Greetings from India! Yes, India! Seriously! But conscionable because I’m walking doesn’t mean I’m going to miss retired connected doing my occupation arsenic Liaison — helping YouTube amended empathize pinch creators and creators amended win connected YouTube. I’m conscionable doing it from for illustration 3/8ths to a half-a-day ahead! (Time zones are truthful strange.) So, travel on from YouTube, X/Twitter, Instagram, Threads, and Discord arsenic I sum up nan astir impactful moments of nan week!

💛 Creators! First logic I’m successful India is for creators! YouTube has merchandise managers from astir nan world present to meet pinch nan unthinkable creators successful India, get feedback, and study much astir 1 of nan biggest markets connected earth. After immoderate opening remarks from Head of YouTube Asia Pacific, Gautam Anand, YouTube CEO, Neal Mohan sat down for a fireside chat and, of course, a desi-check. No spoilers, but you should beryllium seeing nan interview, and a Short that’ll really Let Neal Cook pinch immoderate astonishing creators, and soon! Johanna, YouTube’s Chief Product Officer, besides joined maine for a unrecorded type of our Release Notes bid for Creator Insider, answering immoderate of nan biggest questions from nan creators successful nan room. We besides had breakout sessions connected mythbusting, monetization, Shorts, and creator tools. I loved nan format and I deliberation nan creators loved it arsenic good truthful I really dream we tin do more!

✨ Brands! Second logic I’m successful India is for Brandcast. New York happened backmost successful May, New Dehli happened conscionable today! Neal kicked it off, conscionable arsenic he did past time, pinch an preamble that said to nan bosom of YouTube — creators. There was besides an astonishing infinitesimal erstwhile Neal and Lyor Cohen, Head of YouTube Music, presented nan biggest transmission successful India, and 1 of nan 2 biggest successful nan world, T-Series, pinch their latest play button. Wow did it radiance pinch nan ray of hundreds of millions of subs!

🙋Q&A: “Ever since YouTube divided nan video tab connected transmission pages into abstracted video, Shorts, and Live tabs, capacity for my unrecorded streams has tanked. What’s going on?” That’s a unusual one! My contiguous conjecture is that this whitethorn beryllium relationship and not causation. Oftentimes erstwhile capacity changes, we look astatine thing other that changed astir nan aforesaid time, and moreover if it’s not precisely nan aforesaid time, conscionable springiness it each nan blame. You tin spell into YouTube Analytics > Traffic Sources and look astatine really galore views you really get from transmission pages. If it’s not a batch (which should beryllium existent for astir channels), past you tin discard that mentation really fast. If you still want to do thing proactive astir it, conscionable successful case, customize your Home tab to make judge you person a characteristic conception for Live, and spot it adjacent nan top, truthful it makes it really easy for anyone hitting your page to find it. If you determine it really isn’t nan tab page, return a look astatine older Live streams that did amended and spot if you tin place thing other — did you spell unrecorded little aliases more? Did you screen different topics? Was it immoderate different time aliases time? Just support going done nan variables until you find thing solid, past activity connected it!

📈 Tip of nan Week: If you’re conscionable getting started pinch Live, aliases looking to turn your unrecorded audience, we person a video connected Creator Insider pinch immoderate tips from Sarah who useful connected nan YouTube contented strategy team. One of my favorites is to make judge you person a plan! Regulars mightiness conscionable want to bent pinch you, but caller viewers discovering you for nan first clip tin dip successful and retired existent fast! If you don’t person a ton of acquisition pinch unrecorded retention yet, and tin support a watercourse compelling for agelong periods of time, walk a fewer minutes to make an outline first. Structure your show. That'll thief you support nan show tighter and nan dips down!

I cognize that was only a apical 4 and not a apical 5 but I’m backmost to walking and will wholly make it up to you adjacent time! So support pinch nan contenting!