Pageviews in Google Analytics 4: The Complete Beginner's Guide

As a website owner, search pageviews successful Google Analytics 4 (GA4) is apt a apical priority.

You’ve spent clip building your website and optimizing it to guarantee a bully personification experience. Pageview information tin thief you measurement the occurrence of these efforts and place areas that request improvement.

In this guide, you’ll study wherever to find pageview information successful GA4 and really to usage it to amended your website’s performance.

What Is a Pageview successful Google Analytics 4?

A pageview successful GA4 is an arena that triggers whenever a personification loads a page connected your website.

Here’s an illustration of a pageview study successful GA4:

GA4 spells the arena arsenic “page_view.” However, this guideline besides uses “pageview” without the underscore for amended readability.

The pageview arena triggers each clip the user’s browser loads aliases reloads a page. GA4 counts each repeated position of the aforesaid page.

This arena helps place which pages get the astir traffic. It besides allows you to comparison postulation volumes complete time:

By comparing pageview information complete different periods, you tin analyse your SEO efforts, place postulation trends, and make data-driven decisions.

Keep successful mind that pageviews unsocial don’t supply a complete picture. Combine pageviews pinch different metrics for illustration conversions and engagement clip to get deeper insights.

For example, a page pinch galore pageviews but debased engagement aliases conversion rates whitethorn bespeak problems pinch the contented aliases personification experience.

Further reading: Conversion Rate Optimization: 9 Tactics That Work

GA4 Pageview Event Parameters Explained

GA4 collects further specifications astir each pageview event, known arsenic arena parameters.

Google states that arena parameters supply “valuable discourse and specifications astir the interaction.”

GA4 collects the pursuing page_view arena parameters:

• page_location: The page URL
• page_referrer: The erstwhile page’s URL

These parameters supply much discourse astir the visitor’s experience.

Other important GA4 metrics metrics see views, sessions, and users. Read connected to study much astir them.

GA4 Views vs. Sessions vs. Users

GA4 uses respective metrics to measurement personification interactions:

• Views: The full number of pageviews and screenviews. This includes repeated views of the aforesaid page aliases screen.
• Sessions: A play during which a personification engages pinch your website aliases app. It starts erstwhile a personification opens a page and ends aft 30 minutes of inactivity.
• Users: Individuals who visited your website aliases app. GA4 focuses connected “Active users,” which are users who had an engaged session. An engaged convention lasts astatine slightest 10 seconds aliases includes astatine slightest 1 conversion arena aliases astatine slightest 2 pageviews aliases screenviews.

Further reading: 12 Key Google Analytics Metrics to Track

Universal Analytics Pageviews vs. GA4 Views

GA4 and Universal Analytics (UA) disagree successful galore ways, but their halfway pageview metrics are similar.

In UA, “Pageviews” counted each clip a personification viewed a page, including repeats.

In GA4, “Views” includes pageviews and screenviews (for apps). It besides counts repeated views.

UA separated app information from website data. GA4 combines both.

This intends if you way some a website and an app successful GA4, “Views” includes page and surface data.

Are There Unique Pageviews successful GA4?

No, GA4 doesn’t connection a “Unique Pageviews” metric for illustration UA did.

Instead, the “Pages and screens” study successful GA4 shows “Views,” “Users,” and “Views per user.”

Some marketers usage the “Users” metric arsenic a substitute for unsocial pageviews. “Users” measures the number of unsocial progressive users who viewed a fixed page.

How to See Pageviews successful Google Analytics 4

You tin find pageviews utilizing respective reports successful GA4.

Two communal methods are looking astatine the “Pages and screens” study and the “Events” report.

1. Pages and Screens Report

The “Pages and screens” study shows the pages users viewed. If you way an app, this study besides shows the screens users viewed.

To entree it, click “Reports” successful the GA4 dashboard.

Then, click “Life cycle” > “Engagement” > “Pages and screens.”

This will return you to the “Pages and screens” report.

This study displays a chart and a array pinch metrics for illustration “Views,” “Users,” and “Views per user.”

The “Views” metric includes some pageviews and screenviews.

Use the hunt barroom to select the information by circumstantial words aliases URL paths. Press participate to spot only information related to that keyword aliases path.

2. Events Report

The “Events” study shows each events triggered by users, including page_view events.

This is wherever you tin find the full number of views crossed each of your site’s pages.

To entree it, click “Reports” successful the GA4 dashboard.

Then, click “Life cycle” > “Engagement” > “Events.”

Scroll down to spot a array pinch each event. Click connected “page_view” to spot pageview-only data.

This page_view study shows really galore views your website received complete time. You tin move the chart to show “Total users” alternatively of “Views.”

Scroll down to spot further data, specified arsenic the geographic distribution of your pageviews.

How to Use GA4 Views Data to Audit and Grow Your Website Traffic

After uncovering your GA4 pageviews data, usage it to audit your contented and place maturation opportunities.

Identify Your Most Popular Pages

Your astir celebrated pages are pages pinch a precocious number of pageviews.

High pageview counts tin bespeak contented that attracts galore visitors. Use these insights to guideline contented creation and updates.

Also see different metrics, for illustration mean engagement clip aliases conversions, to align your SEO and business goals.

A page pinch galore pageviews but debased conversions whitethorn bespeak a personification acquisition issue.

Because “Views” information includes postulation from each channels, it doesn’t supply a channel-specific analysis.

For SEO strategy insights, attraction connected integrated traffic.

Use Semrush’s Organic Traffic Insights to analyse your integrated traffic.

Enter your domain and click “Get Insights.”

Connect your GA and Google Search Console accounts to Semrush for a unified dashboard of your integrated postulation information and related keywords.

Do this by clicking “Connect Google Account” and pursuing the setup instructions.

After completing the setup process, look astatine the “Sessions” column. This conception of the study will show you integrated postulation information for illustration “Engaged Sessions” and “Average Engagement time.”

You tin besides analyse keyword information successful Semrush. Click connected the number of keywords to spot which queries thrust postulation to a circumstantial page.

Because Organic Traffic Insights brings each of your keyword information into 1 place, you tin research some Semrush and Google Search Console information from 1 dashboard.

You’ll spot a database of the apical keywords your page ranks for and its position successful search. The dashboard besides lists the postulation stock for each keyword, indicating the proportionality of that page's postulation that comes from circumstantial keywords.

Use these insights to optimize your pages for applicable keywords and way their capacity complete time.

Find Pages That Are Losing Views

Track pageviews complete clip to place pages that are declining successful views aliases traffic. Decide whether to update these pages based connected the findings.

Open the “Pages and screens” study successful GA4. Set a day scope and alteration the “Compare” action to spot information from 2 chopped periods.

Compare the 2 information sets to observe changes successful pageviews. Use the URL aliases keyword filters to attraction connected circumstantial pages.

Adjust the day scope arsenic needed. When finished, click “Apply.”

The dashboard now shows 2 information sets: acheronian bluish for the astir caller play and ray bluish for the preceding period.

Scroll down to the table. Check whether pageviews person accrued aliases decreased compared to the erstwhile play for each page path.

Use the hunt barroom to select views information for a peculiar page aliases group of pages.

If you for illustration to position percent changes only, click “Show All Rows,” past prime “Show % Change.”

This position makes identifying pages that person mislaid important postulation easier. For example, a page pinch a 77.69% alteration successful views whitethorn request study and updates.

Analyze this page to understand the origin of the diminution and find whether updating it’s necessary.

After identifying pages to improve, see utilizing Semrush’s On Page SEO Checker.

This instrumentality analyzes webpages for SEO weaknesses that mightiness limit hunt performance. The instrumentality provides tailored recommendations to reside these issues and amended traffic.

Enter your domain name and click “Get Ideas.” If you’ve utilized the instrumentality before, click “+ Create Project.”

Select your target location and click “Continue.”

Add pages to optimize. Semrush tin make a database automatically, aliases you tin import a CSV record aliases usage Google Search Console (GSC) aliases Organic Research data.

When ready, click “Collect ideas.”

When the dashboard is ready, click “Optimization Ideas” to research betterment suggestions.

Click the blue buttons successful the “All Ideas” file to position optimization suggestions for each page.

For example, suggestions whitethorn see improving readability and adding target keywords. Click “See elaborate analysis” to study much astir each recommendation.

Implement these optimization ideas to amended hunt rankings and pull much visitors to your pages.

Amplify Your Pageview Analysis pinch Semrush

Pageview information helps you analyse website performance.

Combine GA4 pageview information pinch Semrush’s Organic Traffic Insights and On Page SEO Checker to summation deeper SEO insights and optimization ideas.

Sign up for a free Semrush trial to entree these tools.