Optimize for rich results with the Rich Results Testing Tool

Google has galore absorbing free tools, but 2 important ones for helping you amended your tract are Search Console and nan Rich Results Testing Tool. Search Console helps you get a wide consciousness for really your tract is doing successful nan SERPs, positive support an oculus connected immoderate errors to hole and improvements to make. The different one, nan Rich Results Testing Tool, helps you spot which of your pages are eligible for rich | results. Rich results are those highlighted hunt results for illustration merchandise and arena listings.

What tin you do pinch this tool?

Rich results are incredibly important successful today’s world. Once you adhd system information to your site, you mightiness get a highlighted listing successful nan SERPs. This gives you an separator complete your competitor, arsenic highlighted listings thin to get much clicks. For galore sites and types of content, it tin make consciousness to target rich | results.

Adding system information to your courses mightiness lead to highlights for illustration this one

This station won’t item really to get system information connected your site. If you’d for illustration to dive into that, please publication our ultimate guideline to schema.org system data, cheque retired our free Structured information for beginners training aliases our Understanding system information training course. You tin besides find retired really Yoast SEO automatically applies system information to your site.

Here, we look astatine really to verify your eligibility and what you tin do to amended connected that. Google’s Rich Results Testing Tool helps you cheque your pages to spot if they person valid system information applied to them and if they mightiness beryllium eligible for rich | results. You’ll besides find which rich | results nan page is eligible for and get a preview of really these would look for your content.

How do you usage nan Rich Results Testing Tool?

Using nan Rich Results Testing Tool is very easy. There are 2 ways to get your insights: participate nan URL of nan page you want to trial aliases nan portion of codification you want to test. The 2nd action tin beryllium a portion of system information aliases nan afloat root codification of a page, whichever you prefer.

While testing, you tin besides take betwixt a smartphone and a desktop crawler. Google defaults to nan smartphone crawler since we unrecorded successful a mobile-first world, people! Of course, you tin move to a desktop if needed. 

Enter a URL aliases a portion of codification to get going. You tin besides take betwixt a smartphone aliases desktop crawler.

There is simply a difference, of course. It is simply a bully thought to usage nan URL action if your page is already online. You’ll spot if nan page is eligible for rich | results, position a preview of these rich | results, and cheque retired nan rendered HTML of nan page. But there’s thing you tin ‘do’ successful nan code. The codification action does fto you do that.

This peculiar page has a valid Course database point and Course info and is, therefore, eligible for rich | results — which you tin spot successful nan first screenshot.

Working pinch system information code

If you paste a portion of JSON system information into nan codification section and tally nan test, you get nan aforesaid results arsenic nan URL option. However, you tin now besides usage nan codification input section to edit your codification to hole errors aliases amended nan system information by fixing warnings.

Did you know?

Do you cognize Yoast SEO comes pinch awesome free system information blocks for how-to and FAQ content?

So, really do you spell astir this?

1. Find and transcript nan codification you want to test
2. If it’s minified, unminify it for amended readability
3. Paste nan codification successful nan codification section of nan Rich Results Testing Tool
4. Run nan test

You’ll get a position akin to nan 1 below.

Code input is connected nan left; rich | results trial is connected nan right. You tin now edit nan codification and quickly tally nan trial aft making those edits to spot nan changes.

Editing an arena page

The page supra is an arena page; you’ll announcement warnings successful orange. Remember: reddish is an error, and orangish is simply a warning. An correction you person to hole to beryllium valid, but a informing is simply a imaginable betterment to make. Because this concerns a paid event, nan page misses an offers property. It besides misses nan optional fields performer, organizer, explanation and image. We could adhd these to region nan warnings and information retired this system information listing — because much is better.

Look astatine Google’s archiving astir events and find retired really they’d for illustration nan offers to look successful nan code. To support it simple, you could transcript nan illustration codification and accommodate it to your needs. Find a bully spot for it successful your system information connected nan left-hand broadside of your Rich Results Testing Tool surface and paste nan code.

You could grow nan codification until it looks thing for illustration this:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "Bonnaroo", "startDate": "2024-06-13", "endDate": "2024-06-16", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "location": { "@type": "Place", "name": "", "address": { "@type": "PostalAddress", "streetAddress": "", "addressLocality": "Manchester", "addressRegion": "TN", "postalCode": "", "addressCountry": "US" } }, "offers": { "@type": "Offer", "url": "https://bonnaroo.com/tickets", "price": "450", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-01-01T00:00:00Z" } } </script>

Rerun nan test, and much sections should move green. If not, you mightiness person to cheque if you’ve correctly applied and closed your code.

Once you’ve validated your codification and cognize it’s working, you tin use it to your pages. Remember that we’ve described a very elemental measurement of validating your code, and location are different ways to standard this into production. But that’s not nan extremity of this article. Here, we’d for illustration to springiness you a speedy penetration into system information and what you tin do pinch nan Rich Results Testing Tool.

See a preview of your rich | results

The preview action is 1 of nan coolest things successful nan Rich Results Testing Tool. This gives you an thought of really that page aliases article will look connected Google. There are respective rich | results that you tin test, for illustration breadcrumbs, courses, occupation postings, recipes, and galore more.

These previews aren’t conscionable for showoff — you tin usage them to amended nan look of nan rich | results. Maybe nan images look weird, aliases nan title is not very attractive. Use these insights to your advantage and get group to click your listings!

Get a glimpse of really your rich | consequence mightiness look successful nan SERPs

Introducing nan Rich Results Testing Tool

This is simply a short overview of what you tin spot and do pinch nan Rich Results Testing Tool. Remember that your contented is eligible for rich | results if everything is greenish successful nan Rich Results Testing Tool and nary errors are found. This does not — and we mean not — guarantee that Google will show rich | results for this page. You’ll conscionable person to wait and see.

Read more: Rich results are rocking nan SERPs »