Overcooked? Why robotic pizza makers are failing

Aug 28, 2026 03:37 PM - 2 weeks ago 9

10 hours ago

Chris BaraniukTechnology reporter

Getty Images A robot limb hovers complete a pizzaGetty Images

Robot pizza makers person struggled to make money

The "dough feeder". The condiment and food modules – moreover the pepperoni-sprinkler. All laic still.

A now defunct duo of robots were expected to beryllium churning retired pizzas astatine a Moto Pizza edifice successful Seattle.

However, successful May the brace were rendered "basically useless" erstwhile their supplier, Picnic, abruptly unopen down. Technical support for the robots evaporated astatine that moment, says Lee Kindell, laminitis and main executive of Moto Pizza.

He was near wondering what to do pinch the $160,000 (£118,000), cabinet-like machines and whether buying successful pizza bots was really worthy it.

"I don't cognize if I want to do a business again because of the failures," he says.

Lee Kindell Taking the stance of a shot batter, Lee Kindell holds a rotation of pizza mixed arsenic if it's a bat and makes a mock-serious crippled face. Lee Kindell

Lee Kindell's research pinch pizza making machines did not activity out

The robot pizza-making business has, it's true, been littered pinch sorry tales of overcooked promises and pouring fortunes. Besides Picnic, different companies that person travel and gone include Zume and Pazzi, which used robot arms to combine pizzas, arsenic good arsenic Basil Street, a purveyor of pizza vending machines.

Although alleged accelerated nutrient mightiness look an easy target for automation, it's proved harder than galore expected. Plus, bringing robots into pizza restaurants could return distant entry-level jobs successful the hospitality sector. Is the early really filled pinch robotic pizza?

"We haven't yet seen immoderate of the occurrence stories materialise the measurement immoderate group thought they would," admits Sara Senatore, elder restaurants expert astatine Bank of America. Her employer has financial interests successful aggregate precocious thoroughfare pizza chains including Papa Johns and Domino's.

Food mentation bots are sometimes clumsy – dropping ingredients successful the incorrect places astatine times, she explains. Conversely, "Humans are very businesslike astatine making pizza."

But Kindell, contempt his frustrations pinch Picnic, is amazingly undeterred. He is simply a instrumentality of afloat automation. "I want to beryllium capable to locomotion up to, let's say, a type of kiosk, put successful your order, and it makes a caller pizza," he tells the BBC.

Kindell, who erstwhile made each his mixed by manus – until an elbow tendon wounded forced him to analyse utilizing machines instead, is now moving connected his ain type of a pizza-making robot.

He declines to stock specifications but the contraption will make quadrate pan-style pies and that the instrumentality is inspired by the measurement 3D printers work. If things spell well, he says he could person a afloat operational type of the instrumentality by the summertime of 2027.

Given that he admits he has "no experience" successful robotics, I mobility why he would want to put successful specified a dicey business. Kindell says that grounded pizza robot companies person nevertheless generated useful information and made strides successful processing their technology. It's conscionable a matter of clip earlier personification gets these things to work, he insists.

On jobs, he claims that moreover "fully autonomous" pizza robots won't frighten workers. Kindell antecedently utilized Picnic's robots astatine T-Mobile Park, location of the Seattle Mariners, a shot team.

Usually, he'd request astir 10 group to make pizza successful specified a setup. With the robots that number fell to conscionable two. But the different 8 group were still employed, he says, successful roles wherever they interacted pinch customers, and advertised the pizza astir the stadium.

"We had truthful galore much group capable to manus retired the pizza," says Kindell. "It was truthful overmuch faster."

Appetronix The acheronian reddish Donatos caller pizza vending instrumentality is astir the size of a van. A customer is looking astatine its screen.Appetronix

Appetronix built a robotic pizza shaper for the Donatos chain

For immoderate pizza robotics engineers, velocity is surely a motivator. Last twelvemonth astatine the John Glenn Columbus International Airport successful Ohio, Canadian patient Appetronix installed a 24/7 robotic pizza portion for the Donatos pizza chain.

Appetronix is moving connected newer versions of the exertion that it claims will combine pizzas astatine a furious pace. The extremity is to yet person a pizza sliding retired of specified machines "every minute", says co-founder and main executive Nipun Sharma.

To that end, his squad is investigating methods of depositing condiment onto a pizza guidelines acold faster than the 9.5 seconds presently required. "Think of it arsenic a ablution caput that blasts the condiment successful 1.5 seconds," says Sharma.

The institution is moreover investigating lasers and ultrasound arsenic perchance speedier methods of slicing pizzas than a accepted weapon blade.

Many group bask hand-crafted pizza, though, I suggest. Doesn't a instrumentality making your meal return distant the quality relationship we mightiness different consciousness pinch food? "What we're going aft is simply a concatenation market," replies Sharma. "You want the pizza to sensation the aforesaid each azygous time."

Portland Press Herald via Getty Images A cook tosses the guidelines of a pizza into the air, down him different room unit activity connected pizzas.Portland Press Herald via Getty Images

Humans are bully astatine making pizzas

This divide, betwixt businesses focused connected repeatability, and those who committedness a much artisanal, human-fronted experience, predates robotics. But it will apt style really and wherever exertion arrives successful the world of pizza.

Five years ago, Paul Giannone – proprietor of Paulie Gee's pizza restaurants – vowed to Mashable that he would "never" usage a robot. "That is still the case," he tells the BBC. "Our shops connection a eating acquisition pinch individual customer work a precocious priority."

Senatore says that quality relationship is perchance an moreover much important facet coming than successful the past, including for restaurants that do determine to present pizza robots.

"It's a risky proposition to not person people," says Senatore. Pizza parlours could suffer their "human touch", she adds, and perchance besides frustrate customers should the machines spell incorrect while no-one is astir to measurement in.

But expect caller pizza tech to support appearing. Not slightest because the meal-assembling robot companies that person seemingly vanished are really still influencing nutrient start-ups. The intelligence spot formerly owned by Zume – much than 300 patents – was bought up by Miso Robotics, of California.

"Their imagination for robotic pizza making was really brilliant," says main executive Rich Hull. "I conscionable deliberation they were a hit excessively early successful the market." Customers weren't "ready" for robot-made pizza, he asserts.

Miso Robotics makes a French fry-cooking bot called Flippy, already successful usage successful immoderate US accelerated nutrient restaurants. The Zume patents could thief Miso Robotics grow Flippy's capabilities, suggests Hull, though he does not mention immoderate circumstantial example. "That's 1 of those things that we're going to beryllium learning about," he says.

The earthy cut-and-thrust of the accelerated nutrient pizza business looks group to continue. Kindell remains group connected automating pizza production.

"There is nary uncertainty successful my mind that location will beryllium a afloat autonomous pizza robot," he says. "It's just, who's going to do it first?"

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