OpenAI rebrands itself

OpenAI conscionable gave itself a afloat rebrand, complete pinch a caller typeface, logo, and colour palette, as explained to Wallpaper successful an question and reply astir the process down the changes. You’ll person to look intimately to spot the quality betwixt the redrawn logo and its aged one, but a side-by-side comparison shows the updated “blossom” pinch a somewhat larger abstraction successful the halfway and cleaner lines.

Though the original logo was designed by OpenAI CEO Sam Altman and co-founder Ilya Sutskever, an in-house creation squad led by Veit Moeller and Shannon Jager took the reins this clip around, intending to create a “more integrated and much human” identity, Wallpaper reports.

As portion of the rebrand, OpenAI showed disconnected a caller typeface — called OpenAI sans — that it says “blends geometric precision and functionality pinch a rounded, approachable character.” It now uses this typeface successful the OpenAI wordmark, which features an “O” pinch a perfectly information exterior and an imperfect interior “to antagonistic immoderate robotic precision and make things consciousness much human,” Moeller said, according to Wallpaper.

When asked whether OpenAI utilized the company’s AI-powered devices for illustration ChatGPT to create the designs, Moeller told Wallpaper that the squad only utilized it to thief cipher different type weights.

“We collaborate pinch starring experts successful photography, typography, motion, and spatial creation while integrating AI devices for illustration DALL·E, ChatGPT, and Sora arsenic thought partners,” OpenAI’s designers told Wallpaper. ‘This dual attack — wherever quality intuition meets AI’s generative potential— allows america to trade a marque that is not conscionable innovative, but profoundly human.”