OpenAI is testing a caller advertisement format successful ChatGPT named Sponsored Agents. Sponsored Agents "let group commencement a speech pinch a business-sponsored supplier aft clicking an advertisement successful ChatGPT," OpenAI wrote.
Sponsored Agents let ChatGPT users "the action to spell deeper," OpenAI added. The Sponsored Agent will show to immoderate users aft seeing a applicable ad. The personification tin take to commencement a branded speech pinch a business-sponsored supplier successful ChatGPT.. "The personification tin explicate what matters to them, inquire follow-up questions, and travel a nexus to the business’s website erstwhile they’re fresh to return the adjacent step," explained OpenAI.
OpenAI said that the "conversation pinch a Sponsored Agent is chopped from ChatGPT’s independent answers and abstracted from the original speech that the personification started successful ChatGPT."
Here is what it looks like:
Sponsored Agents are now being tested pinch prime advertisers successful the United States.
In addition, OpenAI's ChatGPT Ads are trying to make easier to create ads by simply penning a fewer prompts successful ChatGPT Work, updating Ads Manager pinch much powerful caller AI imaginative devices and added caller integrations pinch HubSpot and Shopify.
OpenAI besides emailed advertisers pinch these updates, it says:
- Conversion optimization pinch belief billing: Now mostly available, this run type optimizes for conversions from some advertisement clicks and advertisement views, alternatively than optimizing only for conversions from advertisement clicks. With this run type, billing is impression-based while transportation optimizes toward your conversion goal. This is our recommended exemplary for maximizing performance.
- Flexible attribution windows: When customizing columns successful Ads Manager, you tin now take a 7-, 14-, aliases 30-day click model and a 0- aliases 1-day position model for conversion reporting. These preferences use to each conversion columns displayed.
- Granular level targeting: You tin now target Android app, Android web, desktop web, iOS app, and iOS web separately successful Ads Manager and the Advertiser API. Performance insights tin besides beryllium segmented by platform.
- Shopify integration: US-based Shopify merchants tin usage the ChatGPT Ads app successful the Shopify App Store to link their merchandise catalog and measurement tools, create ChatGPT Ads campaigns, and way performance. International readiness is planned later this month.
- HubSpot integration: Businesses utilizing HubSpot tin link a ChatGPT Ads account, create ads, way performance, and travel up connected leads straight successful HubSpot.
- AI-assisted advertisement creation: When creating an ad, advertisers tin person suggested transcript and imagery based connected their landing page and run objective, past reappraisal and edit suggestions earlier adding them to a campaign. This characteristic is presently successful testing, pinch broader readiness expected successful the coming weeks.
- Text customization: Advertisers tin opt into matter customization that adapts existing headlines and descriptions to amended fresh the discourse of a speech and tin construe advertisement transcript to a user's preferred language. Advertisers stay successful power of whether this mounting is enabled.
- Event Quality Score: Event Quality Score is now disposable successful Ads Manager nether Tools > Conversions. It gives eligible Pixel and Conversions API information sources a 1-10 setup value score, assesses personification information coverage, and provides actionable recommendations to thief amended conversion arena implementation.
- Sponsored Agents testing: We are testing Sponsored Agents pinch prime advertisers successful the United States. After clicking an advertisement successful ChatGPT, users whitethorn beryllium capable to commencement a intelligibly branded speech pinch a business-sponsored supplier to inquire follow-up questions, research options, and study much astir the advertiser's offerings.
Here is the email OpenAI sent advertisers astir these ChatGPT Ads updates, including the Sponsored Agents format - communicative updated astatine https://t.co/41fiKwmbUw https://t.co/qTZvUpCEi3 pic.twitter.com/DpA7Dh81M2
— Barry Schwartz (@rustybrick) September 16, 2026Forum chat astatine X.
