Read the cold LinkedIn outreach that led Fishwife's CEO to hire a candidate

Aug 02, 2026 04:22 PM - 1 month ago 589

Becca Millstein smiling headshot

Becca Millstein said this 1 LinkedIn connection stood out. Fishwife

If you consciousness for illustration your messages are getting mislaid successful the void, you whitethorn beryllium onto something.

Executives are often bombarded pinch galore income pitches and introductions each time — and that makes it difficult to guidelines retired with a acold outreach.

Becca Millstein, cofounder and CEO of the trendy tinned seafood institution Fishwife, said she misses galore of the messages she receives connected LinkedIn.

"I don't respond to DMs because I don't spot them, aliases it's conscionable excessively much," Millstein told Business Insider.

Millstein, who cofounded the company successful 2020, said it's go progressively difficult for candidates to guidelines retired by sending a nonstop message. Every truthful often, though, personification manages to break through. She said a prospective worker reached retired respective months ago. After seeing the message, she passed it connected to the hiring manager, and they yet hired the candidate.

An anonymized type of the DM is below:

Hi Becca,I conscionable applied for the ______ domiciled astatine Fishwife and wanted to present myself.In ______ years astatine ______, I've scaled ______ from ______ to ______ M orders/year. I oversee end-to-end ______, including ______, while managing the corresponding fund of $______ M/year.In summation to starring ______, I'm responsible for our relationships and agreements pinch ______. I usage information to forecast ______, and to optimize______. The champion portion of my domiciled is the cross-functional collaboration pinch teams for illustration ______.Would you beryllium unfastened to a speech to talk the domiciled further? My résumé is attached for reference.Thanks!

Millstein said the candidate's connection sewage her attraction because it was circumstantial and direct. They explained which domiciled they were willing in, summarized their applicable experience, and included numbers to make their case.

She added that the connection was concise and made it clear they were "clearly not a robot," which stands retired successful the flood of messages she receives.

The CEO said that aft checking the campaigner out, she sent the résumé to the hiring head and said, "This personification seems awesome."

Most of the messages she receives "don't person that benignant of substance," Millstein said.

The campaigner besides included their résumé successful the connection and said they had already applied for the job, which Millstein said was an important detail.

"Never conscionable nonstop a connection if there's a occupation exertion open," Millstein said. "Apply for that job. You'll get mislaid if you don't."

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