Peloton’s new audio-based app is like an invisible strength coach

Peloton announced the motorboat of Strength Plus, a caller standalone, audio-based spot training app. The app was introduced successful a constricted beta programme earlier successful September, but is now officially available.

The Strength Plus app allows users to make civilization workouts by choosing workout length, equipment, acquisition level, and which musculus groups they want to attraction on. It besides includes multi-week programs curated by Peloton’s spot coaches, though workouts tin beryllium done astatine a user’s ain pace. Strength Plus includes audio cues and tips from instructors, arsenic good arsenic a room of instructional videos demonstrating exercises and instrumentality setup. It’s much for illustration a spot training playlist than Peloton’s emblematic classes, which person you travel an coach arsenic they do the workout successful existent time. It useful pinch the Apple Watch and users tin log weights and reps wrong the app. And, alternatively of being stuck pinch instructor-curated workout music, users tin perceive to their ain music, audio books, aliases podcasts.

This move isn’t surprising. Over the years, Peloton has many times mentioned that spot training is its 2nd astir celebrated workout type, though the institution has had mixed occurrence successful capitalizing connected it. In 2022, Peloton launched its ain Guide spot training hardware, but it hasn’t taken disconnected for illustration its treadmills aliases bikes. When it revamped the Peloton app, it besides added Peloton Gym workouts that catered to gym-goers pinch written workouts and video demos, though that wasn’t its ain app, didn’t fto you log reps, and didn’t see multi-week programming.

On paper, Strength Plus looks akin to different apps, astir notably Ladder. (So overmuch so, that Ladder has already clapped backmost pinch an full Mac vs PC-style advertisement campaign.) The main quality is that Strength Plus leverages Peloton’s much wide known instructors. More broadly, this could beryllium seen arsenic an effort to grow Peloton’s entreaty extracurricular the location — thing the institution has struggled to do aft galore group began returning to in-person gyms and classes erstwhile covid-19 lockdowns were lifted.

Existing Peloton All Access, Guide, and App Plus members tin entree the Strength Plus app for free. For everyone else, Peloton is offering a constricted $1 monthly promotional subscription for the first six months, and past $9.99 monthly after. For now, the app will besides beryllium iOS only. The Verge asked Peloton whether it plans to grow further to Android, but didn’t instantly person a response.