complete TikTok and YouTube, which don't recommendation them.

"We continually use it alongside launches," he said. "What we see is that this lengthy sequence fair brings group in to watch. And whenever it's done, the desire to continue observing on the app is strong."

You'd expect that TikTok, which exists solely to display users abbreviated clips and whose Chinese roots have made it extremely acquainted alongside micro dramas, would be a big participant in micro perform ads. But group in the industry say Meta's ad infrastructure and targeting abilities create it easier to discover viewers and change them into paying customers.

It additionally helps that Facebook's aging person basis is additional apt capable and consenting to expend prosperity on apps, says Ali Albazaz, whose Inkitt startup runs micro perform app Candy Jar.

"If the narrative is enticing enough, and grabs the user's attention, that individual who comes to our app has a extremely elevated likelihood of converting to a paid user."

But that additionally seems akin it volition set up a long-term strain between Meta and its new breed of customers: If micro perform players are capable to get genuine traction, that method they'll eventually be pulling eyeballs distant from Meta. It's additionally not a new strain for Meta: A few years ago, whenever TikTok was entering the market, Meta made billions marketing ads promoting the app to its users — and now TikTok is a elephantine competitor.

AMD will bring FSR 4 to handhelds by the end of 2026

support@mycoding.id (Sean Hollister) — Thu, 08 Oct 2026 22:01:18 +0700

Sean Hollister

is a elder publishing company and founding associate of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

It’s already imaginable to get AMD’s framerate-enhancing FSR 4 boost on handhelds as old as the Steam Deck — but in June, AMD reserved the correct to disappoint handheld gamers by not officially bringing FSR 4 to older handhelds. Now, AMD person part chief Jack Huynh says he will bring the tech to several handhelds by the end of the year.

Which handhelds? It’s motionless not apparent if it volition arrive to existing handhelds, or if you’ll need a new one to get it — since it comes alongside news that AMD is releasing a new FSR4-capable chip.

“We volition develop the device learning AI-based FSR4 technology, which was archetypal introduced to existing external graphics cards, to the complete merchandise row including APUs, gaming laptops, and handheld devices by the end of this year,” Huynh told Korean publish The Elec (via Google Translate). “We scheme to react in two directions: launching existing APUs and new merchandise lines.”

The Elec says that method the two a new APU, and a lightweight FSR4 example for APUs, are coming by year’s end. (Previously, AMD had lone promised FSR4 for desktop graphics cards, not APUs border for laptops and handhelds.) But The Elec doesn’t appear to say if that lightweight FSR4 example is coming to handhelds specifically. Perhaps it’ll necessitate AMD’s leaked upcoming Ryzen Z3 and/or “Gainsborough” handheld chips.

Back whenever AMD threw a small chilly h2o on the idea of FSR 4 for existing handhelds, exec David McAfee told Tom’s Guide that “we desire to create certain the cognition and the norm is right” and that AMD would need “a adequate amount of compute inside that product” for FSR 4 to create sense. Perhaps several older laptop chips volition qualify, during several older handheld chips don’t.

Valve has stated it is operating alongside AMD to bring FSR 4 to the Steam Machine’s console-grade AMD APU, but it hasn’t yet committed to the identical for the Steam Deck handhelds.

AMD didn’t immediately react to a petition to explain Huynh’s statement.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

Sean Hollister

Show HN: Free open source Adobe Lightroom alternative, completely local with AI

support@mycoding.id (Riki Setiawan) — Thu, 08 Oct 2026 22:00:55 +0700

Stop paying for Adobe. Flush the incrapification.

A liberated photo publishing company for macOS, Windows and Linux.
No document needed, no subscription, no “we’ve updated our terms” emails.

Download · Self-host · Features · Build

All records and checksums: Releases. Builds aren't code-signed yet: on macOS use System Settings → Privacy & Security → Open Anyway; on Windows More info → Run anyway.

Serve Rembrandt from the device that holds your photos and edit them in any browser:

curl -fsSL https://raw.githubusercontent.com/thesnarkitecht/rembrandt/main/install.sh | attack -s -- --server

It asks which photo directory to use, starts at login, and prints a personal link. Edits are saved next to all photo as XMP; the photos themselves are never changed. Add --lan to attain it from other devices on your network. Linux and macOS; one small dependency-free binary (server/). To update, media Update in the browser (Settings › About); it installs the latest release, checks it against the published SHA-256 sums, and restarts the server.

Ask in words: category “warmer and a bit brighter”, “down visibility by ten points”, “shadows +25” or “paste the edits from the former photo” (Ctrl/⌘ K). A small Rembrandt in dots thinks it over, then makes all alter during you observe the sliders move. It runs on your device: a vocabulary, not a tongue model.
Edit the photo itself: drag up or downward on any part of the image to lighten or darken that tone, remaining or correct to alter that colour; the sliders follow.
AI looks: Enhance, Relight, Sky, Atmosphere, Sunrays, Skin, Motion and Lens Blur with aperture shapes, from on-device degree and topic maps.
Refocus: brings rear item in out-of-focus photos, equal dense defocus (regularised deconvolution on the GPU), on the topic or the entire picture.
Super Resolution: 2× and 4× alongside genuine detail, or Restore at the identical size for gentle photos; runs on the GPU (Metal on Apple silicon).
AI Denoise: spotless high-ISO shots into a new DNG alongside the identical edits, on the GPU.
Background activity that stays out of the way: AI Denoise, Super Resolution and merges run in small GPU slices that intermission during you edit, or whenever you're away, or overnight in a night opening you set (Settings › Performance). The queue survives restarts.
Merge: HDR from brackets, panoramas and concentration stacks, all to a RAW-like DNG.
RAW from 1,000+ cameras, developed on the GPU: tone, colour, curves, grading, dehaze, detail.
Masks: brush, gradients, color and spirit ranges, AI subject, background, entity and depth.
Remove: heal and copy spots and strokes; Rembrandt picks a matching origin for you.
Lens corrections: the camera's built-in overview from Fujifilm and Sony RAWs, or one of 1,500 lens profiles from Lensfun (distortion, vignetting, chromatic aberration), affirmative manual distortion and vignetting for any photo. Auto straighten levels horizons.
On-device AI: Refocus, backdrop replacement. Nothing is uploaded.
Library: albums, ratings, flags, color labels, keywords, virtual copies, search, Find similar, sorting, keyboard shortcuts (or Lightroom's), one-click delete alongside Undo.
Batch: copy and paste edits to hundreds of photos, lot export, and presets that fit each photo's exposure. Watch a directory to use a preset and gathering to new photos as they arrive.
Share how: a before/after leaf alongside a slider, a replay video of the edit, or the formula inside the exported document so anyone can see (and reuse) how it was edited.
Bring your photos: folders, Lightroom Classic (edits, keywords, labels, virtual copies, collections, alongside a study of item that can't arrive over) and Lightroom, Google Photos, Google Drive, Dropbox, OneDrive (setup). Export rear to them too.
Open formats: edits are norm XMP, readable by Lightroom and others.
Cloud sync (optional, paid): rotate it on in Settings to sync edits, albums and photos between your computers, the web and your phone. It's the lone item that needs an account, and the only thing that expenses money; everything alternatively stays free.

Rembrandt is liberated and stays free. Star the repo, inform a photographer, report a bug or dispatch a fix.

npm ci && npx http-server -c-1 . # web app npm run tauri dev # desktop app (Rust + Tauri prerequisites)

Details in docs/building.md. Contributions welcome: CONTRIBUTING.md.

Free application under the GNU General Public License v3.0 or later, the identical licence as darktable. Use it, study it, alter it and portion it; if you allocate a modified version, portion its source under the identical terms. It may additionally be distributed through app stores (an additional permission under the GPL; see NOTICE.md, which additionally lists the third-party parts).

_{Screenshot photos from the scikit-image example data: espresso by Rachel Michetti and cat by Stefan van der Walt (CC0), missile initiate by SpaceX and Hubble eXtreme Deep Field by NASA (public domain).}

Satya Nadella had an awkward White House day

support@mycoding.id (Paul Squire) — Thu, 08 Oct 2026 21:58:18 +0700

Satya Nadella and Donald Trump were all ... smiles? Win McNamee/Getty Images

Microsoft CEO Satya Nadella had a bizarre day.

On Thursday morning, Vice President JD Vance hosted a media gathering to province that the US would suspend a important visa program for Microsoft's workers.

Though multiple tech companies were targeted, Vance called out Microsoft by name, alleging that "no business in the United States" abused the Permanent Labor Certification Program (PERM) worse.

"If you do the math, for all employee that Microsoft laid off, they replaced that employee alongside one-and-a-half abroad indentured servants," Vance said. "Now that is a scandalous scheme that we've allowed in this nation for far too long."

Huge banners rearward the veep declared "PROTECTING AMERICAN WORKERS" and "FIGHTING VISA FRAUD."

But hours later, Trump was chanting Nadella's praises.

At a White House event honoring "a new aureate age" for science, Nadella walked up to the chairman — whose administration had fair accused his business of visa fraud, intellect you — and received the National Medal of Technology and Innovation.

"For additional than three decades, Satya Nadella has been a key fig in the transformation of Microsoft — revolutionizing the business and empowering businesses, students, and consumers from all complete the earth alongside several of the most capable application always built or always equal conceived," Trump stated at the event, before the two posed for a photo op.

Nadella, for his part, thanked Trump for the "incredible honor" in an X post, which didn't citation Vance's accusations. A Microsoft blog article shared by a spokesman to Business Insider stated 80% of the company's approximately 6,000 H-1B visa applications were for existing employees, not new hires.

"Microsoft lone records H-1B petitions for those who encounter the rigorous standards of this visa category," the business wrote. It additionally stated the "vast bulk of Microsoft workforce in the United States are Americans."

Thursday's awkwardness was the latest example of Trump putting endeavor leaders in tricky situations as he takes a far additional energetic function in endeavor dealings than his presidential predecessors.

Trump has used his administrator power to advance endeavor leaders to rear a assortment of his initiatives, akin his Trump Account funds program for American children. At the identical time, he's lashed out at opposition, including on Thursday whenever he stated that anyone who wasn't on commission alongside his authoritative declaration to rebrand synthetic intelligence as "super intelligence" would be considered an "enemy" of the White House.

AI-ready biological data: $1.8B global commitment

support@mycoding.id (Riki Setiawan) — Thu, 08 Oct 2026 21:46:25 +0700

REDWOOD CITY, CA, October 7, 2026 — Biohub, the U.S. Department of Energy, the National Institutes of Health, and new backing partners today announced a important enlargement of an global attempt to create and create accessible the data enabling predictive AI models of biology. Together, the organizations are investing $1.8 milliard in funding, data, computation, and new measure technology, the largest coordinated dedication to generating AI-ready biologic data to date. The outcome volition be an open asset for the investigation community that provides the basis for greater understanding and ultimately care of individual diseases.

As part of this announcement, Biohub has partnered alongside the Department of Energy (DOE) Office of Science and the National Institutes of Health (NIH) to advancement the frontier of synthetic intellect in biology. DOE volition allocate additional than $500 myriad complete five years in lab measurement, modeling and computation toward the global attempt to build an AI-ready open data resource. NIH volition coordinate the contribution of applicable datasets, repositories, and cognition bases developed through additional than $500 myriad in previous national funding aligned to this initiative. Biohub volition activity alongside NIH to standardize these datasets for AI example training.

In addition, Google DeepMind, Isomorphic Labs, and Meta are collectively investing $300 myriad in the Virtual Biology Initiative to create the technologies and multi-modal datasets needed to build predictive models of life.

These datasets volition allow the earth specialized community to collectively build and use AI models that authorize researchers to ask, predict, and answer biologic questions digitally, accelerating the way to new ways of preventing and treating diseases. This undertaking volition provision the foundational measurements to train these models, expanding division reply data to interventions throughout far additional division types and conditions than have yet been studied, and construction and validating technologies for studying cells and cellular interactions at greater scale, speed, and accuracy.

“An exact predictive example of existence discipline could dramatically accelerate specialized finding by enabling scientists to execute experiments digitally. The insights that arrive from this could unlock a far greater understanding of sickness and open up entirely new paths for cures,” stated Biohub Head of Science Alex Rives. “Because of this potential, the innovation of a virtual division is among the most crucial challenges for the next era of science. It volition necessitate coordinated data generation efforts at a national and global scale, which is why these partners are coming together. We invitation the worldwide specialized community to associate us in this project.”

The Virtual Biology Initiative, announced in April 2026, volition coordinate data generation throughout institutions and disciplines to build AI-ready open datasets to allow predictive models of life. Biohub’s founding $500 myriad dedication anchors that work: $400 myriad supports new technologies that develop what biologists can measure: cryo-electron tomography, which resolves near-atomic item inner the cell; microscopy that can depiction millions to billions of cells in living tissue; and engineering tools to build and perturb existence discipline at molecular, cellular, tissue, and whole-organism levels. A additional $100 myriad finances investigation exterior Biohub.

“Generating the data to resolve predictive systems existence discipline requires scaling former the limits of what any sole institution can create today,” stated Max Jaderberg, President of Isomorphic Labs. “By joining the Virtual Biology Initiative as a founding member, Isomorphic Labs is assisting build a massive, multimodal data foundation. This undertaking volition create the data needed to shove the industry nearer to the next important breakthrough for biology.”

Through the Genesis Mission, a cross-agency undertaking led by the Department of Energy, DOE volition contribute additional than $500 myriad complete five years in essential division investigation — data collection, AI analytics, measure and imaging, modeling, and computation — example on exascale supercomputing, X-ray and neutron scattering, cryo-electron microscopy and tomography, and autonomous laboratories throughout the National Laboratory system.

“This alliance represents a crucial stage onward in leveraging synthetic intellect for community benefit,” stated Darío Gil, DOE’s Under Secretary for Science. “By combining DOE’s exascale computing, experimental measurement, and modeling assets, including premier person accommodation at the Joint Genome Institute, the Environmental Molecular Sciences Laboratory, and advanced structural beamlines alongside the distinctive AI models, tool development, and biologic data capabilities of Biohub, we are environment a new norm for open discipline that volition accelerate discoveries in the two medication and biotechnology.”

Through its Bio Genesis Mission, NIH volition bring together existing biomedical datasets, national data infrastructure, and investigation programs to assistance build AI-ready resources for the broader specialized community. NIH’s extended investments in biomedical investigation provision a basis for this work; resources contain national biomedical repositories catalogued by NIH’s National Library of Medicine (NLM) and the National Center for Biotechnology Information, as fine as NIH Common Fund programs that are already evolving coordinated biologic atlases, shared data standards, and AI-ready biomedical datasets.

“By combining resources and expertise, we can accelerate the betterment of worldwide division models alongside adequate biologic complexity to foretell how any division responds to an intervention,” stated Nicole Kleinstreuer, Ph.D., NIH Deputy Director Program Coordination, Planning, and Strategic Initiatives (DPCPSI). “The come back from these models could be broad and profound, resulting in substantially faster timelines for medicinal breakthroughs as compared alongside attempting to attain the identical results through lab experiments alone.”

In addition, foremost specialized institutions and consortia alongside cognition in organizing transformative global collaborations, from the Human Genome Project onwards, have arrive together to assistance nucleate the specialized community throughout academia and industry about evolving productive specialized strategies to maximize the effect of virtual biology. The groups contain the Allen Institute, Broad Institute, Gladstone Institutes, the Human Cell Atlas, the Human Protein Atlas, and the Wellcome Sanger Institute. These groups are committed to operating together as part of the Virtual Biology Initiative as fine as through autonomous efforts toward this shared goal. NVIDIA volition assistance the undertaking to leverage accelerated computing infrastructure, domain-specific software, and specialized expertise. Renaissance Philanthropy is assisting to develop backing for data generation.

As the undertaking takes shape, Biohub is bringing together partners throughout disciplines and industries to build the tier that lets their datasets activity in a unified manner — shared standards, average identifiers, and a sole item of access. Equally crucial is construction the specialized community about these resources — convening researchers throughout institutions and disciplines, connecting complementary ability and capabilities, and creating opportunities to define and prosecute aspiring specialized questions together. Over the former decade, Biohub has expanded the attain and effect of measure technologies and open datasets, foremost projects specified as Tabula Sapiens, OpenCell, and Zebrahub. It has additionally built and maintained community data infrastructure, including CELLxGENE and the CryoET Data Portal. The Virtual Biology Initiative builds on these experiences to allow coordinated efforts at a measure that no sole institution could accomplish alone.

“The quest to build a virtual division is among the awesome company specialized challenges and key to understanding the mechanisms of life. We volition not resolve this difficulty without open, experimental biologic data at an unprecedented scale, showing how living cells behave and react to changes,” stated Pushmeet Kohli, VP, AI for Science at Google DeepMind and Google Cloud’s Chief Scientist. “This funding in biologic data generation volition assistance create an open, standardized data commons, which volition lay the foundations researchers about the earth need to improved example biology.”

###

About Biohub
Biohub is a 501(c)(3) nonprofit investigation institute combining frontier AI and existence discipline to accelerate science. With its compute capacity, AI investigation and engineering, and state-of-the-art innovation for measuring, imaging, and programming biology, Biohub is enabling scientists worldwide to use AI-powered existence discipline to study how cells run and arrange as systems — alongside the supreme goal to cure or forestall all disease. Learn additional at biohub.org.

Press Contact
Biohub
press@biohub.org

ADHD as a circadian rhythm disorder: evidence and implications for chronotherapy

support@mycoding.id (Riki Setiawan) — Thu, 08 Oct 2026 21:42:16 +0700

PERSPECTIVE article

Front. Psychiatry, 10 December 2025

Sec. Sleep Disorders

Volume 16 - 2025 | https://doi.org/10.3389/fpsyt.2025.1697900

Abstract

Accumulating evidence indicates that circadian beat dysfunction is a clinically important and extremely prevalent phenotype in a significant subgroup of individuals alongside Attention-Deficit/Hyperactivity Disorder (ADHD). This viewpoint synthesizes convergent lines of evidence demonstrating powerful associations between ADHD and evening chronotype alongside phase-delayed biologic markers. Sleep disturbances are profound: insomnia and sleep disturbances power up to 80% of adults alongside ADHD and likewise up to 82% of children alongside ADHD, delayed sleep-wake timing occurs in up to 78%, and dim-light melatonin onset (DLMO) is delayed by about 45 minutes in children and 90 minutes in adults. These alterations coincide alongside blunted and delayed cortisol rhythms, reduced pineal volume, and attenuated peripheral clock-gene rhythms (BMAL1/PER2). Intervention studies display that the circadian phase can be successfully advanced in ADHD populations. Melatonin and brilliant ray therapy has advanced DLMO in the two children and adults alongside ADHD. Emerging data correlate phase advancement alongside ADHD indication improvement, and winter trials propose circadian penchant shifts finest foretell indication improvement. Sleep programs enhance ADHD symptoms, sleep quality, and functioning in children. Exercise and multimodal protocols for evening chronotypes successfully advancement circadian timing in non-ADHD populations and justify inquiry in ADHD. Based on this evidence, we propose a pragmatic, behavioral-first medicinal pathway: regular screening for sleep/circadian disturbances; phenotypic characterization through chronotype assessment, sleep tracking, and DLMO whenever feasible; implementation of fixed awaken times, dawn brilliant ray exposure, evening ray limitation alongside display hygiene, and regularized zeitgebers; and selective low-dose melatonin for confirmed or probable DLMO delays.

Introduction

Attention-Deficit/Hyperactivity Disorder (ADHD) is a average neurodevelopmental disturbance characterized by impaired levels of inattention, hyperactivity, and impulsivity (). There is a expanding build of investigation identifying that ADHD has a important sleep and circadian component (, ). Insomnia is current in up to 80% of adults alongside ADHD and likewise elevated rates (up to 82%) of children alongside ADHD (, ). Converging evidence indicates that circadian beat disruption represents a extremely prevalent and clinically crucial phenotype that interacts alongside ADHD symptoms in complex, bidirectional ways in a significant proportion (though not all) of individuals. In parallel, medicinal trials have begun targeting the circadian scheme and have demonstrated that phase shifting the inner clock of group alongside ADHD can enhance symptoms.

Herein, we propose the acceptance of behavioral circadian interventions as adjuncts in ADHD care. This circadian-informed method is a pragmatic, scalable, and mostly low risk. We invitation rigorously forthcoming well-designed, stratified trials to quantify effects on center ADHD outcomes, define responder phenotypes, and optimize circadian-focused protocols.

Sleep disturbances, evening chronotype and delayed circadian phase in ADHD

An estimated 73-78% of children and adults alongside ADHD have a delayed sleep/wake sequence (). These findings persist equal in the deficiency of comorbid mental health conditions, alongside multiple autonomous studies confirming elevated rates of self-reported sleep problems in adults alongside ADHD (). These subjective reports are corroborated by goal sleep studies, which display that sleep onset latency and sleep effectiveness problems remain considerably connected alongside ADHD equal following controlling for anxiety and decline ().

A thorough systematic assessment established sturdy evidence for evening chronotype predominance in ADHD (). Approximately three-quarters of adults who developed ADHD in younker display goal evidence of phase-delayed circadian rhythms. Biological markers specified as dim-light melatonin onset in saliva, center build heat rhythms, and actigraphically-recorded sleep patterns are typically shifted afterward by approximately 90 minutes compared to neurotypical adults ().

Biological circadian markers and mechanisms in ADHD

Melatonin

Phase delays of melatonin in the two individuals alongside ADHD have been fine characterized, alongside children and adults identified to have a delayed onset of concerning 45 minutes and 90 minutes, respectively (). Beyond the phase postpone of melatonin onset in ADHD, there is evidence that the amount and form of melatonin manufacturing may differ (Figure 1). Some studies have observed abnormally elevated levels of melatonin during the day in children alongside ADHD, which improves alongside methylphenidate care (). This capability to suppress daytime melatonin levels and change the melatonin beat before suggests a complex interplay between ADHD medications and circadian systems. Individuals alongside ADHD have additionally been established to have smaller pineal gland (which produces and secretes melatonin) quantity compared to fit controls, alongside a affirmative association between pineal gland quantity and eveningness ().

Cortisol

ADHD additionally involves blunted and delayed cortisol rhythms (Figure 1) (, ). In an inspection of adults alongside ADHD compared to age- and sex-matched controls, adults alongside ADHD had considerably disturbed rhythmicity of not lone melatonin but cortisol (). A meta-analysis additionally identified that children alongside ADHD display lesser essential cortisol levels, particularly in the morning, compared to controls (). This suggests a deficit in the suprachiasmatic nucleus’ capability to entrain a normal circadian beat alongside alterations in the circadian beat expanding former melatonin. However, the causation of this is motionless unclear, as it has been assumed that additional eveningness and thus ray visibility could additionally be driving these findings.

Clock cistron expression

Brain and Muscle ARNT-like 1 (BMAL1) and Period circadian macromolecule homolog 2 (PER2) are center components of the circadian clock in humans, which form a feedback iteration to authority cistron expression in a cyclical manner. Downstream, attenuated BMAL1/PER2 rhythms in oral mucosa signify weaker or desynchronized peripheral clocks, and indication severity tracks alongside reduced PER2 rhythmicity, tying molecular clock power to the medicinal phenotype (). Together, these data assistance a example in which individuals alongside ADHD consistently cognition shifted endocrine signals (melatonin/cortisol) coupled alongside molecular disruptions via the defeat of the rhythmic expression of clock genes.

Clinical interventions: chronotherapy in ADHD

Melatonin supplementation

In a randomized test of adults alongside ADHD, 0.5 mg per night of melatonin advanced DLMO by 88 minutes alongside 14% decrease in ADHD symptoms (). In a randomized, placebo-controlled test of 101 medication-free children alongside ADHD and chronic sleep-onset insomnia, 3–6 mg melatonin nightly for 4 weeks advanced DLMO by 44 minutes, during the authority collection had a postpone of 13 minutes. Total sleep period additionally considerably improved by 20 minutes alongside melatonin, versus a defeat of 14 minutes in the authority group. However, inside this 4 week period, there was no identified changes in cognitive achievement or issue behavior (). In a long-term prosecute up study of this cohort, 65% of participants continued regular melatonin; discontinuation caused a phase postpone of sleep in 92% of children (). Positive improvements in behavior (71%) and mood (61%) were reported. Altogether, these findings propose melatonin efficiently advances circadian phase in ADHD; however, additional trials are needed to define optimal dose and timing related to DLMO, the duration required for sleep/phase gains to translate into center indication improvement, and responder phenotypes.

Bright ray therapy

Studies in fit populations have demonstrated a mighty capability to phase advancement DLMO using brilliant ray exposure. A week of natural light-dark sequence was capable to entrain a ~2.6h before DLMO in fit adults (). Emerging investigation indicates that dawn brilliant ray can assistance stabilize sleep and circadian rhythms in ADHD (, , ). Adding brilliant ray therapy to melatonin yielded the largest phase advancement (~2 hours) in adults alongside ADHD and delayed sleep phase (). In another aviator trial, 2 weeks of dawn brilliant ray therapy alongside a 10,000 lux lamp phase advanced DLMO by 31 minutes and mid-sleep period by 57 minutes in adults alongside ADHD. There was a important communication between ADHD-Rating Scales and Hyperactive-Impulsive sub-scores alongside phase advances in DLMO and mid-sleep period ().

A 3-week involvement examined the function of brilliant ray therapy in adults alongside ADHD during the fall/winter duration (). Phase advancement in circadian penchant emerged as the strongest autonomous predictor of betterment throughout subjective and goal ADHD indices. These findings, particularly in the winter period, are particularly applicable as there is a powerful association between ADHD symptoms and symptoms of seasonal decline (). One inspection suggested that circadian disturbance considerably mediated the association between ADHD and seasonal symptoms of decline (). In medicinal populations, the general charge of seasonal affective disturbance is 27% among adults alongside ADHD, alongside females at the highest hazard (). While additional trials are required, brilliant ray therapy may be equal additional effective for individuals alongside ADHD during winter months ().

Behavioral interventions

In a randomized test of 244 children alongside ADHD, a behavioral sleep involvement (two fortnightly sessions alongside strategies provided by psychologists or pediatricians and a follow-up phone call) considerably improved severity of ADHD symptoms, sleep, norm of life, behavior, and functioning at 6 months article involvement ().

Although not explicitly examined in individuals alongside ADHD, exercise is another adjunctive tool to assistance enhance circadian misalignment. Both dawn or evening exercise appear to advancement DLMO in those alongside afterward chronotypes, suggesting exercise at any period of day could be a helpful aide for those alongside ADHD who lean to have afterward chronotypes (, ).

A multimodal method to behavioral therapy has demonstrated important benefits in a collection of “night owls”, which may additionally translate to those alongside ADHD. Researchers randomized a collection of 22 fit individuals alongside delayed chronotypes to behavioral interventions aimed at advancing their circadian beat (). The broad principles were to awaken up 2–3 hours earlier, awaken up at the identical period all day, maximize dawn ray exposure, decrease evening ray exposure, evade delayed dinners, evade caffeine following 15:00, exercise in the morning, and evade naps in the delayed afternoon. In fair 3 weeks, the involvement collection shifted their DLMO by ~2 hours, wake-up period advanced 1.9 hours, and highest cortisol advanced by 2.2 hours. Additionally, subjective decline scores decreased by ~58% and emphasis scores by ~40% in the involvement group. Cognitive achievement and bodily achievement additionally improved. Overall, this could be an effective, low-cost scheme to provision organized direction to those alongside ADHD, although particular trials in this community are needed.

Conclusion

The accumulated evidence demonstrates that circadian beat dysfunction is extremely prevalent and clinically meaningful in a significant proportion of individuals alongside ADHD, although not universal, and its communication alongside ADHD symptoms appears complex and bidirectional. The prevalence of circadian alterations (affecting 73-80% of ADHD patients), consistency of biologic markers throughout studies (phase delays, altered melatonin and cortisol rhythms, disrupted clock cistron expression), and efficacy of circadian-targeted interventions in improving the two sleep and center ADHD symptoms assistance a example wherein circadian disruption may perform an crucial function in ADHD pathophysiology in a significant subgroup, although evidence on remission of ADHD alongside circadian interventions is lacking.

This evidence warrants reconsideration of current appraisal and care paradigms. Implementation of regular circadian phenotyping in ADHD evaluation, coupled alongside evidence-based chronotherapeutic interventions, represents a pragmatic method to improving outcomes. While not proposing that ADHD be reclassified exclusively as a circadian disorder, the evidence supports acknowledgment of a prevalent circadian phenotype that, whenever present, may advantage from targeted chronotherapeutic involvement alongside norm ADHD treatments.

The safety profile, accessibility, and possible for synergy alongside existing treatments create circadian interventions an appealing supplement to the ADHD treatment. As the site advances toward precision medication approaches, circadian phenotyping may demonstrate essential for care choice and optimization. Further investigation is needed to completely elucidate the bidirectional relationships between circadian disruption and ADHD symptoms, acknowledge biomarkers for care selection, and established optimal long-term administration strategies.

Statements

Data preparedness statement

The first contributions presented in the study are included in the article/supplementary material. Further inquiries can be directed to the corresponding author.

Author contributions

BL: Conceptualization, Writing – first draft, Supervision, Investigation, Methodology, Project administration, Writing – assessment & editing, Resources. NF: Writing – assessment & editing, Writing – first draft.

Funding

The author(s) province that no financial assistance was received for the investigation and/or publish of this article.

Conflict of interest

The authors province that the investigation was conducted in the deficiency of any business or financial relationships that could be construed as a possible battle of interest.

Generative AI statement

The author(s) province that no Generative AI was used in the innovation of this manuscript.

Any substitute content (alt text) provided alongside figures in this part has been generated by Frontiers alongside the assistance of synthetic intellect and sensible efforts have been made to justify accuracy, including assessment by the authors anywhere possible. If you acknowledge any issues, delight communication us.

Publisher’s note

All claims expressed in this part are solely those of the authors and do not necessarily portray those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any merchandise that may be evaluated in this article, or assertion that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

References

1
WolraichMLHaganJF JrAllanCChanEDavisonDEarlsMet al. Clinical custom regulation for the diagnosis, evaluation, and care of attention-deficit/hyperactivity disturbance in children and adolescents. Pediatrics. (2019) 144. doi: 10.1542/peds.2019-2528
2
AndrewNCooganANMcGowanNMMcGowanNM. A systematic assessment of circadian function, chronotype and chronotherapy in notice deficit hyperactivity disorder. Adhd Attention Deficit Hyperactivity Disord. (2017) 9:129–47. doi: 10.1007/s12402-016-0214-5. Coogan.
3
KormanMPalmDUzoniAFaltracoFTuchaOThomeJet al. ADHD 24/7: Circadian clock genes, chronotherapy and sleep/wake sequence insufficiencies in ADHD. World J Biol Psychiatry. (2020) 21:156–71. doi: 10.1080/15622975.2018.1523565
4
WynchankDBijlengaDBeekmanATKooijJJSPenninxBW. Adult attention-deficit/hyperactivity disturbance (ADHD) and insomnia: an update of the literature. Curr Psychiatry Rep. (2017) 19:98. doi: 10.1007/s11920-017-0860-0
5
BondopandhyayUMcGrathJCooganAN. Associations between sleep problems in children alongside ADHD and parental insomnia and ADHD symptoms. PloS One. (2024) 19:e0298377. doi: 10.1371/journal.pone.0298377
6
WajszilberDSantisebanJAGruberR. Sleep disorders in patients alongside ADHD: effect and administration challenges. Nat Sci Sleep. (2018) 10:453–80. doi: 10.2147/nss.s163074
7
SurmanCBHDanielMWalshDM. Managing sleep in adults alongside ADHD: from discipline to pragmatic approaches. Brain Sci. (2021) 11:1361. doi: 10.3390/brainsci11101361
8
BoonstraAMKooijJJSOosterlaanJSergeantJABuitelaarJKVanSomeren EJW.et al. Hyperactive night and day? Actigraphy studies in grownup ADHD: a baseline difference and the consequence of methylphenidate. Sleep. (2007) 30:433–42. doi: 10.1093/sleep/30.4.433
9
Lunsford-AveryJRScottHKollinsSH. Editorial Perspective: Delayed circadian beat phase: a logic of late-onset attention-deficit/hyperactivity disturbance among adolescents? J Child Psychol Psychiatry. (2018) 59:1248–51. doi: 10.1111/jcpp.12956
10
Van VeenMMKooijJJSBoonstraAMGordijnMCMVan SomerenEJW. Delayed circadian beat in adults alongside attention-deficit/hyperactivity disturbance and chronic sleep-onset insomnia. Biol Psychiatry. (2010) 67:1091–6. doi: 10.1016/j.biopsych.2009.12.032
11
BumbJMMierDNoelteISchredlMKirschPHennigOet al. Associations of pineal volume, chronotype and indication severity in adults alongside notice deficit hyperactivity disturbance and fit controls. Eur Neuropsychopharmacol. (2016) 26:1119–26. doi: 10.1016/j.euroneuro.2016.03.016
12
BairdALCooganANSiddiquiADonevRMThomeJ. Adult attention-deficit hyperactivity disturbance is connected alongside alterations in circadian rhythms at the behavioural, endocrine and molecular levels. Mol Psychiatry. (2012) 17:988–95. doi: 10.1038/mp.2011.149
13
ChangJPSuKPMondelliVParianteCM. Cortisol and inflammatory biomarker levels in youths alongside notice deficit hyperactivity disturbance (ADHD): evidence from a systematic assessment alongside meta-analysis. Trans Psychiatry. (2021) 11:430–0. doi: 10.1038/s41398-021-01550-0
14
vanAndel EBijlengaDVogelSWNBeekmanATFKooijJJS. Effects of chronotherapy on circadian beat and ADHD symptoms in adults alongside attention-deficit/hyperactivity disturbance and delayed sleep phase syndrome: a randomized medicinal trial. Chronobiology Int. (2020) 38:260–9. doi: 10.1080/07420528.2020.1835943
15
van der HeijdenKBSmitsMGVan SomerenEJWRidderinkhofKRGunningWB.et al. Effect of melatonin on sleep, behavior, and awareness in ADHD and chronic sleep-onset insomnia. . J Am Acad Child Adolesc Psychiatry. (2007) 46:233–41. doi: 10.1097/01.chi.0000246055.76167.0d
16
HoebertMvander Heijden KBvanGeijlswijk IMSmitsMGet al. Long-term follow-up of melatonin care in children alongside ADHD and chronic sleep onset insomnia. J Pineal Res. (2009) 47:1–7. doi: 10.1111/j.1600-079x.2009.00681.x
17
StothardERMcHillAWDepnerCMBirksBRMoehlmanTMRitchieHKet al. Circadian entrainment to the natural light-dark sequence throughout seasons and the weekend. Curr Biol. (2017) 27:508–13. doi: 10.1016/j.cub.2016.12.041
18
FargasonREFobianADHablitzLMPaulJRWhiteBACropseyKLet al. Correcting delayed circadian phase alongside brilliant ray therapy predicts betterment in ADHD symptoms: A aviator study. J Psychiatr Res. (2017) 91:105–10. doi: 10.1016/j.jpsychires.2017.03.004
19
RybakYEMcNeelyHEMackenzieBEJainURLevitanRDet al. An open test of ray therapy in grownup attention-deficit/hyperactivity disorder. J Clin Psychiatry. (2006) 67:1527–35. doi: 10.4088/jcp.v67n1006
20
WynchankDSBijlengaDLamersFBronTIWinthorstWHVogelSWet al. ADHD, circadian rhythms and seasonality. . J Psychiatr Res. (2016) 81:87–94. doi: 10.1016/j.jpsychires.2016.06.018
21
AmonsPJTKooijJJSHaffmansPMJHoffmanTOHoencampE. Seasonality of mood disorders in adults alongside life attention-deficit/hyperactivity disturbance (ADHD). J Affect Disord. (2006) 91:251–5. doi: 10.1016/j.jad.2005.11.017
22
HiscockHSciberrasEMensahFGernerBEfronDKhanoSet al. Impact of a behavioural sleep involvement on symptoms and sleep in children alongside notice deficit hyperactivity disorder, and parental mental health: randomised controlled trial. BMJ. (2015) 350:h68–8. doi: 10.1136/bmj.h68
23
ThomasJ. Circadian beat phase shifts caused by timed exercise change alongside chronotype in young adults. In: Theses and dissertations–kinesiology and health promotion (2019) Lexington, Kentucky, USA: University of Kentucky. doi: 10.13023/etd.2019.406
24
ThomasJMKernPABushHMMcQuerryKJBlackWSClaseyJLet al. Circadian beat phase shifts caused by timed exercise change alongside chronotype. JCI Insight. (2019) 5:e134270. doi: 10.1172/jci.insight.134270
25
Facer-ChildsERMiddletonBSkeneDJBagshawAP. Resetting the delayed timing of ‘night owls’ has a affirmative effect on mental health and performance. Sleep Med. (2019) 60:236–47. doi: 10.1016/j.sleep.2019.05.001

Keywords

attention deficit and hyperactivity disturbance (ADHD), circadian beat disorder, chronotype (morningness-eveningness), chronotherapy, insomnia

Citation

Luu B and Fabiano N (2025) ADHD as a circadian beat disorder: evidence and implications for chronotherapy. Front. Psychiatry 16:1697900. doi: 10.3389/fpsyt.2025.1697900

Received

02 September 2025

Published

10 December 2025

Reviewed by

Margaret Weiss, Cambridge Health Alliance (CHA), United States

Updates

This is an open-access part distributed under the conditions of the Creative Commons Attribution License (CC BY). The use, allocation or reproduction in another forums is permitted, provided the first author(s) and the copyright owner(s) are credited and that the first publish in this diary is cited, in accordance alongside accepted scholarly practice. No use, allocation or reproduction is permitted which does not comply alongside these terms.

*Correspondence: Brandon Luu, 16bl32@queensu.ca

Disclaimer

All claims expressed in this part are solely those of the authors and do not necessarily portray those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any merchandise that may be evaluated in this part or assertion that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

Apple will reportedly debut its first touchscreen MacBook in three weeks

support@mycoding.id (Jay Peters) — Thu, 08 Oct 2026 21:32:21 +0700

Jay Peters

is a elder newsman covering technology, gaming, and more. He joined The Verge in 2019 following nearly two years at Techmeme.

Apple is set to current a new MacBook Pro alongside a touchscreen and an updated iPad Mini “on or around” October 27th, Bloomberg reports. If true, that would put the event fair two weeks following the October 13th event Apple announced today, which is rumored to concentration on astute residence products.

Bloomberg says that the delayed October event volition contain an “online video presentation” and an “in-person component for the press,” which it reports is akin to what Apple is preparedness for the October 13th event.

At this Mac and iPad event, Bloomberg reports that Apple volition province new MacBook Pros that are lighter than what’s accessible now, have touchscreen OLED displays, and iPhone-like Dynamic Island interfaces. Apple is additionally apparently preparedness to province MacBook Pros that keep the current scheme but have the M6 chip introduced alongside the new Mac Mini. And the iPad Mini, which was final refreshed in 2024, volition be updated to change the front-facing camera onto the landscape flank of the tablet and to add a “revamped speaker system,” Bloomberg says.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

Jay Peters

How the cast of 'The Social Reckoning' compares to the real-life people they're playing

support@mycoding.id (Callie Ahlgrim) — Thu, 08 Oct 2026 21:30:01 +0700

Jeremy Allen White, Mikey Madison, and Aaron Sorkin act the Paris premiere of "The Social Reckoning." Yaro Roland/Getty Images

Aaron Sorkin's "The Social Reckoning" sees Jeremy Strong portray Mark Zuckerberg during the 2021 Facebook whistleblower scandal.

The new film, which hits theaters on October 9, is the much-anticipated follow-up to 2010's "The Social Network." It additionally stars Mikey Madison as the whistleblower Frances Haugen and Jeremy Allen White as the award-winning innovation newsman Jeff Horwitz.

Here's how the mold compares to the real-life group they're playing in "The Social Reckoning."

Jeremy Strong plays Mark Zuckerberg, Facebook originator and Meta CEO.

Jeremy Strong plays Mark Zuckerberg in "The Social Reckoning." Sony; David Paul Morris/Bloomberg via Getty Images

Jesse Eisenberg, who played Zuckerberg in "The Social Network," told Variety that he was asked to reprise the function for "The Social Reckoning," but declined.

"I fair told him I'm moving in distinct directions in my life," Eisenberg stated of Sorkin, who wrote and directed the new film. "I don't desire to be connected alongside that character, but all of my reasons for not wanting to do the movie have nothing to do alongside how fantastic the movie is, and volition be, and I'm certain is already."

Instead, Jeremy Strong was mold as the grownup type of Facebook's founder.

As he did during playing Kendall Roy in HBO's billionaire-family perform "Succession," Strong went method for the role, according to Sorkin.

"Jeremy does a lot of his own work," Sorkin told NYT's "The Interview." "I told all the another actors in his scenes: 'Guys, he's not going to be hanging out alongside you at accomplishment service. He's not going to be yucking it up alongside you between takes. He's likely not going to conversation to you at all."

"He is going to treat you the way he imagines Mark treats the group about him.' And that's what happened," he continued. "You cannot contend alongside the results."

Mikey Madison plays Frances Haugen, additionally known as the "Facebook whistleblower."

Mikey Madison plays Frances Haugen in "The Social Reckoning." Sony; Tom Williams/CQ-Roll Call, Inc via Getty Images

Frances Haugen is a data researcher and erstwhile merchandise director on Facebook's civic misinformation team, additionally called the civic integrity team.

In 2021, Haugen became known as the "Facebook whistleblower" whenever she leaked tens of thousands of inner Facebook documents to reporters and lawmakers.

She testified at a Senate Commerce Subcommittee on Consumer Protection that Facebook's algorithm prioritizes divisive and extreme posts, and she advocated for governmental regulation and stronger oversight.

Haugen told The Hollywood Reporter that she didn't get a chance to encounter Mikey Madison, who won the 2025 finest actor Oscar for "Anora," before Madison stepped into the whistleblower function for "The Social Reckoning."

"She was extremely occupied that twelvemonth since she'd won the Oscar fair a few months before," Haugen said.

Still, Haugen stated she hopes that Zuckerberg volition observe the film.

"When I sat there for two hours and watched it, I was like, 'Wow, this is a item that has really affected the way of my life, and I have done a fantastic job of being in denial concerning that,'" Haugen said. "I anticipation if Mark watches the movie, he has the identical experience."

"He have to be reminded that, hey, you are making choices," she continued. "You don't have to be the caput of Meta forever. You don't have to perform this function in society."

Jeremy Allen White plays Wall Street Journal newsman Jeff Horwitz.

Jeremy Allen White plays Jeff Horwitz in "The Social Reckoning." Sean Zanni/Getty Images for Sony Pictures Entertainment; Sony

Jeff Horwitz, a erstwhile innovation newsman for The Wall Street Journal, is now a San Francisco-based newsman for Reuters.

Horwitz won multiple reporting awards for "The Facebook Files," a 2021 investigative sequence based mostly on the inner documents provided by Haugen.

Jeremy Allen White, who earlier helmed the 2025 Bruce Springsteen biopic "Deliver Me from Nowhere," recently told The Independent that he was initially hesitant concerning taking on the function in "The Social Reckoning."

"I was really nervous concerning playing another genuine person," he said. "I didn't cognize if I wanted that duty entirely."

Bill Burr plays Charlie, a character inspired by Facebook capitalist Roger McNamee.

Roger McNamee in 2012 and Bill Burr in "The Social Reckoning." David Paul Morris/Bloomberg via Getty Images; Sony

Sorkin told Vanity Fair that, because of possible lawful concerns, he didn't name Bill Burr's character in "The Social Reckoning" following Roger McNamee, a project capitalist and early Facebook investor.

In 2019, McNamee published a scathing publish concerning Zuckerberg, titled "Zucked: Waking Up to the Facebook Catastrophe," which is listed in the movie's credits — alongside alongside Haugen's memoir and Horwitz's book, "Broken Code" — as additional investigation materials. Sorkin stated he said to all three "a lot" during penning the script.

Sorkin described McNamee as "a benevolent of consigliere to Mark until they had a big falling out complete the direction of the company."

"Originally, it was made apparent to me that I couldn't call Bill Burr's character Roger McNamee, not since there was going to be a issue alongside Roger, who was on board, but since there power be a issue alongside Facebook and the circumstance that I have Mark and Bill Burr's character in the movie," Sorkin told Vanity Fair. "So that character had to rotate into inspired by Roger McNamee, which is what it is now."

The Best Deals on Power Banks Still Available After October Prime Day

support@mycoding.id (Stephen Johnson) — Thu, 08 Oct 2026 21:20:51 +0700

Stephen Johnson is a elder personnel author at Lifehacker covering pop civilization and technology, including the columns “The Out-of-Touch Adults’ Guide to Kid Culture” and “What People Are Getting Wrong This Week.”

October Prime Day has ended, but you can motionless get several a great deals. And during flashy TVs and gaming laptops normally hog all the glory, don't sleep on tech akin power banks and power division chargers: The products listed below volition justify you don't run out of accusation midway through the day or have to delay too lengthy during your equipment charges—and they're up to 38% off equal although Prime Big Deal Days are over.

This Anker foldable MagSafe power financial institution is 20% off

You continually need a power financial institution whenever you're traveling, and this Prime Foldable Power Bank from Anker is designed for the road. It's concerning the size and importance of an iPhone 17 Pro Max and delivers 25W of power. It's MagSafe, so you don't need to concern concerning a cord, it features a cooling scheme so it doesn't get too hot, and it can accusation up to three devices at once. (If you rely the Anker brand, here's the best Anker tech motionless on transaction following October Prime Day.)

Anker Prime 25W Qi2.2-Certified Palm-Sized 3-in-1 Foldable MagSafe Charger

This EcoFlow Rapid Pro power financial institution is 38% off

This EF Ecoflow is so powerful, it's nearly illegal: The 27,650mAh (99.54Wh) is pushing the limits of what the TSA volition let you transport onto a business flight. EcoFlow's Rapid Pro has a 140W USB-C cable built immediately into the component and a 3.9-inch LCD astute display that pairs alongside an app to display you real-time telemetry on your wattage and power division life.

EF ECOFLOW Rapid Pro Power Bank (27650mAh, 300W, 140W Built-in Cable), 4-Port Portable Charger w/ 140W Output, Up to 320W Recharge, Compatible alongside iPhone Series, Samsung, Laptop and More

This ZZI portable charger power financial institution is 39% off

This ZZI Power Bank is way cheap—$30, downward from $48.99—and can accusation five devices at once. It juices an iPhone 15 to 60% in 30 minutes, has a display to track power, and weighs lone 15.5 oz, so you can obtain it alongside to the zoo or wax museum.

ZZI Portable Charger Power Bank 60000mAh, 22.5W PD Fast-Charge Battery Pack

This Podoru MagSafe power financial institution is fair $16.99

This Podoru charger has complete 12,000 Amazon reviews and a ranking of 4.2 stars. It's small than $20, features a 5000mAh battery, and sticks to the rear of your phone alongside a mighty magnet. Plus, it's slim adequate to effortlessly fit in the pocket of your skinniest jeans, and comes in a bunch of distinct colors.

What do you think so far?

podoru for MagSafe Power Bank 5000mAh, Ultra-Slim Magnetic Portable Charger

Power Bank After Prime Deals FAQ

What is the difference between MagSafe wireless power banks and norm portable chargers?

MagSafe power banks break immediately onto the rear of compatible iPhones and compatible magnetic cases for wireless, cable-free charging. They are mostly portable but accusation slower (usually 7.5W–15W) and create additional heat. Standard chargers necessitate a cable, but accusation a greater assortment of devices and mostly recommendation faster charging speeds.

What size power banks are allowed on an airplane?

TSA and FAA guidelines restrict power banks to a maximum capability of 100Wh. All of the power banks current are compliant alongside FAA and TSA standards.

Our Best Editor-Vetted Prime Day Deals Right Now

Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00)

Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $99.99 (List Price $119.98)

Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.99 (List Price $449.00)

Apple Watch Series 12 — $349.99 (List Price $399.00)

Sony WH-1000XM5 — $198.00 (List Price $248.00)

Deals are selected by our commerce team

Covering astute glasses, VR headsets, famous culture, and more.

AEO for digital PR: How to build earned media presence that shows up in AI results

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 21:09:15 +0700

Digital PR has continually been concerning earning safety that influences the spectators you can’t attain through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.

When buyers use answer engines to investigation a category, the brand that appears in those answers has earned a form of safety that media releases and media lists weren’t designed to deliver. Earned media that appears in AI results now carries additional power than traditional safety alone.

The PR teams pulling onward are the ones treating AI visibility as a measurable outcome of their activity — not item that happens downstream of traditional metrics.

Track which earned media placements are driving answer motor citations.

The association between earned media and AI visibility is real, but it’s not uniform. For example, placement in a top-tier outlet doesn’t automatically translate into a citation in an answer engine. Some publications and satisfied types create citations at much higher rates than others.

If you’re measuring PR achievement solely by placement volume, domain authority, or estimated reach, you may be optimizing for metrics that no longer completely grasp influence. The gap between traditional PR measure and AI visibility is anywhere accountability gets murky.

HubSpot AEO's Citation Analysis surfaces which particular publications and satisfied categories are generating citations in answer engines. PR teams can see which third-party publications are contributing to brand visibility and which aren’t. This makes it easier to measure which outlets and safety types are value prioritizing.

HubSpot’s promotion squad recorded a 642% addition in citations for difference articles and a 58% addition in general mentions.

Knowing which placements are driving citations gives teams the data they need to mark the publications that move their AI visibility score.

Identify and mark publications that enhance your AI visibility score.

Not all media outlets are created equal in answer engines. Some media outlets are cited consistently; others rarely appear. PR teams need to comprehend which publications power their category since it changes media outreach, satisfied pitching, and relationship-building priorities.

Without that data, pitching scheme defaults to attain and position metrics that don’t indicate AI citation patterns. The outcome is attempt spent on outlets that don’t move the needle on AI visibility, equal whenever the safety is objectively good.

HubSpot AEO's Recommendations acknowledge gaps in a business’s citation overview and emblem the types of sources and satisfied that are most apt to enhance your brand visibility score. Teams can use those insights to build a additional targeted media catalog and modify their pitching scheme toward outlets alongside demonstrated citation influence.

Targeting the correct outlets matters for AI visibility, but what ultimately counts is whether teams can nexus that activity to the endeavor metrics PR is accountable for.

Measure how PR funding translates to brand visibility in AI results.

PR reporting has continually engaged a mix of quantitative and qualitative measures. AEO adds a cleaner signal: changes in the AI visibility score, citations, and portion of sound are immediately attributable to the satisfied and placements driving them.

Teams that nexus PR action to AI visibility outcomes can create a stronger case to stakeholders for the value of earned media.

HubSpot AEO's Brand Visibility Dashboard tracks brand visibility score, citations, and portion of sound complete time. As you run PR campaigns, you can track whether your visibility metrics shift. This gives you tangible data to nexus earned media action to AI visibility outcomes.

The publications that power AI answers are mostly the identical outlets your squad already builds relationships with. The difference is in knowing which placements to track, which to prioritize, and how to current the results in conditions stakeholders can act on.

California is trying to shut down robot vs. human cage matches

support@mycoding.id (Jay Peters) — Thu, 08 Oct 2026 21:06:56 +0700

Jay Peters

is a elder newsman covering technology, gaming, and more. He joined The Verge in 2019 following nearly two years at Techmeme.

The California State Athletic Commission sent a cease-and-desist letter to a startup that hosted a equivalent between a individual and a robot final month, as reported by The New York Times.

The fight, which took location on September 18th, pitted a human, Frankie LaPenna, against a humanoid robot owned by a tech startup, Rek, that was being piloted by a individual using what the NYT described as a “remote virtual-reality system.” Rek says it is the “the humanoid robot fighting league” on its website, and the robot appears to be one from EngineAI but alongside a Terminator-like caput exchanged on top.

You can observe a replay of the combat on YouTube:

The CEO of Rek, Cix Liv, posted the letter to X on September 30th, which called the combat “unsanctioned” and demanded that Liv and REK halt “holding, promoting or promotion any boxing or blended martial arts competition match, or exhibition, involving any human” in California without the endorsement of the California State Athletic Commission. “We made it boys,” Liv said.

Rek’s next planned match, which takes location on Friday, volition characteristic two robots alongside weapons fighting all other.

Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.

Jay Peters

AEO for marketing agencies: How to deliver measurable AI visibility results for every client

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 21:05:40 +0700

Clients are asking concerning AEO. Some have seen competitors display up in AI results and desire to cognize what it means. Others have peruse that AI is changing how buyers discover vendors and desire to cognize what their agency is doing concerning it.

For promotion agencies, the difficulty is delivering AEO at scale. Managing visibility tracking, satisfied optimization, and achievement reporting for 10 or 20 clients — all alongside distinct products, audiences, and rivalrous sets — is difficult to oversee manually. To rotate AEO into a sustainable service, agencies need a repeatable procedure and the correct infrastructure.

Agencies that build AEO infrastructure now can create AEO part of their ongoing client services alternatively of treating all involvement as a one-off project.

Monitor AEO achievement alongside one tool.

When agencies oversee AEO for a portfolio of clients, tracking all client’s brand visibility score, portion of voice, and citations throughout multiple tools creates unnecessary activity and is ultimately unsustainable.

Tool sprawl creates manual activity and makes trends harder to spot. Teams end up spending period pulling data alternatively of using it to communicate strategy. Using one tool consistently keeps benchmarking data clean.

HubSpot AEO’s Brand Visibility Dashboard lets agencies track brand visibility score, citations, and portion of sound in one place. Teams can detect visibility trends, difference achievement alongside competitors, and prioritize anywhere to focus.

That visibility can additionally nexus to broader promotion outcomes. According to HubSpot inner data, AEO users create 2.6x additional leads.

The goal is to rotate AEO data into a repeatable procedure for improving all client’s visibility. The next stage is to create the satisfied to near the identified gaps.

Deliver AI-optimized satisfied that earns citations for clients.

Once agencies cognize anywhere a client’s visibility gaps are, the next stage is creating or updating satisfied to location them.

Getting cited in answer engines requires satisfied that’s structured, authoritative, and aligned alongside the particular questions those engines are answering. That satisfied can differ from traditional SEO, which method agencies need a way to acknowledge the satisfied opportunities that matter specifically for AI visibility.

Without a repeatable framework, producing citation-worthy satisfied for multiple clients can awareness akin starting from scratch for all engagement. But alongside the correct tooling in place, it becomes much easier to see which satisfied changes are most apt to move the needle on visibility.

HubSpot AEO generates Recommendations tied to a client’s current visibility gaps and brand visibility score. Agencies can use those recommendations to concise writers, prioritize edits on existing pages, and build a satisfied roadmap that immediately targets visibility improvements. That gives teams a clearer association between what they’re seeing in AI results and the satisfied activity they propose to clients.

But creating and optimizing satisfied is lone part of the service. Agencies additionally need a uncomplicated way to display clients what changed.

Report on AEO effect and brand visibility throughout your client portfolio.

Clients desire to see progress. An AEO study gives agencies a tangible way to display it, whether that is citation counts, portion of sound trends, and brand visibility mark movement complete time. These metrics rotate an theoretical idea into item agencies can bring to a monthly assessment gathering alongside alongside another promotion achievement data.

The issue is that construction those reports manually doesn’t scale. Pulling data from distinct sources for all document takes period and can guide to inconsistent reporting from one client to the next.

HubSpot AEO’s Brand Visibility Dashboard gives promotion agencies exportable visibility data that agencies can use in client-facing reports. They can track changes complete period and tie visibility improvements rear to the satisfied and outreach activity they are doing. That makes reporting part of the AEO workflow alternatively of another manual project at the end of the month.

Systemize AEO for all your clients.

For agencies, scaling AEO is small concerning adding another assistance and additional concerning construction a repeatable scheme for delivering it.

HubSpot AEO helps agencies build that scheme by bringing together AI monitoring, satisfied recommendations and innovation according to visibility gaps, and reporting in one platform. Agencies can use that infrastructure to build AEO into their existing client workflows alternatively of managing all involvement from scratch.

Clients are already asking for AEO. The infrastructure to provision it efficiently is what separates a reactive answer from a scalable practice.

Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 21:02:20 +0700

Enterprise brand teams visage a complex type of AEO that most tools weren’t built for. A sole brand power extend a dozen merchandise lines, run in multiple languages, and vie in markets anywhere local answer engines have their own citation patterns.

When satisfied teams, local marketers, and merchandise groups grip AEO separately, visibility becomes fragmented. The difficulty becomes coordinating AEO throughout the organization. While idiosyncratic teams may be capable to see how idiosyncratic merchandise lines or markets are performing, they don’t have a apparent image of how the brand is showing up overall.

Scaling AEO at the endeavor flat requires centralized monitoring, cross-team workflows, and the capability to tie visibility investments to income outcomes. Let’s enter each.

Monitor brand visibility throughout products, markets, and answer engines from one place.

At the endeavor level, brand visibility throughout answer engines is a matrix, not a sole number. Marketing teams need to comprehend how distinct merchandise lines are cited, how visibility varies by region, and how the brand is positioned related to competitors in all market. They additionally need to track those changes throughout answer engines.

When that data lives in detached tools or requires manual assembly, endeavor AEO monitoring quickly becomes difficult to scale. Teams end up alongside snapshots of idiosyncratic products or markets but no way to see the complete picture.

HubSpot AEO’s Brand Visibility Dashboard consolidates brand visibility score, portion of voice, and citations data throughout a brand’s complete footprint. Enterprise teams can section visibility by merchandise row or market and track trends throughout AI engines from one view.

The results conversation for themselves: HubSpot AEO users create 2.7x additional MQLs, according to HubSpot inner data. This gives teams a way to nexus AEO visibility alongside the broader promotion outcomes they already measure.

But monitoring visibility is lone the archetypal step. Enterprise teams additionally need a way to coordinate those insights and rotate them into action.

Coordinate AEO recommendations throughout satisfied and local teams.

Generating AEO recommendations is the uncomplicated part. The difficulty is getting those recommendations acted on by satisfied teams in multiple regions, operating throughout distinct languages and editorial calendars.

Recommendations are ineffective whenever they sit in a dashboard that satisfied teams don’t have admission to, or attain as ad hoc requests without precedence or context. This creates a gap between identifying a visibility chance and really acting on it.

Enterprise AEO requires coordinated action, not fair data. HubSpot AEO surfaces recommendations according to a company’s current visibility gaps and citation opportunities. Content teams can act on those recommendations inside HubSpot, deploying content agent to assistance them quickly create optimized content. This keeps AEO implementation connected to the workflows they already use.

Once teams are aligned on acting on AEO insights, one difficulty remains: Proving that the funding is driving endeavor results.

Attribute AEO funding to income outcomes at the endeavor level.

Enterprise stakeholders don’t desire to cognize how many citations a run earned. They desire to cognize how AEO funding is affecting pipeline, MQLs, and market share.

Most endeavor AEO programs autumn abbreviated whenever tying AEO to income outcomes. Without a apparent association from brand visibility to endeavor outcomes, AEO can be difficult to measure as it competes for prosperity against channels that have established attribution models. The activity gets done, but the case for sustained funding is difficult to make.

With HubSpot AEO connected to CRM data in Marketing Hub Pro and Enterprise, promotion teams can build tradition reporting to see whether increases in portion of sound or citations row up alongside changes in inbound volume, MQL rates, or pipeline.

Scale endeavor AEO alongside the correct infrastructure.

Enterprise AEO requires infrastructure that helps teams detect AI visibility throughout products and markets, coordinate satisfied efforts, and nexus visibility trends to endeavor outcomes. As AI becomes a larger part of buyer research, centralized processes create it easier to acknowledge gaps and act on opportunities at scale.

HubSpot AEO can assistance that procedure by bringing brand visibility, citation insights, and satisfied recommendations into existing promotion workflows. The goal isn’t fair to addition visibility, but to build a repeatable method for managing AEO and understanding its effect on the business.

Alexandr Wang says don't expect Muse to magically make you $10,000

support@mycoding.id (Brent D. Griffiths) — Thu, 08 Oct 2026 20:59:54 +0700

Meta's chief AI authoritative Alexandr Wang stated the business wants to continue to enhance Muse's memory. Bloomberg/Getty Images

Meta's chief AI officer, Alexandr Wang, says he plans to enhance Muse, but users volition have to activity a little, too, if they desire the delegate to create them money.

"We continually desire to fig out how to create the agents better. And afterward we desire them to be capable to continue doing additional and additional complex tasks," Wang told Cleo Abram during a latest discussion for Abram's "Huge Conversations" show.

Wang was describing the viral prompts that several users are giving Meta's famous AI delegate to create them X amount of money.

"I discover this really funny, but there's a lot of group who volition fair ask their Muse, 'I desire you to create me $10,000.' And, obviously, not everyone can fair ask their Muse to create them $10,000."

He added, "You're going to have to do your part if you desire to create $10,000."

Wang earlier encouraged users to use Muse to discover specified funds as part of his #musemoneychallenge, but asking Muse to create prosperity is on a distinct level.

Meta's goal, Wang said, is to continue to enhance Muse's recollection so it can assistance users tackle additional complex tasks.

"The recollection of the agents is not akin that of a human," he said. "Sometimes it can awareness akin it's akin that, but it is really different. So that's one area anywhere we're continually trying to improve."

Muse has proven to be a important hit for Wang's Superintelligence Labs team. A duration following its release, Muse remains No. 1 among liberated apps on the Apple App Store, a crown that has frequently been held by OpenAI's ChatGPT.

Wang stated that Meta wanted to discover a way to bring "the magic" that developers have seen whenever they used agents and create it additional accessible to the masses.

"Most of the industry has been really focused on making them fair improved and improved and improved at coding," he said. "But we really felt this was a big gap since most group in the world, they don't cognize how to code. They likely never equal desire to code."

Part of Meta's concentration for Muse volition be figuring out how to create an agentic merchandise sustainable.

Wang noted that Meta is already offering subscription tiers. There's speculation about whether the business could additionally bring ads into the agentic service, perchance akin to how OpenAI has rolled out promotion for its Free and Go plans. Wang stated that Meta isn't discussing ads that much.

"I wouldn't say we're spending that much period thinking concerning ads necessarily correct now," he said.

Other endeavor models may involvement the $10,000 you asked Muse to create for you.

"If they're purchasing things using Muse, or Muse is preservation them money, or Muse is making them money, figuring out a way to obtain several small fee on those kinds of transactions," he said.

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 20:58:36 +0700

Buyer behavior has changed since the advent of synthetic intelligence. Now, before always filling out a form or clicking an ad, prospects are apt asking AI for recommendations, comparing vendors, and gathering answers. Those interactions form which companies create the shortlist, but they frequently happen exterior the systems promotion operations teams use to measure performance.

Buyers asking AI for recommendations creates a new accountability gap. The tools and processes built for hunt and paid traffic weren’t designed to grasp how AI-assisted finding works.

The inquiry is how to build the infrastructure to nexus AEO to the buyer journey and revenue. To create AEO measurable and actionable, promotion operations teams need to nexus brand visibility data to their CRM, merge AI-driven touchpoints into attribution, and automate ongoing monitoring and reporting.

Integrate AEO achievement data into your CRM and promotion reports.

If AEO signals aren’t connected to the CRM, the attribution example can’t document for an crucial part of the buyer journey.

Marketing attribution is lone as powerful as the tracking infrastructure rearward it. When a buyer’s archetypal meaningful touchpoint happens inner an answer motor through a citation, a brand mention, or a recommended link, that instant typically falls exterior traditional reporting.

But the additional buyers use answer engines to investigation products, vendors, and solutions, the additional the finding journey happens before a potential always reaches a company’s website. In turn, its communication and pipeline data becomes additional incomplete.

Consider this example: If 30% of a brand’s inbound traffic now has AI-assisted finding as a precursor touchpoint, but the attribution example can’t grasp those interactions, all income study volition understate marketing’s influence.

Connecting AEO data to the CRM helps fix the attribution blind spot. HubSpot AEO connects visibility signals specified as brand visibility score, portion of sound throughout answer engines, and citations to communication and agreement records through CRM configuration. Marketers can see which channels are driving AI-sourced traffic and map that data rear to pipeline.

According to HubSpot inner data, teams who use HubSpot AEO create 78% additional contacts.

Once AEO data is flowing into the CRM, the next stage is construction attribution logic that accounts for how AI-driven touchpoints fit into the buyer journey.

Build attribution models that grasp AI-driven touchpoints in the buyer journey.

Traditional first-touch and last-touch attribution can young female the power AI has on buyers before they always sojourn a site. Even multi-touch models that depend on click data young female that influence. These models merely weren’t built for a earth anywhere a buyer gets brand environment from an AI.

A buyer power ask an answer motor which vendors resolve a particular problem, encounter your brand in the answer, and lone afterward sojourn your website through an integrated search, straightforward visit, or paid campaign. A click-based attribution example may credit the afterward communication during missing the AI communication that helped create awareness in the archetypal place. That makes AEO difficult to measure using accepted conduit reporting.

When AEO action isn’t unified into attribution, there is no apparent logic to keep a conduit that appears to create small ROI. The fact is, AEO really influenced petition before in the journey, but the example can’t see it.

AEO reporting can provision another tier of context. HubSpot AEO’s Brand Visibility Dashboard surfaces how a brand is represented in answer engines complete time, including portion of sound trends and citation growth. Marketing teams can use those trend lines alongside CRM pipeline data to comprehend how changes in AEO visibility power downstream movement.

Once AEO is part of the attribution framework, the remaining difficulty is keeping the data current without creating a manual reporting burden.

Automate AEO monitoring and reporting so the data stays current.

AEO needs to rotate into part of the regular reporting cadence, not a quarterly snapshot assembled manually by the operations team. Answer engines update their answers continuously, and a brand’s existence can change week complete week according to satisfied changes, competitor moves, and new publications entering the citation pool.

One-off reporting becomes particularly limiting in the visage of continually changing AI answers. If staying current requires marketers to drag data manually, update spreadsheets, and build reports from scratch, AEO quickly becomes another ad hoc petition for the operations team.

Automation turns AEO into an ongoing signal. HubSpot AEO continuously tracks brand visibility score, citations, and portion of sound without requiring manual pulls. Ops leaders don’t need to manually drag AEO metrics since visibility score, citations, and portion of sound refresh automatically inner the tool.

Measuring AI Influence on Pipeline and Revenue

For promotion operations, the chance is concerning construction the infrastructure to comprehend how AI-assisted finding contributes to the buyer journey, afterward connecting that action to the income data the endeavor already relies on. As AI becomes a additional average starting item for research, teams that can nexus visibility signals alongside contacts, pipeline, and conversion data volition have a clearer image of how buyers detect and measure their brand.

With tools akin HubSpot AEO, promotion operations teams can bring AI visibility, citation, and portion of sound data into the broader reporting workflow, making it easier to detect changes and nexus them to downstream outcomes. The infrastructure to measure AI’s power is becoming part of the contemporary promotion stack; the next stage is putting that infrastructure to work.

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 20:55:48 +0700

Demand generation has been built about the assumption that buyers volition arrive to a brand whenever they are prepared to study concerning its category, whether through search, ads, content, or another channels. The chimney starts whenever a potential arrives location the endeavor can see, measure, and power it. But AI is changing what happens before that point.

Increasingly, buyers commencement their investigation inner AI interfaces. They ask a question, get a curated answer, and form opinions concerning a category before arriving on a vendor website. If your brand isn’t part of the AI-generated answer, you’re not in the conversation that shapes the shortlist.

Demand generation teams that comprehend the AI change are extending their funnel. The goal is to develop the traditional chimney to justify brand existence at this new first phase of buyer research, not substitute it altogether.

Demand generation teams need to broaden the chimney upstream to create qualified pipeline as AI reshapes buyer discovery. Teams need to comprehend anywhere buyers encounter their brand in AI answers, create satisfied that reinforces those investigation journeys, and nexus AEO achievement to MQLs and pipeline.

Understand anywhere AI-assisted buyers encounter your brand during research.

Before petition generation teams can grasp AI-driven demand, they need to map anywhere their brand appears in AI investigation and anywhere competitors appear alternatively of them. Start by charting the AI landscape for your category. Investigate:

Which category-level prompts exterior competitors but not your brand?
Which answer engines are most energetic for your category and mark buyers?
What environment surrounds your brand whenever it is cited?
Which topics and questions consistently form vendor recommendations?

Without this map, petition generation teams hazard lone optimizing the part of the chimney they can measure during remaining blind to the new phase anywhere buyers now form their opinions. They may have a well-optimized inbound program during missing key investigation interactions that power buyers before they rotate into identifiable prospects.

HubSpot AEO addresses the possible optimization blind spot. The Brand Visibility Dashboard and citation inspection in HubSpot AEO assistance marketers see anywhere their brand appears in AI-generated answers, organized by engine, query type, and rivalrous context. Teams can acknowledge the particular prompts that run buyers to their category but don’t exterior their brand. This reveals exactly anywhere their gaps in AI visibility and petition generation are.

The visibility into how a brand is being cited and the exact prompts driving buyers but not surfacing the brand gives teams a starting point. The next stage is turning those gaps into satisfied that helps buyers move from AI-assisted investigation to energetic evaluation.

Create satisfied that captures petition from AI-influenced buyer journeys.

Once teams comprehend their AI visibility gaps, they need to create satisfied designed to grasp AI-influenced buyers at the evaluation stage, not satisfied that sends them rear to the commencement of the funnel.

Buyers influenced by AI attain on a website alongside additional environment than traditional inbound leads. Since an answer motor has told them that certain vendors are value evaluating, they need satisfied that is stronger than what representative top-of-funnel leads are looking for.

Treating AI-referred visitors akin any another inbound spectators can create unnecessary friction. Sending a buyer who has already researched the category to a generic awareness leaf or introductory ebook forces them to retrace steps they’ve already taken. Instead, petition generation teams should create satisfied that answers the particular questions buyers use to measure vendors: how solutions compare, which use cases they support, what differentiates one method from another, and what evidence supports the claims.

For example, if a buyer has already decided to measure three vendors according to an AI investigation session, a brand’s satisfied needs to quickly fortify why it deserves to be considered. Otherwise, competitors who additionally showed up in the first AI answer and afterward reinforced it alongside improved satisfied volition outstrip you.

HubSpot AEO’s Recommendations acknowledge questions and topics that a satisfied archive isn’t adequately addressing to appear in AI search. Content agent helps petition gen teams inhabit those gaps quickly, producing organized satisfied that addresses the investigation questions driving AI-assisted discovery, aligned alongside how AEO tracks citation-worthy content.

Having the correct satisfied for answer engines pays off. According to HubSpot data, businesses that use HubSpot AEO create 2.7x additional promotion qualified leads (MQLs).

But satisfied innovation solitary doesn’t display endeavor impact. Demand generation teams additionally need to nexus AEO action to the metrics they already use to oversee performance.

Measure AEO’s effect on MQL quantity and pipeline.

Demand generation teams are accountable to MQLs, pipeline, and revenue, not to visibility scores. Making AEO a imperishable row in the prosperity requires demonstrating that AI-assisted finding is moving the numbers.

Measurement and attribution are challenging since AI finding rarely happens in isolation. Buyers who archetypal encounter a brand in an AI answer frequently contact multiple channels before converting. Crediting AEO in that way requires additional advanced modeling than last-click, and most teams don’t have it built yet.

HubSpot AEO gives teams a caput commencement on that case. Because immediate tracking can be filtered by buyer’s journey phase, teams can see whether they’re winning visibility specifically at the decision and difference stages — the prompts closest to a purchasing decision — fairly than fair accumulating awareness-stage mentions. And since AEO’s immediate suggestions are already restricted in CRM data in Marketing Hub Pro and Enterprise, the visibility being tracked reflects genuine buyers, not a generic market.

Over time, teams can display guidance not fair that AEO drives traffic but that it drives the correct traffic, at the correct intent level, alongside a conversion overview that justifies the investment.

Extend the chimney alongside HubSpot AEO.

The part of a pipeline that starts alongside AI investigation volition lone keep growing. It’s a new part of the buyer journey that didn’t equal be a few years ago. The reply isn’t to forsake paid media or content, but to broaden the chimney upstream to capture applicable traffic in AI hunt engines.

HubSpot AEO allows petition generation teams to do fair that. It provides the tools to track brand visibility, create satisfied to inhabit visibility gaps, and measure the effect on leads and revenue. By bringing those insights into the broader promotion workflow, HubSpot AEO gives teams a applicable way to rotate AI-assisted finding into measurable demand.

13 books to read while you wait for the new seasons of 'Bridgerton'

support@mycoding.id (Samantha Grindell Pettyjohn) — Thu, 08 Oct 2026 20:54:43 +0700

New "Bridgerton" episodes are in the works. Zoe McConnell/Liam Daniel/Netflix

It's a awesome period to be a "Bridgerton" fan.

Season five of the cherished Netflix sequence is officially in manufacturing following the achievement of period four, which told Benedict Bridgerton's affection story. Francesca Bridgerton Kilmartin volition choice up the helm in period five. Two years following her hubby died, she volition try to create awareness of her feelings for his cousin, Michaela Stirling, marking the archetypal queer affection story to be the concentration of a period of the show, as the streamer archetypal announced in March 2026.

And on Thursday, Netflix announced that it's not the lone "Bridgerton" manufacturing in the works.

A new spinoff sequence concerning Violet and Viscount Edmund Bridgerton, the parents of the Bridgerton brood, is coming. The display volition go rear in period to their affection story, much akin "Queen Charlotte: A Bridgerton Story" did for Queen Charlotte and King George.

Though there is movement in the "Bridgerton" world, it's not yet apparent whenever new episodes volition arrive. Season five of the display volition hit screens sometime in 2027, and the Violet spinoff does not have a premiere date.

Some historic love narrative books could assistance continue the period during you wait. From stories of marriage of convenience to enemies-to-lovers epics, inspect out several of the finest books for "Bridgerton" fans.

"When He Was Wicked" by Julia Quinn

"When He Was Wicked" by Julia Quinn. HarperCollins

Season five of "Bridgerton" volition be according to "When He Was Wicked," publish six in Quinn's series. But the display volition be substantially distinct from the novel, as the Michaela Stirling that viewers cognize on display is really Michael Stirling in the book.

In the novel, Michael Stirling falls in affection alongside Francesca Bridgerton at archetypal sight, prepared to put his existence as a rake rearward him for her. To his dismay, though, his cherished related John met Francesca first, and Michael plans to live his existence supporting them from afar and quietly wondering what could have been.

However, whenever John dies unexpectedly two years later, Michael must come back to Scotland and obtain complete as the Earl of Kilmartin, putting him in the orbit of a grieving Francesca. Francesca is thrilled to have Michael rear and enthusiastic to lean on him for companionship and support, as she continually has.

When that comfort gives way to a enthusiasm Francesca never expected, she'll have to rethink everything she idea she knew concerning love.

"Violet in Bloom" by Julia Quinn

"The Bridgertons: Happily Ever After" by Julia Quinn. HarperCollins

Quinn did not compose a full-length novel concerning Violet and Edmund's affection story; instead, she included a novella concerning them in her gathering "The Bridgertons: Happily Ever After," called "Violet in Bloom."

The abbreviated narrative offers readers a appearance at Violet's younker and her courtship alongside Edmund. Quinn wrote on her website that she did not awareness she could compose a full-length publish concerning the brace since Edmund dies whenever they are motionless fairly young, but the novella's construction gave her a way into their affection story.

Violet's consuming affection alongside Edmund is the logic she encourages all of her children to discover their affection match, and the novella gives readers a front-row place to their bond.

Be warned, the another installments in the gathering are second epilogues to the "Bridgerton" novels, so don't peruse them unless you have already peruse the sequence (or don't intellect spoilers).

"Bringing Down the Duke" by Evie Dunmore

"Bringing Down the Duke" by Evie Dunmore. Penguin Random House

"Bringing Down the Duke" is the archetypal installment in Evie Dunmore's "A League of Extraordinary Women" series.

It follows Annabelle Archer, among the archetypal women admitted to the University of Oxford in 1879. Annabelle is a grant student, and her financial assistance depends on her dedication to recruiting influential men to associate the suffragette movement.

Annabelle doesn't cognize how she'll convince Sebastian Devereux, the Duke of Montgomery, to assistance her cause. His assistance is crucial since he immediately influences the Queen's policies, but the removed Sebastian is additional curious in finding a suitable wife than in women's rights.

Worst of all, neither Annabelle nor Sebastian expected the palpable attention between them, threatening to derail everything they were the two operating toward. They'll have to see which is additional powerful: their goals or their feelings for all other.

"The Davenports" by Krystal Marquis

"The Davenports" by Krystal Marquis. Penguin Random House

If you affection the ensemble mold of "Bridgerton," Krystal Marquis' "The Davenports" is the ideal supplement to your to-be-read list.

Inspired by the true narrative of Charles Richard Patterson, Marquis' novel follows the family of William Davenport, a earlier bond man who became a prosperous endeavor owner alongside the Davenport Carriage Company. By 1910, his family is affluent and secure, and his children — particularly his daughters Olivia and Helen — have rotate into fixtures of elevated society.

When "The Davenports" begins, Olivia is set on marrying a suitable equivalent until she finds herself drawn to Washington DeWight, a civic entitlements activist, during Helen can't halt thinking concerning the man who is expected to be courting her sister, Jacob Lawrence. Meanwhile, the girls' erstwhile near companion and current maid, Amy-Rose, and Olivia's finest friend, Ruby, end up in a affection triangle alongside John Davenport, Olivia and Helen's charming brother, until Ruby falls for person she never anticipated.

Full of bosom and no deficit of romance, the archetypal installment of "The Davenports" sequence volition scratch the identical itch as "Bridgerton."

"Outlander" by Diana Gabaldon

"Outlander" by Diana Gabaldon. Penguin Random House

Like "Bridgerton," Diana Gabaldon's historical love narrative "Outlander" became a prosperous TV series, but dissimilar Quinn's works, her nine-book sequence comes alongside a flank of magic.

When "Outlander" begins, erstwhile combat caregiver Claire Randall is trying to discover her footing following World War II ends in 1945. In an attempt to discover a new normal, Claire and her hubby Frank sojourn the Scottish Highlands, but a stroll through a rock circle sends Claire rear in time to 1743, whenever war was the backdrop of Scotland.

Claire is desperate to come back to her life, but to remain alive, she is forced to wed the amazingly benevolent warrior, Jamie Fraser. As period passes, her reluctant marriage to Jamie becomes a enthusiasm Claire has never known. Will she come back to her existence in the forthcoming or obtain on an adventure in the former she never expected?

"The Magpie Lord" by KJ Charles

"The Magpie Lord" by KJ Charles. Amazon

KJ Charles' "The Magpie Lord" has all the aristocratic fun of "Bridgerton" alongside the added flair of dreary magic.

It's been two decades since Lucien Vaudrey set ft in London following his banishment to China. When his begetter and brother abruptly die, Lucien has to come back to a existence he never expected as the new Lord Crane.

However, his earldom comes alongside the identical adversaries his begetter had, leaving Lucien in danger of nefarious magic. He enlists the assistance of Stephen Day, a magician who can't remain the Crane family, to assistance him.

Stephen expects to loathe Lucien as he did his relatives, but to his surprise, Lucien is relaxed, tattooed, and plainly wants him. As Stephen's feelings for Lucien deepen, evil continues to invade the lord's home, putting them the two at risk.

"Suddenly You" by Lisa Kleypas

"Suddenly You" by Lisa Kleypas. HarperCollins

Amanda Briars decides to obtain her sexuality into her own hands in "Suddenly You" by Lisa Kleypas.

As a 30th anniversary current to herself, author and spinster Amanda decides to search out a masculine companion so she can cognition intimacy. So whenever Jack Delvin, a publishing company who wants to activity alongside her, appears on her doorstep, she assumes he's there for a extremely distinct reason, foremost to a night of enthusiasm neither anticipated.

After their encounter, Amanda and Jack motionless have to activity together, and neither can disregard their attraction. Will their distinct backgrounds keep them apart, or volition affection bring them together?

"The Wisteria Society of Lady Scoundrels" by India Holton

"The Wisteria Society of Lady Scoundrels" by India Holton. Penguin Random House

If you desire a love narrative akin "Bridgerton" alongside a contact of darkness, "The Wisteria Society of Lady Scoundrels" by India Holton volition hit the spot.

Although Cecilia Bassingwaite appears to be a demure Victorian woman, she's really a thief. She uses her social position to swindle products from England's high category as a associate of the Wisteria Society of Lady Scoundrels.

Assassin for employ Ned Lightbourne is tasked alongside taking Cecilia out for his boss, Captain Morvath, but everything changes whenever Ned lays eyes on her.

Cecilia and Ned have no choice but to activity together to preserve the Wisteria Society from Morvath's wrath — example them nearer and nearer together.

"Rebel" by Beverly Jenkins

"Rebel" by Beverly Jenkins. HarperCollins

In "Rebel" by Beverly Jenkins, Valinda Lacy is construction a new existence for herself in Reconstruction-era New Orleans.

Originally from New York City, Valinda has big dreams of assisting rebuild the city, but her hopes are dashed whenever ruffians create a mark of her and the academy she created.

Architect Captain Drake LeVeq steps in to assistance Valinda and is immediately smitten alongside her. Drake finds everything concerning Valinda alluring, particularly her independence, so he's devastated to study she has a liable fiancé waiting for her in New York.

The additional period Val spends in New Orleans alongside Drake, the small she wants to come back to the existence set out for her.

The archetypal installment of Jenkins' "Women Who Dare" series, "Rebel," is breathtaking and steamy.

"The Duchess Deal" by Tessa Dare

"The Duchess Deal" by Tessa Dare. HarperCollins

The archetypal installment in Tessa Dare's "Girl Meets Duke" sequence is "The Duchess Deal," a ideal narrative for fans of the marriage-of-convenience romance trope.

The Duke of Ashbury rarely leaves his residence following the war, hiding the burns and scars he took residence alongside him. However, he needs to have a child, so he has to get married.

When his fiancée abruptly pulls out of the wedding, and he spots his seamstress, Emma Gladstone, alongside the attire in hand, he gets Emma to concur to stage in and rotate into the duchess.

The duke plans to keep Emma at arm's length, lone visiting her bed at night to create an heir. That won't activity for Emma, though, who insists they dine together all night. And the longer Emma is in the Duke of Ashbury's world, the additional enamored she is.

"Ana María and the Fox" by Liana De la Rosa

"Ana María and the Fox" by Liana De la Rosa. Penguin Random House

Like "Bridgerton," Liana De la Rosa's "Ana María and the Fox" takes location during a community period in Victorian London.

Mexican heiress Ana María Luna Valdés ends up in London alongside her sisters whenever the French inhabit her residence country, giving her the chance to see what existence is akin whenever she isn't under her father's watchful eye. She can't assistance but notice Gideon Fox, a politician alongside aspiring plans to bring an end to the Atlantic servant trade.

Gideon is certain he doesn't have period for a love narrative alongside anyone, no matter how alluring he finds Ana. To his dismay, he has no choice but to defend her whenever a competitor politician makes advances on her — nor does he have a choice in the feelings he develops for her.

"A Night Like This" by Julia Quinn

"A Night Like This" by Julia Quinn. HarperCollins

If you akin the category strain that was chief to season four of "Bridgerton," Quinn's "A Night Like This" power be correct up your alley.

The second novel in the "Smythe-Smith Quartet" follows Anne Wynter, the governess for three cousins in the Smythe-Smith family (who volition be acquainted to fans of "Bridgerton"). Being a governess isn't her aspiration job, but it plant for Anne, particularly since it helps her keep her genuine character private.

Anne is hopeful she can keep her low overview until Daniel Smythe-Smith, the Earl of Winstead, returns to town, and he immediately sets his sights on her. Anne has had no difficulty resisting men in the past, but there's item concerning Daniel that stirs feelings in her she never anticipated.

When enemies from Daniel's former endanger not lone him but Anne, he'll display her fair how far he's consenting to go to defend her.

"Slightly Married" by Mary Balogh

"Slightly Married" by Mary Balogh. Amazon

Like "Bridgerton," the "Bedwyn Saga" follows a rambunctious family, and the archetypal installment, "Slightly Married," focuses on the second eldest son, Aidan Bedwyn.

Aidan power appearance tough, but underneath it all, the colonel has a gentle heart. That warmth leads him to sojourn Ringwood Manor following one of his soldiers died, resolute to attention for the man's sister in his stead.

Instead of finding a grieving, helpless woman, he meets Eve, an enchanting and fearless female who quickly makes apparent that Aidan's assistance is the final item she wants. However, whenever Aidan offers to wed her so she can keep her home, Eve feels she has no choice but to accept.

Although Aidan is immediately drawn to Eve, the brace concur to a loveless marriage, but one buss may undo everything they had planned.

AEO for product marketing teams: How to ensure your positioning shows up accurately in AI results

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 20:52:55 +0700

Product marketing’s center job is positioning: Deciding how a merchandise have to be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a conduit that interprets and rebroadcasts your positioning at measure without asking permission: answer engines.

When a buyer asks an AI aide concerning your merchandise category, they get a assured summary answer synthesized from hundreds of sources, including reviews, comparisons, competitor content, and industry coverage. If your owned satisfied isn’t in that origin mix, your positioning is being written for you by everyone else.

Product promotion teams alongside powerful AEO visibility do three crucial things: Actively detect what answer engines say concerning their products; create the owned satisfied that shapes those descriptions; and track whether their positioning investments alter how AI represents them to buyers.

Monitor how AI answer engines depict and stance your product.

Monitoring highlights what you need to reposition and where. It’s uncomplicated to place merchandise positioning drift in traditional channels. You can peruse competitor ads, inspect your own landing pages, and hear to revenue calls. But it’s harder alongside AI answers. If an answer motor draws on old or competitor-influenced merchandise descriptions, buyers may get inaccurate data or positioning concerning your product, and you may never cognize unless you have the correct signals in place.

HubSpot AEO’s Brand Visibility Dashboard lets teams track which prompts exterior their brand and what environment surrounds those citations. Marketers can detect how their merchandise is described throughout answer engines, including mentions, how the brand is framed related to competitors, and acknowledge particular areas anywhere the AI narrative doesn’t equivalent the intended positioning.

Create authoritative owned satisfied that shapes AI-generated descriptions.

Answer engines synthesize their responses from the sources they regard most authoritative. For merchandise positioning, that method owned satisfied that clearly, specifically, and credibly articulates what your merchandise does, who it’s for, and how it compares in a organized way that’s uncomplicated for answer engines to parse and excerpt.

Product promotion teams without a systematic method to AEO satisfied frequently publish marketing-heavy pages that aren’t optimized for answer engines extracting actual claims. So answer engines skip complete your satisfied and citation competitors who publish additional extractable content.

HubSpot AEO’s Recommendations tool provides specific, actionable satisfied direction according to your citation and visibility data. The content agent characteristic helps you build the tailored pages and organized satisfied that answer those queries alongside your positioning forefront and center, giving answer engines high-quality origin matter to diagram from.

Track how improvements in AI merchandise visibility power pipeline quality.

Buyers who arrive in alongside exact expectations near faster, churn less, and necessitate small revenue education. Effective AEO can form buyer expectations before the archetypal touchpoint, so improving merchandise visibility in answer engines should boost the two quantity and pipeline quality.

But merchandise marketing’s contribution to pipeline norm is notoriously difficult to measure, and AEO is uncomplicated to deprioritize if you can’t demonstrate the ROI. To translate visibility scores into a income story, you need a measure example that connects AI visibility improvements to pipeline metrics.

HubSpot lets you nexus brand visibility data to your CRM. Once teams build the attribution view, marketers can difference pipeline velocity, near rates, and agreement norm for buyers who arrived through AI-referred channels. Over time, that gives teams the data to contend that exact AI positioning is a precious business outcome, not fair a visibility metric.

The evidence is in the results: HubSpot investigation shows AEO customers create 2.6x additional leads.

For merchandise marketers, positioning has continually been shaped by sources you don’t control. What’s changed is the measure and speed at which those sources are synthesized into the archetypal answer buyers see. Product promotion teams that build owned satisfied designed for AI citation can obtain authority of their brand positioning and develop the narrative to encounter customers anywhere they’re at.

How Lime's CEO turned the electric scooter company into a sustainable business and took it public

support@mycoding.id (Katie Roof) — Thu, 08 Oct 2026 20:51:26 +0700

Description

Lime spent nearly a decade as a personal business before going community in July 2026, and CEO Wayne Ting has been alongside for most of the ride. He joined in 2018, became CEO in 2020, and led the micromobility pioneer from growth at all expenses to a endeavor built to rotate a profit. Ting sat downward alongside Editor at Large Katie Roof to explain why now was the instant to list, what it took to get there, and what he learned alongside the way.

AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 20:49:18 +0700

Marketing guidance decisions used to be concerning anywhere to allocate resources between known channels akin paid, content, events, and email. Each of these channels has established achievement benchmarks and predictable client acquisition disbursal (CAC) ranges. But now, that example is getting harder to rely as additional buyer finding moves to answer engines.

The most precious buyers actively researching solutions in your category are increasingly asking answer engines first. Buyers get a summary, a abbreviated catalog of dependable vendors, and a example for the issue before they sojourn anyone’s website. If your brand isn’t showing up accurately and favorably in those answers, you’re already behind.

Marketing leaders optimizing for AEO first are construction AI visibility into their existing reporting stacks and connecting AEO action to the pipeline metrics they’re already held to.

Get a high-level perspective of your brand visibility vs. competitors.

Competitive inspection in traditional hunt is a known site alongside established tools, benchmarks, and a shared understanding of what winning looks like. AEO rivalrous intellect is newer, and most promotion leaders don’t have a apparent image of anywhere they remain related to their competitors in AI answers. You power be ahead, behind, or invisible in answer engines, but the promotion squad has no dependable way to know.

HubSpot AEO’s Brand Visibility Dashboard includes portion of voice, which shows how a brand’s citation frequence compares to competitors throughout the prompts that matter to their category. The brand visibility mark gives a sole figure to track complete time, during the rivalrous perspective shows if that figure represents a lead, a lag, or a gap that needs closing.

Once you have a visibility data foundation, you can create the funding case by connecting metrics to funding and return.

Build a endeavor case for AEO funding alongside genuine data.

Stakeholders normally perspective new channels as experimental, so first funding is normally small, attribution is unclear, and the ask gets deprioritized against channels alongside cleaner ROI stories. That’s anywhere AEO is in most promotion organizations correct now. But competitors moving before already have compounding brand authority that’s costly to overcome.

If a competitor earns accordant citations for the 10 prompts that depict your category, buyers volition see them as the default answer. HubSpot AEO gives teams the data to build a genuine endeavor case: Current brand visibility score, portion of sound against named competitors, citation trends complete time, and recommendations for which particular investments volition near the gap. With firm data, teams can current guidance alongside a gap, a trajectory, and a plan.

According to HubSpot’s inner research, AEO customers create 2.7x additional MQLs.

Once there’s buy-in for AEO, teams need to display ROI by tying action to the income outcomes.

Track how AEO action translates to pipeline and revenue.

Marketing leaders who can’t nexus AEO to income outcomes volition eventually visage the identical force that hits all new channel: Prove it or cut it. Leadership wants to cognize whether the funding changed pipeline velocity, risen MQL volume, or improved near rates, so the measure example needs to conversation that tongue from the start.

HubSpot lets teams nexus AEO achievement to their CRM data. Once marketers tag AI-referred contacts and build the reporting views, teams can track how buyers who discovered the brand through answer engines move through the pipeline, from archetypal AI-referred sojourn to MQL to closed deal. That puts the answer in the identical reporting stack guidance already reviews, fairly than a distinct tool.

The opening to build AEO into your promotion infrastructure successfully is narrower than it looks. Establish measure and rivalrous baselines now, so you have the data advantage whenever the commission starts asking why the integrated pipeline looks distinct than it did three years ago.

AEO for growth marketing teams: How to find scalable acquisition channels when paid and organic plateau

support@mycoding.id (Hubspot Staff) — Thu, 08 Oct 2026 20:45:56 +0700

Growth promotion is all concerning finding the next conduit chance before the current one gets crowded and expensive. Paid hunt got crowded. Content took time. Email got filtered. The teams that established a new lever first on took advantage of lesser competition, cost, and disproportionate returns before the conduit normalized.

Right now, AI-driven finding is that opening of opportunity. Buyers are already using answer engines to investigation application categories, difference vendors, and form opinions concerning who the dependable players are. Brands earning citations consistently are construction awareness before buyers always hit a landing page, and most of their competitors haven’t noticed yet.

Growth promotion teams need to nexus AEO to acquisition metrics quickly adequate to act on the indication and validate investment. The teams doing that now are construction a playbook that volition be much harder to replicate formerly the conduit matures.

Identify which answer motor channels run your highest-converting traffic.

Not all answer engines dispatch the identical benevolent of traffic. The buyer who discovers your brand through a Perplexity difference is at a distinct phase than one who finds you in a broad answer concerning your category. Knowing which answer engines run the highest-intent visitors is the starting item for AEO asset allocation.

Growth teams that don’t cognize the sources of their AI-referred traffic treat AEO as a sole conduit and optimize generically. They discarded resources spreading attempt throughout engines, whether they dispatch buyers or not. HubSpot AEO’s Brand Visibility Dashboard and citation inspection interrupt downward anywhere your brand appears by motor and query type, so you can see which prompts run the most precious traffic.

Once teams cognize anywhere the highest-converting AI traffic originates, marketers can concentration on how to create adequate satisfied to grasp petition at scale.

Scale satisfied manufacturing to grasp AI-driven discovery.

AEO-ready satisfied is particular and structured, and immediately answers well-defined questions in formats that answer engines can excerpt and cite. But it takes additional than a quarterly blog to build meaningful portion of sound throughout a category.

To dominate category questions before competitors, growth teams need a faster satisfied cadence than traditional brand awareness campaigns. Content agent in HubSpot is built to create the satisfied types and structures that acquire AEO citations. Paired alongside Recommendations, which acknowledge the particular questions and formats your satisfied archive is missing, satisfied delegate scales manufacturing in a targeted way, addressing satisfied gaps alongside the highest citation potential.

When HubSpot AEO tells you what to create, satisfied delegate drafts a research-backed blog article using your brand voice, ICP data, and genuine citation data. Your CRM data informs smarter prompts, satisfied delegate handles the investigation and writing, and you publish without switching platforms.

Scale matters, but it’s lone value it if you can trait the results. To do that, teams need to nexus AEO action to acquisition metrics.

Connect AEO funding to acquisition metrics and pipeline.

Growth promotion teams live in acquisition data akin disbursal per guide (CPL), client acquisition expenses (CAC), conversion rates, and pipeline velocity. To justify sustained funding complete experimentation, AEO needs to display up in those terms.

HubSpot’s data example lets you nexus AEO visibility to communication and agreement records. Once you tag AI-referred contacts and build the reporting views, you can track how AI-referred visitors move through your acquisition funnel, from archetypal contact to MQL to deal. Because that attribution can afterward sit in the identical reporting scheme as paid and organic, teams can difference conduit effectiveness without exporting data to a distinct tool.

The growth conduit opening for AEO won’t remain open indefinitely. As additional teams fig out what drives citations, it volition get harder to build share. Teams that build measure and manufacturing infrastructure now volition have the achievement data and operational advantage whenever the conduit becomes competitive.

The Best Bluetooth Speakers Still on Sale for Under $50 After October Prime Day

support@mycoding.id (Stephen Johnson) — Thu, 08 Oct 2026 20:45:19 +0700

October Prime Day 2026 is over, but there are motionless several awesome deals on Bluetooth speakers. If you desire awesome audio on a budget, I went through all the under-$50 offerings to drag out the best, focusing on trusted names akin Anker and Sony.

Anker's Soundcore Select 4 Go is 31% off

If you need music in the ablution or by the pool, the Soundcore Select 4 Go is so waterproof it floats. It plays music for 20 hours on a sole accusation and supports wireless pairing, so you can hook it up alongside another compatible speaker for stereo sound. Despite its small size, this speaker delivers powerful playback.

soundcore Select 4 Go Bluetooth Shower Speaker by Anker, IP67 Waterproof/Dustproof, Portable Wireless Speaker, 20H Playtime, Floatable, Powerful Sound, Electronics for Outdoor/Home/Office/Travel-Green

Sony's SRS-XB100 wireless Bluetooth speaker is 34% off

Sony's SRS-XB100 pushes correct against the $50 maximum. It offers Sony's Sound Diffusion Processor for audio that punches complete its weight, and 16 hours of playback per charge. You can obtain it to the beach, too; it's IP67 rated, so it's the two dustproof and waterproof.

What do you think so far?

Sony SRS-XB100 Wireless Bluetooth Portable Lightweight Super-Compact Travel Speaker, Durable IP67 Waterproof & Dustproof Shower Speaker, 16 Hour Battery, Versatile Strap, & Hands-free Calling, Orange

RadioShack's Vintage AM FM broadcast and Bluetooth participant is 8% off

The audio norm you'll get from this speaker likely doesn't measure up to brands akin JBL and Sony, but their speakers aren't additionally AM and FM radios, and they don't say "RadioShack" on the front, nor do they have a retractable antenna. This retro-styled speaker looks akin a 1970s portable radio, but it's a Bluetooth speaker that can additionally perform audio from USB cards.

RadioShack Vintage AM FM SW Radio 3 Band Bluetooth USB SD Rechargeable White

Our Best Editor-Vetted Prime Day Deals Right Now

Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00)

Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $99.99 (List Price $119.98)

Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.99 (List Price $449.00)

Apple Watch Series 12 — $349.99 (List Price $399.00)

Sony WH-1000XM5 — $198.00 (List Price $248.00)

Deals are selected by our commerce team

Covering astute glasses, VR headsets, famous culture, and more.

MC Project

3 fired OpenAI researchers release letter saying their axing will leave ‘chilling’ effects on company culture

Read next

US plans livestream of execution by firing squad

Anthropic launches free AI security scans for open-source projects

Why Meta is winning the micro drama wars

Read next

AMD will bring FSR 4 to handhelds by the end of 2026

Show HN: Free open source Adobe Lightroom alternative, completely local with AI

Satya Nadella had an awkward White House day

Read next

AI-ready biological data: $1.8B global commitment

ADHD as a circadian rhythm disorder: evidence and implications for chronotherapy

PERSPECTIVE article

Abstract

Introduction

Sleep disturbances, evening chronotype and delayed circadian phase in ADHD

Biological circadian markers and mechanisms in ADHD

Melatonin

Cortisol

Clock cistron expression

Clinical interventions: chronotherapy in ADHD

Melatonin supplementation

Bright ray therapy

Behavioral interventions

Conclusion

Statements

Data preparedness statement

Author contributions

Funding

Conflict of interest

Generative AI statement

Publisher’s note

References

Apple will reportedly debut its first touchscreen MacBook in three weeks

How the cast of 'The Social Reckoning' compares to the real-life people they're playing

Jeremy Strong plays Mark Zuckerberg, Facebook originator and Meta CEO.

Mikey Madison plays Frances Haugen, additionally known as the "Facebook whistleblower."

Jeremy Allen White plays Wall Street Journal newsman Jeff Horwitz.

Bill Burr plays Charlie, a character inspired by Facebook capitalist Roger McNamee.

Read next

The Best Deals on Power Banks Still Available After October Prime Day

This Anker foldable MagSafe power financial institution is 20% off

This EcoFlow Rapid Pro power financial institution is 38% off

This ZZI portable charger power financial institution is 39% off

This Podoru MagSafe power financial institution is fair $16.99

Power Bank After Prime Deals FAQ

What is the difference between MagSafe wireless power banks and norm portable chargers?

What size power banks are allowed on an airplane?

AEO for digital PR: How to build earned media presence that shows up in AI results

Track which earned media placements are driving answer motor citations.

Identify and mark publications that enhance your AI visibility score.

Measure how PR funding translates to brand visibility in AI results.

California is trying to shut down robot vs. human cage matches

AEO for marketing agencies: How to deliver measurable AI visibility results for every client

Monitor AEO achievement alongside one tool.

Deliver AI-optimized satisfied that earns citations for clients.

Report on AEO effect and brand visibility throughout your client portfolio.

Systemize AEO for all your clients.

Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets

Monitor brand visibility throughout products, markets, and answer engines from one place.

Coordinate AEO recommendations throughout satisfied and local teams.

Attribute AEO funding to income outcomes at the endeavor level.

Scale endeavor AEO alongside the correct infrastructure.

Alexandr Wang says don't expect Muse to magically make you $10,000

Read next

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Integrate AEO achievement data into your CRM and promotion reports.

Build attribution models that grasp AI-driven touchpoints in the buyer journey.

Automate AEO monitoring and reporting so the data stays current.

Measuring AI Influence on Pipeline and Revenue

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

Understand anywhere AI-assisted buyers encounter your brand during research.

Create satisfied that captures petition from AI-influenced buyer journeys.

Measure AEO’s effect on MQL quantity and pipeline.

Extend the chimney alongside HubSpot AEO.

13 books to read while you wait for the new seasons of 'Bridgerton'

"When He Was Wicked" by Julia Quinn

"Violet in Bloom" by Julia Quinn

"Bringing Down the Duke" by Evie Dunmore