The concatenation will spell by “Hut” done the NFL season. Meanwhile, Yum! Brands is finalizing a woody to waste Pizza Hut to 2 different buyers.
By Jon Small | edited by Dan Bova | Aug 24, 2026
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Hut Hut hike! Pizza Hut will spell by conscionable “Hut” for the adjacent 25 weeks, timed to the 2026 NFL season. A edifice successful Plano, Texas, the chain’s headquarters, showed disconnected the rebrand pinch a football-shaped banner covering the connection “Pizza” connected its exterior sign, and the institution swapped its societal media logos to match, according to Fox Business.
You tin conscionable telephone america HUT for the adjacent 25 weeks 🏈 pic.twitter.com/yC6VrTGINh
— Pizza Hut (@pizzahut) August 19, 2026The rebrand comes arsenic genitor institution Yum! Brands is successful the process of trading Pizza Hut. Private equity patient LongRange Capital agreed to bargain the chain’s operations extracurricular mainland China for astir $1.5 billion, while Yum China Holdings is separately acquiring the mainland China business for $1.2 billion, a mixed $2.7 cardinal woody expected to adjacent this month.
The waste follows years of unit connected Pizza Hut’s U.S. business, which generated astir 12% of Yum!’s 2025 gross but had posted declining home income for 10 consecutive quarters. “Pizza Hut was built by the passion and dedication of our squad members, labor and franchisees, and we’re excited for the adjacent chapter,” Yum! CEO Chris Turner said.
Pizza Hut purists request not panic — the “Hut” rebrand isn’t permanent. It’s expected to revert backmost erstwhile the shot play promotion wraps.
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