Peloton lays off 11 percent of its staff just a few months after launching its AI hardware

Jan 31, 2026 06:53 AM - 4 months ago 113032

Stevie Bonifield

is a news writer covering each things user tech. Stevie started retired astatine Laptop Mag penning news and reviews connected hardware, gaming, and AI.

Peloton said connected Friday that it’s cutting astir 11 percent of its staff, mostly impacting “engineers moving connected exertion and enterprise-related efforts,” reports Bloomberg.

Last August, Peloton laid disconnected six percent of its workforce and told investors it would proceed layoffs globally successful 2026, successful an effort to trim astatine slightest $100 cardinal of yearly spending by the extremity of the fiscal year.

Peloton’s latest strategy displacement to reverse the effect of its pandemic-era roar stalling retired has besides brought new hardware pinch Peloton IQ AI features. The Cross Training Series that debuted past October includes a caller Bike, Bike Plus, Tread, Tread Plus, and Row Plus that adhd real-time shape feedback, workout analysis, and AI-generated workout routines, arsenic it increases its subscription prices. Sales person been connected a persistent downward spiral, and Bloomberg noted an earlier report that first income of the AI-equipped cogwheel person been sluggish.

The Verge contacted Peloton but did not person an on-the-record response.

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